Graduate Portfolio

FASHION STYLIST

Styled, Photographed and Creative Directed by Abi Haigh

GRADUATE PORTFOLIO

ABI HAIGH

CONTENTS \\ 01

FRONT COVER

02 - 03

CONTENTS

04 - 05

ABSTRACT // ABOUT ME

06 - 07

4 ELEMENTS INSPIRATION

08 - 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34

FIRE // INSPIRATION FIRE // PROCESS FIRE // REALISATION FIRE // REALISATION WATER // INSPIRATION WATER // PROCESS WATER // REALISATION WATER // STYLING EARTH // INSPIRATION EARTH // PROCESS EARTH // REALISATION EARTH // STYLING AIR // INSPIRATION AIR // PROCESS AIR // REALISATION AIR // STYLING PERSONAL BRANDING // SELF-PROMOTION PERSONAL BRANDING // CV PERSONAL BRANDING // COVER LETTER BACK COVER

ABOUT ME...

I am Abi Haigh, a highly determined, innovative, independent woman.

I have recently graduated from university, where i studied, BA (Hons) Fashion Management & Communication.

ABSTRACT \\

My course has helped me evolve many skills both strategic and creative, and helped me to realise my specialism and visual language, through fashion styling, image making and creative direction.

A few of the skills i have learnt along the way are planning and scheduling, research exploration, trend prediction, styling, and brand marketing.

I am currently looking for graduate oppertunities to expand my skills and knowledge, and i am motivated to explore, create, and experience my journey within the fashion industry.

I have a genuine passion for creating visually stimulating, unconventional and exciting images to inspire and ‘WOW’ people.

Female empowerment, inclusivity, freedom of self-expression and art are important factors for both myself, and my work, these subjects inspire and motivate me to make a positive and insightful impact through my work and into the fashion industry.

A bit of insight into myself, i remember reading through my first vogue magazine as a very early teen, and always captured by the imagery, and reading who styled on the shoot, who was the photographer and what was the model wearing, i think this is where my passion for research begun. I have studied fashion for 6 years and i feel i have barely touched the surface, i love a challenge and i also love to push boundaries with my work.

My parents would describe me as strong, fiery and ambitious, and being a red-head, i can definately understand why they call me that!

SKILLS // Time Management Eye For Detail Adobe Software / Creative Suite Strong Coommunication Skills Being Able To Adapt In A Fast Paced Environment

ABSTRACT ABSTRACT ABSTRACT ABSTRACT ABSTRACT ABSTRACT ABSTRACT ABSTRACT ABSTRACT ABSTRACT

THE FOUR ELEMENTS \\ ALL OF THE PHOTOSHOOTS WERE CREATED THROUGH AN IN-DEPTH EXPLORATION INTO IF WOMEN ARE EXPLOITED OR EMPOWERED BY THE MALE GAZE.

I HAVE BEEN INSPIRED BY TRENDS FOR S/S21 AND HOW THEY ARE EMBRACING SUSTAINABILITY, NATURE, HAPPINESS AND FREEDOM OF SELF EXPRESSION.

EACH CONCEPT REPRESENTS A DIFFERENT PERSONA, A CHARACTER WHICH I EMBODIED AND PLAYED THE ROLE IN ORDER TO IMMERSE MYSELF INTO EACH INDIVIDUAL CONCEPT.

THE IMAGES WERE FORMULATED FROM CONCEPTS BASED OF THE 4 ELEMENTS, FIRE, EARTH, AIR AND WATER. THIS IDEA DERIVED FROM THE SHIFT IN POLITICAL, ENIVRONMENTAL AND SOCIETAL ISSUES TODAY. ALONG WITH THE IDEA OF US IMMERSING OURSELVES IN NATURE WHEN LOCKDOWN HAPPENED, AND IT WAS OUR ONLY ESCAPE FROM HOME, LEADING TO US ALL LOOKING TOWARDS THE FUTURE AND WHAT THAT CAN HOLD FOR US. THEREFORE, A FUTURISTIC APPROACH HAS BEEN SOUGHT OUT THROUGHOUT ALL RESEARCH AND IMPLEMENTED INTO THE 4 ELEMENTS VIA AIR, REPRESENTING SPACE AND THE UNKNOWN. A TOTAL OF 17 MOODBOARDS WERE CREATED, BASED ON THE 4 ELEMENTS, 4 OF WHICH ARE SHOWN IN HERE.

