Market Forces and Equilibrium Market forces influence businesses by controlling the prices of various goods and services. Also, they affect the availability of market products. When the supply of a product falls and its demand rises, the market forces will cause the product's price to rise. Market equilibrium will develop when the demand for goods and services equals their supply. Chen (2020) notes that when the supply and demand of a market balance, the market is in equilibrium; hence, the prices of products become stable. The normal market forces that are likely to cause either long-term or short-term price fluctuations include government, international transactions, speculation and expectation, and supply and demand. Government and Federal Reserve impose various monetary and fiscal policies influence the financial operations of businesses in the market. The Federal Reserve may adjust its interest rates; hence, affecting the amount of cash that companies are willing to borrow. The government can also impose fiscal policy by increasing or decreasing its expenditure to enable the market's stability. For international transactions, they affect the amount of money, leaving and entering a country. When more money goes out, the economy is likely to weaken; hence, the currency.
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