Jobs to be Done

1 Jobs to be Done Introduction Jobs to be done is a marketing concept that seeks to understand the actual need that a product or service addresses and what the customer hopes to achieve by using it. When customers purchase a product, they essentially require it to perform a job; the degree to which a product addresses the need determines whether they will purchase it again, or switch to an alternative.

My jobs to be done My products job to be done is to facilitate a better learning experience. The Study Plus app caters to university students who want to access quality learning material and also enjoy the learning process. The developers of the app realized that students not only want to understand the concepts they learn in class, and also desire to have fun while doing so. The app is not only a software that provides study material, but it also introduces the concept of interaction and gives them a reward for their efforts.

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Key Characteristics of Jobs One of the key features of a job is that it provides a reflection of the needs of an individual or organization. The characteristic of a job is determined by the category in which it lies. There are four main categories of jobs, these are; functional jobs, emotional jobs, ancillary jobs and consumption chain jobs (Christensen, et al., 2016). The Study Plus app is effective because it addresses two jobs; functional and emotional jobs. The functional job helps students access quality study material conveniently; while the emotional job reduces the monotony and tediousness of the learning process through a points and reward system.

Conclusion The principle of the job to be done theory is to fulfil customers' needs by providing an effective solution to their problem. For a product or service to be successful, it must define the underlying experience that the customer wants to create when they purchase it.

3 Reference Christensen, C., Hall, T., Dillon, K. & Duncan, D. (2016). Know Your Customers’ “Jobs to Be Done”. [online] Harvard Business Review. Available at: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done [Accessed 30 May 2019].