Charitable
Influential
About Town readers are 332% more likely than the readers of competing local magazines to share their opinions about products and services by posting ratings and reviews online.
About Town readers are 159% more likely than the readers of competing local magazines to buy brands that support charities
ON TREND
About Town readers are 293% more likely to be influenced by what’s hot and what’s not.
Connects WHITE Advertisers With A Unique, Lucrative Audience
Status Seekers
About Town readers are 25% more likely than the readers of competing local magazines to be status seekers, i.e., their social life and career take priority. Their lifestyle is meant to impress others. They enjoy being the center of attention and relish in the excitement of risk-taking.
BLACK Brand Supporters
About Town readers are 338% more likely than the readers of competing local magazines to use social networking sites to support their favorite companies and brands.
76% of
Millennials
eaders About Town R ny other a d a e r t o n o d ng local competi Professionals About Town readers are 101% more ! s e magazin likely than the readers of competing
local magazines to say their goal is to make it to the top of their profession.
About Town readers are 107% more likely than the readers of competing local magazines to be age 18-34
Spenders
About Town readers are 127% more likely to say shopping is a great way to relax.
Young
About Town’s median age is 30% lower than that of competing local magazines.
Source: Nielsen Scarborough; Birmingham, AL; 2015 Release 2 Competing Local Magazines: Birmingham Magazine, Birmingham Home & Garden, Over the Mountain Journal, Birmingham Business Journal * B-Metro, Portico Mt. Brook, Good Grit, Alabama Magazine - readership not high enough to be registered.