6
Life expectancy at birth increased from 80.9 years in 2012 to 82.3 years in 2022. LIFE EXPECTANCY
1 Approx. 32 new vehicles were added to Malta’s streets each day throughout 2023. ANNUAL INCREASE
FOREIGNER INFLUX
5 Growth was mainly driven by an increase in foreign population, rising from 23,365 in 2012 to 137,376 in 2022.
STATS & FACTS
4 Malta experienced a growth of 28.6% over the past decade, reaching 542,051 in 2022. POPULATION & POPULATION
2 At the end of Dec’23, the stock of licensed motor vehicles stood at 438,567. AMOUNT OF MOTOR VEHICLES
3
323,662 (73.8%) of vehicles on the road are private passenger cars. THE WINNER IS...
Billboard Advertising Works!
CAPTURING ATTENTION IS EVERYTHING AND FEW MEDIUMS DO IT BETTER THAN BILLBOARDS WITH HIGH VISIBILITY, 24/7 EXPOSURE, AND STRATEGIC PLACEMENT ALONG BUSY ROADS. DELIVER YOUR MESSAGE TO THOUSANDS OF POTENTIAL CUSTOMERS EVERY DAY
Why billboards?
Unmatched Visibility
Placed in high-tra c areas where thousands of vehicles pass by every day. Unlike digital ads that can be skipped or blocked, billboards are always on and always visible.
Constant Exposure
Billboards work 24/7 - delivering your message day and night. They reinforce your brand through repeated impressions over time.
Builds Brand Awareness
Ideal for targeting specific geographic areas, giving your brand a boost, reaching both pedestrians and motorists.
Cost-E ective
Compared to many forms of advertising, billboards o er long-term exposure for a relatively low cost p/impression.
Repetition Builds Recognition
D aily exposure builds brand familiarity and strengthens message retention.
