Vol5 issue3 -v2

AUSTRALIAN

BUSINESS FORUM WWW.AUSTRALIANBUSINESSFORUM.COM.AU VOL 5 ISSUE 3

Australia China BusinesWeek 2013 Achieved success in Shanghai & Australia

How to get your business active & Online in China?

ABF China Online Seminar Series

Imagine 4.2 billion buyers at your door After 40 years of doing business on the world’s largest continent, we know how to broaden boundaries. That’s why we’re the only Australian bank that offers our customers complete access to Asia’s largest payment card, UnionPay International – through NAB merchant terminals, ATMs and online.

For more information visit nab.com.au/asia

© 2013 National Australia Bank Limited ABN 12 004 044 937 AFSL and Australian Credit Licence 230686 A101459 SBPj382_ABF190313

20 Australian Business Forum Magazine is published by Australian Business Forum Melbourne Postal address: Po Box 568 South Yarra vic 3141

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Shanghai Level 23, Citigroup Tower 33 Huayuanshiqiao Road Pudong, Shanghai, China 200120 Contact Details: Tel: +61 (0)3 8689 9898 Email: info@abforum.com.au Twitter: @ausbusforum AustralianBusinessForum.com.au Editor Judith Davenport

Contents 4

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Key Considerations for Your Business Strategy into China

The Power of China Online “ Travel The Digital Silk Road ! ”

Art Director/Design Rong Wang

Australia-China Business Week 2013 Roadshows in Shanghai, Melbourne, Sydney

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Digital Media Ahmed Arayne

E-commerce in Practice in China

Chinese entrepreneurs who made their mark in Australian business community

Switching on your cultural radar

Marketing / China Operation Doris Li Doris.Li@abforum.com.au

Marketing Assistant Iris Fu Contributers Bill Zheng Charlotta Oberg Dr Chris Vindurampulle David Thomas Doris Li Jason Clout Morry Morgan Richard Cant Richard Yuan Wayne Parcell Advertising Media/Sales David.Frost@abforum.com.au Simon.You@abforum.com.au Michelle@abforum.com.au Australian Business Forum Magazine. All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Australian Business Forum Pty Ltd. Published by quartly by Australian Business Forum.

20 China in the Asian Century & how HR is critical to its success

44 澳洲500万“高端投资客 签证”浅析

46 澳大利亚-中国商务周助 力两国企业高效沟通

中文部分 ４３页

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Fly

CANTON ROUTE to the WORLD Ask your travel agent about our great Business Class fares on the Canton Route, to China and beyond, or call China Southern Airlines 1300 889 628

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Presents

Australia-China Business Week 2013 Roadshows in Shanghai, Melbourne, Sydney

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fter 5-years operating in Australia, Australia-China Business Week (ACBW) 2013 has been launched in China for the first time this year with the inaugural ACBW Shanghai in April, followed by the annual Melbourne and Sydney forums.

Presented by Australian Business Forum (ABF) with naming-sponsor NAB this year ACBW builds a platform for Chinese and Australian enterprises and individuals to learn about the latest economic and business trends, meet the potential partners and take their business to the next level. In the context of the significant language and cultural barriers between the two countries, business platforms such as ACBW provide effective communication channels for both sides. According to Ray Evans, CEO of ABF, ACBW focuses on the SME sector “who depend more on external resources, partners and platforms when seeking opportunities in international markets”. “The aim is to create a credible business platform for businesses and investors from Australia and China to connect with the right contacts and have access to timely information on the opportunities in these two countries.” said Mr Evans.

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The aim is to create a credible business platform for businesses and investors from Australia and China to connect with the right contacts and have access to timely information on the opportunities in these two countries.”

- John Rashleigh. Chairman of ABF ACBW SHANGHAI: 10-12 APRIL 2013, WESTIN BUND CENTER ACBW Shanghai included six functions in Shanghai plus a day trip to the major second tier city of Hangzhou, providing delegates with the rare opportunity to connect with Chinese partners; showcase Australian products, services, projects and investment opportunities to potential Chinese investors; review economic and business opportunities in China; and gain firsthand knowledge about how to maximise business in China from local experts.

