ANNUAL REPORT 2019

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ANNUAL REPORT 2019


Photo: Samuel Portela

Summary

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ANNUAL REPORT 2019


OUR TEAM.............................................................................................................................. 6 PRESENTATION..................................................................................................................... 8 ASSOCIAÇÃO CAATINGA................................................................................................ 10 SUSTAINABLE DEVELOPMENT GOALS.......................................................................12 HIGHLIGHTS OF THE YEAR.............................................................................................14 Sustainable technologies................................................................................................................. 15 Environmental Education................................................................................................................. 15 Sustainability........................................................................................................................................ 15 Public Policies....................................................................................................................................... 15 Creation and management of protected areas........................................................................ 16 Communication................................................................................................................................... 16 Research................................................................................................................................................. 16 Forest restoration................................................................................................................................ 17 Awards.................................................................................................................................................... 17 ACTIVITIES........................................................................................................................... 18 Sustainable Carnauba – Phase II.................................................................................................... 19

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Workshops on the use of the licuri palm.................................................................................... 19 Beach Park Sustainability day......................................................................................................... 20 Handara CO2 free................................................................................................................................. 20 Serra das Almas Natural Reserve Conservation........................................................................ 21 Carnauba production chain Good Practices Manual.............................................................. 22 No Clima da Caatinga – Phase III................................................................................................... 23 Tree nursery at the Johnson High School................................................................................... 24 RPPN: Voluntary Conservation Generating Environmental Services – Phase III............ 25 Ypióca strengthening the Carnauba Production Chain......................................................... 26 Devil’s Claw Biological Control....................................................................................................... 27 Three-banded armadillo Conservation Program..................................................................... 28 COMMUNICATION............................................................................................................30 Social media......................................................................................................................................... 32 Publications.......................................................................................................................................... 33 RELATIONSHIP WITH SOCIETY.....................................................................................34 Partnerships.......................................................................................................................................... 35 Training and capacity building....................................................................................................... 35 Relationship with society and communities.............................................................................. 37

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ANNUAL REPORT 2019


NETWORK, RECOGNITIONS, AND TRANSPARENCY............................................ 40 Participation in forums, councils, and networks...................................................................... 41 Recognitions and awards................................................................................................................. 41 Transparency........................................................................................................................................ 41 PARTNERS AND SUPPORTERS.......................................................................................42 MATA BRANCA CLUB........................................................................................................44

COVER/ PHOTO Fรกbio Arruda Observation tower Serra das Almas Natural Reserve (SANR) Samuel Portela Corrupiรฃo (Icterus jamacaii)

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AC Members

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ANNUAL REPORT 2019


Andreza Melo Environmental Education Technician

Paulo Filho Park ranger

Carlito Lima Mobilization Agent

Pedro Maciano Administrative Financial Analyst

Daniel Fernandes General Coordinator

Ruthy Oliveira Communications Trainee

Emanoel Gleyson Park ranger

Roniesley Dias Administrative-Financial Coordinator

Francisco Ronaldo Park ranger

Samuel Portela Technical Coordinator

Francisco Madoqueu Sustainable technologies Trainee

Sandino Moreira Environmental Education Coordinator

Gilson Miranda Conservation Coordinator Kelly Cristina Communication Coordinator Laura Ortiz International Relations Luana Ribeiro Designer

ADVISORY BOARD Edgar Gadelha Pereira Filho President Wânia Cysne de Medeiros Dummar Vice-president Antônio Renato Lima Aragão Carlos Rodrigo Castro Schlaefli

Lucas Moura Environmental Education Agent

Crisanto Medeiros de Lima Ferreira

Marcos Roberto Park ranger

João Bosco Priamo Carbogim

Marilia Alves Environmental Education Agent

Lúcio Gonçalo de Alcântara

Nayara Matos Cook Otávio Sousa Communications Trainee Olavo Vieira Environmental Analyst

Eberth Teles Santos Lúcio Carneiro Albuquerque Roberto Porença de Macêdo HONORARY BOARD Regina Casé Estevão Ciavatta

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Photo: Ermaela Cícera Freire

