3 THE RISE OF CALIFORNIA FARMING
Immigration, environmentalism, and the farmworker movement, 1950–1980
The end of the war fed new growth in the United States. World War II improved the national economy and created a boom of new babies across the country. The GI Bill and access to more jobs made the rise of the American middle class possible. The distribution and production systems that supplied the war effort were turned towards sending goods and food all over the continent. No region had to rely any longer on only what it could get locally. Appliances made or produce grown in one part of the country could be moved to urban centers elsewhere. A larger population and its greater efficiency also increased the nation’s demand for food, consumer goods, and other comforts. The rise of the middle class created a new period of luxury spending. Americans started drinking and buying more wine.
The move of the distillers to wineries during World War II meant an increased availability in primarily fortified wine after the war. Distilling was, after all, what they knew best. In the mid-1940s, as the war ended, smaller family wineries were poised to move back to winegrowing. But as the decade continued, the larger scale vineyards, especially those in the San Joaquin Valley, and big volume businesses commanded the market share. While distilleries took hold of the fortified wine business, other larger wineries producing a combination of sweet wines and bulk table
The rise of California wine
Key dates
1960s: Hippie era
1961: Freedom rides travel the southern United States
1963: Nuclear Test Ban Treaty
1964: Free speech demonstrations begin at UC Berkeley
1965–1973: United States involved in the war in Vietnam
1975: Berkeley protests move against the war
1965: Malcolm X killed
1965: UC Santa Cruz opens
1966: Ronald Reagan elected governor of California
1967: Table wine outsells fortified in the United States for the first time
1967: Alan Chadwick starts farming at UC Santa Cruz
1968: Martin Luther King, Jr. assassinated
1968: Robert F. Kennedy assassinated
1969: Richard Nixon becomes President
1970: United States enters Cambodia
1970–1973: US banks encourage vineyard and winery investment
1971: George Jackson shot
1971: Alice Waters opens Chez Panisse
1972: Alan Chadwick forced to leave UC Santa Cruz
1972: Nixon re-elected
1973: Watergate scandal breaks
1974: Nixon resigns
1978: Robert Parker launches The Wine Advocate
1980: Reagan becomes US President
1991: “The French Paradox” airs on 60 Minutes
5 SOCIAL MEDIA, RECESSIONS, AND WEATHER
Challenges and opportunities of a new era,
2000–2025
It hasn’t been an easy millennium, so far. The California wine industry seems to have come up against more challenges than ever before. The first quarter of the century included multiple recessions, a global financial crisis, technological implosions, political instability, and for wine producers, a series of seemingly impossible vintages with profoundly unpredictable weather. More recently, there has been yet another rise of neo-prohibitionism.
At the same time, the volatility of these first 25 years has revealed exciting new opportunities. The rise of social media pushed influence from individual authorities to communities of people across the internet. Cold vintages, and an international thirst for wines with more restraint expanded the range of styles available.
The natural wine movement has been a community force. It has expanded beyond its earlier focus on winemaking into deeper questions of place, farming, and what is being fermented. No longer just about vinifera, the natural wine movement has brought attention to grapes native to parts of the world besides Europe, as well as to those species crossed with vinifera as hybrids. It’s also brought attention to fruit and grape co-ferments, herbal infused wines, honey wine, rice wine, and fermentation in food. As a force it first caused people to rethink the
areas, region 5, can be found in the southern portions of the Central Valley.
Soils in California have incredible diversity. The combination of their geological origin with erosion and weathering means the state hosts seven of the world’s 12 soil orders, and 1,500 soil series.
Vitis vinifera arrived a decade after Spanish explorers colonized the central and southern coasts in the late 1700s and planted what became known as the Mission grape. The number of cultivars expanded in the 1820s, as Mexico invited new settlers from around the world to develop land in exchange for citizenship. Franciscan monks remained and brought new selections from their homeland, Spain. Soon after, settlers from central Europe brought vine collections from the AustroHungarian empire. French cultivars arrived at the end of the 1800s and took hold in the 1960s as primary grapes in the state.
Together, the climate, geology, topography, and state history guided the planting of California wine. But the state includes another unique growing condition and is not found in the same way anywhere else in the world. It’s one of California’s human elements: its acumen for research and innovation. Near to the wine regions of California stands University of California Davis (UC Davis), one of the top wine and viticultural education and research programs in the world. It is home to one of the most advanced and sustainable wineries in the world, used as a teaching facility for wine students at the university. Nearby grows Silicon Valley.
