WhatsApp chatbots for real estate
What is a Real Estate Chatbot?
Without needing to select a live agent, a real estate chatbot enables customers to interact with real estate businesses in real time. It essentially performs the same functions as an actual agent and is equipped to handle practically any situation
What advantages come with utilizing a chatbot for real estate?
Having a real estate chatbot is advantageous.
1. Constant availability
In contrast to human customer service representatives, chatbots are accessible all day to respond to any questions.
2. Real-time inquiry
Chatbots can assist as soon as a customer visits your website, acting as your lead-generation bot, and answering questions without waiting for an agent.
3. Enhancing time management
By automating the majority of these recurring client inquiries, chatbots aid in improved time management.
4. Make the follow up procedure automatic
You must follow up on your leads, but doing so with several leads at once is challenging. You can easily automate the entire process using your chatbot.
5. Increased involvement
Chatbots can quickly identify client preferences. Based on these tastes, they can provide better recommendations for properties.
6. Individualized to the user
Not all of your clients are seeking comparable houses. Chatbots can interact with users and gather information about them based on their needs.
7. Arrange for virtual tours and property viewings
The chatbot can independently book virtual tours and property viewings with your clients. The bot can offer a virtual tour if the client is too busy to see the property in person.
8. Previous interactions
The bot makes it very simple for the agent to finalize the deal by storing all historical information about the client, the property, and the client's preferences.
Top applications of WhatsApp chatbots in the real estate sector
generating leads
This is one of the most effective ways to employ your WhatsApp real estate chatbot. If a potential customer discovers your WhatsApp business number from someone in their network, one of your other digital assets, a WhatsApp click-to-chat widget, or a QR code, they may speak with your chatbot and get all of their questions addressed. The bot can then compile information on these potential clients and automatically save it in a CRM or spreadsheet that you and your team can access and use to support marketing initiatives.
developing profiles and qualifying leads
Not every user who interacts with your company turns into a lead. To be honest, you don't even need them to. You don't want to waste time conversing with every person that interacts with your business the time of your sales team would be better spent talking to people who genuinely want to buy, sell, rent property, etc.
Your WhatsApp chatbot can step in at this point and start the first qualifying conversations with potential customers to determine whether they are interested and qualified to work with you.
For your agents to be fully informed and ready for the conversation when they do speak with them, your bot can also ask them questions about the kinds of properties in which they are interested.
answering inquiries about properties from potential buyers
When viewing properties, potential buyers will surely have questions for which they can't quickly search the internet for solutions. These questions may be about average monthly costs, the past owners or occupants of the property, or other topics. You could just interface your WhatsApp chatbot with your real estate agent's database and have the bot instantly get information from there rather than having to repeatedly manually answer these queries. You can use the bot to answer questions that potential customers might have about your company's procedures, operating schedule, etc.
organizing for property viewings
Your chatbot can help your clients schedule a personal property viewing with one of your agents. The bot may even integrate with your team's calendars so that it may display to your users the timeslots that are open on particular dates and let them select the window of time that best suits them. Even more so, a day or two before these prospects' scheduled home viewings, your real estate bot can send them reminders over WhatsApp.
Follow-ups
You don't want to keep your prospects indecisive about their choices for a very long time after the property visit. Your chatbot can automatically follow up with them for you, and you should always do so. The WhatsApp bot can provide your prospects with alternate options and suggestions on whether they are ready to proceed with the deal if they are not interested in that particular property. By following up with prospects, you may lessen the chance that they will transfer to a competitor and maintain their interest in your company.
Mortgage choices
Your chatbot can even help your customers find out if they qualify for a mortgage and discover their options. It can even provide your consumers suggestions on how to qualify for a mortgage. To notify your partner banks and lending institutions about possible customers and to enable your users to apply for a mortgage directly through it, your real estate WhatsApp chatbot can even be connected to them.
Property assessment
Prospects can use your chatbot to provide some basic information about their property, such as the address and square footage, to receive a rough assessment of its value in the current market This will help your clients even though it's still only a rough estimate. After reviewing the valuation, the users can even arrange a meeting with one of your representatives to obtain a more precise understanding of the value.
Top WhatsApp chatbot strategies for real estate
Apply it to live chat
There will be some difficult, situational questions that artificial intelligence will be unable to resolve. Your real estate agents could then respond to those inquiries via a brief live chat.
Consider becoming multilingual.
You must be able to communicate with them in their language. Your WhatsApp chatbot must be able to communicate in the local language wherever your real estate agent conducts business.
Omnichannel
Although WhatsApp is the channel on which your consumers communicate with you most frequently, they still want to be able to communicate with you on other channels and carry on from where they left off. Over WhatsApp, Facebook Messenger, Telegram, and more than ten more platforms, your bot and agents may communicate with consumers. When switching between channels, your bot and agents won't have to start their talks over from scratch because they will have context across these channels as well.
Let's talk about how you can get your consumers' reactions now that you have a plan in place for reaching out to them. Something that will aid in lead creation as well as automate responses for you.