Presentation

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ANNUAL REPORT 2019


The year 2019 was full of challenges, learnings, and achievements. We started the year with the commitment to conclude, in the best way possible, the third phase of the No Clima da Caatinga project, the institution’s largest project. At the end of the year, this project was awarded the Innovation Challenge Award of the United Nations Development Program (UNDP) for its innovative actions to promote sustainable development in the Caatinga. The Brazilian three-banded armadillo (locally known as Tatu-bola), our flagship species and symbol of the conservation of the biome, received a really special recognition through an exclusive National Geographic report portraying the second scientific expedition of the Tatu-bola. Furthermore, we participated in The Wall, which makes part of the Caldeirão do Huck (a well-known Brazilian TV show) and helped to reveal the amazing world of the Caatinga to thousands of people. We started the environmental education campaign “Hug the Tatu-bola” directed to the early childhood public. Our team traveled to the backwoods of Bahia and carried out environmental education workshops with an incomegenerating perspective especially for women. Actions of conservation and management of conservation units, forest restoration, dissemination of social technologies of coexistence with the semi-arid, support to research, environmental education, communication, stimulation of social-environmental public policies, and consultancy were the main areas of action of the Associação Caatinga. We created the “Mata Branca” subscriber’s club, through which any citizen can make a donation and contribute to the institution’s actions. The challenges include the absence, deconstruction or slowing down, especially at the federal level, of environmental public policies that encourage the protection and sustainable development in the Caatinga and help prevent environmental crimes, situation that has contributed to the increasing deforestation in the biome and the consequent loss of biodiversity, as well as the reduction of ecosystem services associated with standing forests, such as water production and soil fertility. At the moment of publishing this activity report, we are experiencing a pandemic caused by COVID-19, which has impacted our lives, causing health problems, economic crisis, and, unfortunately, the death of thousands of people around the world. Studies indicate the origin of the pandemic from the unsustainable relationship of humanity with the environment, through the consumption of wild animals’ meat, causing zoonoses. We hope that societies worldwide can come out of this moment stronger and more aware because we need to be prepared to face the greatest challenge of our generation: climate change. The Brazilian Northeast is one of the most vulnerable regions in the world to climate change, with 13% of the territory in the advanced stage of desertification, and more than 60% of its forests deforested. In this sense, a disruptive movement is necessary to protect present and future generations, ensuring an ecologically balanced environment. Finally, I thank all our partners who believe and support our actions, making our goal of contributing to the conservation of the Caatinga and sustainable development a reality and helping to rewrite the relationship of rural communities with the Caatinga, promoting a new perspective on the biome. I also thank the entire team and members of the institution’s Board for their passion, dedication, and commitment to the mission of the Associação Caatinga and the promotion of human well-being. In the following pages, you will have an overview of our actions throughout 2019. Enjoy your reading! Daniel Fernandes Costa General Coordinator

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Associação Caatinga

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ANNUAL REPORT 2019


TO PROMOTE THE CONSERVATION OF THE LANDS, FORESTS, AND WATERS OF THE CAATINGA TO ENSURE THE PERMANENCE OF ALL ITS FORMS OF LIFE.

TO BE A NATIONAL REFERENCE IN THE DEVELOPMENT OF AN INTEGRATED MODEL OF CONSERVATION OF THE CAATINGA, THROUGH THE EXCELLENCE OF OUR ACTIONS TO ENHANCE THE VALUE OF THE BIOME.

TRANSPARENCY, COMMITMENT, INNOVATION, PASSION, COOPERATION, PROFESSIONALISM AND EXCELLENCE.

THE ASSOCIAÇÃO CAATINGA WAS FOUNDED IN OCTOBER 1998, WITH THE SUPPORT OF THE CAATINGA CONSERVATION FUND, ESTABLISHED BY SAMUEL JOHNSON TO PROTECT THE CARNAUBA PALM. IT IS A NONGOVERNMENTAL, NON-PROFIT ENTITY, RECOGNIZED AS A CIVIL SOCIETY ORGANIZATION OF PUBLIC INTEREST (OSCIP, AS PER ITS ACRONYM IN PORTUGUESE) THAT WORKS TOWARDS THE PROTECTION OF THE CAATINGA AND SUSTAINABLE DEVELOPMENT IN COMMUNITIES IN THE BRAZILIAN SEMIARID. For 20 years the institution has been working towards the conservation and valorization of the Caatinga, the only exclusively Brazilian biome. This, in order to fulfill our mission to protect all its existing forms of life by developing different activities such as the support for the creation and management of new Conservation Units; forest restoration of degraded areas and recovery of springs; dissemination of sustainable technologies to ease the coexistence of communities with the semiarid; scientific research development; environmental education in schools - training educators and society in general-, always seeking to value the Caatinga and promoting communication initiatives to make the Caatinga better known for its wealth, rather than its scarcity.

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SDGs

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ANNUAL REPORT 2019


THE SUSTAINABLE DEVELOPMENT GOALS (SDGS) ARE PART OF THE 2030 AGENDA ESTABLISHED BY THE UNITED NATIONS (UN) AS A COMMITMENT BETWEEN NATIONS TO ADOPT SUSTAINABLE PRACTICES. THE ASSOCIAÇÃO CAATINGA PLANS ITS ACTIONS SEEKING TO MAINTAIN ADHERENCE TO THE ESTABLISHED SDGS, MAINLY CONCERNING SDGS 6, 13 AND 15. In the medium and long term, the AC aims to increase the scale of the implemented actions through the replication of a conservation and local development model, strengthen the network of partners, continuously influence public policies and consolidate the organization as a reference when It comes to the conservation of Caatinga and the promotion of sustainable development. The institution’s actions are related to other SDGs in a transversal way, ensuring also the promotion of gender equality and social justice through sustainable and replicable solutions.

