VIII. List of References

Executive Summary

This report analyses in detail the overall environment in which Woolworth supermarket operates with a view of identifying particular areas where the management needs to put in measures that can enhance growth and performance. Woolworth is a retail chain established in both Australia and New Zealand and which mainly deals in foodstuffs. The chain has further diversified its operations, venturing into other business areas like dealing in the petroleum industry and food restaurants within its premises. The chain has successfully established itself as a market leader in the retail industry, establishing stores in major cities in both Australia and the New Zealand.

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Woolworth’s market leadership was mainly achieved through provision of quality service to its clientele and listening to customer pleas and demands and implementing them appropriately. This report evaluates the strong economic and political environments within which Woolworth operates. Other factors that contribute immensely to the growth and performance of the supermarket chains include its internal factors and capabilities such as its strong appeal to keep, attract and maintain customers, the market barriers controlled by the chains which keep new entrants at bay as well as the business diversification that ensures profit maximisation for the company.