Over seventy delegates from Melbourne, Sydney and WA attended Shanghai and Hangzhou to review

local business opportunities and connect with Chinese partners and investors. Over thirty prominent speakers delivered presentations in English & Mandarin, covering a range of critical trade & commercial issues affecting the small and medium-sized enterprises ACBW Forum Chair and ACBCNSW Vice President David Thomas remarked: “In a week of a Prime Ministerial visit, the BOAO Forum for Asia and big policy announcements, Australia China Business Week added the one missing piece to the SinoAustralian relationship, a bilingual and multi-faceted business matching forum designed to connect Australian SME businesses with Chinese business leaders, entrepreneurs and investors.”

Over five hundred delegates and visitors attended the inaugural ACBW 2013 two day forum which will return again in October 2014.

ACBW MELBOURNE: 19 JUNE 2013, CROWN ACBW 2013 Melbourne set a new record attendance with over eight hundred visitors. Australian business executives seeking opportunities from China’s booming economy and growing demand were joined by 150 Chinese high net worth individuals seeking business and investment opportunities in Victoria...

Victorian Treasurer Michael O’Brien MP presented the keynote address at the ACBW Melbourne Luncheon welcoming investment from China and encouraging the mutual benefits for both countries. The Treasurer urged Federal government to approve the free trade agreement between Australia and China, which will help Victoria to attract Chinese investment and increase trade activities especially for farm and dairy products.

Also at the luncheon the Chinese Commercial Counsellor Liu Yu pointed out that despite the large attention and extensive exposure on China’s economy growth, in fact Chinese investment in Australia only consists of a small part of the country’s total foreign direct investment being less than one precent. According to Ms Liu, this April, the Chinese government has made it abundantly clear that the country is determined to seek

investment opportunities abroad and engage with global markets. Never has there been such a golden opportunity for Australian companies to attract Chinese investors seeking to expend overseas.

ACBW SYDNEY: 28 AUGUST 2013, SHERATON ON THE PARK Premier of NSW The Hon. Barry O’Farrell MP and the newly appointed Consul General of P.R.C. in Sydney, H.E. Li Huaxin, delivered keynote addresses at ACBW Sydney Luncheon to discuss the sustained business relationship between New South Wales and China.

In addition to the Luncheon, which had a distinctly government focus, ACBW 2013 Sydney Breakfast with leading economists provided in-depth panel discussion of China’s latest economic trends and future outlook with moderator Mark Hawthorne.. With the many industry panel discussions

and keynote addresses throughout the day focusing on major issues facing SME’S, such as “what China’s outbound investment strategy means to Australia”, “how to pitch to Chinese investors” and “how to market in China”. An important feature event mandarin-speaking Chinese forum hosted a variety of high net-worth Chinese investors in a multitude of industry segments who are looking to form stable, enduring Sino-Australian alliances.

The newly launched Investment Showcase offers Australian businesses a unique opportunity to showcase their projects to potential Chinese partners and investors.

ACBW Sydney is the final forum in the three city program for 2013. Next year, ACBW will be expanded even further to include Guangzhou, one of the most important port cities in South China.

ACBW 2014 will be presented four major cities in Australia and China: Melbourne (March), Guangzhou (June), Sydney (August) and Shanghai (October). For more information, please visit: www.abforum.com.au

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“I enjoyed both ACBW Shanghai and Hangzhou. It was a great first offshore ACBW event! ABF’s organization and attention to fine details are exemplary. Thank you for your hospitality and looking forward to future events.

“Congratulations on a very successful ACBW Melbourne. Having been involved in the business events industry for more than 16 years as part of my various roles, I understand and noticed every attention to detail that your team has put into the event, including pre and post event details.”

The Australian Business Forum benefits me in 2 particular ways. First it brings together key participants operating between Australia and China who I can speak with. Second, it produces exceptionally good events, which are a must attend.