THE AIM OF THIS WORK IS TO SHOWCASE INCLUSIVTY, SELF-EXPRESSION AND EXPLORATION INTO A JOURNEY OF FEMALE EMPOWERMENT. ALL OF MY OWN VISUALS ARE PART OF MY MAGAZINE I CREATED AS PART OF MY FMP. NAMED S.L.U.T (STRIKING, LIBERATING, UNCONVENTIONAL, TALENT) WHICH PROMOTES SHOW AND SUSTAINABLE FASHION, AND TO WORK WITH LIKE MINDED CREATIVES WHO CREATE POWERFUL STATEMENT PIECES OF WORK.HENCE WHY ALL GARMENTS, AND ACCESSORIES WERE SOURCED FROM WOMEN, OR SUSTAINABLY THROUGH DEPOP.

INSPIRATION \\

THROUGHOUT MY FMP, I HAVE TAKEN INSPIRATION FROM FEMALE ARTISTS, DESIGNERS, AND CREATIVES WHO VISUALLY CURATE ART AROUND A WOMAN. INSPIRATION HAS ALSO DERIVED FROM COLOUR, INCLUSIVITY AND SELF-EXPRESSION.

THE IMAGES ALSO REFELCT A PERSONAL JOURNEY THROUGHOUT MY FINAL YEAR AT UNIVERSITY AND THE PANDEMIC. HAVING SPENT SO LONG ON MY OWN DUE TO LOCKDOWN, ALOT OF SELF REFLECTION AND ACCEPTANCE BEGAN IN BOTH MY PERSONAL LIFE AND FINAL PROJECT. DUE TO THE FACT MODELS WERE IN ACCESSIBLE BECAUSE OF RESTRCITIONS, I USED MYSELF BOTH INFRONT AND BEHIND THE CAMERA, AS WELL AS THE HAIR, MAKE-UP ARTIST, STYLIST AND ASSISTANT ALL AS A ONE WOMAN BAND.

MOODBOARD 1 - BURNING WOMAN

MOODBOARD 4 - PINK TO MAKE THE BOYS WINK

MOODBOARD 2 - WALKING ON MARS

MOODBOARD 3 - VIVACIOUS VAMP

INSPIRATION //

FIRE :

FIRE : PROCESS // THE FIRST CONCEPT OF THE FOUR ELEMENTS OF THE WORLD, IS FIRE. FIRE EXPLORES THE STRENGTHS, POWER AND PERSONALITIES OF THE CHARACTERS SHOT IN THIS CONCEPT. FIRE ALSO DISPLAYS SYMBOLISM THROUGH IT’S FIERY COLOURS, RED AND PINK BEING KEY, ALONG WITH ORANGES AND BLACK. THE PHYSCOLOGY OF COLOUR PLAYS A KEY ROLE IN ALL CONCEPTS. I PERSONALLY ASSOCIATE FIRE WITH WORDS SUCH AS STRIKING, VIBRANT AND STRONG. THE COLOUR RED, SYMBOLISES POWER, DESIRE, AND INTENSITY, BUT IT CAN ALSO CONNOTE WITH LOVE, SEXUALITY AND PASSION. WHICH IS ALSO WHY I WANTED TO JUXTAPOSE WITH THE COLOUR PINK. PINK IS STEREOTYPICALLY ASSOCIATED TO FEMALES, I WANTED TO LOOK INTO HOT PINK AND HOW THIS CAN RADIATE JOY, CREATIVITY AND ENERGY. COMBINING THESE TWO KEY COLOURS, THEY BECAME A FOUNDATION OF INSPIRATION TO BE A BLE TO BUILD AND EVOLVE MY IDEAS AND CONCEPTS.

