Lspr jakarta brand identity

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PRIMARY LOGO (for special occations, high level letter)

PRIMARY LOGO (for special occations, high level letter)

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TA IN D O NE

PRIMARY LOGO (for special occations, high level letter) SHIELD logo

Jakarta

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IONS LAT RE

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FP OL O UBLIC HO

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LONDON SC

FP OL O UBLIC HO IONS LAT RE

LONDON SC

FP OL O UBLIC O H IONS LAT RE

LONDON SC

London School of Public Relations Brand Identity Standards

Dark Backgrounds When the lockup appears on a dark background the text reverses to white.

INFORMAL LOGO (for promotion, event, collaboration)

is to be used for only SPECIAL occasions and very important documents. INFORMAL LOGO (for promotion, event, collaboration)

Regular logo (landscape & potrait) is to be used most often throughout LSPR publications and collateral.

INFORMAL LOGO (for promotion, event, collaboration)

The SHIELD & REGULAR Logo The primary logo for the overarching Campus identity has been redesigned to combine the new LSPR with the Lucida Sans wordmark and the shield. Regular- and small-use versions of both the shield and regular logos have been redrawn to ensure the best quality reproduction. Size restrictions for each are detailed beside. The shield logo exists as part of the official college seal and will be used as an additional brand icon through formal events, ceremonies or on special documents as in diplomas, special letters from upper management and others

Bright Backgrounds When the lockup appears on a white background it utilizes its original colour.

Color The official colors of London School of Public Relations, LSPR Red, LSPR Blue and LSPR Green, are equal in importance in identifying the campus. Precise matching of all LSPR colors is essential in all color applications. Correct and consistent use of LSPR’s official colors helps reinforce the school’s identity.


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