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Photo: Kelly Cristina

Highlights of the year

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ANNUAL REPORT 2019


PUBLIC POLICIES

I SEMINAR ON ECONOMIC INCENTIVES FOR NATURE CONSERVATION.

SUSTAINABILITY

INTEGRATION OF AC’S INSTITUTIONAL PLANNING WITH THE SUSTAINABLE DEVELOPMENT GOALS (SDGS), PROPOSED BY THE UNITED NATIONS (UN). THE PROJECTS DEVELOPED ADHERE TO THE UN SUSTAINABLE DEVELOPMENT GOALS, ESPECIALLY SDGS 6, 13, AND 15 (CLEAN WATER AND SANITATION, CLIMATE ACTION, AND LIFE ON LAND, RESPECTIVELY).

SUSTAINABLE TECHNOLOGIES

243 FAMILIES IN THE STATES OF CEARÁ AND PIAUÍ RECEIVED SOCIAL TECHNOLOGIES THAT PROMOTE THEIR ADAPTATION TO THE SEMI-ARID.

PUBLICATION OF THE CARNAUBA PRODUCTION CHAIN GOOD PRACTICES MANUAL

ENVIRONMENTAL EDUCATION

PRODUCTION OF 12 VIDEOS ADDRESSING THE GOOD PRACTICES OF THE CARNAUBA PRODUCTION CHAIN; “CAATINGA UM NOVO OLHAR” INTERACTIVE EXHIBITION WITH OVER 5,000 VISITS; ENVIRONMENTAL EDUCATION WORKSHOPS IN RURAL COMMUNITIES IN BAHIA, AIMING AT SUSTAINABLE LOCAL DEVELOPMENT AND INCOME GENERATION FOR WOMEN.

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2 PRIVATE NATURAL HERITAGE RESERVES (RPPN) MANAGEMENT PLANS ELABORATED AND APPROVED BY ICMBIO (RPPN CHICO BIMBINO AND RPPN OLHO D’ÁGUA DO TRUNCO); 2 PRIVATE NATURAL HERITAGE RESERVES (RPPN) MANAGEMENT PLANS IN FINAL PHASE OF ELABORATION (RPPN BELO MONTE AND RPPN FAZENDA BELÉM);

CREATION AND MANAGEMENT OF PROTECTED AREAS

INCORPORATION OF THE GAMELEIRA FARM (439.9 HA) TO THE SERRA DAS ALMAS NATURAL RESERVE.

HUG THE TATU-BOLA CAMPAIGN; PAULO JUBILUT VISITS THE SANR; PARTICIPATION IN THE WALL - CALDEIRÃO DO HUCK SHOW; II BRAZILIAN THREE-BANDED ARMADILLO EXPEDITION: ARTICLE IN NATIONAL GEOGRAPHIC BRAZIL;

COMMUNICATION

02 PUBLICATIONS IN THE MAGAZINE VAMOS, FROM LATAM AIRLINES; 29,000 FOLLOWERS IN INSTAGRAM.

MONITORING OF CATS IN THE RPPN SERRA DAS ALMAS; IDENTIFICATION OF PRIORITY AREAS FOR THE CONSERVATION OF THE THREE-BANDED ARMADILLO (TOLYPEUTES TRICINCTUS); DEVIL’S CLAW (CRYPTOSTEGIA MADAGASCARIENSIS) BIOLOGICAL CONTROL: GENERATING SOCIAL, ENVIRONMENTAL AND ECONOMIC IMPACT.

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ANNUAL REPORT 2019

RESEARCH


17 MONITORED PROPERTIES, TOTAL OF 61.7 HECTARES OF RESTORED AREAS SURROUNDING THE RPPN SERRA DAS ALMAS; INSTALLATION OF A TREE NURSERY AT THE JOHNSON HIGH SCHOOL IN FORTALEZA;

FOREST RESTORATION

73.9 KG OF NATIVE SEEDS COLLECTED AROUND THE RPPN SERRA DAS ALMAS; 22 PEOPLE COLLECTING THE SEEDS OF NATIVE SPECIES OF THE CAATINGA; 40 CAATINGA SPECIES WITH DEFINED MANAGEMENT PROTOCOLS.

AWARDS

INNOVATION CHALLENGE AWARD - UNITED NATIONS DEVELOPMENT PROGRAM (PNUD).

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Photo: Renato Stockler

Activities

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ANNUAL REPORT 2019


SUSTAINABLE CARNAUBA – PHASE II ABOUT THE PROJECT

MAIN RESULTS

PROJECT MAIN RESULTS

STATUS: CONCLUDED

Environmental education actions and dissemination of social technologies for families related to the Carnauba production chain in Granja and Morrinhos.

