Broshure lspr jakarta (undergraduate programme general)

INTERNATIONAL & REGULAR CLASS

BACHELOR DEGREE in COMMUNICATION STUDIES

Public Relations | Mass Communication | Marketing | Digital Media Communication & Advertising | Performing Arts Communication | International Relations

From Left: Anthony Ingram Batch 17 (USA), Jazlyn Carrera Manaba Batch 17 (Philippines), Nouhou Hama Hady Batch 16 (Mali), Clarissa Sofia Kramer Batch 17 (Germany).

Values, Diversity, Unity & World-class Quality Education

CONTENTS Vision and Mission 4 What do you know about LSPR-Jakarta?

6 Partnerships and Programs 8 Overview of the International Class 10 Public Relations Study Programme 12 Course Curriculum 14 Departmentalization – Study Programme 15 Genaral Subject 17 Core Subject 18 Campus Facilities 19 Students’ Activities 23 Centre for Excellence in English 22 Our International Faculty 27 LSPR Career Centre 28 Campus Locations 29

Values, Diversity, Unity & World-class Education.

Prita Kemal-Gani, MBA, MCIPR, APR Director and Founder

Vision and Mission

Vision

To be the role model in Communication Science application and development in Indonesia as recognized internationally.

Mission

1. To prepare ready-to-work graduates with the competencies and skills to excel in international environment.

2. To create education and learning based on cutting edge technology and knowledge in Communication science.

3. To provide the best educational quality system supported with specified expertise in communication studies.

4. To provide a venue for research in the development of communication science with community based outcomes.

5. To establish and maintain collaboration with local and international institutions.

6. To actively take part in the enormous challenge of community development and to be an important contributor to the society as a whole.

Accreditations LSPR has been accredited by The London Chamber of Commerce and Industry Examination Board ( UK ), since 1993.

LSPR has been accredited by City and Guilds of London Institute London, UK since 1998.

LSPR became an International Associate Partner of University of Cambridge International Examination in 2003.

LSPR - Jakarta gained accreditation from BAN PT ( National Accreditation Board for Higher Education ) with criteria A from 2001 to present.

Partnerships LSPR has been a member of the British Chamber of Commerce in Indonesia since 1992.

LSPR became a member of the Chartered Institute of Public Relations, UK , in 1999.

LSPR has been a member of the Singapore Institute of Management ( SIM ), since 2000.

LSPR is a member of the Asian Media Information and Communication Centre, Institute of Public Relations of Singapore and the Institute of Public Relations Malaysia.

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From Left: Sayaka Annaka Batch 17 (Japan), Lee Gun Hyeong Batch 17 (South Korea), Jazlyn Carrera Manaba Batch 17 (Philippines), Devesh Raj Kumar Batch 16 (India).

Trademark The name of The London School of Public Relations - Jakarta is the creation of the founder and was registered with the Justice Department of the Republic of Indonesia as a brand name in 1994. In addition, The London School of Public Relations has also been registered as a brand name in Singapore, the Philippines, Thailand and Malaysia.

Information about LSPR

What do you know about London School of Public Relations-Jakarta?

City-Based School The campuses are located in central Jakarta’s Golden Triangle neighborhood, in a building and office park area.

An Elite Graduate School in Communications London School continues to strive to meet the needs of students to create the best learning environment that aims to nurture and develop young elite of the nation, improve the nation’s quality of education and prepare graduates to be able to participate actively in the global community.

Establishment Founded in 1992 by Yayasan Pesona Pribadi Sejahtera. A private university based on the decree of Ministry of Education and Culture No.24/D/O/1999.

International Curriculum Curriculum in The London School of Public Relations - Jakarta is an international curriculum, using syllabi, schedules, and exams which refer to the London Chamber of Commerce and Industry Examination Board ( UK ) , The City and Guilds of London Institute ( UK ) , Northumbria University ( UK ) , Curtin University ( Australia ) , Edith Cowan University ( Australia ) and The Hague University ( Netherlands ).

International Standard Quality Education The London School of Public Relations - Jakarta Indonesia employs lecturers with international standards and native speakers whose expertise is in the field of communication. The lecturers come from United Kingdom, India, Malaysia, and the Philippines.

