Jocelyn Nederhoff Joyce Haley Advertising Creative and Copy February 16, 2012 Go Girl Energy Drinks Customer Engagement Target audience: My target audience is young women ages 18-30, particularly those interested in breast cancer awareness. Customer engagment idea: “What makes you a Go Girl?” video contest I would engage Go Girl Energy Drink customers through a video contest. First, customers send in videos telling us what makes them a Go Girl. It can display something inspiring about their life (fighting breast cancer, raising money for diabetes research, living with blindness, running marathons, a story of personal triumph, etc) or display their talents (art, professional sky diver, knows 7 languages, etc). Next, Go Girl employees choose the top 20 videos and put them on the Go Girl Youtube account for viewers to watch. QR codes are placed on Go Girl products, in supermarkets, and at promotional events. Customers scan the QR codes with their phone and it takes them to a link where they can vote on one video. This voting system encourage users to buy products because they would be “buying a vote” along with the product. The winning video producer will receive free Go Girl products. Additionally, Go Girl will donate one dollar to cancer research for every view of a Go Girl video on their Youtube account. This will give customers more of an incentive to watch the video. The “What makes you a Go Girl?” video contest will increase awareness of products, raise money for cancer research, and create an emotional connection between consumers and the product because of the inspiring videos.
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1. Go Girl products with QR codes on the side 2. Shoot a video of yourself to send in to Go Girl
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3. Top 20 videos will be posted on Go Girl’s Youtube account
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