ORD Day3 Summer 2017

ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS

SHOW of STRENGTH

NEWS PEER PRESSURE

Influencers discuss the best methods for turning online followers into real-life activists.

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FEATURE THE BEST NEW IDEAS

These 10 innovators are building products, services, and apps to push the industry forward.

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SCENE PARTY ON

Mechanical bulls, crayfish, tequila, food trucks, and music made for fun times after the first day of the show.

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BEST of BOOTH PieceMaker Gear struts its stuff in a small booth. p. 84

Attendees march to the state capitol in support of public lands

The official publication of:

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ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS

SHOW of STRENGTH

NEWS PEER PRESSURE

Influencers discuss the best methods for turning online followers into real-life activists.

PAGE

7

FEATURE THE BEST NEW IDEAS

These 10 innovators are building products, services, and apps to push the industry forward.

PAGE

27

SCENE PARTY ON

Mechanical bulls, crayfish, tequila, food trucks, and music made for fun times after the first day of the show.

PAGE

18

3 DAY

J U LY 2 8 , 2 017

BEST of BOOTH PieceMaker Gear struts its stuff in a small booth. p. 84

Attendees march to the state capitol in support of public lands

The official publication of:

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V I E W T H E N E W C O L L E C T I O N A T B O O T H 29177W To b o o k a n a p p o i n t m e n t p l e a s e c o n t a c t : E : u s a . s h o w r o o m @ j o u l e s . c o m T: 917-676-7254 ∆oulesusa.com

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CONTENTS

Day 3

Outdoor Retailer Daily

NEWS

FEATURE

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Social media leaders discuss how to drive change.

Our roundup of 10 top innovators who have taken good ideas to the next level.

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Adapt or Die

Follow these tips for priming your brand’s sales strategies in the age of Amazon.

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Funds are in the Can

How an outhouse inspired a grassroots grant program from Outdoor Research.

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Party Scene

Bull riding, tequila shots, and live music were part of these rowdy OR kick-backs.

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Question of the Day Why are public lands important to you? .

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March On

OR attendees took to the streets Thursday to show their support of public lands.

Now, That’s Original

GEAR

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Hero Shot

The packable Oru Kayak Bay ST zips together in a flash for smooth flatwater touring.

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New Product Gallery

Check out this collection of exciting new gear and the cream of the crop featured in our Editors’ Picks.

EVENTS & EDUCATION

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Parties, Speakers, Workshops & More

Make the most of the show by filling your calendar with our roundup of top events, seminars, presentations, and happy hours.

BEST BOOTH

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A mountain lifestyle designer talks fashion and function; finding the worklife balance; opportunties in adventure tourism.

This whimsical small booth mixes business and bongs.

Q&A

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Opinion

Slumberjack’s marketing director says collaborating with hunters is key for conservation.

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New Exhibitors

Say hey to these OR rookies: Gold Gear, Crown Trails Headwear, Rokum, e-dye Waterless Color System.

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PieceMaker Bodega

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“THE BIGGEST INNOVATION IN OUTDOOR APPAREL RIGHT NOW IS THE LACK OF INNOVATION.”

– SUMI SCOTT, SENIOR MOUNTAIN LIFESTYLE DIRECTOR FOR THE NORTH FACE

30 PHOTOS BY LOUISA TK ALBANESE; COURTESY (2)

Good Influence

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OUTDOOR RETAILER DAILY

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T:10.5”

T:12”

©2017 INVISTA. CORDURA® is a trademark of INVISTA for durable fabrics.

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NEWS

WHAT’S HAPPENING OUT THERE

Peer Pressure

NATIVE VOICES

Social media influencers discuss how to turn online energy into real-life action. BY ELIZABETH MILLER

Influencers (clockwise from top left) Brody Leven, Land Tawney, Katie Boué, Kenji Haroutunian, Caroline Gleitch, and Len Necefer

PHOTOS BY LOUISA ALBANESE

T

HE RISE OF SOCIAL MEDIA ushered in a new era of communication.

Those who mastered it found themselves with large, highly engaged audiences. In today’s current age of activism, those people—so called influencers—are looking to turn their popularity into action in the real world.

Thursday morning saw social media campaign manager and public lands advocate Katie Boué leading the “Public Lands Advocacy in the Age of Influencers” panel of outdoor industry veterans and social media experts.

“Social media is an incredibly powerful tool for spreading awareness, but also for calls to action, to take that next step beyond glamorous photos of our public lands and get people to come together in real life,” said Caroline Gleich, professional ski mountaineer and activist, who has stood in a room full of coal miners to talk about the impacts of air pollution in national parks.

Backcountry Hunters and Anglers started using #keepitpublic years ago as what seemed like an on-trend move, said Land Tawney,

Tribal leaders seek alliances and education to help preserve public lands.

Most outdoors people know how to respect the land. But Len Necefer, founder of Natives Outdoors, a social brand, is asking people to respect the land’s story, too.

Necefer’s Instagram feed is filled with images of indigenous people from across the globe in the outdoors, skiing, climbing, fishing, hiking, boating, and hunting. It’s a oneman campaign he started in response to loneliness he felt as a Native American spending time recreating outdoors.

This year, he’s launching a clothing line to support native artists and efforts to get native youth outdoors. He’s also positioning himself as a liaison between the outdoor sports worlds and native communities.

“There’s a tenuous alliance that the outdoor industry and Native Americans have built over Bears Ears,” he said. “I see it as medical gauze—you could easily pull it apart.”

To Necefer's thinking, the alliance will flourish if everyone keeps in mind that before these acres were federally managed public lands, they were ecosystems into which Native Americans built lives and made homes. Any notion of the wilderness as a place without humans is a fabrication, Necefer argues: The U.S. government simply moved the people to make places for national parks.

Now, though 90 percent of national parks are within 100 miles of a reservation, according to Necefer’s research, few Native Americans work as park rangers and visitation by native people is equally low. Native communities could benefit from the economic influx—a job creator that keeps them close to home, Necefear said, without employing them in extractive industries.

The $11 billion backlog in maintenance at national parks could be handled through a New Deal-style program that employs Native Americans, suggested Robert Lucero, director of the Ute Indian Tribe Political Action Committee. He pointed to a photo of the 1930s-era Native American Civilian Conservation Corps as a model. Such a program, he said, could function as an olive branch for native communities long left out of the public lands process. “The intention is to take the threats to Indian lands and public lands and unite the [opposing] forces,” Lucero said.

The pace of these changes is slow, but Necefer encouraged starting by understanding which tribes resided in which areas and what place names they used. Making those gestures, welcoming more natives to outdoor recreation by promoting images of them there, and including their stories in programming, he said, will pay off not just in the campaigns now underway over national monuments, but in seeing those lands preserved for future generations.

“The dividends of education,” he said, “happen with your grandchildren.”

– Elizabeth Miller

CONTINUED ON PAGE 8 JULY 28, 2017 DAY 3

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NEWS president and CEO. But when Utah Rep. Jason Chaffetz introduced a bill to return millions of acres of federal land to the states and the hashtag started to show up in public discourse, Tawney realized the social media’s power to scold mediaconscious politicians.

He also discussed how social media broadens the reach of these causes across user groups. That hashtag also recently made an appearance in posts from Protect Our Winters and The Wilderness Society. With changes proposed to public land holdings, now’s the time, he argued, for the outdoor industry and hunters and anglers to set aside their differences start focusing on their similarities.

“We’re all public land owners,” he said.

“Something we have in common is that grit that

you feel outdoors—it’s the place you have challenge and solitude.”

Extending the welcome to everyone hasn’t always been the ethos, said Kenji Haroutunian, president of the Access Fund board and former Outdoor Retailer show director. The outdoor industry started as a crew of dirtbags who loved being outdoors and was at odds with conservation groups and land managers.

“In an earlier age, we were either trying to keep people out or keep people to a minimum in the backcountry,” he said. Then recognition spread among land managers as well as conservation groups and the outdoor industry, that “in order to maintain our level of engagement on these lands, we have to actually encourage people to go out

there and use them—use them responsibly and educate them on how to do that.”

Now, social media not only relays what a company stands for, but it can also motivate people to engage in an event, particularly on the local level, and put boots on the ground.

Social media makes for a two way street—or an infinite-way street, said Brody Leven, professional skier, who suggested using online dialogue to focus on individual experiences and emotional stories from well-loved areas.

He asked the members of the audience how many of them had taken action as a result of an idea they saw on social media. Most of the hands in the room went up. See, he said, “These are things that are effective even when we’re not staring at our phones.”

IN SEARCH OF THE INDUSTRY’S RISING STARS

Retailers have the chance to give outstanding employees an unforgettable experience. BY KRISTA KARLSON

Nominate your Shop Star by September 1st at bit.ly/snewsshopstars.

8

Is there a star working in your shop?

PHOTO BY LAUREN DANILEK

Some people make concept maps of their career goals; others go to Outdoor Retailer. When it comes to making connections and experiencing the industry first hand, this is the place to be.

Give one of your young employees his or her big break by nominating him or her for the SNEWS Shop Stars award, which presents outstanding retail shop employees with access to an immersive industry experience at the January 2018 Outdoor Retailer + Snow Show.

The winner will receive an all-inclusive trip to the show, mentoring from industry experts from all corners of the show floor, and meet leading and emerging retailers.

The winning Shop Stars will get to post up in The North Face booth for part of the show, where they'll work with product experts and athletes. They will get to shadow veteran PR people, sales reps, and media.

In addition to this once-in-a-lifetime show experience, the winner will receive a huge gift package from The North Face, as well as a feature profile on SNEWS. “The goal of our Shop Star program is to identify the next generation of leaders in our industry and open doors for them,” said Kristin Hostetter, editor-in-chief of SNEWS. “So many of us who work in the outdoor community got our start by working the sales floor at a specialty retail shop. There’s a whole pool of passionate, talented young people out there in retail who haven’t yet had the opportunity to experience Outdoor Retailer, or the broader job opportunities that exist in the industry. We launched this program to open those doors for them.”

OUTDOOR RETAILER DAILY

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Weighing just 1.3 ounces, the versatile combo blade Skeletool KBx is small but sturdy. Cut rope, shave off tinder, and open bottles with this compact pocket knife.

SEE THE SKELETOOL KBX AT BOOTH 30026E www.leatherman.com | @leathermantools

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NEWS

The Age of Amazon

said it’s not always simple. “I don’t want to oversell you,” he said. “There are people who do nothing all day long other than run Amazon businesses for people." He's one of them. Before swiveling to focus on helping brands and retailers find their stride on Amazon and in other e-commerce pursuits, Ohsman was a Pacific Northwest sales rep for Jansport, The North Face, and Columbia. He's worked on Amazon sales for the last 11 years.

He offered a few broad tips brands can use to thrive in this new retail environment:

The Cairn Company CEO offers tips for retailing with the e-commerce giant. BY RYAN WICHELNS

A

1. Make it smooth.

Most customers do their online shopping from their phones, which means ecommerce needs to be suited for the small screen. “Think about the consumer," Ohsman said. “Then work back.”

2. Make it fast.

Of all the households in the United States, 64 percent take advantage of Amazon Prime for faster and cheaper shipping. But only products fulfilled by Amazon are eligible, which means those shipped by individual retailers are less likely to get clicks.

added,” said Gear Coop’s Terry Lee. Eight years later, his shop is one of the largest outdoor specialty retailers on Amazon. Lee says it's a necessity to sell on Amazon, particularly because it gives retailers the opportunity to enforce MAP (minimum advertised pricing) requirements. “The survival of outdoor specialty is really dependent on making Amazon an even playing field for everyone,” he said.

But as vital as embracing Amazon may be, Ohsman

3. Sell the right stuff.

You don’t need to put everything your shop sells on Amazon. The products that do well are the ones that aren’t already filling the site, which Ohsman said is oversaturated. List products that Amazon customers can’t already find.

DAVID LABISTOUR

CRAIG “SMITTY” SMITH BUSINESS DEVELOPMENT MANAGER, PGG WRIGHTSON WOOL

PETER DUKE FOUNDER & CEO, POINT6 SOCKS

PHOTOS BY COURTESY

DAPT OR DIE. That was the message from Amazon expert Scott Ohsman Wednesday at The Camp. Though many retailers have come to fear Amazon for its scale and prices, Ohsman, CEO of The Cairn Company, which manages e-commerce for brands, suggested brands re-evaluate their relationship with the mega e-tailer. His prognosis was clear: Get on board and use it to add to your business, or you’re going to have a hard time competing.

If you're not selling on Amazon, you're missing out on a major potential revenue stream. More than four out of every $10 spent online go through Amazon and, according to Ohsman, 55 percent of online customers begin their search for a product in the e-tailer’s search box. Conversely, only 28 percent start on search engines and a paltry 16 percent browse for what they need at another specific retailer's website.

“Before I started selling gear, I was an Amazon Prime customer and recognized the value that

CEO, MEC

JENN DICE VICE PRESIDENT OF BUSINESS NETWORK, PEOPLEFORBIKES

CLINT WALL GLOBAL MAKE-TO-ORDER BUSINESS MANAGER, PEARL IZUMI

RUE MAPP FOUNDER & CEO, OUTDOOR AFRO, OIA BOARD MEMBER

JERRY STRITZKE

THOMAS CHUI

CEO, REI

JILL DUMAIN

CONNECT & DEVELOP DEPT. SENIOR MANAGER, EVEREST TEXTILE CO., LTD.

CEO, BLUESIGN

A Force For The Outdoor Industry.

When you become an OIA member, your dues help fund advocacy efforts in Washington, D.C., tools for clean supply chains and initiatives to increase the number of kids having a blast outside. Join OIA and be part of a powerful force for meaningful change. outdoorindustry.org/membership

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PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC. ©2017 PRIMALOFT, INC.

IT BREATHES WITH YOU. PrimaLoft® Insulation Active breathes harder or softer whenever you do. This innovative insulation technology is warm for the downhill, breathable for the climb and maintains 92% of its warmth when wet.

Feel the new standard in active breathability at booth # 38041.

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NEWS

Outdoor Research Awards ‘We Can Grant’

Y

OU NEVER KNOW where inspiration is going to come from. For Outdoor Research, it was an enterprising individual who personally installed a porta-john outside his favorite campsite to promote responsible use that caught the brand's imagination. The result? The Outdoor Research launch its aptly named We Can Grant to promote involvement at the grassroots level.

The grant aims to improve outdoor access and community involvement by funding individual projects and creating media to amplify the messages of the projects.

“When we look across the landscape and see the work being done, we see a lot of companies donating to these big organizations like The Conservation Alliance,” says Outdoor Research’s Director of Marketing

Check

Erika Canfield. “But in this current political climate, what has changed is this new galvanization of grassroots effort. We hope highlighting those stories will inspire even more people to take up the mantle.”

To draw attention to these efforts, Outdoor Research has decorated its booth with a wooden outhouse that is complete with crescent moon cut-out, disco ball, and information about the grant and its 2017 recipients.