THIS CONCEPT EXPLORES THE PASSION OF COLOUR MIXING WITH BOLD PRINTS, PATTERNS AND ECCENTRIC ACCESSORIES. BASING THE MAIN IDEA OFF MY DISSERTATION TOPIC TITLED ‘EXPLOITED OR EMPOWERED: WHAT IMPACT DOES THE MALE GAZE HAVE ON WOMEN IN THE FASHION INDUSTRY?’ FIRE EXPLORES THE RELATIONSHIP BETWEEN HOW THESE CHOSEN COLOURS CAN MAKE YOU FEEL EMPOWERED, MIXED WITH AN INTEREST INTO SELF-EXPRESSION AND EXPLORATION THROUGH FASHION STYLING. I WANTED TO EVOKE THE SAME ENERGY AND PEROSNALITIES OF EACH CONCEPT INTO EACH STYLISED OUTFIT, HAIR AND MAKEUP CHOICES. I BEGAN BY MIXING NEW VISUALS WITH ONES FROM THE ARCHIVES, I WAS ABLE TO GET A VARIETY OF INSPIRATION AND CONTEXT TO CREATE A STORY OUT OF EACH CONCEPT. THIS FOLLOWED BY A MASS OF RESEARCH INTO BOTH CREATIVE AND EMERGING BRANDS, FINDING GARMENTS WHICH FIT WITH THE THEME AND SOURCING EVERYTHING INBETWEEN VIA A SUSTAINABLE MANOR. I WANTED TO CREATE INNOVATIVE AND THOUGHT PROVOKING IMAGERY, WITH IDEAS THAT REALLY PUSHED ME OUT OF MY COMFORT ZONE IN ORDER OT EXPLORE NEW TECHNIQUES, AND PROCESSES TO EXPAND MY CREATIVE SKILLS.

FIRE : WALLKING ON MARS \\

FIRE : BURNING WOMAN \\

FIRE : WALLKING ON MARS //

FIRE : VIVACIOUS VAMP //

FIRE : PINK TO MAKE THE BOYS WINK //

FIRE : PINK TO MAKE THE BOYS WINK //

FIRE : PINK TO MAKE THE BOYS WINK //

FIRE : PINK TO MAKE THE BOYS WINK //

MOODBOARD 2 - ALIEN MEETS FAIRY

MOODBOARD 3 - MEET ME AT THE MIDNIGHT DISCO

MOODBOARD 1 - MAJESTIC MER-WOMAN

INSPIRATION //

WATER :

WATER : PROCESS // THE SECOND CONCEPT OF THE FOUR ELEMENTS OF THE WORLD, IS WATER. WATER EXPLORES THE MYSTICAL AND SERENE JOURNEY OF THE CONCEPTS, JUST ASIF THEY WERE MOVING AND EVOLVING WITH THE CURRENT FLOW OF THE WATER. A RANGE OF STORIES EXPLORE THIS VOYAGE OF COLOUR AND THE RELATIONSHIP BETWEEN THE PERSONALITIES AND STRENGTHS SHOWN WITHIN EACH CONCEPT. WATER IS THE REPRESENTATION OF LIFE. IT CAN ALSO BE CONNOTED WITH BIRTH, REFRESHMENT AND THE IDEA OF FLOWING WATER USUALLY REPRESENTS CHANGE AND THE PASSAGE OF TIME. I WANTED TO JUXTAPOSE THE SERENITY OF WATER WITH THE SYMBOLISM OF THE OCEAN, WHICH IS THE BEGINNING OF LIFE ON EARTH, AND ALSO A SIGN OF CHAOS, POWER, AND MYSTERY. FROM THIS I WAS INSPIRED TO DEEPLY RESEARCH THE PSYCHOLOGY OF GREEN AND BLUE AS THE MAIN STIMULATION OF THESE CONCEPTS. I RELATE WATER WITH WORDS SUCH AS NATURAL, PRESTIGE, AND HARMONY. THE COLOUR BLUE, SYMBOLISES SUCCESS, PURPOSE AND CONFIDENCE. WHEREAS WITH GREEN, NATURAL, CLARITY AND I NSPIRATION IS WHAT DRAWS ME TO THE COLOUR. COMBINING THESE TWO KEY COLOURS, IT CREATS TURQUOISE, WHICH OFTEN DISPLAYS CONNOTATIONS OF SELD-EXPRESSION. THIS BECAME THE FOUNDATION OF INSPIRATION TO BUILD UPON AND EVOLVE MY IDEAS AND CONCEPTS.

