Dear Friends, It is a matter of great pleasure to share this evidence-based year-long research titled ‘How Vested Interests Eroded the Best ‘Make in India’ Story’, which has been published in the Indian Institute of Management-Indore (IIM) journal. The research by Prof. Ganapathy Lakshman Sharma, a marketing professional with over three decades of experience, was chosen to be published in the esteemed journal by an eminent editorial board after it steered through a stringent selection process, encompassing the importance and relevance of the subject matter, evidence of research, a clear statement of purpose with practical implications of the case, among other criteria. The research was deemed fit after a series of discussions between the author and the editorial board, which comprised professors from countries such as the UK, the US, Australia, Singapore and India. The research holds special relevance in today’s context as it serves a precautionary tale for the new generation worldclass entrepreneurs who are likely to be challenged by the inadequacies of the system for their innovative zeal. I hope you find this research an enriching and interesting read.