Yesterday, the brand announced an award of $10,000 to Vertical Generation, which teaches urban youth to climb. Additional recipients include the Access Fund and Washington Climbers Coalition, which works to encourage climbing stewardship at a policy level throughout Washington state.

The application period for the third grant opens February 1, 2018.

OR's outhouse

PHOTO BY LAUREN DANILEK

Outhouse-inspired fund answers nature’s call with grassroots level support. BY COREY BUHAY

Tested & Proven

Look for Insect Shield products from these trusted brands

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LEARN FROM THOSE WHO DO (IT WELL)

Fo r In d e p e n d e n t Sp e c i a lt y Re tai le rs Presented By

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R: RELATIONSHIPS. Research proves that it takes far more effort and expense to attract new customers than to retain and develop business with existing customers. The R gives you and your staff the knowledge needed to build the long-term relationships that build success.

Day 3 • July 28, 2017 11 a.m. - 1 p.m. • UMOCA • Outdoor Retailer Summer Market • Salt Lake City, Utah

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SCENE

CAPTURING THE SHOW’S KEY MOMENTS

Post-Show Glow

After an exciting Day 1, several hundred showgoers gathered at the Industry Party to blow off some steam, eat food truck fare, rock out, and mingle hard.

1 2

3

5

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1. Show going is hungry work.

Cupbop Korean BBQ satisfied the appetites that attendees built up over the first day of action. 2. What’s a party without music? Thanks to a DJ driving the party vibe, we’ll never have to know.

3. Bird’s the word: Show bros scored and flaunted the best beer coozie, maybe ever.

4. Stanley kicked in some metal party cups to class up a game of beer pong. 5. The mechanical bull had nothing on Louisa Albanese, OR Daily’s lead photographer.

PHOTOS BY LOUISA ALBANESE (3); LAUREN TEDFORD (2)

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OUTDOOR RETAILER DAILY

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GEAR HERO SHOT

Oru Kayak Bay ST

The foldable kayak maker upgrades packability and function on its iconic craft.

PHOTOSBY PHOTO BYLOUISA TK ALBANESE

The Bay ST is a work of art—at least according to the San Francisco Museum of Modern Art, which has awarded the kayak a permanent position in its architecture wing.

“It’s just beautiful,” said Aaron Haack, one of Oru’s product testers. “And it weighs 28 pounds. You can fold it up, put it in your car or on a plane, and pack it into some really remote places.” Credit that to Oru’s UVtreated polypropylene material, which the brand claims is comparable in weight to carbon fiber. In an effort to keep up with its dedicated and active community, Oru has updated the Bay ST this year to improve comfort, speed of assembly, and ease of getting in and out of the flatwater craft. An intuitive zipper closure system replaces cumbersome snaps, and the Oru team decided to add deck lines perfectly spaced to hold a paddle. “[The Bay ST] is light, durable, and tracks well,” said Haack.

“There’s so much you can access with it. If you’ve got this and a little water, the whole world’s yours to explore.” –Corey Buhay

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OUTDOOR RETAILER DAILY

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7/11/17 10:06 AM

NEWS

Question of the

Day

Why are public lands important to you?

“I have three young children and it’s important for them to grow up and have access to pristine lands that they can enjoy.”

–Jennifer Muriello, Dealer Services Rep, Slumberjack

“ The size of the outdoor industry is immense, so anything that cuts into that industry’s ability to function is a big problem. Plus, getting outside and enjoying public lands is good for you!”

–Richard Wolves, Director of Ski and Bike Divisions, Lanctot

“Public lands are the places where we can come together as a nation. It is neither blue nor red. It is green. We can find unity. If we fight to protect public lands, we actually fight for what makes America so great.”

–James Edward Mills, Journalist, The Joy Trip Project

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PHOTOS BY LAUREN TEDFORD

“It’s my little piece of heaven being out in nature, knowing that it is unspoiled land. It’s always wonderful to get to those places, and we need to take advantage of them and preserve them.”

–Aimee Gasparre, Marketing Assistant, Nalgene

OUTDOOR RETAILER DAILY

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40 YEARS COMMITTED TO LIFE’S EVERYDAY ADVENTURES It’s been 40 years since an innovative ski patroller working on Jackson Hole Mountain Resort developed the first Croakie as a solution for securing his shades in the harshest conditions.

Fast forward 40 years and we’re still committed to ensuring your days outside are as hassle-free and adventure-filled as possible. Our collection of outdoor retention products has grown substantially since the early days but one thing remains the same - it’s always been about life’s everyday adventures. We’ve been committed to it for the past 40 years and it’s what’s going to keep us pushing forward for the next 40.

Booth 23027

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croakies.com

croakiesdlr.com

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6/12/17 4:27 PM

NEWS

Clockwise from left: March attendees raise handmade signs toward the governor's office on Salt Lake City's capitol hill. Hundreds of marchers flow from the South Plaza at the march's start. Speakers Amy Roberts, Conrad Anker, Adam Kramer, Shaun Chapoose, John Sterling, and Jerry Stritzke prepare to rally the crowd.

March for Public Lands

O

UR LANDS ARE PUBLIC LANDS, and public lands are our lands.

That was the marching chant of the Outdoor Retailer attendees who abandoned their booths in droves Thursday afternoon to demonstrate on behalf of national monuments at risk in Utah and around the U.S. Roughly 3,000 show attendees and Salt Lake City locals stretched for blocks during a march to the Utah state capitol.

The message was clear: While industry partners are sad to be leaving Salt Lake City, don’t expect a lessened commitment to preserving public lands both in the state and beyond.

Several brands, like Klean Kanteen, Clif Bar, La Sportiva, and SCARPA, shut down their booths entirely to hit the streets.

“This march is our industry’s opportunity to demonstrate our collective conviction that public lands belong to every citizen of the United States,” said Amy Roberts, executive director of the Outdoor Industry Association, according to her prepared remarks. “They are not only the foundation of our industry, they are fundamental to our national heritage.”

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Outdoor Retailer attendees marched by the hundreds, carrying signs urging protection of Bears Ears and keeping public lands public.

“I haven’t done this since the ‘60s,” said Kay Henry of Plum River, who fears for Katahdin Woods and Waters National Monument in Maine. “This is the first thing since then that’s gotten me fired up enough to march.”

The North Face athlete Conrad Anker invoked Teddy Roosevelt and urged Secretary of the Interior Ryan Zinke to make good on his promise to preserve lands, rather relinquish them back to state control.

“With President Trump’s directive to review the 26 most recent monuments, we have a direct assault on the lands we all own,” he said, according to his prepared statement. “Secretary Zinke, you state you are a fan of Teddy Roosevelt and public lands. If this is the case, please use your time at the Department of the Interior to leave our wild and cultural monuments as they are.”

REI CEO Jerry Stritzke said on Wednesday that the outdoor industry should not abandon its efforts in Utah even after the show leaves. The industry will never tire of spreading the message that public lands need to be protected, he said, and REI will con-

tinue its work in Utah, whether it’s building trails, getting kids outside, or advocating for recreation policy. Protecting public land is not a partisan issue, Stritzke said, and “you can certainly bet that we’ll continue to be involved in those conversations” with the Utah congressional delegation.

“It better be worth a lot of money to even consider selling out our lands, said Devin “Deno” Schowe, banquet captain for Utah Food Services. “To shoot our state in the foot in such a grand way is a gross act of misjudgment.”

No one is more heartbroken than OIA that recent policy shifts in Utah, a state the outdoor industry holds dear for its natural resources, have threatened the outdoor industry’s existence, Roberts said.

“For now, we have chosen to align our trade show with a state whose policymakers share our values,” Roberts said, according to her prepared remarks.

“But even though we’re moving our trade show, we will all continue to visit and invest in this state as we always have. Utah’s public lands have long-helped to sustain our industry, and we intend to do everything we can to sustain them in kind.”

Additional reporting by Corey Buhay, Elizabeth Miller, and Ryan Wichelns.

PHOTOS BY (CLOCKWISE FROM LEFT) LAUREN TEDFORD; JESSE ALBANESE; LOUISA ALBANESE

Thousands of show attendees take to the streets to support wild places. BY KASSONDRA CLOOS

OUTDOOR RETAILER DAILY

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THANK YOU S A L T

L A K E

C I T Y

For the past 20 years, REI Co-op staff members have been attending the Outdoor Retailer show here in Salt Lake City. We want to extend a collective, heartfelt thank-you to everyone in town who’s made us feel welcome during our many visits. We’re forever grateful for your hospitality and kindness. We also want to give a special shout-out to our Utah employees, members and nonprofit partners, who continue to inspire with their passion for adventure and their commitment to taking care of Utah’s incredible natural spaces, now and for future generations.

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VIK SAHNEY DIVISIONAL VP OF SUSTAINABILITY, REI

VALERIE PRESOLLY DIRECTOR OF SUSTAINABLE BUSINESS INNOVATION, MEC

A Force For Sustainability.

Vik leads REI’s sustainability efforts. Valerie does the same at MEC. What else do they have in common? They are OIA members on the OIA Sustainability Working Group and use the Higg Index to measure product sustainability. Join OIA and be part of a powerful force for meaningful change. outdoorindustry.org

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7/10/17 4:21 PM

OIA INDUSTRY LUNCH

DESIGN WITH REPAIR IN MIND

SPEAKER

FRIDAY JULY 28 | 11:30 AM – 1 PM SALON D, SLC MARRIOTT DOWNTOWN AT CITY CREEK

LINDSEY STONE Repairing outdoor gear since 1986, Rainy Pass Repair has seen its fair share of gear failures and has learned quite a bit about what works and what doesn’t when it comes to maintaining and repairing outdoor gear. Join us to hear from the repair experts about how to design for durability and repair.

Box lunch will be provided.

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NEWS FEATURE

Textiles from oyster shells, p. 28

Great Minds Think Like This

PHOTO BY LOUISA ALBANESE

These 10 programs, gear brands, apps, and ideas are pushing the industry to new heights of innovation. Our world turns on ideas like these. BY ORD CONTRIBUTORS

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NEWS FEATURE Textiles

1.TheWaste to Wearable world is your oyster. So is your shirt.

shells are destined to become apparel.

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Brendan Madigan, owner of Alpenglow Sports, believes in customer service and community.

down jackets and vests that incorporate used coffee grounds, and on the horizon are yarns made from other food byproducts like nut shells, banana leaves, and bamboo charcoal.

For Machado Campos and her team, Seawool isn’t a poor investment or a major risk; it’s a necessity.

–Krista Karlson

Events

2.Alpenglow Perfect Host Sports knows experiential

trumps aspirational—and good events do both.

There’s an old saying that you’ve got to spend money to make money. That saying rarely belies the patience that such a strategy demands. But Brendan Madigan, owner of Alpenglow Sports in Tahoe City, California, has turned an idea into a community centerpiece— and strong relationships with brands and dealers.

In 2011, Madigan created two nine-day community “Mountain Festivals,” which offer dozens of free outings and workshops in February and June. The summer event covers everything from yoga to paddle­ boarding to trail running and backpacking, while Winter Mountain Festival includes backcountry skiing, Nordic skiing, snowshoeing, avalanche education, and a film festival. Participants sign up, show up, and get a great day plus discounts on gear.

That sounds like a sure win, but for the first four years, during its build-up phase, the Mountain Festivals lost money. Then, last February—due to record snowfall, an increase in popularity, and partnerships with DPS, Osprey, and Black Diamond—Alpenglow’s in-shop sales for the month were up by 15 percent.

Summer Mountain Festival and the Broken Arrow 52K Sky Race, which Madigan co-founded, also went on a tear. During the two-day event, Alpenglow sold more than 40 pairs of shoes and 10 vests. The race

and festival sales resulted in “Christmas-like volume” at the height of summer, says Madigan. “When you tell sales reps those numbers, they’re shocked.”

And yet, Madigan says he never wanted Mountain Festival to be about profit. Instead, he wanted his events to be about giving back to a community that has “no central hub, and isn’t even an incorporated entity,” he says. “We have a main strip, but we lack a collective meeting point event, and Mountain Festival serves that purpose.” –Tracy Ross For the full story of how Madigan built Mountain Festival, search “Alpenglow” at snewsnet.com.

Market research

3.HowThe New Recruits Cairn used a subscription service to tap into the millennial hive mind.

Each month, a brown package about the size of a shoebox is delivered to your door. It always contains a different surprise: a new flavor of energy bar, a limited-edition daypack, a French press that packs down into its own thermos.

Cairn, a monthly subscription service based in Bend, Oregon, is exposing consumers to new products—but also providing a venue for customer feedback that up-and-coming brands might not otherwise be able to afford.

“At its core, Cairn’s subscribers are a highly engaged audience who relish the idea of giving feedback that will shape the future of outdoor industry products, says Mona West, chief product officer at Cairn. “Our response rates are two to three times that of standard surveys, and the quality of responses is very high,” According to West, the majority of Cairn subscribers are millennials—a key demographic for many outdoor brands. The average Cairn subscriber gets outside about once a week and tends to live on the West

PHOTO BY COURTESY

In the summer of 2015, Sandra Heidemann and her colleagues at Mountain Designs came across something unique at a trade show: a Taiwanese company, Hans Global, creating fabric from discarded oyster shells and plastic bottles. They gave the fabric, called Seawool, a touch, then a sniff. It felt soft; it didn’t smell like seafood.

Heidemann, then a product designer, said her mind instantly started racing, never pausing to consider that making clothes out of food waste was a lofty or ludicrous idea. “Oh my goodness, let’s be the first ones to do this,” she remembers saying. “It was kind of reckless but exciting.”

Heidemann’s response is hardly surprising. She describes Mountain Designs as a small, family-owned company of passionate people for whom no idea is too ridiculous. CEO Caroline Machado Campos encourages her employees to try new things and test the boundaries of what’s possible. So when Heidemann and her colleagues came back from the trade show starry-eyed by oysters, Machado Campos told the team, “Let’s make it happen.”

What followed was a yearlong process of collaboration with Hans Global, and the centerpiece of these discussions was practicality. Oysters are cool and all, but if the clothing didn’t serve a purpose outdoors, it would never survive on the market.

It turns out, the oyster fabric excels at all the functions one looks for in outdoor apparel—odor-, static-, and wrinkle control, and it dries fast—so the fabric, which Mountain Designs makes into a lifestyle longsleeve, doesn’t need extra finishes.

These properties aren’t the only way in which Seawool is pushing the boundaries of environmentally conscious clothing. The oyster shells are sourced from canneries in Taiwan, effectively diverting an enormous amount of waste from the landfill.

In partnership with The Nature Conservancy, Mountain Designs is exploring the possibility of sourcing Australian oyster shells, which Machado Campos believes will inspire more consumers to purchase the product. “Our country is surrounded by water,” she says. “Australians are passionate about protecting our waters, and sourcing oysters from our own country would demonstrate this commitment.”