THIS CONCEPT EXPLORES THE BLEND OF COLOURS IN 3 DIFFERENT LIGHTS INCORPORATING PSYCHEDELIC PATTERNS AND BOLD PRINTS MIXED WITH ECCENTRIC ACCESSORIES. STARTING WITH THE MAJESTIC MER-WOMAN CONCEPT, REPRESENTING THE START OF THE JOURNEY YOU ARE TAKEN BY WITH THE CURRENT OF THE WATER.

BY CREATING A CHARACTER WHICH EMBODIES MAJESTICAL MOVEMENTS AND NATURAL BEAUTY SHOWN IN THE HAIR AND MAKEUP, WITH THE KEY FOCUS ON THE TURQUOISE SYMBOLISM OF SELF-EXPRESSION. FOLLOWING WITH THE ALIEN MEETS FAIRY CONCEPT, A STOP ALONG THE WAY THROUGH THE WHIMSICAL WOODLAND, BEFORE SAILING BACK INTO THE CURRENT OF THE WATER. THIS IDEA DERIVED FROM CONTRASTING TWO ETHEREAL BEINGS, WITH TWO JUXTAPOSING COLOURS IN ABLE TO CURATE A MYSTICAL STORY THROUGH STYLISED IMAGERY. THE FINAL CONCEPT MEET ME AT THE MIDNIGHT DISCO, REPRESENTING HOW THE END OF THE JOURNEY FINISHES WITH A EUPHORIC DISCO.THIS CONCEPT WAS INSPIRED BY WANTING TO ENCAPSULATE A STARRY, VIVID AND OUTERWORDLY EXPERIENCE THROUGH VISUAL STIMULATION. BASING THE MAIN IDEA OFF MY DISSERTATION TOPIC TITLED ‘EXPLOITED OR EMPOWERED: WHAT IMPACT DOES THE MALE GAZE HAVE ON WOMEN IN THE FASHION INDUSTRY?’ FIRE EXPLORES THE RELATIONSHIP BETWEEN THE BEAUTY OF AN ALTERED REALITY, AND THE NATURAL BEAUTY OF THE WORLD. MIXED WITH AN INTEREST INTO SELF-EXPRESSION AND EXPLORATION THROUGH FASHION STYLING.

WATER : MAJESCTIC MER-WOMAN //

WATER :: MAJESCTIC MAJESCTIC MER-WOMAN MER-WOMAN // // WATER

WATER : ALIEN MEETS FAIRY //

WATER : ALIEN MEETS FAIRY //

WATER : ALIEN MEETS FAIRY //

WATER : ALIEN MEETS FAIRY //

WATER : MEET ME AT THE MIDNIGHT DISCO //

WATER : MEET ME AT THE MIDNIGHT DISCO //

MOODBOARD 2 - FLOATING IN SPACE

MOODBOARD 3 - LIGHTENING STRIKES

MOODBOARD 1 - IS THIS A DISCO

INSPIRATION //

AIR :