ISO 9001:2008 Certified & IWA 2:2007 LSPR - Jakarta has earned ISO Certification 9001:2008 and IWA 2:2007 for Quality Management System, The system of LSPR Jakarta is qualified and accordingly to ISO 9001:2008 Standard.

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Scott Victor Bunton English Lecturer

Recognized internationally, The London School of Public Relations – Jakarta offers international programmes which include cooperation with: Ravi Makhija

Director, International Programme for Academic Collaboration

Student Exchange Program

Study Tour Program

University Name

Country

University Name

Country

The Hague University

Netherlands

Edith Cowan University

Australia

Arnhem University

Netherlands

Curtin University

Australia

Swinburne University

Australia

American Business School

France

Institute of Public Relations Malaysia

Malaysia

The Hague University

Netherlands

Institute of Public Relations Singapore

Singapore

Thames Valley University

United Kingdom

Salford University

United Kingdom

New York Film Academy

USA

Osaka International University

Japan

Dual Degree Program University Name

Country

Curtin University

Australia

Edith Cowan University

Australia

Thompson Rivers University

Canada

University of Gloucestershire

United Kingdom

New York Film Academy

USA

Study Abroad Program University Name

Country

Curtin University

Australia

Edith Cowan University

Australia

Thompson Rivers University

Canada

American Business School

France

University of Gloucestershire

United Kingdom

New York Film Academy

USA

Lecturer Exchange Program University Name

Country

The Hague University

Netherlands

Certification Program

Partnerships and Programs

OUR NETWORK IS GLOBAL

International Affiliations Name

Country

Shanghai Public Relations Association

China

Deutsche Public Relations Gesellscaft E.V.

Germany

Institute of Public Relations

Malaysia

Institute of Public Relations of Singapore

Singapore

City & Guilds

United Kingdom

LCCIEB

United Kingdom

Membership Name

Country

Indonesian French Chamber of Commerce and Industry

Indonesia

British Chamber of Indonesia

Indonesia

Name

Country

Curtin University

Australia

Edith Cowan University

Australia

Perhimpunan Hubungan Masyarakat Indonesia

Indonesia

International Academy for Film and Television , Cebu

Philippines

Singapore Institute of Management

Singapore

City & Guilds

United Kingdom

Chartered Institute of Public Relations

United Kingdom

London Chamber of Commerce & Industry Examination Board (LCCIEB)

United Kingdom

Institute of Public Relations

United Kingdom

Indonesia – Netherland Association

Indonesia

American Chamber of Commerce

Indonesia

The Communication Advertising & Marketing Education (CAM)

United Kingdom

German – Indonesian Chamber of Industry and Commerce (EKONID)

Indonesia

Northumbria University

United Kingdom

University of Cambridge International Examination (CIE)

United Kingdom

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Internatio

Bachelor Degree in Co Majoring From Left: Nicole Elizabeth Wilson Batch 17 (UK), Jazlyn Carrera Manaba Batch 17 (Philippines), Nouhou Hama Hady Batch 16 (Mali), Nathania Batch 15 (Indonesia).

onal Class

ommunication Studies g in PR.

The International Class of LSPR Jakarta is a Bachelor programme of Communication Studies majoring in Public Relations. This programme is designed based on the principles of the education system of Indonesia which is a process of developing individuals in elements of knowledge, intellectual and practical skills, managerial skills as well as attitude and behavior.

The International Class

Overview of International Class

International Class is a specialized programme designed to provide appropriate education to the Expatriate Community and learners who are proficient in English so that they can be more effective and efficient in learning the key elements as stated in the Indonesian educational system.

This class is specifically designed, for those who prioritise applicable education structure, by the use of a dynamic system of teaching and using English as the medium of language in the delivery method. It is the use of English language as a medium of instruction which makes the program more valuable in Indonesia.

The Basic Objectives Objectives of the International Class programme: 1. Preparing education materials and delivery methods which give more focus to expatriates and Indonesian learners who are proficient in the English language so that the learning process is more efficient and effective in following teaching and learning activities.

2. Preparing graduates to be able to compete internationally.

International Standards The standards applied, to teaching and learning of this International Class, are similar to International standards, guided by: 1. Higher Management Education System No. 20/2003.