• 57 social technologies implemented: 20 plate tanks, 02 bio-water systems, and 35 eco-efficient stoves; • 48 families benefited; • Total of 192 people benefited from social technologies

WORKSHOPS ON THE USE OF THE LICURI PALM ABOUT THE

PARTNER: SINDCARNAÚBA

FUNDING PARTNER: ENGIE STATUS: CONCLUDED

Capacity building for the processing of Licuri palm fruit with a focus on generating income for rural communities in the backwoods of Bahia.

• 05 workshops; • 95 people trained; • 04 rural communities in Bahia involved.

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HANDARA CO2 FREE ABOUT THE PROJECT

FUNDING PARTNER: HANDARA STATUS: CONCLUSIVE PHASE

Implementation of actions of the Serra das Almas Natural Reserve management plan and elaboration of the RPPN Belo Monte Reserve management plan.

• Periodic inspections in the Serra das Almas Natural Reserve; • Radio communication system acquired for the Associação Caatinga’s office in the municipality of Crateús;

MAIN RESULTS

• Solar energy system acquired for the Samuel Johnson Ecological Center and batteries renewal of the systems already implemented in the SANR; • Individual protection equipment acquired; • Maintenance of fences, firebreaks and the Samuel Johnson Ecological Center; • Management plan of the RPPN Belo Monte elaborated; • Environmental Education activities.

BEACH PARK SUSTAINABILITY DAY ABOUT THE PROJECT

MAIN RESULTS

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ANNUAL REPORT 2019

FUNDING PARTNER: BEACH PARK STATUS: INITIATED

Activity aimed at the recovery of a degraded area and environmental education with the realization of trails in the mangrove swamp and cleaning of the mangrove.

• 300 people involved in environmental education actions; • Planting of 300 seedlings in the Pacoti River Environmental Protection Area (APA, as per its acronym in Portuguese); • Removal of 250 kg of waste from the Pacoti River APA.


SERRA DAS ALMAS NATURAL RESERVE CONSERVATION

ABOUT THE PROJECT

FUNDING PARTNERS: THE NATURE CONSERVATION AND SC JOHNSON STATUS: IN PROGRESS

To preserve a significant area of Caatinga, consolidating strategies for biodiversity protection, environmental education, research, and local sustainability. To promote the consolidation and effective management of the Serra das Almas Natural Reserve (SANR) and support for the sustainable development of its surrounding communities, research, and environmental education activities. The project supports the actions of the SANR management plan, especially activities related to the management of the Conservation Unit. • 803 visitors to the Serra das Almas Natural Reserve;

MAIN RESULTS

• Incorporation of the Gameleira Farm (439,9 ha) to SANR; • 6,285.38 hectares protected; • 605,375,278 tons of carbon emissions avoided; • 35,811 km of firebreaks in the entire perimeter of the Conservation Unit.

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Photo: Tania Escobar


CARNAUBA PRODUCTION CHAIN GOOD PRACTICES MANUAL ABOUT THE PROJECT

FUNDING PARTNER: GIZ STATUS: CONCLUDED

Informative, didactic, and practical material about the best practices in the Carnauba production chain.

• Carnauba production chain good practices manual elaborated, published and approved by several institutions interested in the carnauba production chain;

MAIN RESULTS

• Plan to disseminate the manual; • 6 workshops to present the good practices manual to workers related to the carnauba production chain; • 3 carnauba wax producing centers in Ceará involved in the project’s actions (Sobral, Massapê, Cariré).

ACCESS THE CARNAUBA PRODUCTION CHAIN GOOD PRACTICES MANUAL, CLICK HERE!

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ANNUAL REPORT 2019


NO CLIMA DA CAATINGA PHASE 3 ABOUT THE PROJECT: MAIN RESULTS

FUNDING PARTNER: PETROBRAS STATUS: CONCLUDED

To contribute to the mitigation of the potential effects of global warming, the adaptation of the communities involved to climate change, and the protection of water resources, forests, and the three-banded armadillo through conservation actions in the Caatinga. Conservation • 2 RPPN management plans prepared; • 1 Seminar on economic incentives; • 560 seedlings of native species planted • 439.9ha incorporated into the SANR area; • 615,274.77 ton of CO2 emissions avoided. Social Technologies • 100 Eco-efficient Stoves; • 60 Solar Ovens; • 40 colonies of Jandaira bees (native); • 27 Plate tanks; • 05 Bio-Water Systems; • 40 rural communities involved; • 1,553 people directly benefited.

CHECK OUT THE TATU-BOLA

Environmental Education

VIDEO, CLICK HERE.