AIR : PROCESS // THE THIRD CONCEPT OF THE FOUR ELEMENTS OF THE WORLD, IS AIR. AIR EXPLORES THE FUTURSISTIC NOTIONS OF A IMAGINATIVE WAY COVID-19 COULD HAVE IMPACTED THE WORLD. DISPLAYING IT’S RELATION TOWARDS STRIKING COLOUR AND POWERFUL PERSONALITIES OF THE CHARACTERS SHOT IN THIS CONCEPT. AIR ALSO ENCAPSULATES SYMBOLISM THROUGH IT’S ELECTRIC COLOURS. AIR IN THIS RESPECT HOLDS MEANING WITH TRANQUILTY, ACHIEVEMENT AS WELL AS ILLUSION. I WANTED TO SPIRALISE ON THIS ‘ILLUSION’ ASPECT OF THE CONCEPTS TO CREATE A INTERGALACTIC ENVIROMMENT FOR THE COSMIC CHARACTERS TO EMBODY. I FOLLOWED THIS IDEOLOGY WITH A RETROFUTURISTIC APPROACH, I WANTED EACH ENVIRONMENT TO HOLD THE SAME OUTERWORDLY OUTLOOK, BUT TO CHARACTERIZE ON OPPOSING COLOUR WAYS TO REPRESENT THE UNKNOWING EXPECTATIONS OF WHAT THE OTHER BEINGS ON THESE PLANETS LOOK LIKE. THE COLOURS USED IN THE 3 CONCEPTS HOLD SIGNIFICANT IMPORTANCE TOWARDS EMPOWERMING THESE GALACTIC BEINGS, CREATING A MESSAGE WHICH IS NO OTHER THAN INCLUSIVE, AND TO PUT LITERALLY, NOT ONE BEING IS ALIENATED. THE 4 KEY COLOURS OF SILVER, PINK, BLUE AND RED ARE ALL PSYCHOLOGICALLY RELATED TO CONFIDENCE, PASSION, FEMININITY, AND POWER.

THIS CONCEPT ASTRONOMICALLY EXPLORES THE FUSION OF COLOUR CONTRASTS, WITH METALLIC REFLECTIONS, EXCUBERANT PRINTS, AND FUTURISTIC ACCESSORIES. BASING THE MAIN IDEA OFF MY DISSERTATION TOPIC TITLED ‘EXPLOITED OR EMPOWERED: WHAT IMPACT DOES THE MALE GAZE HAVE ON WOMEN IN THE FASHION INDUSTRY?’ AIR ENCAPSUALTES THE RELATIONSHIP BETWEEN HOW ALL BEINGS SHOULD FEEL EMPOWERED AND OVERIDES THE NOTION OF EXCLUSION AND EXPLOITATION. THIS IS MIXED WITH AN INTEREST INTO SELF-EXPRESSION AND EXPLORATION THROUGH FASHION STYLING. ‘IS THIS A DISCO’ BRINGS THE REVIVAL OF METALLICS TO THE FOREFRONT. SILVER HOLDS FEMININE ENERGY, RELATES TO THE MOON AND ILLUMINATES A WAY FORWARD. IT LIGHTS THE WAY TO THE FUTURE AND WITH ITS REFLECTIVE AND SENSITIVE QUALITIES, THE CHARACTER EMBODIES IT’S MENTAL TELEPATHY TALENTS. THE INCORPORATION OF PINK FURTHER EXAGGERATES THE FEMININITY AND THE UNIVERSAL ENERGY OF THIS PERSONALITY. LOOKING AT THE ‘FLOATING IN SPACE CONCEPT’, THE IDEA OF INCLUDING A NUCLEAR EXPLOSION OF COLOUR, USING BLUE TO HOLD COMMUNICATIVE, AND POWERFUL QUALITIES, USED IN CONJUNCTION WITH YELLOW, WHICH IT’S ENERGY AND OPTIMISM BOUNCES OFF REDS PASSION AND INTENSITY. HERE, GREEN DIVES IN TO PULL OUT VIBRANT TONES OF BALANCE AND RICHNESS IN COLOUR. THE CHARACTER EMBARKS ON A VIBRANT VEGETABLE STYLISED JOURNEY, LOOKING THROUGH A FISHEYE LENS. ‘LIGHTENING STRIKES’ IS A LITERAL EXPLOSION OF COLOUR WHICH HAS BOLTED INTO SPACE. THE EXPLORATION OF MIXING COLOURS, PRINTS AND GRAPHICAL ENERGIES IS HOW THE CHARACTER IMMERSES INTO THIS ENVIRONMENT.