2. International Examinations from various renowned Universities Abroad / Institutes of an International Class such as, City and Guilds of London Institute and the London Chamber of Commerce Examinations (LCCIEB) 3. The National standards used for this International Class programme are the high educational standards set forth by BAN PT (National Accreditation Board of Higher Education), where LSPR - Jakarta is A rated.

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Public Relations

This program prepares graduates to be able to of effective public relations in a company, orga The main objective of this course is to implant a of communication within a company or people s create strategies and action plans of to raise the image of a company or

Benny Satrya Bonardy Batch 16 (Indonesia)

Studies

o practice global techniques anization or society at large. awareness of the importance so that graduates are able to f Public Relations r organization.

Dean, Department of Public Relations Studies

From Left: Devesh Raj Kumar Batch 16 (India) & Nicole Elizabeth Wilson Batch 17 (UK).

Semester 1 – Regular No

Semester 3 – Regular

Subjects

Credits

1

Intro. to Public Relations

3

2

Intro. to Marketing Communication

3

3

Introduction to Advertising

3

4

Intro. to Mass Communication

3

5

Intro. to Communication Science

3

6

General English I

3

7

Intro. to International Relations

3

8

Intro. to Performing Arts Communication

3

Total Credits

Credits

1

Creative Public Relations & Publicity

3

2

Writing for Public Relations

3

3

Print Media Production Workshop

2

4

Desktop Publishing

2

5

Introduction to Statistics

2

6

Photographic Communication

3

7

Sociology & Cultural Anthropology

3

8

Psychology of Communication

3

9

Media Handling

3 Total Credits

24

Semester 4 - Regular

Subjects

Credits

1

National Heroism

2

2

Religious Instruction

2

3

English Communication I

2

4

Indonesian State Philosophy

2 Total Credits

Subjects

No

Credits

Subjects

Credits

1

Online Public Relations

3

2

Image and Reputation

3

3

PR for Creative Industry

2

4

Method. of Communication Research I (Quantitative)

3

5

Customer Service Professional

3

6

Persuasive Communication

2

7

Organizational Communication

3

8

Corporate Social Responsibility

2

9

Public Speaking & Presentation Skills

3

8

*online

Semester 2 - Regular No

Subjects

24

Intermediate Semester 1 No

No

1

The Role of Public Relations

3

2

Intro. to Promotion

3

3

Logic & Science of Philosophy

3

4

Communication Theories

3

5

Business Ethics & Administration

3

6

General English II

3

No

7

Computer Workshop

2

1

PR Issues and Crisis Handling

2

8

Basic Management & Accounting

3

2

Public Relations Program

3

23

3

Etiquette and Protocol

2

4

PR Showcase

2

5

Indonesian Comm. System

3

6

Method. Of Communication Research II (Qualitative)

3

7

Intercultural Communication

3

8

Ethics & Communication Philosophy

3

Total Credits

Intermediate Semester 2 No

Public Relations Studies

Public Relations Studies Curriculum:

Subjects

Credits

1

English Communication II

2

2

Techniques of Academic Writing

2

3

Mandarin Studies

2

4

Indonesian Legal System

2 Total Credits

8

*online

Total Credits

24

Semester 5 – Regular Subjects

Credits

Total Credits

21

Semester 6 - Regular No

Subjects

Credits

1

Seminar of Research Proposal

3

2

Internship in Communication

3

3

Thesis/Non Thesis

6 Total Credits

12

14

Bachelor of Arts Degree in Communication Studies (S1) Medium of Language Curriculum Syllabus 60% International Curriculum (UK) 40% National Curriculum

ENTRY TEST

Campus A Semester I & II

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Campus B Semester III & VIII

Campus C Semester III & VIII

Concentration • • •

Mass Communication Digital Media Communication & Advertising Performing Arts Communication

Concentration • • •

Public Relations Marketing International Relations

Qualification status : Undergraduate (S1) Courses

: Communication Concentration : Public Relations Credit : 145 credits Semester : 8 semester Intermediate Language : Bahasa & English

Departmentalization – Study Programme Examiners of International Examination: • London Chamber of Commerce and Industry Examination Board (LCCIEB) • City and Guilds of London Institute • Curtin University, Australia

• Northumbria University, UK • The Hague University, Netherland

Course PUBLIC RELATIONS STUDIES This program prepares graduates to be able to practice techniques of effective public relations in the company, organization or society at large. The main objective of this course is to implant awareness of the importance of communication within a company or people so that graduates are able to create strategies and action plans of Public Relations to raise the image of a company or organization MASS COMMUNICATION STUDIES This programme is delivered to prepare graduates to have the skills needed in the world of mass communication.

