1 Data Collection and Analysis The quote "Things get done only if the data we gather can inform and inspire those in a position to make difference” (Schmoker, 1996, p3) implies that the data and analysis that an organization or its affiliates conducts through large-scale market research may only be helpful if its essence and necessity are well understood. Such data may only be helpful to the organization if the top leadership is willing to implement healthy organizational evaluation ahead of their egos. Data collection and analysis may only be helpful if the mission of the organization and associated financial solvency is truly the motivating force for work teams.
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