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Executive Summary This report analyses in detail the overall environment in which Woolworth supermarket operates with a view of identifying particular areas where the management needs to put in measures that can enhance growth and performance. Woolworth is a retail chain established in both Australia and New Zealand and which mainly deals in foodstuffs. The chain has further diversified its operations, venturing into other business areas like dealing in the petroleum industry and food restaurants within its premises. The chain has successfully established itself as a market leader in the retail industry, establishing stores in major cities in both Australia and the New Zealand.
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