SOCCER TOURNAMENT

• 93 trained teachers; • 33 schools involved in the actions of the project; CLICK HERE AND WATCH THE

• 1 Tatu-bola soccer tournament;

MANAGEMENT OF CONSERVATION

• 1 Management in Conservation Units course held;

UNITS COURSE VIDEO

• 6 workshops on income generation;

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• 16 awareness actions against poaching; • 1 interactive exhibition “Caatinga: Um Novo Olhar - Entre Nesse Clima”; • The “Meet and preserve the Caatinga” Exhibition banners were loaned 16 times; • 4 ludic tools produced; • 13 Cinema Tela Verde sessions • 11,501 people involved in Environmental education actions Communication CHECK OUR DOCUMENTARY HERE!

• Winner of the “Innovative experiences for the promotion of sustainable development” of the United Nations Development Program award; • 11 publications; • 4,330 copies of the publications disseminated; • 2,480 folders produced and distributed; • 8,606,225 people reached by our communication channels; • 1 documentary produced.

TREE NURSERY AT THE JOHNSON HIGH SCHOOL ABOUT THE PROJECT MAIN RESULTS

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ANNUAL REPORT 2019

FUNDING PARTNERS: SC JOHNSON AND UNITED WAY WORLDWIDE (UWW) STATUS: IN PROGRESS

It seeks to bring students closer to environmental issues, making them part of the development and maintenance of the nursery, from the germination to harvesting. The project will also create a junior company where students will learn about entrepreneurship, sales, and ecology. The management of the nursery and the junior enterprise will rotate. • Installation of a forest nursery; • 2,220 Caatinga native seedlings produced; • 50 students trained in seedling production and management of native seeds of the Caatinga.


RPPN: VOLUNTARY CONSERVATION GENERATING ENVIRONMENTAL SERVICES – PHASE 2 ABOUT THE PROJECT

FUNDING PARTNER: BOTICARIO GROUP FOUNDATION FOR NATURE PROTECTION STATUS: INITIATED

Implementation of Serra das Almas Natural Reserve (SANR) management plan actions and creation of a new RPPN

• Radio communication system updated;

MAIN RESULTS

• Solar energy system acquired for the Samuel Johnson Ecological Center and renewal of the batteries of the systems already installed in the SANR; • Individual protection equipment acquired; • Maintenance of 5Km of firebreaks and fences in the perimeter of SANR; • 1 campaign against poaching.

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Photo: Fábio Arruda


YPIÓCA STRENGTHENING THE CARNAUBA PRODUCTION CHAIN ABOUT THE PROJECT

FUNDING PARTNER: YPIÓCA STATUS: STAGE OF COMPLETION

Strengthening the carnauba production chain through environmental education.

• 27 teachers trained in Contextualized Environmental Education;

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MAIN

• 174 people sensitized in workshops on Good Practices in the productive chain of Carnauba;

RESULTS

• 2 rural communities involved (Ipanguaçu Mirim and Muquem de São Pedro);

ANNUAL REPORT 2019

• 3 carnauba wax production centers involved (Sobral, Massapê, Cariré).


DEVIL’S CLAW BIOLOGICAL CONTROL ABOUT THE PROJECT

FUNDING PARTNER: UFC, UECE, UFV, UEFS, CABI E SINDCARNAÚBA STATUS: IN PROGRESS

The project aims to identify a biological agent that guarantees the existence of a classic biological control strategy to combat the biological invasion of the Cryptostegia madagascariensis in the Carnauba crops in the Brazilian Northeast, guaranteeing the supply of Carnauba wax to the industrial sector. • List of plants for specificity and safety testing for the biological control agent;

MAIN RESULTS

• Collected material for using in the tests to be conducted by CABI in quarantine in England; • Updated geographical diagnosis of contamination by the species in the main watersheds of the northeast; • Monitoring stations in selected areas of Ceará created; • Report with partial results of data collection in the diagnostic and monitoring stations.

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Photo: Samuel Portela


THREE-BANDED ARMADILLO CONSERVATION PROGRAM* ABOUT THE PROJECT

FINANCIADOR: BOTICARIO GROUP FOUNDATION FOR NATURE PROTECTION STATUS: CONCLUDED

To identify and create Conservation Units in priority areas for the conservation of Threebanded armadillo (Tolypeutes tricinctus) in the municipalities of Castelo do Piauí, Buriti dos Montes, and São Miguel do Tapuio in the state of Piauí. • The Associação Caatinga was executive coordinator of the National Action Plan (PAN, as per its acronym in Portuguese) for the Conservation of the Three-banded armadillo and contributed with actions of the PAN; • 2 expeditions to identify areas of occurrence of the species;

MAIN RESULTS

• Identification of priority areas for conservation of three-banded armadillo in Piauí; • Publication of a xenarthras (NeoXen) distribution compilation and update of the current occurrence mapping of the species; • Identification of potential properties for the creation of RPPNs; • Subsidy for the creation of the Poti River Canyon State Park; • Preparation of a proposal for the creation of a federal APA in an area where the species can be found.

CHECK OUT THE VIDEO OF THE TATU-BOLA EXPEDITION TO THE POTI RIVER CANYON, CLICK HERE.

