Qatar Airlines Introduction Qatar Airways is a fast growing airline that has become a global brand. Most of its goals have been achieved due to its brand recognition that has increased its awareness. Qatar Airways has been on the verge of creating brand awareness in a number of ways that include television, print, internet, and billboards, just to mention a few. Qatar Airways exists to promote the traditional Arabic hospitality as well as the modern society. The image of Qatar Airways represents a young and high-quality airline that is progressive in offering excellent customer service that is unique in nature. However, with all these positive aspects in place the airline also faces a number of challenges just like any other business. Since Qatar as a country is widely known for its tremendous growth and uniqueness in innovation, Qatar Airways has to go by the standards in order to portray the image of the country. This is why the workers of Qatar Airways play a major role of presenting themselves as great ambassadors of the country’s culture, not forgetting their intense role of promoting the airline through providing quality service.
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