Gutemberg Toledo, or Guto, has always stood out for his talent with numbers and has transformed a family-run grocery store into a chain of supermarkets across the country. Cunning, determined, and an incredible businessman, he achieved everything except what he longed for most: a family. When he got divorced, that dream seemed further away than ever. With no strong family ties, all he cares about is his decades-long friendship with his business partner. What he didn't expect was that his best friend's daughter, eighteen years his junior, would develop feelings for him - a forbidden love. Guto will fight with all his might not to give in to temptation. Of all the women in the world, Rosi should be untouchable she wasn't allowed for him. Sometimes, however, it's difficult to escape the pull of desire.