1 Innovation and Change Innovation Innovation in an organization refers to the process whereby the management responds to opportunities and implements new ideas in existing processes and products. The main aim of innovation is to support competitive advantage. Innovation is all about an organization’s ability to manage some of the processes such as how to relate with customers, overall performance of employees as well as skills management (Kelley 2001). This concept is what brings growth in an organization in terms of great profits as well as positive turnover. Innovation can be achieved in any department of an organization; may it be managerial, departmental or individual. It seeks to convert ideas into positive output that in turn increases the value of customers. However, it is evident that some companies use bad ideas instead of good ones to transform their innovation. This is unethical and must be avoided at all cost. It is the wish of companies to have good ideas that replace the old ones for the benefit of the organization as well as that of the society at large. Most companies become unsuccessful simply because the people in the leadership reject or avoid change in their organizations. This in turn leads to unexpected expenses that would have perhaps been avoided.
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