EVALUATING THE TETHERED GENERATION ‘The Tethered Generation’ discusses the impact that growing up in the digital age has had on millennials; that is, people who were born between 1978 and 1999. The millennial generation, also known as Generation Y, has for many years been described as being different from previous generations; ‘The Tethered Generation’ seeks to provide an explanation for the sudden change in behavior between generations. Tyler calls Generation Y the ‘tethered generation’ because they are tethered to their mobile phones, social media and their parents. The article was published on a human resource website, therefore its audience is human resource practitioners who would like to know how to deal with Generation Y in the workplace. Tyler appeals to her target audience by referring to the research on the subject by other scholars. For example, the article refers to a 2006 study by the Society for Human Resource Management that found that three quarter of fourth year students had average professional skills and work ethic, while only a quarter were well-equipped to contribute significantly to the workforce (Tyler).
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