Consumer Behavior 2nd Edition, Frank Kardes, Maria Cronley. TEST BANK

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Consumer Behavior 2nd Edition, Frank Kardes, Maria Cronley. TEST BANK

Published on Jun 2, 2023

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TEST BANK for Consumer Behavior, 2nd Edition, Frank Kardes, Maria Cronley, Thomas Cline. (Complete Download) All Chapters 1- 19. Table of Contents PART I: CONSUMER BEHAVIOR AND MARKETING STRATEGY. 1. Understanding Consumer Behavior and Consumer Research. 2. Consumer Focused Strategy: Segmentation and Positioning. 3. Brandin g Strategy and Consumer Behavior. PART II: CONSUMER INFORMATION PROCESSING. 4. Consumer Perception. 5. Learning and Memory. 6. Automatic Information Processing. 7. Motivation and Emotion. 8. Attitude and Judgment Formation and Change. PART III: CONSUMER DECISION MAKING. 9. The Consumer Decision Making Process. 10. Product Consideration, Evaluation, and Choice. 11. Behavioral Decision Theory. PART IV: CONSUMER SOCIAL INFLUENCES AND CONTEMPORARY STRATEGIES FOR MARKETERS. 12. Self-Concept and Personality. 13. Social Influence and Behavioral Compliance. 14. The Influence of Culture and Values. 15. The Influence of Demography. 16. Contemporary Strategies in Reaching Consumers. 17. Engaging Cons

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