Actar Catalog 2016-2017

Page 129

9 788496 540927

Twenty-Two Tips on Typography

Enric Jardí Twenty-two tips on typography (that some designers will never reveal)

Enric Jardí Twenty-two things that you should never do with typefaces (that some typographers will never tell you)

Enric Jardí

Enric Jardí Twenty-two tips on typography (that some designers will never reveal)

This is a recipe book, a book that will tell you what works in typography and what you should do with letters. If you are familiar with the world of design, have studied at a school, or collaborate with designers on a regular basis, you will know that many of the teachers you have had, and many of the professionals in this field, are against a system that would tell you “what you must and must not do,” like the system you hold in your hands. They will probably tell you that it is anti-pedagogical or conservative. They will say that in design you always have to try to break the rules, that the great designers are the ones who did just that. And they are right. But it is also true that typography is that important part of graphic design in which it is so difficult to define criteria. It is a specialty that everyone says they love and respect but then nobody, from what I know, is too sure about it.

This is a recipe book of twenty-two tips for creating the best typography and twenty-two things you should never do with lettering. Secrets which many designers will never reveal. Enric Jardí (author) 5.7 x 7.2 in. / 14 x 18 cm. Soft Cover / 104 pages ISBN English 978-84-96540-92-7 ISBN Spanish 978-84-96540-91-0 Available $19.95 / 14€ / £13

Popular Lies About Graphic Design Craig Ward

An attempt to debunk various misconceptions, half truths and, in some cases, outright lies which permeate the industry of design. Craig Ward (author) 5.5 x 7 in. / 14 x 18 cm. Soft Cover / 160 pages ISBN English 978-84-15391-35-7 Available $16.95 / 14€ / £13 Graphic Design

129

This boo and quir recipe b have the Don’t thi it and fo that the fifty year to seeing the guid Some of highly u serif and texts, hy And in t will have that are daughter typeface who kno

Enric Jar Twentywith typ will nev


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Actar Catalog 2016-2017 by Actar Publishers - Issuu