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ANNUAL REPORT 2019

*The Three-banded armadillo Conservation Program is a continuous initiative and aims to protect both this armadillo species and its habitat, the Caatinga


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Photo: Tania Escobar


Communication

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ANNUAL REPORT 2019


THE YEAR 2019 WAS A YEAR OF HARVESTS AND GREAT VISITS, TO EXPLAIN, WE NEED TO GO BACK TO 2016, THE YEAR WE LAUNCHED OUR FIRST CROWDFUNDING CAMPAIGN FOR THE CONSTRUCTION OF THE THREE-BANDED ARMADILLO RESEARCH AND CONSERVATION CENTER - CPCTB. Unfortunately, we did not reach the established goal at that time, but we did not give up our purpose of contributing to the reduction of the risk of disappearance of the three-banded armadillo in the wild. We continued with our studies and actions related to this purpose, which resulted in the participation in The Wall of the Caldeirão do Huck show, represented by Daniel Fernandes, general coordinator, Sandino Moreira, environmental education coordinator and Rodrigo Castro, who is a member of AC’s board. In addition to our participation in The Wall, we also participated in the II Poti River expedition in partnership with researchers and photographers from National Geographic Brazil. The expedition aimed to identify the species in areas not yet traveled in the region, as well as to complement biological data collected in the first expedition. The Brazilian three-banded armadillo, the Associação Caatinga mascot, was affectionately named Tatutinga, we launched in May the campaign to choose his name in our social networks. We had the visit of Professor Paulo Jubilut to the Serra das Almas Natural Reserve. Jubilut is a professor of biology, founder of the YouTube channel and website Biologia Total. We launched the Carnauba production chain Good Practices Manual, a guide that seeks to encourage the qualification of the professionals involved with the management of the carnauba palm. 2019 was marked by several workshops and events, we highlight the workshops on the use of the licuri palm in three Bahian communities: Alegre, Barriguda and Campo Largo, the I Seminar on Economic Incentives for Nature Conservation, that discussed the creation and strengthening of public policies that promote funding for nature conservation projects, the Hug the Tatu-bola Campaign, that seeks to bring the environmental agenda to people’s daily lives in an understandable and ludic way, the inauguration of the Caatinga native seedling nursery at Johnson High School, and the creation of the Mata Branca Club, a signature club that contributes significantly to the protection of the Caatinga. It was a year of renewal and great results, we renewed support with the Boticario Group Foundation for nature protection through the RPPN: Voluntary Conservation Generating Environmental Services project. The partnership with Latam continued and during the year we published twice in their Vamos magazine. We concluded the third phase of the No clima da Caatinga project, carried out by the Associação Caatinga and sponsored by Petrobras through the Petrobras Socio-Environmental Program, with expressive results, and the production of the documentary ‘O Mundo de Raimundo: No clima da Caatinga’, which gave face and voice to the project’s actions, showing the families benefited by the NCC. It was also the closing year of the partnership with the Boticario Group Foundation, which supported the Three-banded Conservation Program. And to finish 2019 with great news, in December, the project No Clima da Caatinga won the Innovative Experiences for the promotion of sustainable development Award from the United Nations Development Program (UNDP), for the work developed in ten rural communities in the municipality of Buriti dos Montes (PI).

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MÍDIAS SOCIAIS FACEBOOK Associação Caatinga (AC) January 2019: 13,297 – December 2019: 14,879 Total of 1,582 new followers in 2019 No Clima da Caatinga (NCC) January 2019: 8,459 – December de 2019: 11,750 Total of 3,291 new followers in 2019

INSTAGRAM AC January 2019: 11,264 – December de 2019: 29,843 Total of 18,579 new followers in 2019 NCC January 2019: 3,152 – December de 2019: 7,136 Total of 3,984 new followers in 2019

YOUTUBE AC 649 new subscribers - Total subscribers: 62,431 Display time: 1,786 hours NCC 73 new subscribers - Total of views: 8,285 Display time: 244,4 horas

Photo: Fábio Nunes

WEBSITE AC 41 publications – Users: 25,759 NCC 24 publications – Users: 4,399

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ANNUAL REPORT 2019


PUBLICATIONS

CLICK HERE TO ACCESS OUR WEBSITE AND CHECK ALL OUR PUBLICATIONS.

