Importance of Corporate Branding

Importance of Corporate Branding

 A successful corporate brand is defined by - company’s mission, values, and objectives.  Main purpose of adopting a corporate brand - To have a unique and consistent look and feel across every medium.  Importance •

increases the value of a company,

•

provides employees with direction and motivation,

•

makes acquiring new customers easier.

 Corporate branding holds an important place in marketing, for both small and large companies.

Importance of Corporate Branding  Company Personality

• Defines a business’s personality.

• Look and feel of products, product packaging and physical store characteristics define the identity.

• Customers identify and relate to a company by giving it human-like qualities.

• Strong connections lead to high customer loyalty, increased profits and beneficial word-of-mouth advertising.

 Market Share • Helps pave the way for a company to increase its market share through expanding its product footprint.

• An established, known brand requires less marketing effort to sell the company, products and services to a new market.

• A strong brand image coupled with a desired, quality product may infiltrate an established market and quickly take market share and increase the company’s profits.

 Improves Recognition

• People immediately recognize products or company from the logo, color scheme and consistent imagery.

• The physical identification and characteristics allow customers to easily pick out a company’s product in a crowded marketplace for purchase.

• Effective corporate branding helps the “image” of the company stick in the mind of the consumer.

 Creates Trust

• A professional appearance builds credibility and trust.

• People more likely to purchase from a business that appears polished and legitimate.

• Emotional reactions are hardwired into our brains, and those reactions are very real influencers.

 Targeting

• Allows marketing efforts to easily target the most appropriate segments for product offers.

• Distinguishes a company by lifestyle, geography and socio-economic factors.

• Helps consumers select products appropriate for their needs, desires or wants.

• Supports the pricing strategy for the target market.

THANK YOU!

Brand Harvest is a Corporate Branding Agency in Mumbai, India providing complete corporate branding strategy solutions, visual identity and brand guidelines. Get in touch with us today! http://www.brandharvest.net/corporate_branding.htm