Product
Management beyond conventional frameworks
Dual-track
Design thinking
RICE
Product management learning Introduction How to approach PMing 2 4 1 3 Summary and Questions
Today's Agenda
Introduction
Abhishek, Berlin, Germany
I am computer engineer turned PM post my MBA and have worked in companies as big as CSC, eBay and startups like Blacklane to currently at Issuu
Abhishek
PRODUCT IS RESPONSIBLE TO CONSTRUCT THE RIGHT PROBLEM STATEMENT AND THEN PRIORITISE WHICH ONES TO SOLVE FIRST
Move from solution space to problem space Prioritise everything People & Communication 1 2 3
Engineer --> PM
Core Skills
What product managing really boils down to is these 4 core skills you need to be good at
What skills does the role demand?
Motivational Speaker?
Coder ? Marketer?
Communication Design Business Acumen Engineering 1 2 4 3
Let's zoom into each skill, specially on Communication
Are you ready?
Communication is the single most important skill that will enable all other skills and put you at the pedestal of managing the product. You as a PM have to talk to customers, engineers, designers, and execs and synthesise it all.
Understand the audience Practice written and verbal communication 1 2 Communication
Townhall Team discussion
Goal
How to practice?
Write your own product and marketing messages for every feature you build. Try to have these 4 elements in every comms you write.
What will we do to achive it
Data if needed
Context
Audience: interaction with people
Stage 1 — Impulsive mind (early childhood)
Stage 2 — Imperial mind(adolescence, 6% of adult population)
Stage 3 — Socialized mind (58% of the adult population)
Stage 4 — SelfAuthoring mind (35% of the adult population)
each mind perceives things differently and different minds have different mindsets and it turns out that eminent American developmental psychologist Robert Kegan has done a lot of work for us already by classifying these mindsets into 5 types as we humans grow up.
Stage 5 — SelfTransforming mind (1% of the adult population)
Advocate of the User, bring you designer as easly as possible
Design
People pay for convenience, the more convenient we make the experience for the user the better it is.
Engineering
Your EM , DOE or CTO is your partner in crime
Feasibility Shielding Scoping understand the technical feasibility of any solution
Cut corners to ship and keep working towards that grand vision
make the life of your engineering team easier by shielding them from unnesseary work
Business Acumen
Business acumen is having a comprehensive understanding of how a business functions, including its revenue generation, unit economics, and unique selling points
1 2
Prioritize what is best for the business
User Problem
Where is the money
$$
Good frictiWhat is the user ready to pay for?
Summary
Learn about the mindset of people around you
Communication
Most important skill that helps you showcase all other skills
Stakeholders & Management Team/ Team members
Engineering
Practise clear and consise writing
Make the life of your engineering team easier by bringing clarity
Design Business Acumen
construct the problem statement along with your designer
where are the dollors coming from and where is the potential
1 2
Thank you for your time!
Have a good day!