California wine in numbers
Total planted area: 610,000 acres/246,858 hectares
Commercially grown varieties: around 130
Number of AVAs: 154 (as of 2024)
Number of counties growing wine: 49 of 58
RESEARCH IMPACT
Silicon Valley is one of the top technological innovation centers of the world, housing some of the largest and most successful global companies. Its stature makes it a hub for startup companies, as well as tech investment money. As of 2022, its gross domestic product value, or GDP, was $840 billion, making the economy of Silicon Valley alone
larger than that of Switzerland or Saudi Arabia, and approaching that of Turkey or Indonesia.2
Many of the California’s successful entrepreneurs established or purchased some of the state’s most important wineries. Ridge and Clos de la Tech, both in the Santa Cruz Mountains, were founded by technology innovators of the region. In Sonoma and Napa counties, the wineries Peter Michael, OVID, Vineyard 29, BRAND, and Momento Mori were all started by owners who first found successes in Silicon Valley technology. Elsewhere in California, there are more.
The technological innovations of Silicon Valley have accomplished even more. The industry’s companies developed many of the solutions at the core of the UC Davis teaching winery, and numerous other advances for the wine industry at large. Refractometers to determine the sugar levels for harvest, mass spectrometers for analyzing tannin levels as well as assessing a wine’s progress in fermentation and aging, and liquid and gas chromatographs to measure aspects of wine quality were all advanced and made affordable in Silicon Valley.
Vineyard equipment to improve water management and vine health also came from Silicon Valley. Satellite imagery and thermal imaging to guide watering, treatments, or replanting; sap flow sensors and
A vineyard crew harvesting Cabernet Sauvignon from Napa Valley, seen from hot air balloon.
The San Andreas Fault
The San Andreas Fault runs for 800 miles (1,287 kilometers) of the lower twothirds of California, north to south at a slightly westward tilting angle. Its northern terminus is in Cape Mendocino. Its bottom point within California is the Salton Sea that sits above the border of Mexico, but it continues south and created the Gulf of California on the eastern side of the Baja Peninsula. Though the name implies the San Andreas is a single fault line, it is a parallel series that follows a significant portion of California coastline. The faults help absorb the movement of the Pacific and North American plates sliding past each other.
A fault line system of this length does not move all at once. Instead, portions of it will move more frequently leading to tremors or smaller earthquakes, while other portions might have only occasional stronger movement. The 1906 earthquake in San Francisco is an example of an area of the San Andreas fault that had not moved in sometime and then had a significant rupture. The fault moved a 270 mile (435 kilometer) portion of the state from San Juan Batista, in San Benito County of the Central Coast, to Humboldt County above Mendocino. The impact of the 1906 quake was significant in San Francisco. The city had been an epicenter for urban winemaking. The earthquake and resulting fire forced those facilities to the eastern side of the Bay.
In 1986, a portion of the fault in Santa Cruz County moved suddenly, causing damage north in San Francisco. Wineries as far south as Paso Robles experienced the tumbling of wine barrels and loss of wine as a result.
At the northern end of the San Andreas fault, the Pacific and North American plates encounter a third, the Gorda plate. Cape Mendocino experiences regular, comparatively smaller, quakes as a result.
Famed vineyards grow atop and along the fault line. Hirsch Vineyards in the Fort Ross-Seaview portion of the West Sonoma Coast sits atop the San Andreas, lending its name to one of Hirsch’s best-known Pinot Noirs. In San Benito County, Randall Grahm’s Popelouchum is bordered by the fault. Eden Rift in Monterey straddles the San Andreas. Ridge and Rhys in the Santa Cruz Mountains overlook it from either side of one of the fault’s ravines. Where the San Andreas Fault moves off the continent and into the ocean rumbles the Mendocino Triple Junction, the point where the Pacific and North American plates conjoin a third, the Gorda plate.
A concentration of earthquakes follows the San Andreas fault and gains frequency along Cape Mendocino thanks to the intersection of
California includes a plethora of geological parent materials that form rocks and eventually soils of the state. Here, compressed volcanic ash in Sonoma County.
the three plates. Their movements create unique complexity in the rocks of California. Uplifted sandstone and siltstone, mudstone, and shale appear from the Pacific plate. Mylonite and serpentine are found along the fault lines. Metamorphosis under the pressure of tectonic activity has made serpentine one of the most abundant rocks of the fault area, so abundant, in fact, it is California’s state rock. Serpentine appears abundantly throughout the Sierra Nevada range, and along fault lines in the Sonoma coastal mountains as well as in other areas of fault activity. The heavy metals and lack of nutrients in soils derived from Serpentine make it especially difficult for grape vines.
