TAKEAWAY FOOD PACKAGING NOW Edited by
Front cover: Sierra Nevada Hamburguesas Packaging Photography: Diego Almanza
To meet consumers’ requirements, we will issue our publication with creative shapes and beautiful patterns about takeaway food packaging. Considering takeaway food market is extremely mature in the western market, so our book also concentrates on brand recognition and personalized expression. We not only have packaging designs for global fast food giant, like burger king, but also plenty of refined high quality designs from all over the world. On one hand, lots of food varieties are included in our publication, such as burger, sushi, bread, and coffee. On the other hand, we also have different packaging shapes, such as box packaging, bag packaging, bucket packaging and collective packaging. Without doubt, it would be an attractive reference book for designers and students from the aspect of market value and aesthetic view. Last but not least, although lots of food and beverage theme book were sold in the market, no related takeaway food packaging theme book was issued to target readers.
Yvett Arzate Gómez
In today’s fast-moving world, it has become increasingly more difficult to find enough time to sit down and simply enjoy life. People no longer have as much time for leisurely walks, good meals in the restaurant, or just sitting down for a cup of coffee. This is especially evident in major metropolitan areas, where every second people are always in the hurry. Eating on the go has become a natural, practical, and popular solution to grab and take their favorite foods everywhere they go. At the same time, food plays a role as entertainment for contemporary people, and more and more people focus on the packaging as the way to pursuit of high quality life. As the “selfie generation,” they tend to order tempting goodies via smartphone and posted the coveted images on social media platforms like Facebook, Instagram, Snapchat, and so on.
TAKEAWAY FOOD PACKAGING NOW Edited by Yvett Arzate Gómez
Yvett Arzate Gómez Yvett Arzate Gómez was born on July 29, 1984 in Guerrero, Mexico. She studied graphic design in the University of Monterrey (UDEM) where she graduated with lots of honors. She started working as a freelance designer, developing projects for independent brands until she decided to create her own business called Nómada Design Studio,where she continues to develop all kinds of projects for independent transnational and reknown brands. She has worked multiple times developing food packaging, takeaway food packaging and even frozen food. Publishing credits include blog articles and several books.