Mass communication courses are focused on the study of communication and mass media (including electronic media, print, film, and online). News writing techniques, publishing and broadcast planning for mass media are studied.

MARKETING STUDIES In this concentration, the graduates are prepared to be able to create a marketing concept based on the knowledge and understanding gained from various types of business. They’re also prepared to play an important role in the function of marketing relating to the analysis and market research, planning, coordination, price, promotion, advertisement and a product distribution channels.

DIGITAL MEDIA COMMUNICATION & ADVERTISING The graduates of this concentration are prepared to be able to apply advertising techniques including the creative technique, understanding the process of planning & implementing visual communication, able to apply the usage of computer for animation & understanding the basic entrepreneurial management in the digital creative industry. The graduates are equipped with knowledge of management procedure, planning and advertising campaign, including advertisement in media, outdoor, broadcast and commerce.

PERFORMING ARTS COMMUNICATION STUDIES This programme prepares graduates to have special expertise in performing arts in order to add value in their communication skills to become excellent and able to meet the needs of the industry.

INTERNATIONAL RELATIONS STUDIES This programme prepares communication experts to answer the challenge in the rapid growth of the world, diplomatic knowledge, international business and also intercultural communication which becomes the main competencies for the graduates of this concentration

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General Subjects • • • • • • • • • • • • • • • • • • • •

Indonesian State Philosophy Religious Instruction National Heroism / Civics Introduction to Communication Introduction to Sociology Indonesian Political System Communication Theory Psychology of Communications Introduction to Mass Communication Political Communications Development of Communication Technology Introduction to Statistic Indonesian Communication System Ethic and Communication Philosophy Methodology of Communication Research I (Qualitative) Methodology of Communication Research II (Quantitative) Cultural Anthropology Indonesian Economic System General English I General English II

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• • • • • • • • • • • • • • • • • • • • • •

English Communication I English Communication II Indonesian Legal System Logics & Science of Philosophy Intercultural Communication Desktop Publishing Organizational Communication Professional Studies Communication of Persuasion Political Communication Management & Accounting Introduction to Public Relations The Role of Public Relations Introduction to Marketing International Marketing Introduction to Advertising Advertising Media Planning Business Administration Computer Workshop Seminar of Research Proposal Internship in Communication Thesis / Non Thesis

Concentration MASS COMMUNICATION • • • • • • • • • • • • • •

Basic Journalism Media Convergence TV, Film & Video Production Writing & Reporting for Broadcast Radio Production & Management Digital & Social Media Activism Indonesian Media System Print Media Production Investigative Reporting Techniques of a Professional Presenter Comm. Arts Showcase Creative Writing Commercial Publishing

Concentration DIGITAL MEDIA COMMUNICATION & ADVERTISING • • • • • • • • • • • • •

Visual Design Communication Strategic & Creative Thinking Composition & Elements of Visual Design Semiotics Studies / Semiotika Creative Writing Fundamental of Digital Animation Photographic Communication Organizational Communication Advertising Online & Multimedia Design Television Commercial Entrepreneurship in Creative Industry Strategic Branding Creative Arts Showcase

Concentration PERFORMING ARTS COMMUNICATION

Concentration PUBLIC RELATIONS

• • • • • • • • • • • •

• • • • • • • • • • • •

Basic of Scene and Costume design Creative Writing Music and Sound Directing Fundamentals of Performance Event Management Devising Performance Entertainment Business Talent Management and Promotion Plan and Production management Cultural Arts Showcase Performance studies

Creative PR & publicity Writing for PR Print Media Production Workshop Media handling Image And Reputation PR for Creative Industry Online Public Relations PR Issues and Crisis Handling Corporate Social Responsibility PR Program Etiquette And Protocols PR Showcase

Concentration INTERNATIONAL RELATIONS

Concentration MARKETING

• • • • • • •

• • • • • • • • • • • • • •

• • • • •

International Business Negotiation and Mediation International Law International Diplomacy Social Development of International Comm International Policy of Ind. Affairs Communicating Climate Change & Environmental International Politics South East Asian Studies The Global Media Globalization and Pop Culture International Organization

