Charitable
Influential
About Town readers are 332% more likely than the readers of competing local magazines to share their opinions about products and services by posting ratings and reviews online.
About Town readers are 159% more likely than the readers of competing local magazines to buy brands that support charities
ON TREND
About Town readers are 293% more likely to be influenced by what’s hot and what’s not.
Connects WHITE Advertisers With A Unique, Lucrative Audience
Status Seekers
About Town readers are 25% more likely than the readers of competing local magazines to be status seekers, i.e., their social life and career take priority. Their lifestyle is meant to impress others. They enjoy being the center of attention and relish in the excitement of risk-taking.
BLACK Brand Supporters
About Town readers are 338% more likely than the readers of competing local magazines to use social networking sites to support their favorite companies and brands.
76% of
Millennials
eaders About Town R ny other a d a e r t o n o d ng local competi Professionals About Town readers are 101% more ! s e magazin likely than the readers of competing
local magazines to say their goal is to make it to the top of their profession.
About Town readers are 107% more likely than the readers of competing local magazines to be age 18-34
Spenders
About Town readers are 127% more likely to say shopping is a great way to relax.
Young
About Town’s median age is 30% lower than that of competing local magazines.
Source: Nielsen Scarborough; Birmingham, AL; 2015 Release 2 Competing Local Magazines: Birmingham Magazine, Birmingham Home & Garden, Over the Mountain Journal, Birmingham Business Journal * B-Metro, Portico Mt. Brook, Good Grit, Alabama Magazine - readership not high enough to be registered.
Unique Demographic Profile Total Print Readership: 62,000 Male/Female: 25% / 75% Age 18-34: 40% Age 35-54: 33% Age 55+: 27% Median Age: 39.4 College+ or Currently in College: 77% HHI $50,000+: 31% HHI $75,000+: 23% As measured by Nielsen Scarborough.
B-Metro, Good Grit, Portico Mt BrookReadership not high enough to register.
Advertising
About Town readers are 47% more likely to say magazine ads provide them with useful information about new products and services.
-
- About Town readers are 31% more likely than the readers of competing local magazines to say they like to look at advertising.
- 76% of About Town readers DO NOT read any other competing local mags.
Youthful
- About Town readers are 107% more likely than the readers of competing local magazines to be age 18-34. About Town’s median age (39.4) is 30% lower than that of competing local magazines. -
Influencers
About Town readers are 338% more likely than the readers of competing local magazines to share their opinions about products and services by posting ratings and reviews online.
-
Real Readership
About Town Reaches an Active, Affluent & More Youthful Audience That is in the Process of Deciding What Stores to Frequent, What Services to Purchase, and What Brands To Buy!
Source: Nielsen Scarborough; Birmingham, AL; 2015 Release 2 Competing Local Magazines: Birmingham Magazine, Birmingham Home & Garden, Over the Mountain Journal, Birmingham Business Journal * B-Metro, Portico Mt. Brook, Good Grit, Alabama Magazine - readership not high enough to be registered.
Unlike All Other Local Print Publications-
- About Town readers are 332% more likely to connect with brands through social networking sites. - About Town readers are 44% more likely to say people come to them for advice before making a purchase.
It’s not just who, and how many people read About Town. It’s HOW they read About Town!
About Town doesn’t sit unopened in waiting rooms that never asked for it. It gets picked up and absorbed page by page!
What’s the Difference Between About Town & Other Print Products? About Town
Bham Home & Garden
BMetro
Bham Mag
OTMJ
V. Living/Hwood Star
Scout
Good Grit
Portico Mt Brk
Alabama Mag.
BBJ
Niche One of a Kind
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Longevity
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Brand Recognition
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Voluntary Distribution
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Real Readership Measured by Nielsen
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Young, Active & Social
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Coffee Table Appeal
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Print Quality
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Easy/Inviting Read
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Cover to Cover
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360º Marketing
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Impressionable Readership
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Influential Audience
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Evolving
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Over 10 years in print
I pick it up because I want it. And not because it gets mailed to me without asking.
Or here today, gone tomorrow straight into the trash
I can and want to read it as soon as I get it. I examine each spread, and not get lost in endless, boring copy.
Easy to Find
Convenient Distribution Pts.
Advertsier gets 360º marketing exposure Young Audience who is making their brand choices Influencing the decisions of large swaths of friends Revamped designs, and new content features
Calendar
About Town is currently released every month-and-a-half (45 days) and will have 8 issues in 2016. Calendar subject to change. Please confirm with your account executive.
#about t ow nm ag
Release Date
weddings 2016
Weddings
gs! Weddin
about t ow nsit e.com
Closing Date
Art Due
December 22nd
January 12th
COMPLIMENTARY
• About Town readers are 80% more likely than the readers of competing local magazines to be single (never married).
Best OF BHAM
MAR/APR 2015
late January
March February 16th February 24th
COMPLIMENTARY
• About Town readers are 293% more likely than the readers of competing local magazines to be influenced by what’s hot. Homes late April April 2nd April 10th
9
Reasons to
Reason #3
Love
Birmingham
about t ow nsit e.com
M AY 2 0 1 5
• About Town readers are 132% more likely than the readers of competing local magazines to say their home is an expression of their personal style.
COMPLIMENTARY
• About Town readers are 53% more likely than the readers of competing local magazines to say keeping a neat, organized home is a top priority.