The company has no plans to stop at oysters. Other Bushels of waste apparel offerings include

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NEWS FEATURE Coast or in the Rocky Mountains, a distribution that mirrors the outdoor industry in general.

“We offer research where our brand partners can query our subscribers on specific features and benefits of products currently in development,” West says.

“Often this testing involves sending physical prototypes to our subscribers. Our subscribers love the chance to test new gear, and our brand partners value the opportunity to get real world, field-tested feedback from a highly targeted group of consumers.”

“We see that these Cairn subscribers have the potential to become Cotopaxi customers and brand evangelists,” said Jess Smith, VP of OutsidePR and a spokeswoman for Cotopaxi. “To stoke them out with a great experience and amazing product that they will wear and talk about for years to come holds incredible value.” –Zoë Rom

App

4.TheThe Inside Word Dyrt leverages user reviews to match a person to a site.

Every outdoor enthusiast knows what it’s like to come up empty after clicking through one confusing government site after another, looking for the right place to camp. That’s where thedyrt.com comes in.

Just like you’d review a jacket or a pack online, so thedyrt.com does for public campsites. Anyone can submit a review of a campsite or respond to a review with suggestions.

The light bulb went off for co-founders Kevin Long and Sarah Smith when driving home from a weekend of camping along the Clackamas River in Oregon dissatisfied with how their campsite choices played out. “It’s sheer frustration as a camper,” Smith says.

“Government websites are flat with one-dimensional maps, and it’s a problem for the 40 million Americans [who use them every year].”

For Smith and co-founder Kevin Long, it prompted a question: What if they could take the pain out of guesswork selecting a campsite?

The two crowdsourced reviews from local experts and offered gear incentives to start the flow of reviews and photos. Within the first couple of months, more than 20,000 pictures and reviews flooded in.

Today, the database stands at 40,000, with new reviewers signing up every few minutes.

Smith said the The Dyrt’s goal is simply to get people outside.

“Camping has been very important in my life,” he says. “We want to provide that outdoor experience to everyone.” –Madi Salvati

giving factory rejects a second chance. The Renewal Workshop partners with multiple brands to salvage value from discarded and lightly used items.

“We’re a new kind of apparel company that restores value and ends waste in the apparel industry,” Denby says.

The duo were troubled by the amount of waste they saw in the textile industry—the Environmental Protection Agency estimates that 5 percent of all landfill space is occupied by discarded textiles—and saw it as an opportunity to shift the industry away from a linear system to a more circular way of thinking. The Renewal Workshop uses a sustainable, heatless, and waterless process to renew clothes provided by partner brands like prAna and Mountain Khakis and return them to the market.

“The biggest challenge is changing the model where apparel brands make new clothes, sell them, and that’s it,” Bassett says. –Zoë Rom

Footwear

6.Salomon Custom Fit debuts a pair of robots for

on-site, customizable manufacturing.

This September, Salomon headquarters in Annecy, France, is opening its design center’s doors to the public, so that anyone can use its new, groundbreaking manufacturing laboratory: a unit of two robots, special software, and handful of specialists that can build running footwear to the exact shape of an individual person’s feet.

First, a runner creates an online profile. She then defines parameters for her shoe including breathability, cushioning, inserts, density, weight, and anti-debris features. Next, she schedules an appointment with the Annecy Design Center ME:sh

Lab, where her foot is measured using a 3D scanner, followed by a five-minute treadmill run to study running technique.

Starting in 2018, Salomon will make its robots available for purchase to select retailers. The ripple effect could be huge. This customization process, coined “Unique to Me” ($300 per pair), eliminates the need for prototypes, which would decrease material waste and the carbon footprint of those shipments.

Not to mention making a lot of weird and unique feet happy. –Morgan Tilton For the full story of how Salomon’s robots work, go to snewsnet.com.

Wearable tech

7.Brain-sensing Brain Games technology takes eyewear to the next level.

Performance isn’t just about the body or gear.

Increasingly, outdoorsfolk are discovering the mental game is just as important. Smith’s Lowdown Focus is for them. This wearable technology guides meditation and visualization to help users increase their athletic—and, really, life—performance.

Mark McCann, Smith’s eyewear category manager, found inspiration for the project in recent studies about the importance of mental training. “It’s like a strength coach and psychological coach in a pair of glasses,” he says. “We are giving you the hardware in an at-home version.”

The Smith Lowdown Focus, available this fall, takes its tech from the Muse Meditation Headband. Realtime brainwave information gauges states of focus, relaxation, and how much your mind wanders. Audio feedback that helps users maintain focus. There is

Recycling

5.TheSecond Chances Renewal Workshop turns leftovers Question: What happens to a pair of pants that gets a small hole before making it to the store shelf?

Answer: More often than not, the factory’s quality control sends it right to a landfill.

However, apparel industry veterans Nicole Bassett and Jeff Denby are looking to change that by

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Renewal Workshop gives apparel a second chance.

PHOTO BY COURTESY

and rejects into top-quality garments.

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NEWS FEATURE Twenty students showed interest in the program immediately, and within the first year 70 signed up. Now, that enrollment stands at 150. “It quickly became a program that was very attractive to students,” says Sean Michael, department head.

The degree program actively consults and solicits industry input from brands like Petzl, Black Diamond, and others to guide the university’s curriculum with the goal of churning out the right workforce.

“We want to make sure the outdoor industry is guiding the program,” says Chase Anderson, who has been leading the collaborative effort, “so we can best serve their needs.”–Madi Salvati

Customers can count on Sunlight Sports for more than just gear.

App

10.

Private Parts The Airbnb of campsites helps you find

also an app to track your progress.

In essence, Smith created a less obvious version of the Muse Headband. There are different focus programs you can try depending on what you want to accomplish. And like Muse, Smith developed a companion app.

“It’s training your mind so that over the course of time, you are able to recognize the chaos, but stay focused,” McCann says. “It’s about making better and more mindful athletes.” –Madi Salvati

Customer service

8.Sunlight FreeSports Advice offers a unique shopping—and trip planning—experience that keeps customers coming back.

The smell of campfire greets visitors at Sunlight Sports, an outfitter near Yellowstone. It’s not the stale, stuck-on-your-clothes campfire smell or the cheap air freshener kind, but a subtle aroma coming from the store’s experiential campsite, complete with piped-in bird song.

Customers who walk in realize pretty quickly that they’ve found a special place, but beyond ambiance, the shop is providing a new kind of service. Owner Wes Allen and his staff are experts on Yellowstone’s off-the-beaten path adventures, helping 25 to 30 parties per day plan trips, free of charge.

“Most people enter the store with a vague idea that they want to go hiking, but no idea where to go,” Allen says, “so we help design the trip that’s best for them.”

Despite the wide range of options, all the trips have two things in common: They’re staff tested and

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crowd-free. That seems like a tall order in Yellowstone, one of the most popular national parks, but according to the National Park Service, only a fraction of visitors venture into the backcountry.

Free trip planning and cheap rentals might not seem like a profitable business model, but Allen says providing a high-quality, dynamic experience keeps customers coming back. “When we work on getting people out and having fun, business is great,” he says.

Sunlight Sports partners with select brands like NEMO, Merrell, and Fjällräven to get the word out on social media about these off-the-beaten-path hikes.

It’s a win-win for the brands and the store, because customers associate their positive trip experience with the brand, even if they don’t purchase anything from Sunlight Sports.

By actively reaching out to potential customers instead of waiting for them to come to the store, Sunlight Sports is expanding outdoor access in ways that Allen says are very rewarding. “When someone walks in and tells us their trip was the best experience of their life, I feel like we’ve done our job,” he says.

–Krista Karlson

Education

9.HowBrain Trust do you find the best gear

designers? Utah State University decided to train them.

Gear has always been the industry’s economic driver.

In that, Utah State University saw an opportunity, launching a first-of-its kind program in 2016 to create the next generation of product designers.

Looking for a campsite that’s near your favorite national park, allows mountain biking, dogs, and can be accessed by your 1996 Honda Civic?

Hipcamp integrates everything you need—maps, photos, reviews, and booking—into a single platform that allows users to browse public and private sites in a given area. Detailed information is displayed alongside Insta-worthy photographs taken by Hipcamp’s Field Scouts, who are a mix between brand influencers and adventure photographers (unlike reviews on The Dyrt, page 30, who are regular users). Think: millennials watching sunsets from beachside bungalows or drinking coffee in misty forests.

This is part of what makes Hipcamp’s model so unique—it combines a rich database of public lands and free camping with a selection of private lands available for reservation. Hipcamp integrates an Airbnb-style booking platform with detailed maps, updated trail conditions, and recreation information to allow campers to research and reserve sites with their exact specifications.

Founder Alyssa Ravasio started Hipcamp in 2013 after a night of searching for available campsites left her with endless open Chrome tabs and a feeling of frustration. She wanted to build something that would encourage people to get outside by making campsites more searchable and helping private landowners list their own property for reservation.

“Turns out, there are a lot of cool, under-utilized places and a lot of people looking for more private camping experiences, says Alex Sheshunoff, a Hipcamp host in Ojai, California. “We just needed someone like Alyssa and Hipcamp to help us find one another.”

These camps can be anything from Sheshunoff’s mountaintop tree house to a private waterfall, all available for reservation online. In addition to unique experiences, the ability to book private lands mean more camping access in areas that don’t already have a lot of public land. As a bonus, these camps typically offer privacy unheard of for weekend excursions.

“Hipcamp is unlocking access to entirely new places to camp across America by partnering with private landowners who want to host campers on their ranches, oceanside bluffs, organic farms, you name it,” Ravasio says. –Zoë Rom

PHOTO BY MEGAN BAUMEISTER

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Q&A

5 Questions for…

Sumi Scott

Senior Director of Mountain Lifestyle, The North Face started looking for an alternative.

We put together a couple of different panels of climbers and hikers and asked what their ideal fleece was, what features they were looking for. When we all came to the table as product directors, everyone was talking about the same things, like thermal regulation and the ability to breathe. For bouldering and mountaineering, they’re really important. So we focused on those two things and came up with the Mountain Sweatshirt.

2. HOW DO YOU KNOW A GOOD PRODUCT WHEN YOU FIRST SEE A DESIGN? a I think the best products are the ones that are born out of solving something and filling in a white space in the market. Or if there’s an emotional story behind it that people can understand. The more we can explain the story behind the creation process, the more likely that product makes it to market. We’re doing a program in spring ‘18 in the national parks, Trash to Tees, which makes clothing out of trash. We wanted a way to connect people with the trash they’re leaving in their parks.

PHOTO BY CLAYTON BOYD

Apparel that used to be seen as functional with zero fashionable elements has quickly become the haute couture of the outdoor industry—also known as “Colorado business casual.” The Mountain Lifestyle category at The North Face is a prime example of how far the aesthetics of function have come.

It features the kinds of clothes you want to wear all the time, not just on the mountain or at the bar. We asked Sumi Scott, who has been at The North Face since 2003, what goes into these clothes and why they’re suddenly all the rage.

1. HOW DO YOU AND YOUR TEAM COME UP WITH IDEAS FOR NEW PRODUCTS? a Ideas are coming from a mix of places, like problems we find or business objectives. I have such talented people on my team, and everyday we ask questions like, is

there a new consumer we’re not addressing? There’s a downtrend in fleece right now, for example.

The market isn’t really growing in a big way, and I think part of that is because the market has been inundated with lowbrow fleece. Old Navy is making them for $10. So we

3. WHAT DOES THE TESTING PROCESS LOOK LIKE FOR LIFESTYLE APPAREL? a It’s lifestyle, so we’re not looking for the ultimate exposure. T-shirts don’t get tested the same way as pants.

Sometimes, there are pieces that we just kind of wear.

I was in Zion National Park recently with some girlfriends for a weekend, for example, and I did Angel’s Landing in my Mountain Sweatshirt. It was 70 degrees at the base, and much colder and windier at the top. I had the sweatshirt on and off and it was super-packable and light, and turned out to be the perfect layer. But we have a few ways of getting input on our team.

We send everything to our athletes, and do panels and focus groups.

Everything gets tested and worn, and we have lots of climbers in the office who are weekend warriors and going

to Yosemite National Park every weekend.

4. WHY IS MOUNTAIN LIFESTYLE GROWING AS A PRODUCT CATEGORY? a It’s interesting, because I think the biggest innovation in outdoor apparel right now is the lack of innovation. This younger consumer is more about experiences, and they’re less about the lightest and the fastest. Car camping has come around so fast, and so has #vanlife.

Comfort in the outdoors is almost innovation, and people want to curate the experiences that they’re having. When you go camping, you’re inviting your friend who is a sommelier who’s going to bring the best wine. You want your clothes to work and feel normal, how you feel in your every day. It’s about breathability and UPF, and there’s nothing more breathable and comfortable than cotton. Even if you want something that’s durable, you still want that cotton look; you don’t want it to be techy and shiny.

5. WHY DO YOU THINK THIS IS HAPPENING NOW? WHY ARE WE SEARCHING FOR FASHIONABLE CLOTHES THAT FUNCTION OUTDOORS, RATHER THAN THE OTHER WAY AROUND? a Comfort is pinnacle. So few people are wearing suits today, right? Maybe Wall Street people and lawyers, but not many others. So everybody is wearing this comfy/office hybrid thing. Obviously, yoga pants have been super-popular—though they’re now downtrending—but even if you’re going to wear denim jeans, it’s got to be the most comfortable pair.

As the younger consumer is coming up in the outdoors, they’re more connected to the trends.

We’re living in a time when people see Fashion Week in New York City.

Everybody can see what the latest thing is; you don’t have to live in or go to New York to find out. It’s important to have brands you trust make those kinds of clothes for you.

–Kassondra Cloos JULY 28, 2017 DAY 3

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Q&A

5 Questions for…

Davis Smith CEO, Cotopaxi

A couple of years ago, Cotopaxi was a small brand with five backpacks. Now, the company makes more than 150 SKUs, and the stories behind some of its products have gone viral.

Cotopaxi is a colorful company in ways that go way beyond its signature neon hues: It runs a highly successful adventure race called Questival, tells its brand story in a way that resonates with customers, and focuses on turning profits into empowerment for people around the world. Last year, the brand started working with refugees who settled in Salt Lake City to help get them jobready by teaching them important tech skills. We asked founder and CEO Davis Smith where the company is headed, and how it’s come so far so quickly.

1. COTOPAXI HAS GROWN PRETTY QUICKLY INTO A COMPANY THAT’S WELL KNOWN BEYOND JUST THE CORE OUTDOOR INDUSTRY. WHY ARE YOU USING KICKSTARTER TO FUND NEW PRODUCTS? a Crowdfunding is amazing. It’s a channel we just started using in the last 12 months. We think of it as an opportunity to tell our brand story to a new audience that wants to learn

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about the value behind the brand.

