Is it Ethical for Starbucks to Serve Alcohol? Executive Summary Companies wish to grow and expand their market capabilities as a way of staying competitive. Starbucks in their quest to stay competitive have been eyeing the alcohol sector, wishing to serve alcohol in their outlets. This appears to be a risky venture with ethical questions being raised since Starbucks is renowned for selling non-alcoholic beverages, particularly coffee. Some customers such as families with children are bound to leave while getting fresh customer for this venture will also be a mountain to climb. Since Starbucks does not intend to become a full-time bar, the selling of liquor may not be harmful after all. However, this will be achieved if their code of ethics will remain enforced in order to keep customers flowing. Perhaps Starbucks will benefit by bringing the alcohol and coffee consumers at a central point. It would, however, have been advisable for Starbucks to expand its coffee brand to other countries before introducing alcohol.
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