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4 DESIGN Custom Bicycles A Passionate Pursuit Christine Elliott and David Jablonka
• Custom Bicycles features bicycle makers from the USA, the UK, Italy, Germany, France, •
ISBN: 9781864704945 The Images Publishing Group 245 x 254mm. 240 pp. 400 col. August 2012 £25.00 Hardback
and Australia, and includes a foreword by Phil Liggett, the voice of the legendary man behind the English-language broadcasts of the Tour de France Features road railing bikes, fixed gear, touring, mountain and tandem machines
New, revised and expanded edition of an established best seller Custom Bicycles features bicycle makers from the USA, the UK, Italy, Germany, France and Australia who specialise in bespoke, hand-crafted designs. Cycling has never lost its appeal. Alongside mass-produced models, the craftsmanship of bespoke bicycle makers has emerged to satisfy the passion of people who ride bikes as a means of daily transport, as a sport and for recreation. This book by passionate cyclists Christine Elliott and David Jablonka is the product of a worldwide search for the most influential custom bicycle makers on the planet. The result is a presentation of a wonderful collection of expertly honed, human-powered machines, built by some of the most creative bicycle makers in the world. It highlights the range of techniques, materials, design elements, and dedication that go into producing a custom handmade bicycle. It is guaranteed to take you on the ride of your life.
10 Principles of Good Advertising Robert Shore
• New title in Vivay's 10 Principles series providing the ideal introduction for the student of advertising and for all those interested in the subject
• Identifies and explains the 10 key principles necessary in the practice and understanding of effective advertising
• An ideal and up-to-date introductory guide to today's advertising world • Presents clear, insightful explanations of each principle including useful checklists for each chapter
• Contains quotes from advertising professionals on key practice Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work.
ISBN: 9781908126306 Vivays Publishing 245 x 190mm. 176 pp. 130 col. September 2012 £19.95 Paperback
We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. This book examines the different elements of the definitions of advertising and shows readers - through discussion of the ten key principles underlying all great advertising - how to create dynamic, well-targeted adverts of their own.