Marketing and Development Committee Meeting Agenda – May 30, 2023
1:30 – 2:30 PM
Virtual Meeting
Zoom Link
Meeting Call-In Number: 1-305-224-1968 ID 8344 5269 866 Passcode 738140
Directors are reminded that all Able Trust Board and Committee meeting are open and publicly noticed. Under Florida Sunshine Law, any meeting of 2 or more Able Trust Directors must be publicly noticed. Directors are prohibited from discussing Able Trust business outside of official meetings of the organization.
Directors are reminded of conflict of interest provisions. In declaring a conflict, please refrain from voting or discussion and declare the following information: 1) Your name and position on the Board, 2) The nature of the conflict, and 3) Who will gain or lose as a result of the conflict.
I. Call to Order and Roll Call
II. Marketing and Development Committee Consent AgendaACTION
a. Approve Agenda
b. Approve January Meeting Minutes
III. Marketing and Development Committee Regular Business
a. FY23 Goals and Progress
b. FY24 Discussion on Priorities for the Committee
c. Resources for Board members *new webpage
IV. Unfinished Business New Business Matters from the Board Matter from the President/CEO Matters from our Partners Public Comment
Next Marketing and Development Meeting August 8, 2023, 10:00 – 11:00 AM
Adjourn
Document
Alexis Doyle, Committee Chair
Alexis Doyle, Committee Chair
Alexis Doyle, Committee Chair
Donna Wright, VP
Alexis Doyle, Committee Chair
Please Note: Agenda subject to revisions and additions per the discretion of the Chair of the Board of Directors. Notification will be sent of any such revisions or changes.
Members of the Public: Please notify Arnaldo Ramos at Arnaldo@abletrust.org if you wish to make public comment on particular agenda items no later than 1-hour prior to beginning of the meeting.
Florida Endowment Foundation for Vocational Rehabilitation, dba The Able Trust
DRAFT Marketing and Development Committee Meeting Minutes
Marketing and Development Committee Meeting – January 31, 2023 10:00am
Virtual Meeting
Members in Attendance Chip Byers, Todd Jennings, Bethany McAlister
Members Absent Laurie Sallarulo, Chair Alexis Doyle (Joined at 10:15)
Staff in Attendance Donna Wright, Arnaldo Ramos
Item
Call to Order
Approval of Agenda
Welcome and Introductions
Marketing and Development Committee Regular Business
a. FY23 Goals and Progress
b. FY23 Discussion on Priorities for the Committee
c. Board of Directors Retreat
Action/Discussion
Staff Wright (in Absence of Chair Doyle) called meeting to order at 10:03 and called roll.
Upon motion by Director Jennings seconded by Director Swanson the agenda was unanimously approved for the meeting. No minutes to approve as this first meeting of committee.
Staff Wright allowed the opportunity for Directors to make introductions, as this is the first meeting of this committee. Staff Wright gave some history for this committee, why we decided for the entire board to be the committee in 2021, then saw the need for the renewal of a focused committee with our growth in 2023.
a. Staff Wright provided the Directors with an update on where we are with our fundraising goal to date. We have met $545 thousand of our $600 thousand goal, with the $55 thousand needed in the pipeline with sponsorship dollars for Project Venture and new grants. For our progress as it relates to marketing and communications, Staff Wright shared with the Directors updates on our new website, strengthening our role as a DSO and communications with the VR team, refining our newsletter, simplified communications, targeting social media and growing relationships.
b. Staff Wright led a discussion on the priorities for the Marketing and Development Committee. She asked Directors to think about clearly identifying our goals, ensure its alignment with our strategic plan and our priorities as a DSO to VR, and plans to measure growth. Staff Wright shared that the TAT team, will be using the Lean Impact model in our work for new ideas, measurement, and accountability. Wright asked Directors for their ideas on best practices that have worked for development in other areas. Director Jennings shared the importance of building a relationship with donors through experiences, tours, etc. Jennings acknowledged this can be tough because we have a statewide presence. Jennings suggested a partnership with Elevate to help with the abundance of resources and giving potential in the Tampa area.
This organization will help The Able Trust foster relationships with these large donors. Jennings has passed along the proposal to CEO Chase for review. Since we don’t have a Board presence in Tampa proper, Jennings felt this could be beneficial to us and would gladly participate in these connections on behalf of The Able Trust. Staff Wright commended Jennings for being a great example of an ambassador to our organization.
Director McAlister shared that he recommends we not only have a good fundraising goal set, where we know what buckets the revenue will fit into, but a good list of target donors, corps, based on recuring donors or new prospects. Share the lists of prospects with the committee and Directors so that they can leverage any relationships they may have. McAlister also recommended that all Directors have materials such as collateral, asks, etc on the front end. Staff Wright committed to working on that and making those resources such as flyer, slides, etc. for the Directors. Staff Wright shared she would be bringing to the Board Retreat lists of prospects and past donors.
• Chair Doyle joined the group at 10:21AM.
Chair Doyle offered brief remarks and shared an example of her role on the Board of Advent Health Foundation in her area and as ambassadors they share a story of the importance of Advent Health to her family. Chair Doyle shared an example of how each Director is tasked with raising a certain amount to meet their goal and this can be through connections and sharing her story. She collects names when sharing her story and pass that along to the designated person at the Foundation to do follow ups. Staff Wright noted the story telling component of development is crucial and shared that TAT is pursuing a grant to do so statewide in conjunction with VR.
Director Byers shared that he believes in making it personal. Always share why giving and engaging with TAT is good for their business.
Staff Wright asked the Directors if there were specific things the directors wanted to see when these meetings are held. Chair Doyle suggested sharing examples of success between meetings/success stories. Staff Wright committed to bringing troubleshooting opportunities to the committee for their input when roadblocks occur.
c. Staff Wright spoke about the upcoming Board retreat in late February. She asked them to anticipate an ambassador exercise, “matchmaking” opportunities for prospects, and gave final calls to action for the committee such as sharing ideas to Wright, engage on social media, explore our website for feedback, and invite someone to Project Venture.
UNFINISHED BUSINESS There was none. NEW BUSINESS There was no discussion.
MATTERS FROM THE BOARD There was no discussion.
MATTERS FROM THE PRESIDENT/CEO
MATTERS FROM OUR PARTNERS
PUBLIC COMMENT
There was no discussion.
There was no discussion.
There was no comment.
NEXT MEETING DATE May 9,2023, 9:00a.m.-10:00a.m.
ADJOURN
There being no further business the meeting adjourned at 10:39 am Director McAlister made the motion and Director Byers seconded.
Respectfully submitted, Dr. Alexis Doyle, Committee Chair