Texture: • What is the product being advertised?
The product being advertised is a video game called “Alpha Protocol.”
• TEXTURE is being used in the design to:
X Create a particular mood or feeling
X Fill individual shapes or areas
X Reinforce or support the concept of the design
• Please thoroughly explain your answer to the question above and analyze/describe how this advertisement uses TEXTURE.
In this ad, you could visually touch the roughness of image. The rip across the character’s eyes creating the rectangular shape. Creates a mood, a mysterious character in the desert (dark, cold, and mysterious).
• Please describe the effectiveness of the use of TEXTURE in this design. Do you think it works well, and why? This works well because you could almost feel everything. The fabrics around the character’s head, the sand blowing across his face, the hairs on his face as well. The ad as a whole just screams out texture. Making you think the video game would graphically look and feel real to the viewer. • Who is the primary audience of the advertisement or website? The primary audience for this advertisement is targeting gamers (mostly men) who enjoy playing first-person shooters, military-based, and RPG (role-playing games) games. The age range would be 16-18.