Jeff Johnston
Duracell Rewarding Riddles Game Basic Overview: The “Duracell Rewarding Riddles Game” is a sales promotion that focuses heavily on the use of Duracell’s social media. The concept is to post a daily riddle on Duracell’s Facebook, Twitter, and Instagram pages on Mondays thru Fridays. The answer to each riddle will be just one word. At the end of the week, there will be an hour where participants that have all five of the answers from the week can go type them into a “coupon redeem” page on the Duracell website and receive a 50% off of a Powermat 24-Hour Power System. The game will be fun, challenging, and potentially very rewarding and it will also significantly help the spread of public knowledge about the Powermat and increase sales as well.
Step One: Put the explanation, rules, and other information about the “Duracell Rewarding Riddles Game” on the Duracell website. Post about the game on all of Duracell’s social media networks consistently for 1-2 weeks to get the word about it out to the public.
Step Two: Begin posting one riddle a day (Mon. – Fri.) at 12pm to the Duracell Facebook, Twitter, and Instagram pages. On Friday of every week after posting the riddle, post another message that explains between 3pm and 4pm, anyone participating in the game can go onto the Duracell website, follow the link that says “Coupon Redemption” and post the five answers to the riddles from that week to receive a coupon good for 50% off of a Powermat 24-Hour Power System.
Step Three: Start the game over each Monday for the first month. Then slow it down to every other Monday for the last two months of the sales promotion.