The uplift of the Pacific plate has created a history of volcanic activity. The result? Basalt, andesite, compressed volcanic ash, and rhyolitic tuff swirled through sedimentary uplift of the coast. The Vaca Range in Napa Valley, Sonoma Mountain, and large portions of the Mayacamas between Napa and Sonoma, and running into Mendocino, are dominated by volcanic bedrock and stones.
The tectonic activity also formed inland valleys and mountain gaps. The enormous inland valley, also known as California’s central valleys, formed through tectonic activity as well. Millennia ago, a large ocean
the mountains and into the valley floor. No one could remember seeing it in the region before. The vines were dormant, so it caused them no harm, but in 2022, frost appeared in May, more than a month later than expected, and damaged vines throughout the North Coast, up into the Pacific Northwest and British Columbia.
Microclimates
As noted, California’s Mediterranean climate enjoys an overall pattern of wet winters and dry summers. Its western side is hit by winter rain, while the mountains in the east gain snow. The state’s topography creates wind tunnels that lower yields, lessen disease pressure and increase natural acidity. Yet the varied topography of smaller mountain ranges, rolling hills, canyons and valleys creates more variation. Cold air settles to lower elevations. The fog line generally only reaches heights between 400 and 800 feet (122–244 meters). Higher parts of the mountains experience an inversion layer where temperatures between day and night are more even. Lower elevations experience large temperature swings from day to night.
The combination creates a range of microclimates across the state. Though it is understood today as an imperfect system, the Amerine–Winkler Heat Summation Index (see box),8 more commonly known as the Winkler Scale or Winkler Index, provides a simplified way to identify ripening potential in various parts of the state. More precision is needed to understand a region thoroughly.9 The scale clarifies microclimates, broadly speaking, through cooler and hotter parts of the state. The coolest are found along coastal Monterey and parts of Sonoma, the hottest in the southern parts of the San Joaquin Valley. Either can ripen grapes, but differing types for wines in differing styles depending on overall temperature accumulation. Although limited, the index offers a useful way to start. What it reveals is that California enjoys the full reach of temperature ranges: five different zones spread through varying parts of the state.
CALIFORNIA vARIETIES
The wide variety of microclimates and soil types in the state of California means the area can grow just as great a mix of grape varieties. More than 100 vinifera cultivars are found in California. The region of Lodi has counted around 130 that are commercially farmed and has the greatest varietal diversity in the state.
The state of California includes a wealth of old vine, head-trained vineyards planted in the late 1800s and early 1900s, including these, in Lodi.
Vinifera vines planted in California originate from across Europe. The most prolific of the state’s varieties are the expected ‘international’ grapes of France: Cabernet Sauvignon and Chardonnay consistently top the list as the most planted varieties. Sauvignon Blanc, Pinot Noir, Pinot Gris, Merlot, and Syrah appear next, along with Zinfandel. And one surprise, French Colombard, can be found among them as well. As public prejudice against varieties like Merlot or Zinfandel has grown, clever producers have begun using them in red blends that need not name every grape. Studies show consumers love drinking these wines but as the grapes have been kicked from the cool-kids club, wines that bear their moniker see lower sales. Even so, some of the most sold red blends of California feature them prominently.
Historic plantings of Zinfandel often include intermixed vines of Petite Sirah, Alicante Bouschet, Carignan, Grenache, and sometimes Mission, Mataro, and Peloursin. Genuinely obscure varieties such as Green Hungarian, Grand Noir, Muscadelle, Muscat of Alexandria, Burger and others are found among them as well. Studies of older field blend vineyards have helped uncover parts of the history of California, and some producers, including Sandlands, Bedrock, and others, have made a point to proliferate them again. The range of eighteen grapes approved for
Press because after making some of the finest Pinot Noir in California for ten years, he fell in love with French–American hybrids. Passionate interest in fine wines made from hybrids is growing across the United States and parts of Europe, and the wine world would do well to take note. Hybrids represent an alternative response to climate change to altering farming or creating new blends. Many hybrids are already disease resistant, and the Baco Noir Niess works with requires no spraying to prevent powdery mildew. Besides Baco Noir, Niess also makes distinctive site-specific co-ferments combining things like apples, grapes, and herbal plants all grown in the same area. He also partners with Christopher Renfro of the Two Eighty Project to make a rosé from the field blend historic vineyard at Filoli Farm south of San Francisco. The site includes more different varieties than they’ve been able to count, all harvested and fermented together.
