2. Visual merchandising
1. Exterior view of Da Milano Italia, Jaipur
Beauty behind the baggage....
I
INTERIOR
3. Handbag display shelve
4. Location of the store inside WTP,Jaipur
LAYOUT
bigger, i e, by using mirrors and lacn the domestic market, presently Da Milano oper- quered glass in the interior areas. ates 44 company owned and self operated exclusive showrooms in 10 cities. One of the showrooms is in The shelves for the display of the bags are against the World Trade Park at the upper ground level (Image-4). wall in the form of niches. There are five shelves after a regular interval of 1’6” and the depth is 1’0”. The The ambience of the store showcases classic ele- shelves are finished with super high-gloss laminates. gance and enduring sophistication just like its items. On one side of the wall the in between the shelves , It is a small outlet at the extreme corner of the lane. the pattern of the shelves has been changes from five to three shelves to break the monotony and continuity. The entrance is made up of toughened glass so that it is see through and making the space look bigger. There is one counter display where ties and cufflings One more tactic has been used to make the area look are displayed. 24 Research on Retail