Digital Marketing Agency
What is Digital Marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Digital marketing uses many of the same tools as inbound marketing— email and online content, to name a few. Digital marketing considers how each individual tool can convert prospects.
About Us Achyut Labs are providing you the best digital marketing services.
SEO - Search Engine Optimazation SEM - Search Engine Marketing SMO - Social Media Optimization SMM - Social Media Marketing PPC - Pay Per Click CONTENT MARKETING
Services
Search Engine Optimization Search Engine Optimization (SEO) is the act of optimizing a website's technical configuration, content relevancy, and link popularity such that its pages are easier to find, more relevant and popular to user search queries, and hence rank higher in search engines.
Search Engine Marketing Search engine marketing (SEM) is a digital marketing strategy that is used to increase a website's visibility in search engine results pages (SERPs). one of the most effective ways to grow your business and reach new customers.
Social media Optimization Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
Social media marketing The term social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services.
Advantages of social media marketing
Reach a wider audience Improved customer satisfaction Cost-effective tool Increase website traffic Gain better insights.
Pay per click Pay-Per-Click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it. Run almost any search on Google (or Bing), and you will see ads displayed at the top of the results page.
Content marketing Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell. Providing helpful and entertaining content can form a strong bond between your brand and customers that continues to grow and strengthen over time.
Search Engine result page Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.
Paid search Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don't pay.
keywords Keywords are the words and phrases that people type into search engines to find what they're looking for.
Digital Marketing Agency
Achyut Labs
SEARCHES
Long tail keywords Long tail keywords are search phrases with longer word counts.
10 k
Their length makes them more specific than searches with fewer word.
1k 100 10 10%
25%
50%
KEYWORDS
75%
90%
sitemap A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them.
The sitemap . xml file is typically located in the root directory of your domain.
Search engines like Google read this file to crawl your site more efficiently. ex: https://www.achyutlabs.com.au/sitemap.xml
Robot txt A robots. txt file tells search engine crawlers which URLs the crawler can access on your site. This is used mainly to avoid overloading your site with unnecessary requests; it is not a mechanism for keeping a web page out of Google.
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https://www.achyutlabs.com.au/digital-marketing
+61 457 454 857
info@achyutlabs.com.au