Health/Fitness at home and in style about t ow nsit e.com
J U N E / J U LY 2 0 1 5
COMPLIMENTARY
WHO’S WEARING WHAT
EATING LOCAL EATING HEALTHY
AT BHAM FASHION WEEK AND THE MUSEUM BALL
AT THE FARMER’S MARKET
early June
May 17th
May 24th
• About Town readers are 78% more likely than the readers of competing local magazines to follow a regular exercise routine. • About Town readers are 41% more likely than the readers of competing local magazines to eat healthy and pay attention to nutrition.
• About Town readers are 101% more likely than the readers of competing local magazines to be unhappy with their weight.
CRAWFEST P 23
BACK TO SCHOOL early August June 29th July 7th SUMMERSHINE at home • About Town readers are 326% more likely than the readers of competing local magazines to be returning back to college. in style • About Town readers are 83% more likely the readers of competing local magazines to rely on magazines SUMMER SANDALS
AN EVENING IN AFRICA
and
about t ow nsit e.com
COMPLIMENTARY
AUG 2015
for fashion updates.
• About Town readers are 68% more likely the readers of competing local magazines to buy clothes
WHo’S WHO early September
TEE IT UP FORE LIFE
about t ow nsit e.com
at the beginning of each season.
SEPT/OCT 2015
to the top of their profession.
• About Town readers are 47% more likely than the readers of competing local magazines to say they strive
to achieve a higher social status.
• About Town readers are 25% more likely than the readers of competing local magazines to be status seekers,
Alabama BALLET SEASON th
#about t ow nm ag
i.e., their social life and career take priority; their lifestyle is meant to impress others; they enjoy being the center of attention;
NOV 2015
and they relish in the excitement of risk-taking. COMPLIMENTARY
OUR
10 th
August 20th
• About Town readers are 101% more likely than the readers of competing local magazines to say their goal is to make it
KICKS OFF ITS
August 13th
• About Town readers are 121% more likely than the readers of competing local magazines to say they wear designer brands to impress others.
RY
ANNIVERSA ISSUE
Entertaining/Food
to say they enjoy being creative in the kitchen. COMPLIMENTARY
and recommend it to people they know.
GIVING early December Greedy Little Gift Guide page 17
! Mix
October 6th
• About Town readers are 47% more likely than the readers of competing local magazines to find a food product they like,
DEC 2015
September 28th
• About Town readers are 55% more likely than the readers of competing local magazines
#about t ow nm ag
late October
November 15th
November 21st
• About Town readers are 159% more likely than the readers of competing local magazines to buy brands that support charities.
• About Town readers are 83% more likely than the readers of competing local magazines to say they enjoy wandering stores looking for new, interesting products.
Source: Nielsen Scarborough; Birmingham, AL; 2015 Release 2 Competing Local Magazines: Birmingham Magazine, Birmingham Home & Garden, Over the Mountain Journal, Birmingham Business Journal * B-Metro, Portico Mt. Brook, Good Grit, Alabama Magazine - readership not high enough to be registered.
360° Exposure HAVING AN EVENT?
-
INTERESTED IN DIGITAL?
ABOUT TOWN MEMBERSHIP?
We’ll Cover It! - We have a combined - Connect Directly with reach of 100k people. About Town Readers We’ll Promote It! - Our social media and We’ll Put it Inbook! Via Exclusive Promo We’ll Put it Online! email list was grown tions & Discounts. We’ll Put it on Social Media! organically and not (ask your account rep. We’ll Take Care for details) bought. of All Production! - We can create a unique feature on your business.
HOW ABOUT SOCIAL MEDIA?
WHAT ABOUT EVENT SPONSORSHIPS?
- Promote Your Events. - Promote Your Products. - Promote Your Services.
- Would You Like ‘THE SOCIAL EVENT MAGAZINE’ to Sponsor Your Social Event? (ask your account rep. for details)
Specifications MECHANICAL SPECS
Full Page bleed- 9.25” (w) x 11” (h) 9” (w) x 10.75” (h)
1/2 Page (vertical) 4.25” (w) x 10” (h)
1/2 Page (horizontal) 8.25” (w) x 5” (h)
- Platform: Macintosh - Trim size: 9” x 10.75” - We cannot guarantee legibility of reverse small type - Efforts will be made to comply with reasonable ad placement requests when possible.
ACCEPTABLE AD FORMAT -
1/4 Page (vertical) 2” (w) x 10” (h)
1/4 Page 4.25” (w) x 5” (h)
ONLY DIGITAL FILES ACCEPTED. HI-REZ PDFs ARE PREFERABLE. InDesign CS 6 version (with supporting files and fonts). Illustrator CS 6 or lower version. (with supporting files, fonts converted to outlines). - Photoshop CS or lower version. (flattened eps or tiff with type rasterized) - No JPEGs. - No Microsoft Word or Microsoft Publisher documents. - Convert pantone color(s) and RGB files to CMYK. - All photography/images must be 300 dpi at 100%. - Hard Copy Proof MUST accompany digital files, otherwise we will not be responsible for printing errors.
CONTACT Hunt Gillespie hunt@abouttownsite.com 205-323-1020 P.O. Box 130328 Birmingham, AL 35213
Rates COLOR ADS
8x 6x 3x 1x $ 1/4 page 580 595 650 695
1/2 page 975 990 1,100 1,300 Full page 1,650 1,725 1,850 1,900
Spreads (2pgs) 2,600 2,865 3,150 3,300 Price per issue. 2x-8x rates apply only to consecutive buys. Preferred position: add 15%