Data and Technology Utilization by Apple Inc.

1 Data and Technology Utilization by Apple Inc. Apple Inc. is a multinational technology company based in the United States with its headquarter in Cupertino, California. The company designs to develop and sell various consumer electronics, online services, and computer software. Gandel (2020) reports that Apple Inc. is the first publicly-traded company worth $2 trillion in the history of the United States. The founders of Apple Inc. are Steve Jobs, Steve Woznaik, and Ronald Wayne; they founded the company in 1976. The company has utilized data and cutting-edge technology to grow its operations and capture a broad market, its market value reaching $2 trillion. The founders contributed to setting the company on track. They later left Apple Inc., which has always utilized big data and the latest technologies to manage its information and ensure significant growth over the years.

Technology is crucial for any company that manages massive data daily that are too complex for traditional software. According to Buckley (2015), Apple Inc. has been continuously using cutting-edge technology and regularly advances it to keep up with the current, rapid market changes. Due to such technological advances, the company has to utilize big data enormously to stay ahead of its competitors.

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With its numerous data, the company uses big data to define its marketing strategies by capitalizing on its strengths. Currently, Apple Inc. bases several of its decision-making on technology by data analytics utilization. The company must extract every information at its disposal, and analyze them to facilitate its decisions. Through this, Apple Inc. can engage in highly informed decision-making since the data analytics enables it to determine any information about the data that may be hidden, the current marketing trends, and the prevailing customer tastes and preferences.

The company’s products are diverse, including iPhones, iPad, Apple TV, Apple computers, and Air pods, making it one of the world's biggest technology companies. Due to this, Apple Inc. defines all the pros and cons that may arise in any investment move before arriving at the final decision (Analytics Insight, 2020). Moreover, the company maintains constant growth of its operations and technological advancements through thorough scrutinization of all factors that may impact its business activities. Apple Inc. also depends on thorough research and development for new products, providing it with the reputation of technology augmentation, products and services improvements, and providing its customers with several technology options to select from (Analytics Insight, 2020). Besides, the company’s investment plans are usually confidential, and this prevents its competitors from defining their response strategies to be more effective. Thus, the company can stay ahead of its competitors and manage rapid growth. Over the recent years, Apple Inc. has expanded its products’ sales while concentrating more on sales than customer service provision. However, the company runs several digital content stores and numerous streaming services, such as Apple+ (Johnston, 2020).

With the continued focus on managing its data using big data and cutting-edge technology,

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Apple Inc. may overtake several online streaming services globally, considering its history of emphasizing its value proposition instead of price.

Apple Inc. has also managed its data to ensure their popular products continue to obtain new information more efficiently by capturing valuable data (Buckley, 2015). The massive data helps the company stay informed of the best and latest techniques for continuously advancing its products and services. Apple Inc. uses data analytics for its application designs to ensure the applications on its products meet consumers' expectations. Moreover, the company design these applications to generate data for its utilization as the customers use them. With such rich information, the company realizes how its consumers use the apps and determine the possible changes that they would make in their future designs. Thus, Apple Inc. can produce products that fit exactly the usage habit of its customers.

The use of big data enables Apple Inc. to efficiently manage its data, with cutting-edge technology that ensures it meets its customers’ demands. The data analytics will allow the company to analyze its market and determine effective marketing strategies, including emphasizing unique value proposition, to ensure it stays ahead of its competitors. The technology and big data allow the company to monitor its products' usage by its consumers; hence, it can determine the changes or adjustments to make in its future products.

DATA AND TECHNOLOGY UTILIZATION References Analytics Insight. (2020). Apple's Growth Strategy: How it Reached US$2 Trillion in Market Value. Analytics Insight. Retrieved 22 December 2020, from https://www.analyticsinsight.net/apples-growth-strategy-how-it-reached-us2-trillion-inmarket-value/.

Buckley, J. (2015). How Apple is Using Big Data - socPub. Socpub.com. Retrieved 22 December 2020, from https://socpub.com/articles/how-apple-is-using-big-data-13719.

Gandel, S. (2020). Apple is the first U.S. public company to be worth $2 trillion. Cbsnews.com.

Retrieved 22 December 2020, from https://www.cbsnews.com/news/apple-2-trillionmarket-value-cap/#:~:text=Apple%20Inc.%20has%20become%20the,year%2C %20despite%20the%20coronavirus%20outbreak.

Johnston, M. (2020). 10 Biggest Technology Companies. Investopedia. Retrieved 22 December 2020, from https://www.investopedia.com/articles/markets/030816/worlds-top-10technology-companies-aapl-googl.asp.

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