Customer Journey Map - 1 of 3
Entice
Enter
A combination of word of mouth (teachers may have heard from other teachers about Trash Puppets) and social media exposure via either Google Ads when parents are searching for activities for their kids to do in lockdown or organic posts that appear in the customers Facebook/Instagram feed.
The experience of the website should be colourful and fun, yet professional. It should be very simple to ďŹ nd the online workshop info, samples and subscription (as at the moment this is where a lot of the traďŹƒc will be coming to) Channel: Website
Channel: Social media / search Touchpoint: Signup for free trial/newsletter/workshops Touchpoints: Social Media posts/responses
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