We launched a few products last year via Kickstarter, including the Inti, a new tent, and then we launched the Libre Sweater, made from llama wool. This year, we did the Allpa Adventure Travel Pack.

What we see is that this is a really great channel for us to acquire new customers. People are discovering our brand on these crowdfunding

2. WHAT IS THE COMPANY CULTURE LIKE AT COTOPAXI? HOW IMPORTANT IS WORK/LIFE BALANCE FOR YOU? a As important as this business is to me, my family is more important.

I want everyone in my company to know that. Yeah, there are times when it’s necessary to work longer hours, like for Questival, or when a trade show is happening. There are sacrifices you have to make for your job, but I also want people to make sacrifices in their jobs for their families. We offer a lot of ways for employees to make more time for their personal lives. They can spend 10 percent of their workweek in the wild. So they can come in late or leave early to accommodate a camping trip, for example. We also give unlimited vacation. We don’t track people’s days off, and we encourage people to take time to travel. When staff members have been with us for 18 months, we’ve paid for them to go on trips from their bucket list.

Living by example is important.

I want to make sure people understand, “Hey, I’m going to take the time off to do these things, too.”

Living a balanced life is something we believe in strongly.

3. WHAT’S YOUR VISION FOR COTOPAXI? WHERE DO YOU THINK THE BRAND WILL BE IN 10 YEARS? a We’re really, truly looking to build the next big outdoor brand. We’re a digitally native brand, a brand that was born online. These types of brands can grow much faster than traditional ones. For brands like The North Face and Columbia, it took them decades to get where we’ve gone in just three years. A lot of it is because of social media. It can really accelerate growth. We were feeling very ambitious about

our goals for growing this brand, but we’ve achieved more than we thought possible.

4. TELL US MORE ABOUT QUESTIVAL, YOUR ADVENTURE RACE EVENT SERIES. THAT’S GROWN A LOT, TOO. WHY DO YOU THINK IT’S WORKING? a Questival is a 24-hour adventure race that allows people to experience the outdoors and their city in a new way. I had never heard of a brand hosting an event like this before we hosted Questival, but now it seems like more and more brands are holding these kinds of activations. It helps people experience your brand, live your brand. Your brand is more than just making great gear. A lot of brands make great gear, but this gives people an opportunity to build relationships and trust. When you connect with customers on a deep level like that, they end up becoming brand evangelists.

5. WHY HAVE YOU CHOSEN TO MAKE COTOPAXI’S MISSION SO PEOPLE-FOCUSED? a We made a conscious decision on the very first day we met as a team to focus our mission on people. As lovers of the outdoors, we obviously care deeply about the environment, but our passion really lies in helping people. My dad’s job took us all over the developing world when I was growing up, and I returned there as an adult, spending nearly half my life living abroad. I saw poverty that most in the developed world don’t even understand exists and felt I had a responsibility to find a way to help.

I was no smarter, better, or more deserving than them. I was lucky.

Our mission is to not only do good as a brand, but to inspire others to join us along the way. We try to inject our mission of helping people into every aspect of our business.

We include a handwritten thankyou card in every customer order, written by a resettled refugee here in Salt Lake City.

–Kassondra Cloos

PHOTO COURTESY OF COTOPAXI

platforms. Then once they discover us, they’re loyal to the brand.

Crowdfunding isn’t just for people making a product from their garage.

It’s also for young brands trying to tell their story.

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Q&A

Casey Hanisko

Marketing and Communications VP, Adventure Travel Trade Association gain confidence, and grow. If it’s a piece of gear that can help someone feel safe or gain expertise, tap into that through adventure travel experiences.

People don’t buy gear to have new stuff. They buy it because they need it. The Adventure Travel Trade Association, with member gear companies, tour operators, and destinations, typically focuses on the experiences people have with the stuff you sell them. But Casey Hanisko, who has worked in adventure tourism for 20 years, and the rest of her team are also working on much bigger-picture issues. Last year, ATTA launched the Adventure Travel Conservation Fund (ATCF) with ExOfficio, Eagle Creek, REI, and Uncruise Adventures. It’s currently reviewing grant applications for conservation projects around the world. The organization is also working to increase the number of women leaders in adventure travel companies.

1. HOW CAN BRANDS USE EXPERIENCES TO SELL GEAR? a Brands have an opportunity through travel experiences to capture the emotion that travelers feel when they’re out adventuring. It doesn’t mean that brands need to sell travel; it means they can capitalize on an opportunity to place their products or sell their brand via travel images, stories, or video.

A recent Airbnb report on millennials found that they feel that having a travel experience, or an

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adventure travel experience, is more important to them than buying a car, buying a house, or paying off their student loans. Adventure travel and being travelers is part of who they are as people. It’s not something that they do, it’s part of their identity.

Brands can really try to tie into that. Who are the people using their brand? How do they identify?

What are they doing? Can you tap into that feeling that people want to have? Help people pursue personal challenges. They want to push limits,

2. WHAT’S AN EXAMPLE OF A BRAND THAT DOES THIS REALLY WELL? a We recently worked with ExOfficio on video storytelling in Jordan, at a trade event. We focused on how ExOfficio gear allows the traveler to worry less about clothing and spend more time engaging with a new place and people and being transformed by an incredible new experience. They’re more concerned about capturing that brand message than showing the clothes in every shot. Outdoor Research also recently made a fantastic video, “Where the Wild Things Play.” It showed women running, slacklining, skiing, BASE jumping, and climbing. It showed women adventure travelers who are strong, like, “I’ve got this.” It was a great video. It touched me. You could feel their personalities in the film. They told their story within the context of something beautiful.

3. WHAT’S THE ATCF’S GOAL? a The ATCF provides an opportunity for member companies to get help funding small projects that make big impacts locally. Travelers want to know that brands care, and that they’re connected to something other than a tangible object. The ATCF supports projects around the globe, and offers a different way for a company to have a connection to something that is important. It lets them visibly make a difference.

The Conservation Alliance is now a member of the ATCF, and vice versa.

Josie Norris of the Conservation Alliance is on the ATCF board. Both organizations can nominate and vote for projects and in board elections.

4. WHAT WILL YOU DO WITH THE DATA FROM YOUR RECENT STUDY ON WOMEN IN ADVENTURE TRAVEL? a At the Adventure Women Leadership Studio workshop, a one-

day seminar at the Adventure Travel World Summit in Salta, Argentina, in October, the information from the survey will help inform and reinforce areas of discussion and learning.

We also plan to hold additional women leadership-focused educational events, and we’ll repeat this survey in the future. We hope increased visibility, awareness, and education will lead to more women as company leaders, more women on boards, more support around families in the workplace, and fewer women reporting unequal pay, discrimination, and harassment.

A report from Credit Suisse Research Institute recently found that companies with women directors outperformed those without them. It’s good for business for women to be in positions of influence. We want more women as keynote speakers, on boards, and remaining in positions of leadership.

We’re also working toward gender parity on our own board of directors.

5. HOW HAS THE INDUSTRY GROWN? WHERE DO YOU THINK IT’S HEADED? a I have seen the travel industry as a whole understand and embrace that adventure travel brings the joy, learning, and transformative experiences that the modern traveler is seeking. In the future, destinations can collaborate and share their management plans and tourism strategies around sustainable practices, visitor number limitations, and guiding visitors through conscious traveling. Right now, mountain communities and ski destinations, such as Banff and Lake Louise in Alberta, Canada, are looking to spread winter and summer visitor numbers across more months, and to encourage travelers to spend more time away from iconic areas.

Cross-industry and cross-global partnerships will grow. The power of our combined size will create opportunities to design a future industry that recognizes a need to protect our planet. We have to.

–Kassondra Cloos

PHOTO BY ADVENTURE TRAVEL TRADE ASSOCIATION

5 Questions for…

AdventureConnect with ATTA, SNEWS, BACKPACKER, and Catalonia SNEWS and BACKPACKER are hosting the ATTA and Catalonia at their booth for an AdventureConnect happy hour from 4:30 to 6 p.m. Friday, July 28. Head to #22050 to learn more about the ATCF and win prizes

OUTDOOR RETAILER DAILY

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7/18/17 2:41 PM

Wear More.Wash More. Wash Less

®

“I was blown away with the results — or lack of them. After a week through the wringer, the undies didn’t smell. Nor did the Polygiene treated base layers I’d been wearing for four days straight without deodorant.”

— Paddy O’Connell, Gear Junkie, March 2017

T E S T T E A M S W E AT I N G I N T H E A P U A N A L P S , I TA LY

Polygiene Permanent Odor Control

GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can wear more and wash less.

A CLIMATE-SMART APPROACH Up to 2/3 of a garment’s environmental impact occurs during consumer use—Polygiene’s unique odor-control technology allows users to wear garments longer, cutting down on the water and energy use associated with washing and drastically reducing the garment’s carbon footprint.

2/3 # wearmorewashless polygiene.com

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7/10/17 4:40 PM 2017-06-03 22:57

Common Ground on Public Lands It’s time we collaborate with the “hook & bullet” crowd to save the spaces we all use. BY MARILY MELIS,

MARKETING DIRECTOR FOR EXXEL OUTDOORS

A

S THE MARKETING director for several outdoor brands, I am routinely involved in both the hook and bullet and the backpacking and camping aspects of the outdoor industry. At Exxel Outdoors—parent of brands including Kelty, Sierra Designs, Wenzel, and Slumberjack, which straddles the line between the hunting and classic outdoor market—I work regularly with people who participate in everything from family camping and hiking to multiday elk hunts and steelhead fishing. I also attend both OR and SHOT Show each year.

Everyone, it seems, has an idea of how best to use the outdoors. No shocker there. But while many focus on what separates them from other

Marily Melis is a mountain biker, skier, hunter, and teacher at a horse yoga camp.

segments of the market, all I can see is how much they overlap.

Our most keen differences are in what we put in our packs, carry in our hands, and where we go.

TODAY THE MOUNTAIN. TOMORROW THE WORLD.

And in many cases, that last answer is the same: We all use public land, though in different ways.

On the surface, it can seem that we disagree with one another. But what I’ve witnessed is that in most cases, we all just want to enjoy the outdoors, whether we do it with a backpack, a fly rod, or a rifle. Public land and wilderness are important to us all and conserving the places where we play is a mutual focus regardless of how we enjoy them. I see conservation as a bonding factor between us, but we have even more in common than many realize.

Every year, Americans spend $63 billion on hunting and fishing alone, according to OIA. But they’re not living in a vacuum. They’re also camping, hiking, and participating in other sports that contribute hundreds of billions more to the economy.

These are just a few of the bridges that unite us. We’re not on separate “sides” or coming from different “worlds.” We’re two parts of the same whole. We can, and should, all sit around the campfire together to support the natural resources vital to our passions and businesses.

While our public lands are under threat like never before, we have a unique opportunity to look beyond our small differences and see each other as partners rather than “others.”

If we don’t, and the federal government turns over control of public land to the states, we may soon find our abilities to follow our passions increasingly limited.

PHOTO BY COURTESY

NEWS OPINION

“Small but mighty” is the motto of the new LifeStraw® Play. The same powerful technology that’s always ensured you’ll have safe drinking water wherever you go is now in a more portable and playful 15 oz. bottle.

Adventures await. Lifestraw.com.

Stop by the booth to see all of our new product innovations for safe water

SIPSAFE

LifeStraw is proud to have been named the 2017 Gold Halo Award Winner in the Transactional Category

LETS THE GOOD STUFF THROUGH

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WHERE CREATIVE CONCEPT MEETS OUTDOOR A curated selection of brands at the forefront of the modern outdoor experience, Venture Out is where retailers find fresh, creative ideas, products and designs.

TM

THE MODERN OUTDOOR EXPERIENCE July 26 - 29, 2017 • Salt Palace Convention Center See a list of Venture Out brands on page 74.

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BACK ON TOUR FEATURING

7.26.17 OLDTOWNTOURING.COM

PAD D LES AND P FD S

C AST INE +

S ORRE NTO

CASTINE

SORRENTO

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GET A FRONT ROW SEAT TO VIEW THESE NEW PRODUCTS AT SUMMER OR BOOTH #32077

7/7/17 3:37 PM

NEWEXHIBITORS MEET THE NEW KIDS ON THE FLOOR

Gobi Gear

“ We are active enthusiasts and travelers who understand the hassle of disorganized gear.

Those who enjoy an active lifestyle know the value of making the most of their time.

Gobi Gear products deliver that—plus piece of mind. By being more organized, users can pack quickly and efficiently, and spend more time enjoying the experience. Rummage less and explore more.”

–Chezzie Brungraber, founder

Crown Trails Headwear

THE PITCH: Gobi Gear is a functional adventure gear brand dedicated to making travel and outdoor pursuits more efficient through the use of a segmented packing technology. Founded by Chezzie Brungraber, an outdoor adventurer who was tired of the chaos in her backpack, the brand was born just before her first trip to Nepal.

In her search for organizational freedom, Brungraber realized that one­-compartment options led to lengthy searches for items and time wasted with unpacking and repacking. She wanted organization, accessibility, and the ability to compress all her items—just like a sleeping bag stuffsack. Two months later, Gobi Gear designed its first prototype of a segmented stuffsack with the sole purpose of making adventure more convenient, and has since expanded into backpacks, shoulder bags, totes, and stuffsacks. Adventure is now organized thanks to Gobi Gear. gobigear.com

SEE IT HERE

Booth PV2219

PHOTOS BY COURTESY

“ We started Crown Trails Headwear as a way to encourage people to get up and take a hike while showing their love of their favorite national scenic trail.”

–Bob Wilson, co-founder

Descriptions are provided by the manu­facturers and edited for clarity and space.

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SEE IT HERE

Booth PV1153

THE PITCH: Bob Wilson has lived in Silver City, New Mexico, for more than 20 years and was instrumental in making that town the first Gateway Community on the Continental Divide Trail. Whitney “Allgood” LaRuffa is a long-distance hiker and president of the American Long Distance Hiking AssociationWest. In the fall of 2016, after “Allgood” finished his thru-hike of the CDT, he was ready for a new career that had meaning and aligned with his passion for hiking.

Together they decided to launch a new line of headwear as a way to give back to the trails and public lands they both love.

The two reached out to managing nonprofits of national scenic trails and designed a line of high-quality hats to help people show their love and support of their favorite trails around the U.S. Crown Trails Headwear’s mission is to give back, so it donates 8 percent of the wholesale price back to its partner organizations.

The brand is now working with retailers in the U.S., Asia, and Europe to help spread awareness of our national scenic trails and use its business as a force for good. crowntrailsheadwear.com

JULY 28, 2017 DAY 3

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Rokum

“We believe experiencing the wonder of nature should be an easy and comfortable pursuit.”

–Ricardo Zabala, co-founder and CFO

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SEE IT HERE

Booth VO2386

THE PITCH: Rokum takes glamping to the next level and they look good doing it. The Chilean brand brings its South American style to North American campers with a new collection of sleeping bags and tents that take “roughing it” out of the equation. Rokum’s line of sleeping bags and tents features built-in inflatable mattresses that come in an easy-carry pack for a hassle-free sleep in the outdoors.

