Bruce G. Weber

Page 36

BEHIND THE SCENES The making of the fashion section for our magazine starts months in advance and involves a team of dedicated people both inside and outside our organization. The process starts with careful planning and scheduling. The shoot is scheduled as close as possible to the publication deadline to allow for the very freshest fashions. Many times, the fashions are arriving a day or two before the shoot, and looks are often substituted at the last minute. Jewelry is carefully chosen for each look, but is always subject to change once we’re on set. It takes a full day to capture all eight looks, and the ďŹ nal images are chosen from thousands of shots. Once chosen, each shot must be carefully examined and retouched as needed. The layout and additional jewelry closeups are done in-house at Diamond Cellar Holdings, and everything is reviewed and revised many times. Special thanks to: Maren Roth and her team at Rowe Boutique, Kyle Widder, KDW Photography, Nurtur the Salon, and our model.

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