Core Subject

Core Subjects

Consumer Behaviors Creative Marketing Communication Marketing Online Strategic Branding Social Marketing Communications Management Strategies Integrated Marketing Communication Managing Events Business & Marketing Comm. Ethics Marketing Communication Planning Entrepreneurship Projects Trend and Issues Marketing Marketing Showcase Media Strategic & Planning

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Campus Facilities

The LSPR - Jakarta campus provides complete facilities and amenities for students learning, situated in the middle of the business district of Jakarta, Sudirman Park, with opportunities for students to get used to a professional environment.

With as many as 30 classrooms, Sudirman Park B & C campuses are also equipped with multimedia facilities, the interior design is inspired by modern classical Europe, and includes elevators to provide convenience for students and academes to support teaching and lerning process.

1. Prof. Dr. Djajusman Auditorium & Performance Hall

2. Library

4. Broadcast TV Studio

5. Thesis Defense Room

3. R

Radio station

Our state-of-the-arts and up-to-date facilities are ready for you!

Campus Facilities

Campus Facilities 1. Prof. Dr. Djajusman Auditorium & Performance Hall The function room used for performances, seminars, gatherings, ceremonies and various events, have the capacity to accommodate 400 people.

2. Library STIKOM LSPR has a wide and diverse literature collection, e -books and e -journals about communication subjects.

LSPR library also provides the results of the theses written

by LSPR graduates. Furthermore, a number of biographies, self improvement and other studies can also be found here.

3. Radio station The official campus radio station of LSPR - Jakarta is held in Campus B and managed by students. Radio management practices become an amazing experience for those who want a career in Mass Communication.

4. Broadcast TV Studio Students can study directly by interacting with the camera, lighting, work with a director, producer, cameraman, scriptwriter and even produce their first broadcasting production here.

5. Thesis Defense Room Ideal for thesis defenses or final project reports. It is equipped with the latest audio-visual equipment to ensure the best presentation for final year students.

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Campus Facilities

6. Computer Lab

7. Cafeteria

8. Counselling Office

9. Health Clinic

10. Student Service

Our state-of-the-arts and up-to-date facilities are ready for you!

6. Computer Lab

Campus Facilities

Campus Facilities

Each campus is facilitated with a computer lab that provides internet access, in order to support the activities of college students.

7. Cafeteria

Your place to enjoy delicious and affordable meals, the cafeteria is also equipped with Internet Hotspot, widescreen TV which features international cable broadcast programs, and musical instruments. It is also a comfortable place for discussion between lectures by students.

8. Counselling Office

LSPR - Jakarta provides consulting services exclusively for college students in campus A, B and C. The consultation aims to help students in facing difficulties, both in academic and personal activities.

The counselling services are free and confidentiality is guaranteed for personal problems.

9. Health Clinic

STIKOM LSPR also provides medical facilities for students who require medical care during their activities in campus.

10. Student Service

A one-stop service centre which fulfills the needs of students and parents to gather information, give suggestions, raising issues, submit proposals and important documents to support pre and post-learning process. It is under the supervision of Academic Bureau, Management Information System, Thesis Department and Deputy of Administration Office.

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Students’ Activities At LSPR, we also value students’ needs to develop their interpersonal skills and expand their network.

Anthony Ingram Batch 17, (USA)

LSPR Teatro

LSPR Choir

LSPR Film & TV Club

LSPR Radio Club

LSPR News Club

LSPR Marketing Club

LSPR Public Speaking Club

LSPR Modelling Club

LSPR Hockey Club

LSPR Basketball Club

LSPR Futsal Club

LSPR Band

LSPR Marching Band

LSPR English Society

LSPR Advertising Society

LSPR 4C

LSPR Cares

Students’ Activities

LSPR Photography Club

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The English Division The English language is nobody’s special property.

It is the property of the imagination: it is the property of the language itself.

- Derek Walcott Sue Davies Head of English Division

The LSPR Centre for Excellence in English provides academic (Year 1 & 2) and extracurricular (Year 1 to 4) English to LSPR students during their communication studies.

For ease of access, the LSPR Centre for “Excellence in English” is located in Sudirman Business Park and has experienced and qualified Native English teachers.

