PROJECT REPORT > Final Project.Business. University of Management & Technology, Lahore MANAGEMENT 12

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Final Project E-Business Presented To : Sir Hamza Wazir Khan

Presented By : Hafiz Saim Ali Athar Ahsan Ali Ijaz-ul-Haq

Business Idea: store will be a fully

customized store where customers can design and print different products of their own choice ranging from business cards to gift bundles. We will use different printing methods based on products. We will print some products in-house and some we will outsource.

COMPANY INFORMATION

Company Name : Vision Imprimo Business Category : Printing Business Website : www.visionimprimo.com e-Mail : saiem@visionimprimo.pk

UVP High Quality Print Media High Quality Products 24/7 Availability Customized Products Products For Everyone & Every Occasion

Business Model KEY RESOURCES ●

Website Developer

●

Website Manager

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Machines & equipment for

Key Activities ●

the market based on product. ●

Place or Space required for

●

Sublimation Machine

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Printing Press

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Inkjet Printers

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Graphic Designers

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Delivery Service

Designing of creative graphical content .

installation of machines. ●

Managing online stores and taking care of the sales.

printing ●

Acquiring printing media from

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On demand designing and printing.

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Ensuring quality of products.

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Managing delivery of online received orders.

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Managing supporting business activities.

●

Managing clients to provide

Sales Channels Online Store Social media marketing and selling.

Email marketing.

Direct selling through shops.

Road Shows.

Distributing promotional products to raise awareness about the business.

Key Partners Offset printing setups.

Customer Relationship ●

Website

Printing media suppliers.

●

Email

Screen printing setups.

●

Social Media

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Whatsapp Business Account

●

Customer Portal

Online sales through E-Commerce Store

Revenue Model

Online sales through social media stores Printing Jobs on regular basis Designing charges

In store sales

Customization Charges

Developing A Website ● For developing our website we acquired domain from namecheap.com for $11.60 ● We are using bluehost wordpress hosting Shared Package for $10.99 per annum. ● WordPress setup is completed. ● Woocommerce plugin is installed and configured ● We have Installed Astra Theme ● We are using Astra starter kit template plugin ● There are a total of 3 categories of products on the website.

Website Description Website Domain : www.visionimprimo.com Website Title :

Vision Imprimo - Printing Memories

Meta Description : Vision Imprimo - Printing Memories Get your favorite customized printed products online , Best printing shop in town get various products choose from hundreds of designs.

Objectives Of Website Objective of our business website is to create an online printing store where we can provide customized printing products with every printing technique ranging from digital to offset printing and UV printing. Everything will be provided through a single ecommerce website which will soon have 100 categories and more than 1000 products.

Target Market Students

Bran d

s

s ines Bus es

Pa re n

ts

s p o h S

Also we are going to create a Niche target market segmentation in future for everyone which targets each customer according to the required product or service.

Website Basic Structure & Sections

Primary Contains all the links to pages of the website ●Home (Index/Home page) ●Shop (Products & Categories) ●My Account (Customer’s Account) ●About Us (Information About Company) ●Contact Us (Contact Information) ●Cart (Shopping Cart)

Website Tour

Website Navigation Our website is easy to navigate through simple header bar there are no complexities like drop down menu it is simple easy and clean which also improves seo ( Search Engine Optimization)

DYNAMIC PAGES Vision Imprimo – Printing Memories (Dynamic) Connected with customer and product database.

Products – Vision Imprimo (Dynamic) Connected with the product database.

My account – Vision Imprimo (Dynamic) Connected with product and customer database.

Contact – Vision Imprimo (Dynamic) Connected with contact form response About – Vision Imprimo (Non-Dynamic) Only contains static information Cart – Vision Imprimo (Dynamic)

Applying SEO Tools

The tool we are going to use for SEO is Yoast SEO which is a built-in plugin for seo available in wordpress plugin store after installing and activating it we can see it in wordpress dashboard sidebar and we can access its general settings from there

GENERAL SETTING FOR YOAST SEO

Features Of Yoast SEO

● SEO Analysis ● Readability Analysis ● Cornerstone Content ● Text Link Counter ● Insights (Premium Version Required) ● Link Suggestion (Premium Version Required) ● XML Sitemaps

● Admin Bar Menu ● Security: No advanced or schema settings for authors ● Usage Tracking ● REST API: Head endpoint ● Enhanced Slack sharing

Installing G-Site Kit

Registering Domain As a Property On Google Search Console

Ownership Of Domain Verified Updating Site.XML For Crawling & Indexing In Google Console

Updating Site.XML For Crawling & Indexing In Google Console

GT Matrix Score

Creation Of Our Social Media Pages

Linking Our Website With Facebook & Instagram

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