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Photo: Maiara Bezerra Ramos

Relationship with society

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ANNUAL REPORT 2019


PARTNERSHIPS Institution

Project type

Start / End

Prima Ambiental

Consultancy

NOV 2019 – currently

Beach Park

Consultancy

SEP 2019 – currently

Seara da Ciência

Provition of a space for the “Caatinga um novo olhar – entre nesse clima” exhibition

NOV 2019 – currently

COPAN Agro Industrial Ltda

Consultancy

MAY 2019 – currently

TRAINING, CAPACITY BUILDING AND PARTICIPATION IN EVENTS Capacity Building

Responsible Institution

Participant

Date

Master in Administration

University of Fortaleza

Daniel Fernandes Entire year

Fortaleza (CE)

MBA in Strategic People Management

Getúlio Vargas Foundation

Samuel Portela Sandino Moreira

Fortaleza (CE)

I Scientific Expedition of the Serra do Amolar Institute

Serra do Amolar Institute

Daniel Fernandes 08 - 12.02

Corumbá (MS)

Workshop – Integrated Management of Fires

IBAMA

Gilson Miranda

14.03

Fortaleza (CE)

General Ordinary Assembly of the ICMBio - Chico Mendes National Confederation of Private Natural Institute for the Biodiversity Heritage Reserves Conservation

Samuel Portela

20.03

Brasília (DF)

1st General Planning Meeting of the Forest Code Observatory

Forest Code Observatory

Samuel Portela

21 and 22.03 Brasília (DF)

Public hearing: “Desertification: Review of public policies to improve Brazilian land use”

TV Senado

Daniel Fernandes 18.06

Concluded

Place

Fortaleza (CE)

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Capacity Building

Responsible Institution

Participant

Date

Place

Project for the Implementation of waste sorting in the Crateús backwoods Region

Secretariat of the Environment of Ceará SEMA

Gilson Miranda

12.04

Crateús (CE)

I Seminar of the Atlantic Forest Biosphere Reserve of Ceará

SEMA

Samuel Portela

19.08

Fortaleza (CE)

VI Northeastern Congress of Forest Engineering

Universidade Federal Rural Daniel Fernandes do Semiárido

07 to 09.05

Mossoró (RN)

1st Workshop on Carbon Quantification Methodologies

Petrobras

Sandino Moreira

27 and 28.06

Rio de Janeiro (RJ)

Course on social technologies for rural basic sanitation

Embrapa

Carlito Lima

04 e 05.06

Crato (CE)

Forest Fire Brigade Course

PrevFogo/Ibama

Olavo Vieira Emanuel Gleyson

AGO/19

Quixeramobim (CE)

Third Sector Ethical Connections Course

UNESCO Brazil in Daniel Fernandes partnership with Petrobras Roniesley Dias

OUT/19

Brasília (DF)

APA Serra da Ibiapaba Advisory Board Capacity Building Workshop

ICMBio

Gilson Miranda

06 and 07.06

Viçosa do Ceará (CE)

Final evaluation monitoring of the National Action Plan of the Threebanded armadillo

ICMBio

Member of the Technical Advisory Group – GAT

9 to 11.10

João Pessoa (PB)

IV Seminar on Hydro-environmental Recovery

Opará

Daniel Fernandes

11 and 13.11

Sergipe (SE)

Living with the Semiarid Meeting: Production and Sustainability Hidroambiental

Opará, Renascendo Project, Rede Solidária de Mulheres de Sergipe and NCC

Gilson Miranda Roniesley Dias

27.04

Piranhas (AL)

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ANNUAL REPORT 2019


RELATIONSHIP WITH SOCIETY AND COMMUNITIES Action

Place

No. of people Target Public No Clima da Caatinga Project

Seminar on Economic Incentives for Nature Conservation

SEBRAE – Fortaleza (CE)

160

Training in the use and maintenance of plate tanks

Jatobá Medonho, Bebedouro, Assentamento Jurema and Taboa (PI)

141

Training in the use of Bio Water Systems

Santa Luzia (CE)

34

Training in the use of Solar Ovens

Bebedouro, Camará, Jatobá Medonho and Cana Brava (PI)

180

Training in the use of Ecoefficient Stoves

Cana Brava, Camará, Santo Antonio, Taboa Assentamento Jurema, Bebedouro and Jatobá Medonho (PI)

430

Training in meliponiculture Bebedouro, Camará, Jatobá (production of honey from the Medonho and Cana Brava (PI) jandaíra bee – native species)

195

Training in Bio-Water System

Jatobá Medonho (PI)

06

Training with the Community Fire Brigades

Serra das Almas Natural Reserve SANR (CE)

26

Management of Conservation Units Course

Fortaleza and RNSA (CE)

20

Environmental Education workshops

Taboa, Bebedouro and Camará (PI)

452

“All against poaching” Awareness campaign

Buriti dos Montes (sede), Caldeirão, Taboa and Santo Antônio (PI)

195

Municipal public administrators, State Government agencies, Civil Society Organizations, owners of Private Natural Heritage Reserves and universities.

