Marketing and Development Committee Meeting Agenda – August 8, 2023
10:00 AM – 11:00 AM
Virtual Meeting
Zoom Link
Meeting Call-In Number: 1-305-224-1968 ID 8344 5269 866 Passcode 738140
Directors are reminded that all Able Trust Board and Committee meeting are open and publicly noticed. Under Florida Sunshine Law, any meeting of 2 or more Able Trust Directors must be publicly noticed. Directors are prohibited from discussing Able Trust business outside of official meetings of the organization.
Directors are reminded of conflict of interest provisions. In declaring a conflict, please refrain from voting or discussion and declare the following information: 1) Your name and position on the Board, 2) The nature of the conflict, and 3) Who will gain or lose as a result of the conflict.
I. Call to Order and Roll Call
II. Marketing and Development Committee Consent AgendaACTION
a. Approve Agenda
b. Approve May Meeting Minutes
III. Marketing and Development Committee Regular Business
a. FY23 wrap up
b. FY24 Goals and Discussion
c. DEAM, Project Venture, and committee/staff needs
IV. Unfinished Business New Business Matters from the Board Matter from the President/CEO Matters from our Partners Public Comment
Next Marketing and Development Meeting November 14, 2023, 10:00 – 11:00 AM
Adjourn
Document
Alexis Doyle, Committee Chair
Alexis Doyle, Committee Chair
Alexis Doyle, Committee Chair
Donna Wright, VP
Alexis Doyle, Committee Chair
Please Note: Agenda subject to revisions and additions per the discretion of the Chair of the Board of Directors. Notification will be sent of any such revisions or changes.
Members of the Public: Please notify Arnaldo Ramos at Arnaldo@abletrust.org if you wish to make public comment on particular agenda items no later than 1-hour prior to beginning of the meeting.
Florida Endowment Foundation for Vocational Rehabilitation, dba The Able Trust
DRAFT Marketing and Development Committee Meeting Minutes
Marketing and Development Committee Meeting – May 30, 2023, 1:30 – 2:30 PM
Virtual Meeting
Alexis Doyle, Chair; Todd Jennings, Chip Byers, Members Absent Laurie Sallarulo, Chair of Board of Directors, Stephanie Westerman, Bethany Swanson
Members in Attendance
Staff in Attendance Donna Wright, Arnaldo Ramos
Item Action/Discussion
Call to Order
Approval of Agenda
Approval of Minutes
Marketing and Development Committee Regular Business
a. FY23 Goals and Progress
b. FY24 Discussion on Priorities for the Committee
c. Resources for Board members *new webpage
Chair Doyle called the meeting to order at 1:35 and called roll.
Upon motion by Director Jennings seconded by Director Byers the agenda was unanimously approved for the meeting
Upon motion by Director Jennings seconded by Director Byers the meeting minutes from the January meeting were approved.
a. Staff Wright provided the Directors with an update on where we are with our fundraising goal to date Of our FY 23 fundraising goal of $600,000, we FY23 update Fundraising goal $600,000 we have Received/committed to date: $1,001,569.70. Staff Wright shared the breakdown of fundraising, and that we are on track to diversify our funding sources. Staff Wright shared or our progress as it relates to marketing and communications including our increased social media reach and engagement & a spotlight of a social media campaign challenge that resulted in a $20,000 grant via a social media competition. She provided updates on our increased website traffic and ads supporting our work. She shared a few promotional videos that are available for HSHT and Project Venture. Staff Wright shared news of a Board of Directors Resource page and asked directors to take a look at the site and provide feedback.
b. Staff Wright led a discussion on the priorities for the Marketing and Development Committee for FY 24. Fundraising goal for FY 24 is $900,000 to include a goal for Grants: $100,000, Project Based Revenue: $2,041,462 *includes artCIE and Sponsorships & Unrestricted: $100,000 Staff Wright shared examples of each and opportunities that are in the pipeline. She shared grants that we are pursuing as well as leads and opportunities with Elevate in Tampa and leads from fellow Directors. She shared how we are using Lean Impact to develop strategies for High School High Tech Fundraising as well as past donor engagement. She shared how we are working closer with VR and their communications team to support VR’s work. Director Jennings shared about our current work and experiences with partnership with Elevate in Tampa. He shared some of the connections we are making and the potential benefit that those relationships can bring in Tampa with Collective Impact. Staff Wright shared needs
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UNFINISHED BUSINESS
NEW BUSINESS
MATTERS FROM THE BOARD
MATTERS FROM THE PRESIDENT/CEO
MATTERS FROM OUR PARTNERS
PUBLIC COMMENT
from the committee such as sharing our stories, leads, ideas on ways to help fellow ambassadors, and fundraising ideas.
Chair Doyle offered brief remarks and shared her experiences on working on introductions from our Board retreat on the “sticky note” exercise. She asked for suggestions and ideas from other Directors on ways to make the introductions on fundraising leads to The Able Trust. Director Byers and Director Jennings shared that they could benefit from reminders from Staff Wright to make time for those intros. Staff Wright offered to do all the work, if the directors will make the introductions however ensuring Directors to stay involved in the process as long as they care to, but recognizing their time is valuable. Chair Doyle brought up the notion of ways to share kudos or reward with praise or a gift to Board members who are taking the time to make those introductions. Director Byers liked the idea of a fun competition. Director Jennings suggested something like a Kudos Competition, where directors are rewarded and/or recognized for reaching out to their fundraising prospects and making those introductions to The Able Trust. Staff Wright shared the internal goals for unrestricted dollars. Director Byers suggested we work on accomplishing some of our unrestricted fundraising goals by going after many small donations (Ex. $150 or $200). Staff Wright agreed and reminded the committee that we can expand on that idea via an end of the year giving campaign that yielded quite a few smaller donations. She also shared that we are targeting some organizations for long term relationships so not expecting funding from them right away but developing a strong relationship for larger funding and recurring gifts. Chair Doyle offered to share at our next board meeting about our goals and encouragement for directors to reach out to fundraising leads monthly, and that we will develop a plan to congratulate/recognize them.
There was none.
There was no discussion.
There was no discussion.
There was no discussion.
There was no discussion.
There was no comment.
NEXT MEETING DATE August 8, 2023 10:00a.m.
ADJOURN
There being no further business the meeting adjourned at 2:24 PM Director Jennings made the motion and Director Byers seconded.
Respectfully submitted,
Dr. Alexis Doyle, Committee ChairPage 2 of 3