Having worked in Funds Management for over 15 years, I have participated in a great number of Industry conferences and events. I can genuinely say that content wise it addresses all my needs from a business perspective, and the opportunity to meet new people and network with them are as good as anywhere in Australia.

There is not an event I go to where I don’t come away with a pocket full of business cards and appointments and meetings coming from there.

If you are already in a business operating between Australia and China, or are looking to dip your toe into the water, ABF events (Forum and China Lunch Club) are a must

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Dr Caroline Hong CEO SME Association of Australia Dr Caroline Hong attended both ACBW Shanghai and Melbourne.

She has recently been appointed as Ambassador of ACBW.

Boyd Peters National Distribution Manager Contango MicroCap Limited

Boyd Peters attended both ACBW Shanghai and Melbourne. Contango was an event partner of ACBW Shanghai.

China – why and how?

Insights from ACBW 2013 Naming Sponsor NAB

Key Considerations for Your Business Strategy into China

By NAB Business Research & Insights (business.nab.com.au)

CHINA: ALIVE AND KICKING China is going through a period of significant change as their economy begins the shift away from their traditional investment and exports led model to a more developed economy where services and consumption play a much larger role. These changes are likely to present a number of significant challenges to China, particularly given the difficult global environment that has prevailed in recent years, but they will also generate just as many opportunities.

WHAT DOES CHINA’S INVESTMENT STRATEGY MEAN FOR AUSTRALIA? The Chinese government’s five-year plan is based on a three-pronged strategy: Going Out (outbound investment), Going West (developing trade and transport hubs in western China) and Going Green. For Australia, China’s Going Out strategy is of critical importance.

Chinese outbound investors fall into two key categories: 1.

State owned enterprises: typically seeking strategic, long-term and complex investment.

2.

Private investors: often wealthy

entrepreneurs, concerned with diversification, secure returns, and family succession opportunities.

Opportunities for centre around: • • • •

private

investors

The expansion of China’s services sector.

Premium consumers desiring luxury brands.

Outbound tourism.

Investment in food security and safety.

Being aware of the changes to the Significant Investment visa and how this may benefit a potential Chinese investor is also important. Business migrants with $5 million or more to invest in the Australian economy can now apply for the visa, which provides a streamlined pathway to permanent residence for migrant investors who make a complying investment in Australia for a minimum of four years.

POWER OF CHINA ONLINE

the web continues to grow, driven by technology improvements and increased mobile usage. So if you’re doing business in China, having some kind of web presence is essential. Key considerations include: •

Your ‘Page 1’ matters: not just the look and feel, but the language.

If your consumer can’t read your page, they will click elsewhere.

•

Understand the limitations of the internet in China: that means no Facebook, YouTube or Twitter access. Partnering with an experienced online agency will ensure you can execute basic online media/content through the right local channels that are right for your brand.

•

Start with basics: if you have marketing dollars to allocate, first base is generally Search Engine Marketing (SEM) and language translation for some key pages.

It is estimated that the number of Chinese web users will overtake English language users world-wide by 2015, and web experts anticipate the size and volume of the Chinese online market to overtake the United States as the world’s largest soon. The Chinese obsession with

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ACBW 2014 Breakfast

ACBW 2014 Breakfast provides an in-depth review of China’s economy in 2014, as well as a forecast focusing on trends, challenges and opportunities for SMEs. It is also a networking opportunity for SMEs who are engaging with China market to meet their peers.

ACBW 2014 Luncheon

Melbourne

ACBW 2014 Luncheon, with a governmental angle, is a high profile business function hosting senior Chinese and Australian Government representatives, leaders from the Chinese business community together with top executives and industry leaders.

March 2014

ACBW 2014 Forum

Guangzhou June 2014

ACBW 2014 Forum offers insights into the ambiguous, complex and volatile environment of China’s market and provides actual experiences of Australian enterprises currently engaging with China to help delegates refine their business strategies.