Occidental
Bodega www.occidentalwines.com
Steve Kistler became famous for making market changing Chardonnay from the vineyards of Sonoma County. His Kistler wines became legendary among California wine enthusiasts and older vintages are still brought out to share for events featuring coveted wines of the state. After selling his namesake winery, Kistler began planting his own Pinot Noir vineyards in the far southwestern stretch of the west Sonoma coast, around the villages of Freestone and Occidental. His Pinot has become some of the most enticing in California. The winery doesn’t even own a wine press and so the wines are made only with free run juice, bringing a more open weave with less extraction to the wines. Kistler’s vineyards face the ocean, receiving its cooling winds directly. They remain among the closest to the Pacific in the state. Today, Occidental is a family venture since Steve’s daughter Catherine Kistler has begun making the wines with him.
Pax Sebastopol www.paxwine.com
Getting his start as a sommelier in the eastern United States, Pax Mahle made a name for himself with bold, fully committed Syrah using grapes grown throughout Sonoma County. Intense and structural, loaded with
Steve Kistler became a well-known name especially for Chardonnay from Sonoma County thanks to his first winery, Kistler. Today, he makes wine alongside his daughter Catherine for the winery Occidental on Sonoma’s western coast
whole cluster influence, the original Pax wines were wines of their era, the early 2000s, when California wine resembled American cars – the bigger the better. By the mid-2000s, Mahle was taking a new direction. He shifted gears into a new brand, Wind Gap, still making Syrah but from some of the cooler, windier parts of Sonoma County. The effect was transformative. He made wines of finesse, intricacy, and mouthwatering length. More recently, Mahle has returned to using his own name for his wines, Pax. He continues to make some of the best Syrah in California, while also experimenting with no sulfur cuvées, unusual varieties like those from the Jura, racy, tight Chenin Blanc and more. Mahle has mentored and inspired a host of winemakers now with their own brands.
Significant winds blowing into the Central Valleys through the Carquinez Strait and near the California Delta provide renewable energy via wind turbines for much of the Central Valley
provide zero-emissions power for parts of Central California. The entirety of the Central Valley enjoys the state’s Mediterranean climate. Broadly speaking, cooler areas sit along the central area where the valley intersects the delta. Going south, the warmest areas tuck into the San Joaquin Valley.
The Sacramento and San Joaquin Valleys formed as the Farallon plate was subsumed (almost entirely) beneath the North American plate. The tectonic shift over time created a low spot that let in the ocean to form an inland sea. As evidence, California includes two deep seaports within the Central Valley, one next to the city of Sacramento, the other by Stockton. Remnants of the ancient sea are also found in the rocks and soils of the area. The slopes of the Diablo Range are filled with ancient marine sediments left as the inland sea receded. Much of the soil through other parts of the valley is also rich in salts and related minerals, creating challenges with excess irrigation.
The two large rivers descend from the Cascade Range near Mount Shasta into the Central Valley in its northern half, and out via the Sierra Nevada Range through the valley’s southern section. The Sacramento Valley remains cooler than the San Joaquin, with more humidity and
a shorter growing season. As the river approaches the California Delta, grass and marshlands take hold. Here a history of rice and cotton farming took over the state. Peat soils can be found here. Outside the delta area, sediments along the rivers contain gravels and sand.
The heart of California pumps through the Sacramento–San Joaquin River Delta. It’s a vast inland intersection of tributaries and estuaries connecting the inland watershed to the San Francisco Bay. Portions of the delta fall below sea level. The land has been reclaimed for farming as a series of islands and small peninsulas surrounded by levees and sloughs. The experience of traveling the delta by car or on foot includes looking up to see water channeled through troughs far above, traveling by boat one has to move slowly in case land reaches near the surface.
The portions of reclaimed land in the delta are encircled by levees that must be maintained and protected from erosion or leaking. Some of the delta islands have stopped being maintained and returned to the marsh. To keep the islands afloat, each has an attendant whose job is to walk the perimeter of each levee twice a day and perform repairs at the earliest sign of slippage. Even in some of California’s greatest floods, these islands have continued to float below sea level. Here, vineyards are planted to grow vibrant white wines with unexpected freshness and
Fog lifts from the oak forests of the Central Valley outside Lodi