Operations Management - How would you characterize IDEO´s process, organization, culture and managem

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1 - How would you characterize IDEO´s process, organization, culture and management?

Process: • • • • • • •

Phase 0 – understand and observe Phase 1 – visualize and realize Phase 2 – evaluating and refining Phase 3 – implementing (detailed engineering) Phase 4 – implementing (manufacturing) 3R – Rough, rapid, right Enlightened trial and error

Organization: • • •

No more than 8 ppl are assigned to a group Little to none employees leaving the company 300 employees

Culture: • • • • •

Playful, hectic Open minded for ideas Democracy of ideas No strict working hours, no “work pretending”, “can not hide from work” Comfortable with ambiguity and confusion

Management: • • • •

Flat hierarchy No managers, no titles People are assigned to projects, and after end of project they get re-assigned Better working is rewarded with leading and involvement in complex projects + more benefits

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2 - Decision point: Should IDEO accept the Visor project as is on a dramatically reduced schedule?

Should they try to persuade Handspring´s management to change its aggressive launch schedule? Or should they simple decline the project? In your discussion, please consider the IDEO and Handspring perspective.

IDEO should not accept the Visor project, exepet if the other company change the deadline is one of largest and most efficient firm for product designing worldwide. The major customers of IDEO include 3Com for which IDEO develops Palm V-held computer. As the Palm V is getting the huge market success this has initiated a competition in the industry of hand-held computers. The major competitors of this industry are HandSpring and 3Com. Both are approach to IDEO for design the new competitive VISOR product. HandSpring management has now demanded IDEO to design and manufacture the prototype of VISOR in less than half the time it took to design the Palm V. Now IDEO is in a scenario that it has to make a decision that whether it should develop the product or not. Or IDEO should propose HandSpring to increase the development period as otherwise in such period of time they have to compromise their innovation and design in order to meet the deadline.

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https://www.coursehero.com/file/137114699/ideo-answerspdf/

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