ACBW 2014 Chinese Forum

Sydney August 2014

Shanghai October 2014

ACBW 2014 Chinese Forum, presented in Mandarin, is designed for local and overseas Chinese investors and entrepreneurs looking for business opportunities in Australia. Government representatives and industry experts offers delegates a holistic overview on Australian business and investment landscape.

ACBW 2014 Investment Showcase

ACBW 2014 Investment Showcase presents ten high-quality speakers from leading industries, including financial service, agriculture, biotech, green tech, healthcare, etc., for Chinese entrepreneurs and investors who are looking for business and investment opportunities in Australia.

ACBW 2014 Mix at Six

ACBW 2014 Mix at Six is a highly-established business networking function, forging strong personal relationships with hi-profile people across many different fields in both Australia and China.

www.abforum.com.au info@abforum.com.au Phone: 03 8689 9898

THE AUSTRALIAN BUSINESS FORUM: CORPORATE CLUB

The ABF Corporate Club is perfect for business’s who value the long term commitment and benefit of the Australian-Chinese relationship. The Club provides you with an exclusive opportunity to engage and participate in the growing Sino- Australian relationship in a unique way.

Club Membership is only for those SME’s and Corporates who are actively engaged in the Australia China trade space, and particularly those who want to take their engagement to the next level.

The ABF Corporate Club provides members the unique opportunity to force personal relationship with senior government, business leaders and decision-makers from across industry sectors in both Australia and China.

The ABF Corporate Club is part of the Australian Business Forum Group and as a membership club provides access to the ABF events, media and business matching platform.

The ABF Corporate Club provides a premium business/ corporate membership for organisations seeking to grow and enhance their business interests in Australia and China.

It is exclusive, informative and represents excellent value.

To join the Corporate Club Contact Us www.ABForum.com.au info@abforum.com.au 03 8689 9899

ABF China Onlin e Seminar Series

Melbourne:

Sydney:

Tuesday, 19 November InterContinental Melbourne The Rialto

Thursday, 21 November Shangri-La Hotel

THE ASIA BUSINESS FORUM: CHINA ONLINE SEMINAR series The Australian BUSINESS FORUM is proud to present the 2013 CHINA ONLINE SEMINAR SERIES! This platform will showcase the vast business opportunities within the digital world in China, as the size &volume of the Chinese online market will soon overtake that of the USA.

The Power of China Online “ Travel The Digital Silk Road ! ” Overview:

Opportunities:

How does an Australian company learn about the new platforms and media emerging in China? What is the nature of China’s current digital marketing landscape? How can brands use channels such as Weibo and other online marketing tools to engage with Chinese consumers?

With no shopfront costs and over 500 million potential online shoppers, China’s e-commerce industry is ripe with opportunity for Australian businesses.

These primary questions are the ones that will be addressed in The Australian Business Forum ‘s upcoming China Online 2013 Seminar Series.

It is well known that China has the world’s most active environment for social media, making it a must for Australian companies to incorporate digital marketing into their strategic planning when entering or expanding their business operations in China.

Chinese microblogging network Sina Weibo continues to grow rapidly and reached 503 million registered accounts by the end of 2012.

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Consultancy firm A.T. Kearney estimates that the Chinese e-commerce market has grown 78 per cent annually since 2006, and many experts believe there is much more scope for growth.

This Seminar Series is thus an ideal opportunity for your organisation to get one step ahead of your competition and enhance your industry knowledge & exposure. Hosted by The Australian Business Forum, the Seminars provide you with the perfect opportunity to gain new knowledge and reinforce your brand to industry decision-makers & Social Media specialists, amongst other attendees.

Build you Brand China’s e-tail market (consumerfacing e-commerce) is the world’s second largest (after the US), with an estimated $US210 billion in revenue last year. Since 2003, the market has posted a compound annual growth rate of more than 110 per cent. By 2020, China’s e-tail market could be as large as today’s markets in the US, Japan, Britain, Germany, and France combined.

