1 Using WACC to Calculate Risk Discussion 1 Investors and finance managers will be better positioned to use many methods to evaluate and analyze the market, industry, and company. The concept of risk and return analysis can be helpful in daily decision-making because it helps find the best investments. It can also help make decisions revolving around the diversification of the portfolio, e.g., choosing an optimal mix of different investment options to reduce risks and amplify returns. Risk tends to be an essential component of business decisions, and managers are supposed to embrace it effectively. For instance, they are supposed to acknowledge the possibility of failure and be able to develop the appropriate attitude or resilience towards such failure. Risk should be anticipated in good time, and measures put in place in order to counter such risk. The concept of return becomes essential in making decisions that will ensure that the business can realize positive returns when making decisions such as the price of an asset, project over time, and investment. Risk-return tradeoff is one of the essential; elements of decision-making. Money invested will likely render higher profits when the investor accepts a higher possibility of losses (Hudson, 2020). A proposed initiative likely to diversify the current holdings is supposed to factor into this discussion by spreading out the organization's risk among various investments. This will play an essential role in helping to reduce the total risk while at the same time still providing attractive returns. Reference Hudson, A. (2020). The law of finance. In Lessons of the swaps litigation (pp. 62–83). Informa Law from Routledge.