The Value of Market Research, Competitive Analysis, and Customer's Buying Decisions

Surname 1 Explain the Value of Market Research, Competitive Analysis, and Customer's Buying Decisions The Best Practices The following are some of the critical customer loyalty practices that are implemented in healthcare organizations: Gifts and Discounts Customers are loyal to a place where they feel appreciated. One of the ways to appreciate customers, especially loyalty, is to give them gifts and discounts on purchases they make (Nasir 67). For example, for a health care organization that offers equipment to customers, gifts and discounts for returning clients would have helped improve loyalty.

Keep the Quality of Products and Services High An organisation's quality of goods and services plays an essential role in promoting consumer loyalty in healthcare organizations. Therefore, companies focus on innovations to improve competitiveness (Nasir 34). The innovations focus on enhancing the quality of products and services to give consumers a new experience and address emerging needs.

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Surname 2 Customized Services and Products Healthcare organizations that can offer products and services that meet the specific needs of patients can improve consumer loyalty. Each patient may have unique needs that require an individual-centred approach. In this respect, customized services and products can be leveraged to guarantee improved services, improving customer loyalty.

Customer Feedback The retention of customers can be improved through a feedback process that allows an organization to learn more about the taste and preferences of customers. The feedback process can also help the organization address issues arising between customers and the organization, helping it improve the services offered (Cudby 54). Consequently, the feedback system is necessary for addressing consumer loyalty issues in a healthcare organization.

Benefits of Loyal Customers Loyal customers buy more, hence increasing the organization's revenues. Healthcare without stable revenue cannot withstand competition and usually degenerates into offering poor services. In the business sector, revenue is vital in keeping the entity afloat. Moreover, loyal customers promote the continuity of a healthcare organization. Business continuity is dependent on a steady and continuous inflow of customers, who form an integral part of the organization (Nasir 12). Without dependable customers, a business can collapse. In this respect, consumer loyalty is handy in creating a solid and stable business organization in the health care sector.

Recommendations Implement a customer feedback loop to capture possible customers' complaints that can be addressed to improve consumers' experience. Without a feedback process, the organization may never understand why customers are running away.

Surname 3 Improve services offered to customers: The uniqueness of services can be leveraged to retain customers in any competitive market. In addition, customers are more attracted to better services, a factor that the organization should consider improving loyalty. In essence, one of the reasons customers are not retained would be poor services compared to competitors.

Training Plan for the Company Training on Interpersonal Relations The training would improve the employees' public relations in handling customers.

Interpersonal relations are critical in handling customers in the healthcare sector because it helps an organization improve its image and understand clients' issues. Employees should be treated with the utmost respect.

Employees’ outcomes a) The training expects to improve employees’ communication. b) The employees will be better positioned to process customers’ complaints.

Customers’ outcomes a) Customers would feel better treated by the company, hence improving their satisfaction. b) Customers would also feel more appreciated by the company.

Surname 4 Works Cited Cudby, Ali. Keep Your Customers: How To Stop Customer Turnover, Improve Retention And Get Lucrative, Long-Term Loyalty. New York: Morgan James Publishing, 2020.

Nasir, Suphan. Customer Relationship Management Strategies in the Digital Era. Hersey, PA: Business Science Reference, 2015.