To take advantage of the trends, the Seminars are designed to help you to strategically build your brand online both in Australia and in China: News from Beijing is that an entire ecosystem of home grown companies has flourished and are seeking alliances: For example, Tencent Holdings’WeChat app has amassed more than 300 million users in under 3 years. They now have global ambitions.

For Australian businesses looking to secure a foothold China’s booming e-commerce market, it is now not only a matter of navigating the cultural divide, but also the digital one.

Seminar Content: • • • • •

Hear from the experts on how to Optimise your Online presence, inc. Mobile Ecommerce tactics for the Chinese market How Social Media works differently in China Online marketing trends in China over the next 12 months The alignment between Chinese online consumers and their GovtSponsor

Participation at the Seminar’s also offers you exclusive opportunities to forge strong personal relationships with senior business people & decision-makers across many different industries.

We look

ABF China Onlin e Seminar Series

Melbourne:

Sydney:

Tuesday, 19 November InterContinental Melbourne The Rialto

Thursday, 21 November Shangri-La Hotel

Travel The Digital Silk Road !

Develop your China Online Strategy Register Now : www. ABForum.com.au

Sponsor Media Packages Available www.abforum.com.au info@abforum.com.au Phone: 03 8689 9898

E-COMMERCE IN PRACTICE IN CHINA

By Dezan Shira & Associates

A

lthough far from a level playing field for foreign investors, the Chinese economy has one sector that is relatively accessible for foreign businesses: online retailing.

For Australian businesses which have set up a Foreign-Invested Commercial Enterprise (FICE) they can sell online the same range of products that they sell in their physical locations. Actually getting Chinese consumers to buy these products however, requires navigating the universe of the Chinese-language internet. Businesses can either set up their own websites of use one of the many third-party platforms already available.

Alibaba undoubtedly dominates the B2B world, while its subsidiaries Tmall and TaoBao are for B2C and C2C

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vendors, respectively. Surf brand Island Haze uses the Tmall platform. Their online retail experience has a bilingual English/Chinese interface that includes integrated multimedia content hosted within Youku (China’s equivalent of Youtube). To reduce risk aversion for first-time buyers the AutoNavi map on Tmall pinpoints where transactions across China have been carried out.

Other FIEs seeking to get their brands off the ground in China and want to use third-party platforms will be required to upload pictures of their business license, passport (or id certificate) of legal representative and company bank account info for examination and approval by the online trading platform. For some industries, such as cosmetics and food, additional permits will be required. Business licenses must

also be prominently displayed on store homepages.

The alternative to these third party platforms such as Tmall is to set up a stand-alone online shop. Again, these online shops can only sell the same range of products as are sold in the physical store. Also, an ICP filing must be made (this is the “ICP备” seen at the bottom of many websites). Although third party platforms may appear to be faster routes to market, it may be easy to be overshadowed by competitors on those shared services and there are advantages to having a user experience that is 100% designed and developed by your own brand. Wine importer Everwines complements its physical stores with a robust online presence.

The Everwines online store allows for

subscription to a regular newsletter that features in-store events along with online promotions. The company also offers membership schemes to promote the development of strong customer relationships, and even holds wine tasting classes via a self-branded ‘wine college’. These offline activities ultimately translate to online sales, which are often more convenient to fulfil compared to buying in-store.

The Everwines online retail platform requires registration to process payments, which are enabled via standard bank transfers with Chinese banks and Alipay, which is China’s dominant online payment solution (the equivalent of Paypal). Customers can also opt to pay via cash and credit card upon delivery, significantly lowering risk.

The issue of risk is a great hurdle for retailers in China, where a ‘low-trust economy’ prevails. Contrary to the developed nations where individuals and businesses are more willing to take one another’s word on meeting payment or delivery obligations, the Chinese are still highly risk averse, preferring face-to-face transactions.

This is slowly changing, and payment solutions such as Alipay, that withhold funds until deliveries are fulfilled, help to distribute risk evenly between buyers and sellers.