AIR : IS THIS A DISCO //

AIR : IS THIS A DISCO //

AIR : FLOATING IN SPACE //

AIR : IFLOATING IN SPACE //

AIR : FLOATING IN SPACE //

AIR : LIGHTENING STRIKES //

AIR : LIGHTENING STRIKES //

AIR : LIGHTENING STRIKES //

AIR : LIGHTENING STRIKES //

AIR : LIGHTENING STRIKES //

MOODBOARD 2 - DESERT PRINTS

MOODBOARD 3 - MOLTON LAVA

MOODBOARD 1 - MUSHROOM MAYHEM

INSPIRATION //

EARTH :

EARTH : PROCESS // THE FINAL CONCEPT OF THE FOUR ELEMENTS OF THE WORLD, IS EARTH. EARTH EXPLORES ITS CORE BEAUTY, AND NATURAL RAW INSPIRATION IS DERIVED FROM COLOUR AND TONES IN CONJUNCTION WITH AN ETHEREAL TWIST. MYSTICAL CREATURES ARE UNEARTHED FROM THE EXPLORATION INTO DEEP COLOUR ANALYSATION, ALONG WITH NATURAL PROCESSES AND ANIMALS WHO ROAM PLANET EARTH ARE AT THE ROOT OF INSPIRATION. THE THE STRENGTHS, POWER AND PERSONALITIES OF THE CHARACTERS SHOT IN THIS CONCEPT ARE SHOWN THROUGH THIS FOCUS. EARTH HOLDS AN ABUNDANCE OF SYMBOLISM RELATING TO INFINITE CREATIVITY, AND EARTH IS COMMONLY SEEN AS THE ULTIMATE FEMININE PRINCIPLE OF THE UNIVERSE, THE GREAT MOTHER NATURE. REALISTICALLY ANY COLOUR FOUND IN NATURE CAN REPRESENT EARTH. COMMONS HUES WHICH RADIATE EARTH ENERGIES ARE BLACK, BROWN AND GREEN. I WANTED TO LOOK INTO THE ETHEREAL SIDE, WITH A VIBRANT TWIST TO ENGULF AN ARRAY OF COLOUR.

MUSHROOM MAYHEM SEES THE ETHERAL WONDERLAND SPRING TO LIFE. THE MAGICAL MUSHROOMS LED THE INSPIRATION FOR THIS CONCEPT IN REGARDS TO COLOUR AND PROPS. SURROUNDING THIS WAS THE LITERAL SOIL UNDERNEATH, AND HOW ORGANIC EARTH TONES OF BROWNS AND GREENS COULD BE COMPLIMENTARY TOWARDS A POWERFUL RED. WHEREAS DESERT PRINTS TAKES PRIDE IN THE CREATIONS OF THE WORLD AND LOOKS AT EXOTIC ANIMAL PRINTS FOR REFERENCE. CLASHING PRINTS IS KEY IN HARMONY WITH THE SAME COLOUR PALETTE, A COWBOY APPROACH WAS UNDERTAKEN TO EMBODY THE PERSONA OF A CHARACTER IMMERSED IN A DESERTTED ENVIRONMENT. MOLTON LAVA WAS INSPIRED BY HOW THE EARTH REACTIONS CAN RESULT INTO SOMETHING VIBRANT AND BEAUTIFUL. HERE I DERIVED MY IDEA FROM A VOLCANIC EXPLOSION, AND HOW LAVA FORMS INTRICATE SHAPES, COLOUR AND DETAIL. TO CONTRAST THE VIBRANT ORANGE, PINK WAS I NCORPORATED TO ADD EXTRA VIBRANCY AND FEMININE TOUCH, ALONG WITH ANIMAL PRINT TO TIE THE THEME ALL TOGETHER.

EARTH : MUSHROOM MAYHEM //

EARTH : MUSHROOM MAYHEM //

EARTH : MUSHROOM MAYHEM //

EARTH : MUSHROOM MAYHEM //

EARTH : DESERT PRINTS //

EARTH : MOLTON LAVA //

EARTH : MOLTON LAVA //

EARTH : MOLTON LAVA //

EARTH : MOLTON LAVA //

SELF - PROMOTION //

STYLED BY AMBER STUDIOS ABIGAIL

HAIGH

Fashion creative

@styledbyamberstudios

07413549858

abi.haigh1099@gmail.com

SELF - PROMOTION : CV //