The design-driven brand, which has gained popularity in the Chilean market, is launching in the U.S. in full force. Outdoor buyers and consumers alike have fallen for Rokum, not just because it has changed the game when it comes to camping in comfort, but also because of its attention to detail, vibrant colorways, and highquality materials.

If sleeping on the ground sounds like the opposite of fun, Rokum’s tents featuring custombuilt, wall-to-wall (7-inch thick) air mattresses are a dream come true. The brand’s clever sleeping bag designs, also cushioned with a high-quality air mattresses, completely eliminate slipping, sliding, and rolling off. Developed with adventurers in mind, but designed for ease of use, all of Rokum’s versatile two-in-one tents and sleeping bags function with or without the inflatable option.

Hiking in? Leave the air mattress at home and enjoy a more lightweight camping experience. rokumoutdoor.com

PHOTOS BY COURTESY

NEW EXHIBITORS

7/18/17 10:51 9:12 AM 7/18/17 AM

BOOTH 3013

10 Hours Hot 30 Hours Iced

Leakproof Leakproof

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Easy Clean

BPA Free

7/10/17 11:47 AM

NEW EXHIBITORS

Booth BRL214

“e-dye is the first sustainable color process that actually enhances the product without asking brands or consumers to sacrifice aesthetics or price.

Our process is also better for the environment. We can demonstrate very clear water, energy, and chemical savings.”

–George Yang, managing director

THE PITCH: The current processes for dyeing textiles waste water and energy and limit a product designer’s ability to achieve the exact right color.

The hurdles that exist today come from a 75-year-old industrial process designed to color cotton and wool and never adapted to fit synthetic fibers. It’s time to change that.

The e-dye system uses a process known as solution dyeing. By adding the color before the polymers are extruded, the color is inside the yarn.

Since the color is inside the yarn instead of outside it as with the traditional water-dye process, the color is permanent. They won’t fade or bleed.

Concerns about sustainability are top-ofmind for brand managers, retailers, and outdoor enthusiasts. It’s top-of-mind for e-dye, too, which is why the system was engineered to use 75 percent less water than traditional methods.

The beauty of the e-dye process is that no matter where a brand begins the conversation about e-dye, they see the connected benefits right away.

A brand that’s passionate about sustainability will immediately embrace the value of water savings but also see how e-dye will improve colorfastness and color duplication. Brands that come into the process to learn about how we solve color management issues discover e-dye’s sustainability benefits. e-dye.com

PHOTOS BY COURTESY

e-dye Waterless Color System

SEE IT HERE

Stock Your Stores With The Gear That Is Trusted By Outdoor Professionals The Trusted Gear Of Team Adventure Medical Kits®

Natrapel® Insect Repellent

12 hour protection from biting insects and ticks that is safe on your gear

Adventure® Medical Kits Mountain Series, Hiker Kit

Designed to help deliver fast & effective first aid

Survive Outdoors Longer® Escape Pro Bivvy

Breathable, waterproof & 90% heat reflective. Featuring Sympatex Reflexion® fabric

Check out these products and more at ORSM booth #5017

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7/18/17 10:51 9:12 AM 7/18/17 AM

JUST LIKE YOUR FAVORITE T-SHIRT

R LL TOP CREW COLLECTION

US MATERIALS

US MANUFACTURING

US WORKERS

INTRODUCING

The Roll Top Crew Comfortable Roll-Top Hidden Arch Support Comfort Compression Fit Available in Men’s and Women’s

Arlington

M Pickens

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W Pickens

www.farmtofeet.com

7/7/17 11:20 AM

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Serious hydration meets serious style.

Take me with youâ„¢ ACTIVE VACUUM HYDRATION BOTTLE

40 hours iced | 15 hours cold

Book your appointment today | Booth 13009 | Email: or.calendar@pmi-worldwide.com DAY1-4_ALADDIN_ORD_S_2017.indd 1

7/10/17 3:03 PM

THEGALLERY HOT NEW PRODUCTS AT SUMMER MARKET

1. Adult beverages can be enjoyed anywhere

(that they’re legal) with GSI Outdoors’ 10-ounce Boulder Flask. Constructed of lightweight, shatterproof, and eco-friendly polypropylene, combined with grippy silicone side bumpers, your drink will be protected in packs and picnic baskets alike. The wide mouth makes for easy filling, pouring, and drinking while a hinged top with silicone grip makes opening a cinch. [$15] #16017 gsioutdoors.com

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2. EDITORS’ PICK Designed for extreme

EDITORS’ PICK

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environments like high elevation and water, the All Good Sunscreen Butter Stick SPF 50+ moisturizes the skin while creating a strong sun and wind barrier. Made with only five organic ingredients plus non-nano zinc oxide, this water-resistant formula is great for sensitive skin and offers UVA/ UVB broad-spectrum protection. The wide stick offers a no-mess direct application that can go on thick to stay white on top of the skin, or rub in clear.

Plus, the sunscreen is biodegradable; coral reeffriendly; oxybenzone-, GMO-, and gluten free; and vegetarian. [$16] #BR417 allgoodproducts.com

3. LEKI brings the wrap-around trigger strap

typically reserved for winter sports poles to trekking poles with the new Aergonlite XL Vertical.

The summer-weight mesh Trigger S Vertical strap allows tremendous load bearing and support without actually gripping the pole. You can easily and quickly click out to peel a layer, grab a water bottle, or tie your shoes, then click back in. Plus, the clip can be quickly attached lower on the mid-grip for quick climbs and traverses. [$159] #22043 leki.com

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4. The Survive Outdoors Longer Mag Striker is a tool that includes all the fire-starting essentials you need: magnesium rod, flint, and scraper.

Just grip the handle with the magnesium side up, then use the scraper to grind off a small pile of magnesium shavings. Next, hold the Mag Striker close to the pile and scrape the flint rod to produce a shower of sparks. [$12] #5017 surviveoutdoorslonger.com 5. Oboz’s amphibious women’s Confluence

Sandal is perfect for in- and out-of-the-water adventures of any kind. Its footbed shape and comfortable fit comes from Oboz’s trail footwear, yet the Confluence is ultralight and quick drying, with soft, durable polyester webbing lined with hydrophobic Ariaprene for next-to-skin comfort.

Adjustable forefoot and midfoot webbing lets you customize the fit, and a convertible heel strap pivots forward so you can wear it as a slip-on when you don’t need a performance fit. [$95] #BR401 obozfootwear.com

PHOTOS BY COURTESY

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Descriptions are provided by the manu­facturers and edited for clarity and space.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

BOOTH NUMBERS ARE CURRENT AS OF JULY 17, 2017.

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JULY 28, 2017 DAY 3

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NEW PRODUCT GALLERY

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EDITORS’ PICK

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camping or tailgaiting, the Camber Chair from ALPS Mountaineering will cradle you. Its unique curved steel frame creates a stable foundation for the roomy, ventilated seat. Plus, it folds up quickly for life on the move. The Camber Chair is available in two color combinations and includes a carry bag. [$60] #80 alpsmountaineering.com

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2. Combining the packability of a three-

section Z-Pole with the adjustability of FlickLock, the Black Diamond Distance FLZ is an excellent choice for long hikes, steep approaches, stream crossings, or for supporting your tarp shelter. Now with improved joint support and the brand’s SlideLock technology, the Distance FLZ is made for the mountains. ($140) #6005 blackdiamondequipment.com

3. The Mystery Ranch TerraFrame 80 pack is for mountain zealots who need options when going big.

Featuring rigid, carbon fiber frame stays, the suspension allows an ideal amount of torsional flex while providing ample support for loads up to 150 pounds, organized into a whole bunch of pockets. [$450] #1001 mysteryranch.com

4. EDITORS’ PICK SCARPA’s Hydrogen

collection is a modern take on an all-conditions trail shoe with trail runner-like weight. Light and flexible, the low-cut Hydrogen GTX and mid-cut Hydrogen Hike GTX pair a fresh, athletic profile with the latest version of GoreTex Surround construction, which allows 360 degrees of breathability in a waterproof shoe. [$180] #3001 scarpa.com

PHOTOS BY COURTESY

1. Sturdy and comfortable for car

OUTDOOR RETAILER DAILY

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7/18/17 10:37 AM

MT18 3000 lumens 540m beam distance 7 year warranty

DAY ENDS. ADVENTURE BEGINS. Ultra-bright and resistant to rain and dust, the new Ledlenser MT18 makes even short summer nights last forever. Designed and engineered in Germany.

HAPPY HOUR & LIGHT SALE | THURSDAY @ 4:30PM | BOOTH #30026E | LEDLENSERUSA.COM

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7/10/17 2:55 PM

NEW PRODUCT GALLERY 2

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1. EDITORS’ PICK Geared toward the

ultralight crowd, Ospreyt new women’sspecific Eja 48 is built with weightsaving materials along with the ability to trim ounces by removing the toplid and the sleeping pad and compression straps. The breathable Airspeed Suspension keeps the pack off your back, while the ExoForm hipbelt and harness provides premium fit, cushion, and comfort. The Eja is also available in the men’s-specific Exos. [$200] #4011 ospreypacks.com

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2. Built for versatility across active

lifestyles and travel, the Prologue Jacket collection from Outdoor Research blends performance fabrics with a sophisticated style. Durable, stretchy softshell fabric doesn’t wrinkle and offers weather-resistant and breathable performance. Large chest pockets keep essentials close at hand. [$159-$199] #17027 outdoorresearch.com

3. The new Kelty Sequoia tent has plenty of headroom, allowing a 6-foot-6-inch camper to stand up straight and move freely in both the four- and six-person versions. The Sequoia 4 is framed by two steel cross poles for easy setup and added durability, a big D-shaped door for easy exit and entry, lightdispersing night light pockets, and hanging wall pockets. ($250-$350) #24027 kelty.com

4. The men’s Timberland FlyRoam Trail Mid is a heritage hiker brought to life with modern, lightweight materials and a high-rebound sole, making it perfect for exploring in and out of the city.

The boot comes in a fabric option with double-layer jacquard for lightweight breathability or a premium full-grain leather style. [$130-$140] #34149 timberland.com

PHOTOS BY COURTESY

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7/18/17 10:37 AM

For the love of parks.

Parks for All is our way of sharing the love we have for green spaces and ensuring they get the attention and protection they deserve. Why? Because parks of all sizes help make us healthier, happier, and more fulfilled.

Come see us at booth #21005 to learn more – and see how you can get involved.

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7/7/17 12:12 PM

NEW PRODUCT GALLERY

EDITORS’ PICK

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2. The women’s Quito Active Tank from Cotopaxi was born out of the need for a top that was technical, modern, and fit for active-to-casual lifestyles.

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It relies on an ultrasoft Dri-Release fabric that wicks moisture, while the scalloped, drop-hem, racerback design and athletic cut lend a touch of go-anywhere style, making it ideal for the trail, in the gym, or around the city. [$50] #VO2172 cotopaxi.com

3. The Ruffwear Basecamp series is

an indoor dog bowl and mat set to keep canine adventurers fueled and hydrated at home base. The powdercoated, stainless steel Basecamp Bowl has a nudge-proof silicone base with a concave interior that allows food and water to collect in the center, making it easier to get every last bit. The Basecamp Mat holds two bowls on a durable, waterproof surface. [$25-$35] #34081

PHOTOS BY COURTESY

1. EDITORS’ PICK The new Therma-Rest NeoAir Camper Duo is designed for adventurers who want unparalleled comfort while camping with a partner. The two-person mattress weighs 4 pounds, 2 ounces and delivers a luxurious night’s sleep. An R-value of 2.2 insulates against the ground and three inches of support makes it perfect for side sleepers. The pad creates a consistent surface that’s completely gap free, which keeps duos comfy all night long. [$300] #26015 thermarest.com

OUTDOOR RETAILER DAILY

7/18/17 7/18/17 10:37 6:17 PM AM

VISTAOUTDOOR.COM BOOTH 8000

It’s so much more than just a stove. Camp Chef offers cooking options for any outdoor adventure, from backcountry to back patio. For more than 25 years, Camp Chef has been a leader in the outdoor cooking industry, giving outdoorsmen and women a better way for better food. On or off the trail. Learn more at CampChef.com or visit us in booth #8000.

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NEW PRODUCT GALLERY

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1. The Montrail F.K.T Short Sleeve Shirt

is Columbia’s top defense against overheating during summer trail runs. The half-zip shirt features a new Columbia technology called OmniShade Sun Deflector, which uses little dots on the outside of the UPF 50 shirt to deflect sunlight away from the body.

The result? You feel cooler and stay protected. [$75] #28011 columbia.com

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2. ENO’s Nomad Hammock Stand lets

you hang whenever and wherever you please with two stable, four-legged ends connected by a center pole. If the weather isn’t cooperating, the Nomad Fly easily sets up over the Nomad Hammock Stand to keep you dry. The fly’s seams and adjustable end panels offer ventilation, DAC ridge poles provide coverage, and two vestibules add to its all-weather versatility. [$140] #14007 enonation.com

3. A fully inflated sleeping pad is just a few rolls away, no batteries or special gadgets required, with the Klymit Rapid Air Roll-Top Pad Pump.

Simply capture surrounding air in the bag and roll it up to push the air into your pad, saving your breath while keeping moisture out of the interior.

The Rapid Air connector is specifically for Klymit valves. It’s packable and light (3.5 ounces), and can double as a stuffsack. [$25] #BR611 klymit.com

4. SealLine’s ultralight BlockerLite Compression Dry Sack has a block shape for efficient packing and a fully welded, waterproof construction to protect your essentials. Its compression system reduces overall volume while minimizing seam strain. Waterproof valves vent trapped air. The 20-denier silicone/polyurethane-coated nylon saves weight: The 5-liter size weighs 2.8 ounces. [$40-$50] #26015 seallinegear.com

PHOTOS BY COURTESY

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7/18/17 10:37 AM

HOLY CRAP That’s a lotta education.

Use your mobile app for today’s schedule.

