Power point presentation of ibu prita kg for iprm 50th anniversary pr conference

The Role of an Educationist in a Progressive Climate

Prita Kemal Gani, MBA.,MCIPR, APR

• • •

The Founder and Director of The London School of Public Relations Jakarta

Chairperson of Indonesia Public Relations Associations

President of APRN (ASEAN Public Relations Network)

IPRM 50th Anniversary International Conference

Hotel Istana, Kuala Lumpur

September 29, 2014

This discussion consists of two parts:

I.  II.

Discuss issues related to the role of educators in order to provide solutions to address climate change

Discuss about the contributions from an educational institution, which are indirectly helping to reduce the impact of climate change.

Climate Change Perspectives

Beyond 2015

•

•

We live in a world that is alarmingly out of balance

Severe imbalance between people and planet earth

• 

The persistent imbalance between people

Imbalance Between People

Women earn only 10% of global income

1%-­‐richest people own 40% of global assets

50%-­‐poorest people own 1% of global wealth

Imbalance Between People & Planet

• • • • •

Climate change

Deforestation

Massive pollution of air, soil and water

Over-abstraction of environmental resources

Oceans at risk

10 Key Global Challenges

1. Poverty eradication

2. Pollution

3. Population growth and urbanization

4. Food security and sustainable production

5. Old and new diseases

6. Energy

7. Disasters

8. Water and environmental resources

9. Climate change

10. Peace and security

Vision 2050

We need a long term vision of a sustainable world in which, by mid-century, 9 billion people can live a decent quality of life within the planet’s limited resources

What is the contribution and how to contribute as a communication specialist in facing the climate change?

• Create a climate change campaign

• Do a scientific research and curriculum evaluation

A. Create a climate change campaign

In my opinion, as a communication specialist, efforts that can be made

to face climate change is by doing a campaign strategy that is practical and applicable

•  Purpose of campaign/communication strategy

This communication strategy aims to increase public awareness that climate change is a problem that can not be avoided, because it is a natural phenomenon and also causes by human actions.

Song of Michael Jackson

Who are the public/audience of this communication campaign activities?

• The audience must be relevant • The public of public relations

Vehicle owners

This communication

strategy is addressed to :

Public/audience Â

Farmers,

forest squatters

The building

owners/managers

in the cities

Students

Societies

What media communication can be used?

Communica)on Strategy

Traditional Conventional

Media

Newspapers, Magazines, Television & Radio

Social:

FB, Twitter, etc.

Non Media

Old Media

New Media

Meeting forum: arts, culture, religion, sports, etc.

B. Scientific research and

curriculum evaluation

§ Academic research on climate change § College as a scienAfic insAtuAon should consider the climate change phenomenon as a natural disaster which has huge effect for the survival of mankind. Therefore, in-­‐depth research needs to be done and directed to find soluAon for that climate change.

In addition to research, a review of the curriculum of educational institutions can also give contribution. In the review of the curriculum, …

• • • •

Waste Management

3R (Reduce, Reuse, Recycle)

Issues On

Global Wrming

• Energy Efficiency

• Reducing Green House Gases

• Use of Low – carbon Technologies

Through research, higher education curriculum review can give contributions and also become part of the solution to provide the public who are facing the problem of climate change.

• To teach students as part of the curriculum in school as early as elementary and high school

• Better start early, and make the changes as a way of life “LIFE STYLE”

How does the London School of Public Relations as a higher education give contribution to solve the problem of climate change?

In 2007 LSPR

established a community to create climate change solution:

• Creating awareness on global warming

• Mangroove tree planting

• Clean up beach

• Sea coral planting

• School visits and workshop on elementary school and high school on climate change issues

LSPR activities are always directing the students and graduates to maintain the harmony of:

GOD

Environment

Human

The Harmonistic Relations of God, Humans and The Environment

• Application from the efforts to maintain relationships between God, human and the environment are then applied in the 10 pillars of the London School of Public Relations, which involve:

Highlights : § Empathy § Respect § Responsible § Peace

References :

Prof. Dr. Hubert Gijzen – Director & Representative UNESCO Office Jakarta

Dr. Felix Jebarus – Programme Director Postgraduate Programme of London School of Public Relations Jakarta

Twitter : @Prita_KG

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: Prita Kemal Gani

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LinkInd : Prita Kemal Gani

Thank You