1 Helping a Customer Deal with Risks and Investment Decisions When advising an investor, it is imperative to understand their attitude and behavior towards risk and why they want to invest their money. The investment advisor must ensure that the client understands that returns come with a certain level of risk and that the level of risk increases as the level of risk also increases. Unsuspecting investors are misadvised into putting their money in investments that guarantee very high returns at low risk. Essentially, low risk and high yields do not coexist. The safer the investment option, the lower its returns will be. Question 1 Risk is the possibility of incurring a loss as a result of the occurrence of an undesirable event. For investors such as my client, risk occurs when their investment fails to generate the expected profit, or even worse if it leads to a loss. It is crucial to establish the client's attitude towards risk to determine the most suitable investment option for them (Sarkar, & Sahu, 2018). There are three main attitudes towards risk. These are risk aversion, risk-seeking and risk-neutral. Risk averse people seek security and assurance that they will not lose their investment in case a risk occurs.
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