1 Organizational Behavior and People Management Behaviors in Teams Signaling Change Managers are likely to encounter resistance behaviors from their subordinates as a result of the introduction of changes into the organization. In particular, workers may intentionally reduce their productivity, or appear demoralized and demotivated because of the introduction of change in the organization. The resistance mainly occurs because workers fear that unfavorable outcomes may inconvenience them, and their well-established habits (DuBrin 2008, p. 283). The world’s largest beverage manufacturer, Coca Cola, was once faced with workers’ resistance following changes introduced by a new CEO who was taking over the reins at the company following periods of sluggish performances.
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