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Reflection of ‘Reading the National Geographic’ Introduction ‘Reading National Geographic’ studies how National Geographic portrays nonWestern cultures, and how this, in turn, affects people’s opinions of foreign cultures. In the book, Lutz and Collins examines the process that National Geographic uses to select the topics for coverage and how it determines the topics it considers worthy of selection. In the early years of the magazines’ publication, Western anthropologists used it to assess thirdworld nations’ cultures in the context of the evolutionary stages that Western cultures had passéd through to achieve civilization. In its years, the magazine portrayed the cultures of developing countries as being less evolved. Published in 1993, ‘Reading National Geographic’ studies the photographic content of National Geographic since the 1950s and it seeks to make a distinction between ‘classical humanism’ that is contained in the magazine ‘National Geographic’ and the ‘progressive humanism’ of Barthes, Lutz and Collins.
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