Farmers

Conservation Units Managers, RPPN owners and students of the area Children, youngsters, adults and elderly of the communities surrounding the Serra das Almas Natural Reserve (SANR)

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Action

Place

No. of people

“Know and preserve the Caatinga” banners exhibition

Buriti dos Montes (PI), Cratéus and Fortaleza (CE)

2.276

“Caatinga um Novo Olhar” exhibition

Fortaleza (CE)

5.074

Hug the Tatu-bola campaign

Fortaleza (CE)

443

Target Public

Students and teachers

Children - early childhood

Workshops on the use of the licuri palm Workshop on the use of the licuri palm

Alegre, Barriguda Brasilia, Campo Largo and Rodoleiro (Umburanas- BA)

80

Youngsters and adults from rural communities in Bahia

Ypióca strengthening the Carnauba Production Chain Contextualized Environmental Education Workshops

Massapê (CE)

27

Teachers

147

Rural workers of the carnauba production chain

52

EEFM Samuel Johnson High School Students

31

Students of the Federal University of Ceará - UFC Crateús

13

Farmers and students from the Inhamus backwoods Region in the Ceará State

Workshop on Social Technologies for the adaptation Piranhas (SE) to the Semiarid

17

“Living with the Semiarid: Production and Hydro-Environmental Sustainability” Meeting

Intermunicipal Seminar on Public Policies for the Field

Buriti dos Montes (PI)

52

Teachers, managers and students

State Animal Protection Week

Ipu (CE)

200

High school students

60

Teachers and students

Workshops for the disemination Cariré, Massapê and Sobral of the Good Practices Manual Others Training on Seedling Production Forest Restoration - combining Caatinga restoration with sustainability

Serra das Almas Natural Reserve (SANR)

Exchange with Family Farmers

Buriti dos Montes Cultural Week Buriti dos Montes (PI) Public involved: 10,311 people

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Photo: Kelly Cristina


Photo: Samuel Portela

Network, recognitions and transparency

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• Câmara Temática da Carnaúba; • Forest Code Observatory; • Ashoka Social Network of Social Entrepreneurs; • APA Serra de Baturité Management Council; • Permanent Technical Commission – LIFE Institute;

PARTICIPATION IN FORUMS, COUNCILS AND NETWORKS

• Folha de São Paulo Social Entrepreneurs; • APA Serra da Ibiapaba Advisory Council; • State Committee of the Caatinga Biosphere Reserve; • Crateús backwoods Hydrographic Basin Committee; • Crateús Municipal Environmental Council; • Crateús Municipal Council for Children and Adolescents; • Nova Rede – Network of Private Natural Heritage Reserves; • Member of the Technical Advisory Group of the National Action Plan (PAN) for the conservation of the Three-banded armadillo; • Member of the Technical Advisory Group of the Caatinga Birds PAN

RECOGNITIONS AND AWARDS

Innovation Challenge Piauí 2019 “Innovative experiences for the promotion of sustainable development” of the United Nations Development Program (UNDP)

TRANSPARENCY

We carry out our work with a commitment of austerity and responsibility in the application of all the resources donated and raised by the institution, ensuring the maximum social and environmental impact of our actions. AC is periodically audited by EY, and reports to all its sponsors through technical and financial reports.

CLICK HERE TO FIND OUT MORE INFORMATION!

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Photo: Manoel Augusto

Partners and supporters

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Mata branca club

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THE CAATINGA IS ONE OF THE BRAZILIAN REGIONS MOST DEVASTATED BY THE ACTION OF MAN. 80% OF THE BIOME HAS ALREADY BEEN ALTERED DUE TO DEFORESTATION AND FIRES. WITH THIS IN MIND, WE LAUNCHED THE “MATA BRANCA” CLUB, A GROUP OF PEOPLE COMMITTED TO THE CONSERVATION AND PRESERVATION OF THE CAATINGA. Through a monthly donation, members of the club receive benefits while protecting the animals and plants of the world’s most biodiverse semiarid region. All the money collected will be used to give continuity to the activities of the Associação Caatinga. Join us in this adventure and become a Caatingueiro! By subscribing to the Mata Branca Club you immediately earn the title of “Protector of the Caatinga”, a privilege granted to the greatest defenders of our biome. You will also participate in several prize draws for Associação Caatinga’s products. And for those who want a real experience in a Conservation Unit, the Mata Branca Club offers a discount for a trip to the Serra da Almas Natural Reserve.

CHECK THE AVAILABLE SUBSCRIPTION PLANS: CAPUCHIN MONKEY TEAM: R$10 PER MONTH FOR 1 YEAR CAMPO TROUPIAL TEAM: R$30 PER MONTH FOR 1 YEAR JAGUAR TEAM: R$50 PER MONTH FOR 1 YEAR THREE-BANDED ARMADILLO TEAM: R$100 PER MONTH FOR 1 YEAR CARNAUBA TEAM: R$300 PER MONTH FOR 1 YEAR

CLICK HERE AND FIND OUT HOW TO JOIN OUR CLUB AND THE BENEFITS OF EACH TEAM.

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WWW.ACAATINGA.ORG.BR

Photo: Éden Barbosa

ACAATINGA @ACAATINGA ASSOCIAÇÃO CAATINGA

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