Australian brands looking to sell online in China should plan ahead during the initial set up. Be sure to include online sales on the business scope of the China entity so that it doesn’t have to be changed later. No matter whether a business uses a platform such as Tmall or has its own online shop, content needs to be fully localized and retailers should adapt to payment methods that Chinese consumers feel comfortable with, such as Alipay or cash on delivery.

RICHARD CANT Regional director of business advisers Dezan Shira & Associates KEYNOTE SPEAKER AT ABF CHINA ONLINE SEMINAR SERIES

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Chinese entrepreneurs who made their mark in Australian business community

By Jason Clout

RICHARD YUAN A MAN WHO WAS ALMOST LOST TO AUSTRALIA ON A COUPLE OF OCCASIONS HAS BECOME A LEADING FIGURE IN INTRODUCING BUSINESS PEOPLE TO THIS COUNTRY. Richard Yuan from migration specialist ABC World is one of the entrepreneurs expanding commercial links with China.

the license to become a registered migration agent myself.’’

Yuan went into business with only about $20,000 in the year 2000, so he needed to make his money work effectively from the outset. Initially he opted for a non-CBD premise to keep the rent lower although ABC now owns a whole floor on Sydney’s Pitt St.

But for Yuan the path has not been easy. He initially started his business in response to the difficulties he faced getting his own visa.

His education at Beijing 2nd Foreign Language Institute -which equipped him with translation skills good enough to get him work in TV production - meant he was able to converse with DIAC and potential migration applicants easily.

“ There were problems with my visa in part due to the complicated application process. But I decided to undertake

ABC World has helped more than 1000 families to come to Australia, many of them in business.

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“ We are proud of our two platforms, our migration platform and our business platform. They co-existed interdependently, the migration platform is currently doing better, but we believe the business platform will catch up...’’

We are very thorough.

Applications are prepared at different levels, but I personally go through every single business migration case before they are submitted to the department ’’

Richard likes some aspects of the federal government’s new visa program for the wealthy, such as the fact there is no age limit, nor an English language requirement. “ But I wish they had made more necessary business investment arrangements for innovative companies.

That’’s what Australia needs more of.’’

Zheng sees rising living standards as a big opportunity for Australian business.

“China’s middle class is rising and it’s wealth management industry is still in its infancy,’’ says Zheng.

If we apply the Australian standard to the Chinese environment, we will miss out on a lot of quality applicants who are keen to invest in Australia.’’

‘’Australia has a lot to offer in this area as we have world class wealth management expertise that can speed China’s development.’’

Closer cooperation with China means Australia would be better placed to make better use of the vast land mass and natural resources, he says.

BILL ZHENG FOUNDER OF INVESTORS DIRECT FINANCIAL GROUP Bill Zheng and his wife Vivien Lin left their Big Four accounting jobs to start Investors Direct Financial Group. Initially a mortgage broking firm, it has grown to include property advisory, financial planning and funds management.

IDFG manages about $1.5 billion a year in property investment and development projects in Australia and China. Founded in Melbourne, it now has offices in Sydney, Brisbane and Beijing.

JING CHEN FOUNDER & CEO OF ZHUOYUE GROUP Jing Chen has built a number of major businesses through his Zhouyue Group.

Its services range from tourism and financial services to education and property development.

He also founded Knight Pharmaceuticals, which producers health foods, sports nutrition and skincare.

“Over 10 years, Zhouyue Group has accumulated a large network of resources and excellent reputation for providing professional services to Australian and Chinese entrepreneurs.’’ says Jing.

But there are aspects of the AustralianChinese commercial relationship which need to be understood by both sides. Zheng notes that it can be hard for Chinese entrepreneurs to show a clean trial of tax returns because of its business and regulations.

Zheng would also like to see Australia allow Chinese to stay in this country after they complete their degrees, regardless of the major they have taken. Even if they need to pay a small sum to the government, that would raise Australia’s profile as a student destination, he says.