Our English certification of 12 levels is from internationally and locally recognized examination providers.

Centre for Excellence in English

Centre for Excellence in English

With classes of 16-20 students in a comfortable learning environment, you will find it easy to make friends and experience college life.

Features: • Courses run all year round • English Workshops monthly • Guest native speakers from the world of business & other cultures • Enrolment in English club fun activities and competitions • Access to audio visual and computer facilities • English library • Course material provided

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International Faculty

Our International Faculty Here at LSPR-Jakarta, our internationally-experienced faculty are ready to mentor and help students to reach their dreams and confidently compete to international environment.

Katrina Tan, Malaysia

Ravi Makhija, India

Gesille Zambrano, Philippines

Allan Santiago, USA

Rowena Aquino, Philippines

Jagdesh Choithram, India

Josef Radel Lopez, Philippines

Candy Hernandez, Philippines

Luis Zabala Jr. Philippines

From left: Afifa Loutfie, Josef Radel Lopez, Tristan Stafford, Rowena Aquino, David Smith, Mark Giles, Gesille Buot Zambrano, Candy Hernandez, Sue Davies, Jagdesh Choithram, Luis Zabala Jr, Scott Victor Bunton, Clarissa Priscilla, Allan Santiago, Richardson Wong Mendoza.

LSPR Career Centre

London School of Public Relations – Jakarta Career Centre LSPR Career Centre provides assistance to prospective graduates and alumni of LSPR with the following services: 1. Offers job or career opportunities 2. Training in preparation for the working world

Services provided by the STIKOM LSPR Career Center include: 1. Work Placement 2. Workshops on career guidance 3. Consultation for career problems 4. International Internship program 5. Workshops and International seminars 6. Professional residency program- assistant lecturer training program 7. Mentorship program 8. Career Center course

LSPR CAREER CENTER RECRUITMENT PROCESS LSPR Jakarta BA/ MA/ Vocational

Work Experience/ Internship/ Training Programme

CV, Photo & Transcript

LSPR Jakarta Career Centre Computerized Bank Data

Skills Inventory

Job Opening

LSPR Jakarta Career Centre send CV to Companies

Interview with Prospective Employer

Hiring Criteria Selection Period If not, going back to Bank Data

Skills, Match

YOU ARE HIRED!!!

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LSPR Locations

Campus Locations Our campuses are strategically located within the Central Business District, shopping malls, hospitals and apartments. Thus, students can learn from and explore the City of Jakarta more.

Access to the new campus: The easiest way to get to the new campus Sudirman Park is by stopping at Karet bus stop (near campus A-Intiland Tower). From there use the blue minibus 03 going to Roxy which stops right across from the campus buildings, or in the reverse direction (RoxyTanah Abang) - blue minibus 03 going to Karet.

Public Transportation that can be used to reach Karet station: Busway: Trans Jakrta Blok M-Kota Bus (regular): P08, P11, P15, P16, P32, P42, P64, P67, P76, P77, P213, P640, P926 Bus Patas AC: AC 10, AC16, AC35, AC 44, AC 52, AC62, AC102 Microbus: M03

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Postgraduate Programme Executive Class

Master of Arts in Communication “Developing the Masters of Communication”

Concentration options: • • • •

Corporate Communication Marketing Communication International Relations Communication Mass Media Management

LSPR - Jakarta Postgraduate Programme Intiland Tower, Annexe 9th Floor Jl. Jend. Sudirman Kav. 32 Jakarta 10220, Indonesia Associate Partners:

100% in English Schedule: Weekend Session 10.00 - 18.30 WIB (Saturday)

Hotline : 0815 110 98 699 Phone : (62-21) 5790 4365 / 66 www.lspr.edu/postgraduate global alliance

New Students Registration & Information

Marketing and Admission Office: STIKOM LSPR Campus C, Ground Floor Sudirman Park Campus Jl. K.H Mas Mansyur, Kav. 35 Jakarta 10220, Indonesia

Hotline

Phone Fax

: (+62 21) 251 2277 0815 169 5998 : (+62 21) 5794 2471 ext. 104 : (+62 21) 5794 3900

Lee Gun Hyeong Batch 17 (South Korea)

lspr.edu | marketinglspr@lspr.edu