FOCUS: PROFILE
by Robert Haynes-Peterson
THE STRONGEST LINK
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TAG HEUER DOES WELL BY DOING GOOD. Natural Resources Defense Council — was in town filming The Wolf of Wall Street. He bounded on stage to join Diaz and Babin, showering high praise on the brand. "It's incredible to work with a company that cares so much, and gives so much. That kind of dedication to service is important to me, and it's reflected in everything TAG Heuer does." The Link Lady Trilogy Limited Edition set and Leonardo DiCaprio Link Automatic Chronograph Calibre 16 watch are now in stores. TAG Heuer fans can also enjoy a technological breakthrough this year: the TAG Heuer Mikrogirder. The innovative regulator, which TAG Heuer claims challenges the 300-year heritage of hairspring/balance wheel mechanical regulation, allows the company to present a highly accurate chronograph, impervious to gravity, with minimal isochronous error. Winner of the 2012 Aiguille d'Or — the top prize in all categories at the Geneva Watchmaking Gran Prix — the Mikrogirder Chronograph replaces the spiral hairspring and classic balance wheel with a coupling beam and excitatory beam system, paired with a linear oscillator. The technology allows the chronograph accuracy to 5/10,000 of a second, beating 7.2 million times each hour. The design features a anthracite dial and rubber strap, with assymetric case.
nly a couple of weeks after Hurricane Sandy, when much of lower Manhattan, Brooklyn and New Jersey were still plunged in darkness, TAG Heuer went ahead with its plans for the Manhattan launch party of its latest Link collection, the Link Lady Trilogy Limited Edition. Created in conjunction with brand ambassador Cameron Diaz, who attended the event, the Trilogy collection (a limited-edition steel ring, bracelet and watch trio featuring the first automatic watch in the Link Lady line) was already slated to do good: Profits are dedicated to support UN Women, an organization that advocates for women's rights around the world. In the wake of Sandy's destructive force, however, the watch company knew it must do more. "Our hearts and prayers go out to the victims of Hurricane Sandy," TAG Heuer president and CEO Jean-Christophe Babin told the crowd of 500 or so, many of whom had flown in from Europe for the event. "We decided it was important to help New York Cares with their relief efforts, and we are donating $100 for every guest who is here." As it happened, actor Leonardo DiCaprio — another TAG Heuer brand ambassador, whose new Signature Link Calibre 16 Chronograph (with blue dial) will raise funds for Green Cross International and the
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