Or download now – search Outdoor Retailer in your app store:

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7/7/17 10:28 AM

NEW PRODUCT GALLERY 1. Built to provide comfort and support after

miles of wear, Injinji’s new Ultra Running Sock Collection features cushioned terry throughout the entire foot, to help soften the impact feet sustain during a run or workout. Linear knit lines on the underside of the foot offer additional arch support and a tighter fit to help eliminate friction. Light compression throughout the sock adds support while strategically placed mesh on the foot and leg offer extra ventilation and breathability. The Ultra Running Collection is available in unisex and women’s sizing, as well as no-show and crew heights. [$18-20] #36165 injinji.com

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2. The Ringo PFD, from Astral, is made with

500-denier Cordura in bright, modern colors. A rugged, comfortable, protective PFD, the Ringo has a tri-panel front, full coverage without sacrificing a slim fit, quick-release harness compatibility, and an easy-access pocket, making it perfect for use in whitewater, the sea, and while touring or stand-up paddleboarding. [$150] #38104 astraldesigns.com

PHOTOS BY COURTESY

3. The LifeStraw Flex brings drinking versatility to backcountry water sources. You can use it in multiple configurations: as a personal straw, a squeeze bottle, or attached to a plastic water bottle or hydration bladder. The replaceable two-stage filter has a clear body so you can see the action and reduces lead while also removing up to 99.9999 percent of bacteria and 99.9 percent of protozoa. [$35] #36142 lifestraw.com

to go further Katadyn® BeFree™ 3.0L Water Filtration System™ No Pumping or Squeezing Gravity Powered water filter

Shake to Clean in the field No Backflushing necessary

Fast! Filters up to 2 liters/min Removes bacteria & protozoa

0.1 micron EZ-Clean Membrane™

Le a r n mo r e a b o u t t h e B e F r e e a t Booth # 2 4 0 0 1

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NEW PRODUCT GALLERY 1. Croakies’ Wireless Earbud-Compatible ARC Endless Retainer is the perfect solution for protecting your wireless earbuds across a breadth of everyday activities, from on-the-go conference calls to high-impact cardio workouts.

It features replaceable and articulated ends alongside a coated, stainless steel, adjustable cable, and is designed for compatibility with Apple’s wireless AirPods. [$17] #23027 croakies.com

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2. GoMacro’s Everlasting Joy flavor

combines coconut, almond butter, and chocolate chips and is a filling, delicious, on-the-go energy bar—and it’s made with ingredients you can pronounce. All GoMacro products use 100-percent plant-based ingredients and are organic, non-GMO, soy- and gluten free, and kosher. [$2.90] #BR630 gomacro.com

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8L is a lightweight, packable water storage solution that easily flattens and folds up when empty. It’s ideal for hanging with its flexible webbing handle and low-profile daisy chain lash points.

The wide-mouth cap comes with a dispensing tap for use at camp. It also includes dual baffles for extra stability, waterproof ripstop nylon, and welded seams. [$60] #5031 hydrapak.com

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PHOTOS BY COURTESY

3. EDITORS’ PICK HydraPak’s Expedition

7/27/17 7/18/17 10:55 10:37 AM AM

Water is a Big Part of Who We Are. Over the last three decades, Summer Market has played a large role in the growth of SUP, paddle and the entire watersports community. Our dedication to watersports continues with The BoardWalk + Paddle Education Center. At its new location for Summer Market 2017 (#39133), this is the gathering spot for watersports networking and education. The BoardWalk’s curated display of different SUP boards acts as a shopping tool and buyer’s resource. And don’t miss the powerful presentations at the Paddle Education Center.

Join Us for education from Rapid Media including “The Future of Retail is Now” and “Where Have All the Good Staff Gone?”. Special guest speakers include the Higginbotham brothers sharing about their record-setting prone paddle adventure from Alaska to Mexico.

Location: Show Floor | Booth #39133

Find the full Paddle Education Center schedule at outdoorretailer.com/education or on the Outdoor Retailer mobile app.

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CHOOSE ® MICHELIN TECHNICAL SOLES

NEW PRODUCT GALLERY

EDITORS’ PICK

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OUR BRAND PARTNERS

2. The men’s and women’s Columbia

soles.michelin.com

Montrail Variant X.S.R. is the brand’s first model to include its new PearlFoam midsole cushioning technology that harnesses the resilience of expanded TPU pellets

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for soft, cushioned landings.

This shoe maximizes comfort, performance, and versatility through its FluidFoam midsole and durable, abrasion-resistant rubber outsole. [$150] #28011 columbia.com

3. For anyone on a bikepacking or

canoe touring tour, the MSR Hubba Tour tent series (comes in one-, two-, and three-person sizes) delivers spacious, full-protection shelters to house your gear and let you live comfortably for weeks or months on end. The Hubba Tour offers touringspecific features like an exoskeleton that ensures the tent body stays dry as you set up in rainy conditions, a large hooped vestibule for storing gear or changing out of wet clothes, internal organization pockets, and easy-access entrances. [$550-$750] #26015 msrgear.com

PHOTOS BY COURTESY

1. EDITORS’ PICK Mountain Hardwear’s Multi-Pitch 25 pack is ideal for hauling essentials from the approach to the summit. Constructed with 840-denier ballistic nylon on the sides and base, as well as abrasionresistant 600-denier TPU on the front and top, the Multi-Pitch 25 is tough enough to hold up against the demands of climbing. A hidden stretch mesh pocket is perfect for carrying a water bottle or drying out climbing shoes. A full-length side zipper allows easy access to the guts of the pack. [$115] #26001 mountainhardwear.com

OUTDOOR RETAILER DAILY

7/27/17 7/18/17 10:55 10:38 AM AM

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SCENE PARTY PICS

Live from SLC

A packed schedule of Day 1 festivities made it easy for party-hoppers to slip out of the day’s chaos and into their dancing shoes.

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2 1. A five-piece acoustic outfit kept toes tapping at Fjällräven’s crawfish boil. 2. Along with live music, KEEN brought beer, snacks, and custom-printed tees to the mix at KEENFest.

3. Tunes from Seattle indie folk band The Head and the Heart rocked the crowd. 4. Reps, retailers, and executives weren’t the only ones at postponing bedtime to get down. Henry Kelley, 6 months, joined his dad Alden at the party.

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PHOTOS BY LOUISA ALBANESE (2); LAUREN DANILEK; LAUREN TEDFORD

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OUTDOOR RETAILER DAILY

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UN1TED

A great hiking pack deserves a revolutionary reservoir.

And that’s why Osprey Packs teamed up with HydraPak. Our advanced reservoirs are 100% BPA free, ultra-durable and guaranteed for life. The #1 choice for technical hydration for over a decade.

OSPREY HYDRAULICS™ BY HYDRAPAK — MANTA AG™ / MIRA AG™ SERIES BY OSPREY PACKS®

We’ve partnered with Access Fund to support public lands conservation & recreation.

Help join the cause & get your limited edition Stow™ bottle at Booth 5031.

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@THESHOW

DIG INTO OUR HIGHLIGHTS OF SUMMER MARKET’S EVENTS, EDUCATION AND MORE

Events OUTDOOR RETAILER EVENTS

(Re)Defining Women In The Outdoors

Networking for Photographers

RootsRated Media 11 a.m. - 1 p.m.

We have created networking sessions hosted by RootsRated Media for you to meet, talk about best practices, and share tricks of the trade.

Is your brand looking for talent or a way to take your company to the next level? Join us to meet photographers looking to work with your company.

THE CAMP EDUCATION SCHEDULE (Booth #38808)

DAY 3

Bethany Hamilton: Unstoppable

Merchandising 101

Dan Holman, Management One and RetailORBIT 10 - 11 a.m.

Join Dan Holman of Management One and RetailORBIT for this interactive presentation that reveals the secrets to merchandising in today’s competitive retail market, including markups, markdowns, pricing, and visual displays. This session will give retailers an opportunity to speak to their specific challenges and hear how other retailers are achieving success today.

1:30 - 3:30 p.m.

Need inspiration? Come hear from Cobian Footwear ambassador Bethany Hamilton, pro surfer, shark-attack survivor, and inspirational icon to millions throughout the world. Session attendees will have the unique opportunity to catch a sneak peek of her upcoming surf film and hear the story behind her new sandal collection and how she’s empowering the next generation during a live Q&A.

Coalition Snow and Wild Women’s Project 3:30 - 4:30 p.m.

Building off of the “When Women Lead” panel, this interactive session is geared toward industry professionals who are excited to examine our (diverse) values and develop a new vision for women in the outdoor industry. Through meaningful dialogue and candid conversations, we will create a working manifesto designed to support women in navigating toward their true north, as well as support the industry in developing a stronger path of inclusivity and diversity.

Come prepared to listen, learn, and co-create the future of the outdoor industry.

Women’s Collab Happy Hour

4:30 - 6 p.m.

Stick around after the (Re) Defining Women in The Outdoors session to enjoy beers from Sierra Nevada.

Cheers!

DAY 4 Inventory = High Risk Asset

Dan Holman, Management One and RetailORBIT 10 - 11 a.m.

This interactive session takes an in-depth look at the secrets of Open-ToBuy and how to manage inventory to achieve optimum levels that allow retailers to grow profitable sales and increase their cash flow and overall store profitability. Led by Dan Holman from Management One and RetailORBIT.

DAY 3, FRIDAY, JULY 28

DAY 4, SATURDAY, JULY 29

GEAR Sales Program Sections A & R

Create an In-Store Sales Training Program

11 a.m. - 1 p.m.

It’s time for the A & R, the final two GEAR training segments. A: APPEAL. The best way to make the product appeal to the customer is interaction. Teaching staff to be effective in the appeal phase also allows your staff to be confident in overcoming objections the customer might have. R: RELATIONSHIPS. Research proves that it takes far more effort and expense to attract new customers than to retain and develop business with existing customers. The R gives you and your staff the knowledge needed to build the longterm relationships that build success.

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11 a.m. - 1 p.m.

Research shows it takes 21 to 28 days to learn a new habit.

That doesn’t sound like too long, but the same research also indicates that people tend to drop out of a new behavior after two weeks if they don’t go out of their way to keep it going. In this session, you’ll learn how to roll out a program in the short amount of time you have every day, a program with successful habits that will stick.

Where Has All the Good Staff Gone?

Scott MacGregor Rapid Media 2 - 3 p.m.

Things are different today.

Working outdoor retail is not as cool as it once was (neither are instructing and guiding, FYI). Top retailers big and small share how they changed their thinking to empower today’s millennials to create powerful, reliable, and profitable sales teams.

Networking for Freelancers

RootsRated Media 11 - 1 p.m.

We have created networking sessions hosted by RootsRated Media for you to meet, talk about best practices, and share tricks of the trade.

Is your brand looking for talent or a way to take your company to the next level? Join us to meet freelancers looking to work with your company.

Retailer Skills Course Education Schedule (UMOCA) Retailer Skills Course (RSC) is inspired outdoor specialty retail leadership training for today’s ultracompetitive marketplace. With sessions led by successful outdoor retailers and facilitated by The Mann Group, RSC is part seminar, parts skills development, and all about leading and driving profitability in your store. The theme for Summer Market is “Creating a Sales Environment.” Each session is from 11 a.m. - 1 p.m daily and stands alone or builds on previous sessions to maximize impact and insight. Lunch is provided.

to Mexico. What they didn’t realize is that they would become true outdoorsmen in the process. Come hear about their record-setting adventure.

PADDLE EDUCATION SCHEDULE (Booth #39133)

Below are a few key sessions in the Paddle Education area not to miss. Check the mobile app for full details closer to the show.

DAY 3 Adventure of a Lifetime

Ryan and Casey Higginbotham 1 - 2 p.m.

Ryan and Casey Higginbotham, twin brothers from Southern California, decided to prone paddle from Alaska

TREND + DESIGN CENTER SCHEDULE

(Level One – Booth #155)

DAY 3 How to be Inclusive with Big-Picture Projects While Leaving Ego at the Door

Jason Belaire 10 - 11 a.m.

The outdoor industry can often lack inclusivity. As brands work harder to become more diverse, it’s important for leaders to remember to be inclusive to all team members.

Come to this panel to learn how you can set aside your ego at the door and empower your employees along the way.

How to Sell an Idea

Panel discussion lead by Jason Belaire 2 - 3 p.m.

During the design, social media, and marketing processes, healthy debate is always a good thing.

But dissuading someone from moving forward with an idea can be even harder than figuring out how to sell one. During this panel, we’ll dicuss how to leverage internal advocates, how to frame dissent, and how to persuade company leaders to listen to the voice of reason.

OTHER EVENTS Breakfast with Good To-Go

9 am #VO2062 Start your morning off right with a healthy and delicious breakfast from Good To-Go. Featured meals include the awardwinning Oatmeal and Granola prepared by award-winning chef, Jennifer Scism.

Swim with Sea Turtles at Pacsafe

9 am #13041 Have the virtual reality experience of a lifetime!

Stop by Pacsafe and let The Nature Conservancy take you on an underwater ride with Sea Turtles.

Wake Up with SNEWS

9 am #22050 Wake up with SNEWS for the latest in outdoor industry news and a cup of tasty, Vietnamese pourover coffee from Copper Cow Coffee. First 50 people to arrive at the booth each morning will receive a free SNEWS BUFF.

Morning coffee from Jetboil and Carabiner Coffee

9 am #26027 Free coffee every morning at the Jetboil booth provided by Carabiner Coffee.

Taste of Seattle Coffee Pour-Over with Industrial Revolution

9 am #40 Get a free java jolt on your way in with a cup of fresh Seattle brew.

Nikwax’s Gear Love Story Confessional

9 am #17001 Have a heartwarming, tragic, or perhaps sordid tale about a favorite piece of gear? We all have that cherished piece: a tent that’s gotten us through stormy nights on mountaintops, a puffy that’s kept us warm at countless belay stations, or boots that have carried

OUTDOOR RETAILER DAILY

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Made from nature to stand up to the elements.

Introducing Teflon EcoElite™. The first renewably sourced, durable water repellent finish. It’s up to three times more durable than existing non-fluorinated repellents and delivers peak performance on cottons, synthetics and blends. To protect your performance fabrics, turn to the finish that’s sourced from nature.

Discover more at teflon.com/ordaily

© 2017 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company. The USDA Certified Biobased Product label is a registered trademark. The USDA Certified Biobased Product label is a certification mark of the U.S. Department of Agriculture. The bluesign logo and bluesign are registered trademarks of bluesign technologies ag. ®

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®

6/12/17 4:36 PM

F U T U R E

D A T E S

M A R K

Y O U R

C A L E N D A R S

SIA INDUSTRY + INTELLIGENCE DAY

JANUARY 24, 2018 C O LO R A D O C O N V E N T I O N C E N T E R , D E N V E R , C O

OUTDOOR RETAILER + SNOW SHOW

JANUARY 25-28, 2018 C O LO R A D O C O N V E N T I O N C E N T E R , D E N V E R , C O

WWSRA/SIA ON-SNOW DEMO

JANUARY 29-30, 2018 C O P P E R M O U N TA I N , C O

OUTDOOR RETAILER SUMMER MARKET

JULY 23-26, 2018 C O LO R A D O C O N V E N T I O N C E N T E R , D E N V E R , C O

OUTDOOR RETAILER WINTER MARKET

NOVEMBER 8-11, 2018

PHOTO: VISIT DENVER

C O LO R A D O C O N V E N T I O N C E N T E R , D E N V E R , C O

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EVENTS us over many miles of trail. Come share your #gearlovestory in our video confessional booth, walk away with a gift, and be entered to win a grand prize package of Nikwax gear care.

pin in support of The Conservation Alliance. For every pin taken off the pin wall, Columbia will donate $2 to The Conservation Alliance.

writer and adventurer Sarah Lavender Smith.

