Active Media - Billboards

1 ANNUAL INCREASE Approx. 32 new vehicles were added to Malta’s streets each day throughout 2023.

6 LIFE EXPECTANCY

2 AMOUNT OF MOTOR VEHICLES

Life expectancy at birth increased from 80.9 years in 2012 to 82.3 years in 2022.

& POPULATION

STATS & FACTS

5 FOREIGNER INFLUX Growth was mainly driven by an increase in foreign population, rising from 23,365 in 2012 to 137,376 in 2022.

4 POPULATION Malta experienced a growth of 28.6% over the past decade, reaching 542,051 in 2022.

Data & stats as per NSO reports - Motor Vehicles Q4 2023 • Population Q4 2022

At the end of Dec’23, the stock of licensed motor vehicles stood at 438,567.

3 THE WINNER IS...

323,662 (73.8%) of vehicles on the road are private passenger cars.

Billboard Advertising Works!

CAPTURING ATTENTION IS EVERYTHING AND FEW MEDIUMS DO IT BETTER THAN BILLBOARDS WITH HIGH VISIBILITY, 24/7 EXPOSURE, AND STRATEGIC PLACEMENT ALONG BUSY ROADS. DELIVER YOUR MESSAGE TO THOUSANDS OF POTENTIAL CUSTOMERS EVERY DAY

Why billboards?

Unmatched Visibility Placed in high-traffic areas where thousands of vehicles pass by every day. Unlike digital ads that can be skipped or blocked, billboards are always on and always visible.

Constant Exposure Billboards work 24/7 - delivering your message day and night. They reinforce your brand through repeated impressions over time.

Builds Brand Awareness Ideal for targeting specific geographic areas, giving your brand a boost, reaching both pedestrians and motorists.

Cost-Effective Compared to many forms of advertising, billboards offer long-term exposure for a relatively low cost p/impression.

Repetition Builds Recognition Daily exposure builds brand familiarity and strengthens message retention.

129, Kyle Apartments Triq il-Mediterran The Village St. Julian’s STJ1870

9949 5612 2133 2669 sales@activemedia.com.mt