Act Green 2023 - Indigo

Act Green 2023: Classical music audiences and the climate emergency Association of British Orchestras 21 November 2023

Flo Carr - Indigo Ltd | November 2023

Research sponsor

72%

of classical music audiences think cultural organisations have a responsibility to influence society to make radical change to address the climate emergency Act Green 2023 | 2

Hot Topic

Subscription

Co-Create

Find out more: indigo-ltd.com/share Act Green 2023 | 3

Act Green Research overview July 2023 Research sponsor

86

Participating organisations

17,47 Responses overall 9 1,22 Responses from classical music 2 attenders Act Green 2023 | 4

What were the key findings?

Act Green 2023 | 5

Classical music audiences are concerned about the climate emergency, and don’t think organisations are doing enough

86%

are worried about the impact of climate change

15%

91%

have made changed to their lifestyle in response

think organisations place great importance on tackling climate change

23%

said they don’t know Act Green 2023 | 6

Classical music audiences want to play their part – but need information and the infrastructure in place to do that

78%

are willing to act sustainably either to play their part to support an organisation or if it is made easy and convenient

Information Infrastructur e

Act Green 2023 | 7

Audiences understand the unique position cultural organisations hold as influencers – and want to see them in that role

“By raising awareness, shaping attitudes and inspiring action, cultural organisations can drive positive change towards a more sustainable future.”

Act Green 2023 | 8

What could this mean for orchestras?

Act Green 2023 | 9

A communications challenge?

Act Green 2023 | 10

But remember…

72%

of classical music audiences think cultural organisations have a responsibility to influence society to make radical change to address the climate emergency

Act Green 2023 | 11

What role can orchestras play? Where are the key opportunities?

Act Green 2023 | 12

Classical music audiences have high expectations of the venues they attend

94%

92%

expect venues to be reducing and recycling waste

expect buildings to be as energy efficient as possible

90%

89%

expect venues to avoid disposable packaging and single-use plastic

expect provision of designated recycling bins for disposal of rubbish

Act Green 2023 | 13

67% want information about how to travel more sustainably

Act Green 2023 | 14

71%

want digital versions of programmes

66%

would reduce their use of paper programmes

Act Green 2023 | 15

51%

expect you to be tackling the subject of climate change through the artistic or curated programme

Dunedin Consort - Katy Bircher - iStock by Getting Images/pidjoe. Concept & post-processing by Jen Owens

Act Green 2023 | 16

Thank you

ABO webinar: Thursday 24 November, 2pm Visit our blog: indigo-ltd.com/blog Sign up to emails: indigo-ltd.com/contact Get in touch: flo.carr@indigo-ltd.com

Act Green © Indigo-Ltd 2023 | 17

17