Sarah will be taking part in a book signing for her new book: “The Trail Runner’s Companion.”

Join CORDURA’s Durable Journey

Try on Oboz, get a free tree!

9 am #BR401 Try on a pair of Oboz and take home a sapling to make your corner of the world a bit greener.

Meet and greet with Gore athlete Janelle Smiley

9 am #39212 Stop by the CORDURA booth to immerse yourself in the great outdoors in a brand new way. They’re debuting a 360 viewing experience told through the lens of some seriously durable people, all in celebration of a new brand campaign launching at the show. The experience will take you on an exciting journey exploring the backroads, mastering the mountains and thrashing the trails. So stop by for the launch and visit the CORDURA brand world in 360.

Columbia Complimentary Pins for The Conservation Alliance

9 am #28001 Stop by the Columbia booth for a complimentary

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Free Jeans Every Hour Giveaway

10 am #VO2260 Were going to put your Canadian knowledge to the test as we host a fastpaced trivia game centred around fun Canadian facts.

Every hour on the hour we will get on the megaphone and ask a trivia question, first person to answer correctly wins a free pair of DUER jeans.

Ultimate Direction Host Meet & Greet With Sarah Lavender Smith 10 am #140 Ultimate Direction is hosting a meet and greet with accomplished longdistance runner, coach,

10 am #33039 American ski mountaineer and climber Janelle Smiley will be at the W.L. Gore & Associates booth from 10 a.m. to 2 p.m. on Day 3 to chat about her latest expedition to Peru; The Smiley Project, attempting all 50 Classic Climbs in North America; winning the Ski Mountaineering National Championship three times; and why she chooses products made with Gore-Tex fabrics. Stop by to say hi.

Catch a Second Tailwind for Southern Utah Wilderness Alliance

10 am #37186 Join Tailwind Nutrition and ultra-marathoner Cory Reese for a book signing of his new book “Nowhere Near First, Ultramarathon Adventures” From The Back Of The Pack. For

a $10 donation to save Utah’s public lands, get a signed copy. Attendees can also fuel up for the day with Tailwind spritzers and Cory’s favorite, Hostess doughnuts.

Climber and prolific adventure writer John Long will be signing copies of his new book “Stories from the Dirt.” It is durable, re-readable, and 100 percent authentic.

Primus Prep and Grill

Dave Canterbury Presents Managing Emergencies in the Backcountry

12 pm #13013 Chef Stefan Lundgren from Önsköldsvik, Sweden will be in the main Primus booth throughout the day prepping food and grilling on the new Primus Kuchoma grill. Stop by for a sample!

Maple Bacon Creamees

12 pm #32118 Darn Tough brings a taste of Vermont to Utah. Get a delicious (and free!) Maple Bacon Creamee. Available until the goodness is gone.

Daily Solar Giveaway

1 pm #BR601 Snag free Goal Zero gear so you too can live the #SolarLife.

Book Signing with Climber and Adventure Writer John Long 2 pm #23033

2 pm #40 Survival expert, New York Times bestselling author and all-around badass Dave Canterbury offers a clinic on the basics of fire starting, sheltermaking and how to create a temporary pack in the backcountry.

Outdoor Gear Giveaway LIVE Raffle by CampMaid

2 pm #BR423 CampMaid is holding a raffle to give away a variety of product all at once, providing multiple chances to win. We will be giving away 10 of last year’s OR Show Award Winning product - CampMaid Charcoal Chimney! Other products include outdoor cooking tools, grill, bags, and more!

Zion Narrows Ultralite Sleeping Pad Giveaway

3 pm #BR611 Each day Klymit will be giving away 20 Limited Edition Ultralite Sleeping Pads featuring an inspiring illustration of the Narrows in Zion National Park. Entries will be accepted all day and 10 pads will be given away at each drawing.

Free Energizer Headlight with a donation to protect trails!

3:30 pm #40177 With a $10 cash donation you will receive an Energizer Vision HD+ Headlight and support the American Hiking Society to protect the places you love to hike.

Dakota Grizzly Photo Booth

#22 4 pm Dakota Grizzly will provide a photo booth where you can take a photo with a grizzly bear (yes, really!) and grab your own personalized stainless steel tumbler.

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EVENTS KEEN Happy Hour

Happy Hour with Good To-Go’s Head Chef, Jennifer Scism, at the Eureka! Camping/ Jetboil Booth

4 pm #32183 Come join the KEEN crew, ambassadors and fans for KEEN Happy Hour! Pints glasses are $5 and beer is free. All proceeds go to Outdoor Afro.

4 pm #26027 Enjoy Good To-Go’s Bibimbap (spicy Korean ‘mixed rice’) served with Beef Bulgogi (aka Korean marinated beef) + Mexican Quinoa Bowl served with grilled tortillas and avocado, all prepared on Eureka!/Jetboil cook systems by head chef, Jennifer Scism.

80th Birthday Bash for George Basch, founder of the Himalayan Stove Project

4 pm #1017 Come drink a mule and spend a moment meeting Chief Cook George Basch.

A poster commemorating the 50th anniversary of the first American-led Mt. Everest Expedition in 1963 will be sold for $20 with all proceeds benefiting the HSP.

Upslope Brewing’s Access Fund Benefit

4 pm #3050 Join Upslope Brewing Co. to benefit the Access Fund with a Salt Lake Cityexclusive beer and the core Upslope Brewing lineup.

Bronwen Jewelry Happy Hour

#SaltLakeLovesOR Happy Hour

4 pm #25 Sip on wine, win a Bronwen Jewelry gift card, and support Camber Outdoors at the Bronwen Jewelry booth from 4 to 6 p.m. on Friday. Raffle tickets for the gift card will be sold throughout the duration of show for $5.

4 pm Inside the Salt Palace across from Marriott Stop by the Visit Salt Lake Visitor’s Center for a Happy Hour. Enjoy Utah beer and local music from Talia Keys as we celebrate 20+ years of OR in Salt Lake.

COAST Happy Hour to Benefit Portland’s Forest Park 4:30 pm #28045

AdventureConnect with Catalonia

4:30 pm #22050 Join us for an AdventureConnect happy hour hosted by Catalonia at the SNEWS and Backpacker booth from 4:30pm-6pm.

Adventure travel industry professionals are invited to meet with friends, colleagues, and ATTA members, while learning about the unique outdoor adventure destination of Catalonia. We’ll also provide some updates on the Adventure Travel Conservation Fund and the progress of the first grant cycle. The first 75 guests will enjoy a complimentary glass of Cava, courtesy of our Catalan hosts, SNEWS, and Backpacker, who will also be giving away prizes.

Osprey Packs Nifty Fifty Trails Happy Hour

4:30 #4011 Osprey Packs is co-hosting

a Nifty Fifty Trails Happy Hour with the Continental Divide Trail Coalition (CDTC) to celebrate the upcoming 50th anniversary of the National Scenic Trails Act and our Spring 2018 line. Beer, giveaways and more!

OR Happy Hour, Hosted by Osprey Packs & Big Gin 4:30 pm #4011 Osprey Packs and Seattle’s Big Gin are hosting a Happy Hour Fundraiser for the Continental Divide Trail Coalition (CDTC). Bring Your Own Cup and enjoy a Big Gin Cocktail and/ or donate $5 for an Osprey cup and one raffle ticket for a chance to win an Osprey pack. Cup proceeds will be donated directly to CDTC.

Cotopaxi Questival Kickoff Party - VIP Media/Buyer Lounge

5 pm Big Cottonwood Park 4300 South 1300 East, Millcreek, UT Join us at the VIP media and buyers lounge at the kick-off festival for Cotopaxi Questival SLC.

Game Changing FishSUP

™

FishSUP™ 126 See the FishSUP at Booth # 34105

There will be refreshments, music, and games.

show for $15 while supplies last.

Cotopaxi Questival Salt Lake City

Eagle Creek Cargo Hauler Duffel Sale to Benefit ATCF

5 pm Big Cottonwood Park, 4300 South 1300 East, Millcreek, UT Questival is a 24-hour adventure race that invites you to build friendships, push yourself, experience your surroundings, and have a bunch of fun. Teams of 2 to 6 people are tasked with completing as many exciting, unpredictable, and downright good things as possible in the 24 hours. Your quest will include challenges that push you out of your comfort zone. Cotopaxi invites all Outdoor Retailer attendees to experience and participate in Salt Lake City Questival, July 28-29.

SALES HydraPak Sale to Benefit Access Fund

8 am #3050 & #5031 Come by the HydraPak and Access Fund booths for limited-edition STOW 500ML bottles ($5), produced for Outdoor Retailer attendees.

Donate a Sleeping Pad to Softer Streets

9 am #BR611 Softer Streets is dedicated to giving people experiencing homelessness a comfortable, durable, portable sleeping pad so they can rest a little easier at night. Klymit is proud to support Softer Streets by donating one Static V Sleeping Pad for every Pillow X Large we sell at Outdoor Retailer. We will be offering the pillows at a discounted price of $20.

Join the Renewal Movement with Mountain Khakis

*Shown with optional accessories.

Sup Fishing Will Never Be The Same.

The new Sea Eagle® inflatable FishSUP™ FS126 was designed specifically for anglers. A full 12’6” x 40” for incredible stability, EVA foam pad for secure stand up footing when needed, heavy duty two layer drop stitch construction for a solid, super tough, super rigid SUP board and multiple d-rings and elastic cord for gear.

Motor mount holds up to a 55 lb. thrust electric motor. Paddle standing up or sitting on the Sea Eagle® Swivel Seat Fishing Rig. 800-748-8066 M-F, 9-5 EST

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19 N Columbia St, Ste 1, Dept S3077B Port Jefferson, NY 11777

9 am #8009 Bring a piece of wellloved MK apparel to the Mountain Khakis booth, or the Hell Yeah! Tour rig on the south plaza, in exchange for your choice of a new MK top or bottom for $20. The MK team will record your adventures and the Renewal Workshop will upcycle the piece for its next life.

Bears Ears Limited Edition Sock sale

#BR315 Farm to Feet has created a limited edition Bears Ears sock to support the Conservation Alliance Public Lands Defense Fund. Available at the

#24017 Eagle Creek is selling Cargo Hauler Duffels, with 100 percent of proceeds going to the Adventure Travel Conservation Fund.

Backpacker’s Pantry sale for American Hiking Society #17037 Backpacker’s Pantry is providing 2017 products for 50 percent off retail.

For $20, get Cincinnati Chili, Three Cheese Mac & Cheese, Three Sisters Stew, Mango Sticky Rice, and Indian Rice Pudding in a mesh camp sack.

Proceeds benefit the American Hiking Society.

Adventure Medical Kits First Aid Kit Sale

#5017 Adventure Medical Kits will be selling Mountain Series Day Tripper Lite first aid kits for $10. Proceeds benefit the American Hiking Society.

Industrial Revolution sale

#40 Take your pick from a collection of outdoor gear at killer prices, all to benefit the Big City Mountaineers. Products will include Light My Fire Sporks, Morakniv knives and LED lighting from UCO.

Air Pillow Benefit Sale for Conservation Alliance #23017 Come by the Sierra Designs booth any time during the show to pick up one of our brand new air pillows for just $10.

All sales benefit the Conservation Alliance.

Stanley Quenchers for Conservation Alliance

#14001 Come by the Stanley booth and buy a Stanley Adventure Vacuum Quencher, the proceeds of which will go towards the Conservation Alliance. 20and 40-oz sizes available for $10 and $20.

Osprey Pack Sale

#4011 Osprey will be selling its new SS18 Hikelite for $40 to benefit the Continental Divide Trail Coalition to celebrate the upcoming 50th anniversary of the National Scenic Trails Act.

Sea to Summit sale to benefit the Himalayan Stove Project #16001 X-Kettles and X-Brew Coffee Drippers for sale with 100 percent of

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proceeds donated to the Himalayan Stove Project.

A Couple Crazy Creek Deals to Support Leave No Trace

#21045 Swing by Crazy Creek for deals on the Hex 2.0 Chair or Alpine Sac (while supplies last). Proceeds benefit Leave No Trace Center for Outdoor Ethics.

Mountain Khakis Sale

#8009 Pack light + shop MK at the show = wardrobe upgrade!

Apparel for guys and gals.

Throughout the show (but hustle, while supplies last).

Benefits Outdoor Alliance.

Wilderness Press Sale to Benefit The Conservation Alliance

9 am #32090 For a small donation, get a magnificent, full-color guide to see the best that the night sky has to offer with a companion deck of playing cards.

Toad&Co. Sale to Benefit The Conservation Alliance 9 am #30051 Assorted styles for men and women.

Smartwool Sale to Benefit The Conservation Alliance 9 am #32101 Assorted Smartwool Merino apparel for men and women.

Nuun Hydration Sale to Benefit The Conservation Alliance

9 am #5 Electrolyte and carbohydrate powder for longer, intense workouts.

La Sportiva Hoody Sale to Benefit The Conservation Alliance

9 am #10027 Rocklands and Yosemite Hoodies: Rich with technical features and casual style, these cotton fleece zip-up hoodies offer the ideal balance between comfort and functionality.

Oboz Footwear Sale to Benefit The Conservation Alliance

9 am #BR401 Men’s and women’s Selway flip-flops have the same supportive shape as our O-FIT Deluxe Footbeds.

Nikwax SolarWash Sale to Benefit The Conservation Alliance 9 am #17001

Nau Sale to Benefit The Conservation Alliance

9 am #8001 Assorted styles available

Farm to Feet Sock Sale to Benefit The Conservation Alliance

9 am #BR315 Special Edition Bears Ears Hiker: Lightweight Merino Wool Hiking Sock

All Good Sun Care Kit Sale to Benefit The Conservation Alliance 9 am #BR545

This Land is Our Land BOCO Trucker Hats Sale to Benefit The Conservation Alliance & OIA 9 am #BRL200

Klean Kanteen Custom 16oz Tumbler Sale to Benefit The Conservation Alliance 9 am #3009

Backpackers Pantry Sale to Benefit The Conservation Alliance 9 am #17037

Kelty Bestie Blanket Sale to Benefit The Conservation Alliance

9 am #24027 Wander over to Kelty and pickup an extra-large insulated Bestie Blanket for $20, while supplies last.

SuperFeet Footwear for The Conservation Alliance 9 am #21027

Stanley for The Conservation Alliance 9 am #14001 Adventure Quencher 20 and 40 ounce, while supplies last.

Ruff Wear Wildlands Leash Sale

#34081 The Ruffwear Wildlands Leash blends our passion for protecting wild places as well as our connection with our dogs. Strong and lightweight, the Wildlands Leash includes a padded, ergonomic handle, unique Ruffwear-designed hardware, and outdoorinspired patterns. All proceeds from the sale of this leash will be donated to The Conservation Alliance.

