Introducing an All-Natural Energy Drink

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Introducing an All-Natural Energy Drink The proposed sole proprietorship will focus on providing customized calorie-rich energy drinks to improve the customers' holistic well-being. Surveys reveal a rapid increase in healthconscious consumption patterns in the American market as households and individual consumers shift to healthy diets that foster health and holistic sustainability. The proposed energy drink target consumers in elite communities who appreciate health-conscious food items and are willing to buy the energy drink at a premium. The overarching goal of the business is to promote community health while making a profit.

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Requirements to start sole operatorship in Los Angeles.

Starting a sole proprietorship in Los Angeles is a relatively less complex process. The sole proprietor is required to choose a business name, after which they file a Business Name Statement with the county (How to start a business in Los Angeles, CA," 2021). The next step is applying for the corresponding licenses, business permits, and zoning clearance. In the case of the proposed sole proprietorship, the energy drink business falls in the food category, hence, the need to obtain Public Health Operating License. A corresponding permit is also required for any business handling foods and beverages. The licensing and permits for the operations of a food and beverages business must be attained in correspondence with the County Health Department.

Starting the energy drink sole proprietorship will also necessitate applying and acquiring zoning or land use permits from the County of Los Angeles Regional Planning (How to start a business in Los Angeles, CA," 2021). This allows the business to operate within the designated areas.

A detailed description of the chosen business's product or services to the market.

The proposed product will be an energy drink rich in calories yet less dense in energy.

This drink will be made using exclusive natural products that have health benefits. Major ingredients in the energy drink will include honey, ginger, garlic, and vitamin supplements.

Nevertheless, the energy drink will be customized to suit customers' preferences, especially in cases of customers with underlying chronic conditions, including diabetes, obesity, asthma, and hypertension. Customers will have the alternative of having the beverage prepared and served from the shop or buying the powder form to be prepared at their convenience using the instructions displayed on the packaging.

3 What benefits to the market sue s your product provide My product is tailored to meet the health needs of the health-conscious American population. Research shows that the American population is increasingly becoming conscious of consumption behaviors, marked by a rapid shift to healthy products rich in calories yet less energy-dense (Noort et al., 2022). This is in response to the growing prevalence of chronic conditions. CDC reveals that more than half adult population in the US lives with at least one chronic condition (Tan, 2022). The proposed energy drink meets this need by fostering preventive health, curative health, and overall sustainability. The product is also entirely made of natural products, further enhancing its market value.

How is your approach better than the competition?

The product embraces an innovative and health-oriented approach. This differs from other beverages criticized due to its high sugar content and the increasing risk of chronic conditions, including obesity and type 2 diabetes (Gertner & Rifkin, 2018). Besides, the product is all-natural, further validating it as a healthy choice of refreshment besides supporting biodiversity. It is also noteworthy that the business is established with the community's needs in mind so that whereas it is profit-motivated, it will prioritize the corporate social responsibility of fostering and promoting health and sustainability in American society. This differs from competitors who prioritize the profit motive.

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References Gertner, D., & Rifkin, L. (2018). Coca‐Cola and the fight against the global obesity epidemic. Thunderbird International Business Review, 60(2), 161-173.

Noort, M. W., Renzetti, S., Linderhof, V., du Rand, G. E., Marx-Pienaar, N. J., de Kock, H. L., ... & Taylor, J. R. (2022). Towards sustainable shifts to healthy diets and food security in sub-Saharan Africa with climate-resilient crops in bread-type products: a food system analysis. Foods, 11(2), 135.

5 Tan, X. Q. (2022). The role of healthy lifestyles in preventing chronic disease among adults. The American Journal of the Medical Sciences, 364(3), 309–315.

How to start a business in Los Angeles, CA. (2021, April 2). Stone Sallus. https://www.stonesalluslaw.com/business-law/how-to-start-a-business-in-losangeles/