His advice for Australian SMEs looking to establish a base in China is to think very closely about hiring a Chinese local to run your business. As the way of doing business can be very different, it can help to have someone with in-depth knowledge of commercial conditions.

Because we understand management in both countries, we have been able to lead some entrepreneurs to invest successfully in Australia.’’

The company also started investment services companies in mainland China and Hong Kong, providing a range of services for those looking to immigrate, study or invest in Australia. Real estate is one area where the company continues to expand.

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SWITCHING ON YOUR CULTURAL RADAR A

dvice on doing business with China is all around. Some of it is good, some bad, and some absolutely crucial to your business success. Even the best advice can’t, and shouldn’t, replace developing your own cross-cultural radar.

“I learned twenty do’s and don’ts before going to China – how to hand over the business card and what gifts to give. Of course, these only covered a fraction of situations I experienced.

Many of them still mystify me”, said one Australian business owner at the recent Australia-China Business Week in Shanghai.

It’s tempting to memorise protocol tips.

Mastering the respectful two-handed business card exchange is a fine start, but how do we go from there to build credibility, trust and strong business relationships?

By understanding the cultural “why” behind the behaviours we meet.

Culture tends to blindside us; we take our values for granted, often thinking of them “common sense”. The trick is knowing what values and practices are common and shared, and which ones are not.

As many China experienced business people and scholars point out, China

is modernising, not Westernising.

Chinese culture still values status, relationships and interdependence.

Face and Guangxi often quoted as key, yet seldom fully understood.

Face is the equivalent to ones status in society. It includes but goes beyond notions of reputation, extending to dignity and honour in the eyes of others. What Western cultures may dismiss as an insignificant mistake, such as being asked a question in a meeting and not knowing the answer, can cause a significant loss of face – especially when this happens in front of others. Giving face can involve praising others publicly, treating them to an expensive meal and giving a valuable gift. Gestures count, grand and small.

friendships, it is a web of obligations, including favours for family members.

Third party introductions play a key role in establishing those relationships so critical to doing business. Guanxi is the key to getting anything done in China – just keep in mind that it is reciprocal.

Switching on our cultural radar means asking “What are the cultural differences that matter?”. The key lies in understanding cultural values and where they came from. Then we can better navigate interactions, make sense of the advice of others and use those protocol tips effectively.

Guangxi refers to one’s pool of power, based on personal connections and relationships. More pragmatic than

By CHARLOTTA OBERG Founder and Facilitator, Prisma Cross Cultural Consultants; ACBW Speaker An award-winning cultural diversity specialist with cross-cultural experience from three continents over 20 years. She is committed to equipping people who interact across cultures with Cultural Intelligence, to contribute to their success, client satisfaction and thriving multicultural societies.

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China in the Asian Century & how HR is critical to its success

T

his shift to China hasn’t come as a surprise. In 1989 Australian Prime Minister Bob Hawke called for more effective economic cooperation across the Pacific Rim region, with the first APEC Economic Leaders’ Meeting held in 1993. Today, of the 21 member economies, 13 are within Asia. It’s a poorly kept secret that Hawke and his government were most interested in wooing China as a trade partner. But perhaps the most obvious announcement that China is the ‘new black’ was the October 2012 white paper, titled ‘Australia in the Asian Century’, which contained 348 references to China within its 320 pages. India only appeared 269 times, Japan 218, and Singapore 70.

CHINA’S CENTURY; HR’S CHALLENGE So this is China’s century. That much is clear. For neighbouring economies, their dollar, dong, baht, ringgit, and yen are all likely to benefit.

European countries will realign their exports towards China, and so will

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the Americas, namely Brazil. Other economies will also benefit as their main exports increase to China. These include Iran, South Korea and Saudi Arabia.

So if ‘energy flows where attention goes’, managing this new attention is likely to become a challenge for HR,

as China evolves from a spoke in the economic wheel to become the hub.

HR, it’s time to prepare for the global shift to The Middle.