Ibex Merino Sale to Benefit The Conservation Alliance

#36135 Buy men’s Merino Sol T and women’s Merino OD Heather Tank every day of the show, while supplies last, to support The Conservation Alliance.

Bronwen Jewelry Fundraiser for Camber Outdoors

#25 Swing by the Bronwen Jewelry booth all day Friday and treat yourself or a friend to the Three Sisters Necklace. Proceeds support Camber Outdoors.

Wallaroo Hat Sale

#111 Swing by the Wallaroo Hat booth all day Friday for deals on hats for women and men. Select hats go for $20 and all proceeds support Camber Outdoors.

Preserve and Protect Bears Ears T-Shirts for Sale

10 am #A112 Stop by the National Parks Conservation Association booth during each day and show your support for Bears Ears by purchasing a Preserve and Protect T-shirt by Wild Tribute.

LifeStraw Filter Bottle Sale

12 pm #40181 Swing by the LifeStraw booth on Thursday and Friday from 12 to 4 pm and get steep discounts on the LifeStraw Go 2-stage filter bottle and the LifeStraw Steel filter bottle. Bottle are being sold for $30. All proceeds support Camber Outdoors.

LifeStraw Water Filtration Product Sales Benefit Camber Outdoors

12 pm #40181 Swing by LifeStraw to stay hydrated at OR and beyond. Sales of select LifeStraw water filtration products benefit Camber Outdoors.

TOAKS Giveaway and Sale

2 pm #BR627 TOAKS Titanium cookware will raffle off products each day at 2 pm and sell their Titanium Spork for $5 to benefit the Oregon Desert Trail.

Artist Series Trucker Sales to Benefit SheJumps

2 pm #33055 Come see Sunday Afternoons to buy a trucker hat and support SheJumps.

Backpack Bonus Hour at Deuter

3 pm #4001 Deuter will be offering the hip, versatile Walker 20 daypack each day of the show. Price is $40 while supplies last.

JULY 28, 2017 DAY 3

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Photo: Noah Wetzel

BOOTH #30039E Stop by to sample the BEST tasting sports nutrition on the block!

WE HAVE NEW FLAVORS HONEYSTINGER.COM

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Product

Zone Featuring the freshest

gear on the market today.

Here is a sneak peek at what’s new and what’s coming from leading industry companies Blue Freedom

Your source for high-quality,

PERFORMANCE-DRIVEN OUTDOOR GEAR.

Portable

NEW Product!

C A MBER

Now available to US & Canadian retailers

C h air

a lifestyle brand clothing, hats & accessories

The world’s smallest hydropower plant for the backpack. Recharge electronics in the backcountry.

Winner of numerous product awards. MSRP $299

booth #PV2337 • behippy.com

www.blue-freedom.com Booth # PV1068

Special Advertising Section

Stop by BOOTH #80 to see all the new 2018 gear.

WSI-Sales, LLC w (978) 371-7173 w info@wsi-sales.com

Introducing

The TOUGHEST No-See-Um Mesh

MSRP $25 buffusa.com/spring2018

Patented technology Chemical free bug protection

see the latest wheel travel bags including the sky master wheel travel pack series

www.caribee.com matt@caribee.com

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AVAILABLE THROUGH

Carhartt Multicam® black CORDURA® fabric Chore Coat.

A Coat Steeped in History.

The Carhartt Multicam® Black

VISIT US AT BOOTH

CORDURA® fabric Chore Coat isn’t

#40051

just your average outdoor jacket.

Made with a 500D Multicam® Black

fabric shell, quilt lining and a stylish

corduroy collar, the coat harkens back

to the outdoor garments of yesteryear while incorporating the best of today’s

innovations. With this iconic silhouette, Carhartt pays homage to the 50th

anniversary of the CORDURA® brand

PERFORMANCE

and the 1917 Chore Coat, which turns 100 years old in 2017. This limited

TEXTILES

edition jacket celebrates the special, enduring Carhartt and CORDURA® brand relationship through the decades.

Come see us to learn more! CORDURA® brand booth #39212 or Carhartt® booth #19013.

See Us at Booth 21045

STILL CRAZY

Special Advertising Section

PRODUC T ZONE A D SOR17 • 3” X 3.5”

After 30 Years!

2017

niversary!

30th An

1987

Join Us Celebrating Great Chairs & Gear. #MYFIRSTTIME

LIVE. PLAY. DISCOVER .

comfortemp® THE ALTERNATIVE TO DOWN

EVERYDAY ADVENTURE SEE FOR YOURSELF

BOOTH #30044E

BOOTH 355 - 110 Don‘t miss out and experience our new disruptive insulation technology – we are waiting for you to take the challenge!

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32094

Wearable Lights

Magnetic Lid Quick Stick Zone™

› Wholesale, Branding, Licensing

Special Advertising Section

› Patented Magnetic Lid Tethering Technology

Stop by BOOTH BR340 to see our innovation

LQH_ProdZone.indd 1

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Special Advertising Section

Red Rock Outdoor Gear See the full line at

booth PV1112

View the full line:

rrog.com

1.800.342.4654

ONE OF A KIND!

MAKES THE DIFFERENCE

AVA I L A B L E N OW F R OM SOR B OT H A N E ®

YOGA & WORKOUT COMFORT PAD

CUSHIONING COMFORT

HEEL PAD

BOOTH 30175W

Booth 30175W

insoles-sorbothane.com

800.838.3906

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6/2/17 11:29 AM 6/19/17 9:59 AM

SUPEREYE

Products CO. www.supereyeusa.com

Really Awesome Massage Tools®

You can buy Supereye Professional Metal Detectors and Underwater Pinpointer at:

Muscle Care Authority for Every Day Muscles™

Booth# PV1008 sales@supereyeusa.com Tel: 1 877 436 7876

Ultralight Tittta Ti an i um Cook Coo kware

Booth 33036

PRO DEALS every day! Up to 40% off!

BOOTH 30000E

Special Advertising Section

Leashes • Leads • Collars See the fu ll line at Vests • Harnesses booth PV1112 MADE IN THE

USA

MOLLE Vest & Receiver Collar

PROUD SUPPORTER

Harness & Two-Piece Leash

Booth # BR627

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TOA K S • PRODUC T ZONE A D SOR17 • 3” X 3.5”

TS IEN ED

BEARS EARS

BOOTH 18019

View the full line:

unitedstatestactical.com

REF RE SH I

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• 360° Drinking Edge • Super Easy to Clean - Nothing Hidden!

• 100% Guaranteed Dishwasher Safe wigwam.com

wigwam.com

www.DrinkFrom.Me

Special Advertising Section

Booth: PV1136

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MASTHEAD

OUTDOOR RETAILER DAILY snewsnet.com

outdoorretailer.com

EDITORIAL

SHOW STAFF

EDITORIAL DIRECTOR

VP, GROUP SHOW DIRECTOR

khostetter@aimmedia.com

marisa.nicholson@outdoorretailer.com

Kristin Hostetter

Marisa Nicholson

EXECUTIVE EDITOR

SALES DIRECTOR

DEPUTY EDITORS

krista.dill@outdoorretailer.com

Casey Lyons

Elisabeth Kwak-Hefferan, Annette McGivney

Krista Dill

SENIOR ACCOUNT EXECUTIVE

Paul Dillman

ASSOCIATE EDITOR

paul.dillman@outdoorretailer.com

kcloos@aimmedia.com

SENIOR ACCOUNT EXECUTIVE & PUBLISHER/ OUTDOOR RETAILER MAGAZINE

Kassondra Cloos CONTRIBUTORS

Corey Buhay, Krista Karlson, Elizabeth Miller, Zoë Rom, Madi Salvati, Ryan Wichelns

DESIGN & PHOTOGRAPHY

Ryan Johnson

ryan.johnson@outdoorretailer.com ACCOUNT EXECUTIVE

Dave Nielson

ART DIRECTOR

dave.nielson@outdoorretailer.com

DEPUTY ART DIRECTOR

ACCOUNT EXECUTIVE

Mike Leister Claire Eckstrom

ASSOCIATE ART DIRECTOR

Giovanni Corrado Leone LEAD PHOTOGRAPHER

Louisa Albanese

Robert O’Quinn

robert.oquinn@outdoorretailer.com SENIOR MARKETING DIRECTOR

Jennifer Holcomb

jennifer.holcomb@outdoorretailer.com

PHOTOGRAPHER

MARKETING DIRECTOR

INTERNS

margie.lelvis@outdoorretailer.com

Lauren Danilek Hanna Hollmeyer, Lauren Tedford PRODUCTION GROUP PRODUCTION DIRECTOR

Barb Van Sickle

PREPRESS MANAGER

Margie Lelvis

MARKETING MANAGER

Sarah Langston

sarah.langston@outdoorretailer.com SENIOR ART DIRECTOR

Raymond Kang

Joy Kelley

raymond.kang@outdoorretailer.com

AD COORDINATOR

PRODUCTION/TRAFFIC MANAGER

Caitlin O’Connor SALES AND MARKETING

Laurie Stiglitz

laurie.stiglitz@outdoorretailer.com

VP, SALES AND MARKETING, OUTDOOR GROUP

BRAND DEVELOPMENT DIRECTOR

acrolius@aimmedia.com

larry.harrison@outdoorretailer.com

Allen P. Crolius

Larry Harrison

SALES MANAGER

RETAIL RELATIONS MANAGER

gthayer@aimmedia.com 303-817-7138

joe.bustos@outdoorretailer.com

NATIONAL SALES DIRECTOR

RETAIL RELATIONS COORDINATOR

Gregg Thayer

Eric Henderson

ACCOUNT REPRESENTATIVE

Sharon Burson

sburson@aimmedia.com 970-485-0846 ACCOUNT REPRESENTATIVE

Beth Prehn

Joe Bustos

Chris Sears

chris.sears@outdoorretailer.com OPERATIONS MANAGER

Kirsten Khoury

kirsten.khoury@outdoorretailer.com SENIOR DIRECTOR OF OPERATIONS

Cathy Griffith

bprehn@aimmedia.com 303-253-6317

cathy.griffith@emeraldexpo.com

Copyright 2017 © Cruz Bay Publishing, Inc.

julie.freedman@outdoorretailer.com

OPERATIONS DIRECTOR

Julie Freedman

PRESIDENT & CEO

Andrew W. Clurman

REGISTRATION OPERATIONS MANAGER

SENIOR VICE PRESIDENT, CHIEF FINANCIAL OFFICER & TREASURER

kristen.novick@emeraldexpo.com

Michael Henry

CHIEF INNOVATION OFFICER & GENERAL MANAGER, OUTDOOR GROUP

Jonathan Dorn

EXECUTIVE VICE PRESIDENT, OPERATIONS

Kristen Novick

REGISTRATION OPERATIONS COORDINATOR

Kylie Sanders

kylie.sanders@emeraldexpo.com

Patricia B. Fox

EVENTS OPERATIONS

VICE PRESIDENT, CONTROLLER

nicole.lessley@outdoorretailer.com

Joseph Cohen

VICE PRESIDENT, RESEARCH

Kristy Kaus

HUMAN RESOURCES DIRECTOR

JoAnn Thomas AIM BOARD CHAIR

Efrem Zimbalist III

Nicole Lessley

SPONSORSHIP OPERATIONS

Kristen Hartman

kristen.hartman@outdoorretailer.com BILLING MANAGER

Sara Burns

sara.burns@outdoorretailer.com

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CLASSIFIEDS CLASSIFIEDS

Magforce is looking to hire multiple Regional Sales Reps. We are a Magforce is looking to hire multiple Regional Reps. We are a military-inspired lifestyle brand carrying bags,Sales backpacks, accessories military-inspired lifestyleare brand carrying bags, backpacks, accessories and apparel. Applicants required to have knowledge with online and Applicants areoutdoor required to have knowledge with online salesapparel. and connections with related specialty stores.

Good sales and connections related specialty Goodis communications skillswith and aoutdoor willingness to follow up stores. with stores communications andand a willingness to follow up with stores essential. We are skills an EOE veterans are welcome.

Please visitisus at essential.

We are an EOE and veterans are welcome. Please visit us at Booth #32199.

Booth #32199.

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BEST OF BOOTH

ORD

Best of Booth Summer Market

2017

Small Booth

High Concept Welcome to the castle.

W

HEN IT COMES to turning a 10-by-10-foot patch of floor into a palace, all it takes is a little imagination. It also helps that PieceMaker Gear (#BR833), purveyor of “indestructable” silicone pipes and bongs, is the pet project of Weiguo, a large-scale manufacturer that churns out products for over 25 other exhibitors on the show floor.

Such a pedigree made it easy for the brand to source custom construction Legos for the royal digs they’ve been calling home this week. The booth boasts windows, doors, wall shelving, and a built-in desk to show off product in a whimsical setting that plays off the brand’s identity.

“As the only member of the cannabis industry at the show, we’re bringing a niche, gray-area market into the mainstream,” said Sales and Marketing Director Matt Swisher.

“We wanted to make a splash.”

To check out this architectural marvel and meet the men in the high castle, head down at—you guessed it—4:20 p.m. every day of the show for music, games, and giveaways. –Corey Buhay

1

2

1. The booth’s crew built the jumbo-size plastic Legos into the castle in about four hours. 2. Colored lights and music keep things bumping. 3. Just a little binger to brighten up your day.

3

Win this Growler

Custom growlers provided by Hydro Flask

84

It might be one of the biggest screens on the show floor, but Black Diamond’s (#6005) new display is more likely to stop you in your tracks because of its cinemagraphs (animated still photos), kaleidoscoping products, and neverbefore-seen athlete videos than because of its sheer size. And with BD’s 33 different product categories and 80-plus engineers, the brand has plenty of material to fill those screens.

Employees say it’s the quickest way for the brand to keep passers-by up to date on the latest and greatest. –Ryan Wichelns

PHOTOS BY LAUREN DANILEK (4); LOUISA ALBANESE

Best Technology

OUTDOOR RETAILER DAILY

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THE ARCTIC FOX

In 1960, our founder, Åke Nordin, was trekking in Northern Sweden and became inspired by the amazing animals and nature of the Arctic. So much so he named his company Fjällräven, meaning “Arctic Fox” in Swedish.

For nearly 60 years Fjällräven has worked to create the most sustainable outdoor products and to leave nature better than we found it for the next generation of people, animals and of course the Arctic Fox.

VISIT US AT OUTDOOR RETAILER: BOOTH #14013 fjallraven.us

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THE ARCTIC FOX

In 1960, our founder, Åke Nordin, was trekking in Northern Sweden and became inspired by the amazing animals and nature of the Arctic. So much so he named his company Fjällräven, meaning “Arctic Fox” in Swedish.

For nearly 60 years Fjällräven has worked to create the most sustainable outdoor products and to leave nature better than we found it for the next generation of people, animals and of course the Arctic Fox.

VISIT US AT OUTDOOR RETAILER: BOOTH #14013 fjallraven.us

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