TEST BANK MARKETING LAMB C, HAIR, MCDANIEL C, FARIA 1 TABLE OF CONTENTS:
Chapter 1—An Overview of Marketing
Chapter 2—Strategic Planning for Competitive Advantage
Chapter 3—Ethics and the Marketing Environment
Chapter 4—Consumer Decision Making
Chapter 5—Business Marketing
Chapter 6—Segmenting and Targeting Markets
Chapter 7—Decision Support Systems and Marketing Research
Chapter 8—Product Concepts
Chapter 9—Developing and Managing Products
Chapter 10—Services and Nonprofit Organization Marketing
Chapter 11—Marketing Channels and Supply Chain Management
Chapter 12—Retailing
Chapter 13—Integrated Marketing Communications
Chapter 14—Advertising and Public Relations
Chapter 15—Sales Promotion and Personal Selling
Chapter 16—Pricing Concepts
Chapter 17—Setting the Right Price
Chapter 18—Customer Relationship Management (CRM)
Chapter 19—Marketing on the Web
