Values Provide exceptional customer service. Build an organization founded on trust. Value visitors, partners, board members and elected officials. Assume responsibility for actions and consequences. Treat stakeholders, visitors and associates with professional courtesy, dignity and compassion. Create success together. Handle inquiries, requests, transactions, correspondence or complaints quickly, courteously, and fairly. Manage resources efficiently, effectively and provide a clear ROI. Conduct business in a way that is honest, transparent and ethical. Be inclusive and collaborative leaders. Advocate the value of the organization. Respectfully accept opinions that are different from ours. Look for opportunities to update knowledge. Stay informed on current events and changes in the community. Wield the power of discipline and perseverance. Encourage growth to build a strong and more creative organization. Represent the city with honesty, conviction and dedication. We abide by Destination Marketing International’s Code of Ethics and adhere to the highest professional standards.
Accomplishments 2019-2020 • Created COVID-19 a Best Practices and Recovery Plan. • Secured Texas Event funds for the National Shorthorn Show. • Launched a complete website redesign. • Added Visit Abilene channel to TripAdvisor. • Redesigned brochures for sports, antique shopping, downtown walking tour, meeting planners guide, visitors guide, coupon books, media, reunions, motor coach and resources for all visitors. • Fully improved and refreshed all DoPublicity monitors with current branding messages as well as advertising current events. • Created digital bids for sports events and motor coach tours. • Created and launched the “Abilene Strong” campaign to instill pride in our “residents with the message to support local business during COVID-19. • Created an “Abilene Strong” video and messaging for visitors and meeting planners. • Secured certification as a Texas Music Friendly City and launched the Abilene Centerstage marketing tools to support live music and secured sponsorships for live music performances during monthly ArtWalk. • Conducted an advertising conversion study to determine the effectiveness of advertising placements. • Hosted National Tour Association familiarization tour. • Created and implemented “Holiday Delights” Christmas campaign. • Developed new email design and distribution lists for This Week/This Month in Abilene to grow communication to local stakeholders. • Created a new This Month in Abilene email and distribution list targeting out-of-town markets. • Working to capture more consumer data for future campaigns. • Created and hosted an online Hospitality Training program during COVID-19. 3