MORE RESPONSIBILITY Localisation of foreign businesses is no longer a long term strategy, but a short term goal, with many top jobs,

FAILURE TO CULTURE SHIFT Steven Wood, Huawei’s former Global VP of Human Resources highlights the negative consequences of this command and control management culture prevalent in China today. Wood says, “In the selection processes for openings [at Huawei], all selections are made behind closed doors, versus an open selection process.” He highlights that this posses a significant problem for the 34,000 non-Chinese employees who are used to an open selection policy. Wood adds that there are similar problems in “succession planning, performance management, benefits, employee relations, leadership development, learning and other areas”. As a consequence of a closed and somewhat antiquated HR system he believes that compared to Western competitors, such as Ericsson or Cisco, Huawei’s turnover is three to five times for foreign employees working internationally. Such poor statistics are bound to hamper China’s rise, since much of China’s future economy will be dependent on expanding globally.

post Global Financial Crisis, going to locals. While this trend has freed up tight budgets it has also increased the weight of responsibility on Chinese leaders’ shoulders and understandably this has challenged the relatively green local leaders. In a 2011 Korn/ Ferry Leadership and Thinking Style assessment it was found that most Chinese C-suite leaders were rated very low for Social Style and low for Participative Style – two leadership qualities Korn/Ferry believes are important for matured global leaders.

Referring to the research, Jack Lim, Managing Director of Korn/Ferry’s Leadership & Talent Consulting division in China, said that Chinese are competent in terms of task and intellect, but are “weaker with communication and social leadership qualities in comparison to Western counterparts.” As a consequence, Lim believes that on the job training and coaching will become more important to bridge the gaps.

NEED FOR STRONGER LEADERS Wood’s personal experience is reflected by research carried out by Great Place to Work® in their ‘2012 Best Companies to Work for’ report. Thirty-two companies based in Beijing, Chengdu Guangzhou, Shanghai, Dalian, Hong Kong and Taipei, and 60,000 employees were survey to generate the Greater China data. Compared to the workplaces in the rest of Asia, Latin America, Europe and North America, the Greater China employees rated their workplaces poorest in relation to credibility, respect, and fairness. North American leaders were consistently on top across all three categories, even achieving 13 percentage points higher than Greater China, in terms of ‘respect’.

SOLUTION? START WITH FOUR STEPS Politics aside, there are steps that HR can take to improve the ability and consequent brand of China’s corporate leaders. Step one is acknowledging that the existing management culture can be improved. The term ‘Best Practice’ is not limited to the Western vocabulary.

The act of continuous improved, known as Kaizen, was coined by the Japanese, and Singapore and Hong Kong rank number one and two in terms of ease of doing business, according to the World Bank. So there’s no reason why China can’t become a world leader, with respect to business best practice. But it starts with self awareness.

This may be easier said than done. In a culture that is heavily rooted in filial piety, that is the virtue of respecting one’s parents and ancestors, criticism or even benign feedback is often feared, and in some cases punished. And that’s why constructive criticism must be part of a company’s ‘process’, with the easily swayed human bias removed.

The use of Balanced Scorecard or even simple KPIs are step two. Building a culture of RACI, that is Responsibility, Accountability, Consult and Inform, is step three. And step four is removing proactive behaviour and risk taking from the list of taboos, and embedding delegation practices into best practice management practices through active rewards and encouragement. And that’s just the beginning.

By MORRY MORGAN Co-founder,ClarkMorgan Ltd; ACBW Speaker Australian born Morry Morgan moved to Shanghai in 2001, and has been a key player in the growth of the HR industry in China. He is the co-founder of award winning training firm, ‘ClarkMorgan Ltd’, which is now in its 12th year and has trained thousands of Global 1000 and Chinese multinational firms.

www.AustralianBusinessForum.com.au

21

In Asia – immense change can occur in the blink of an eye. Imagine the magnitude of that change spanning six decades.

Come with us as we document Asia’s journey over the past 30 years – and project probable and possible change over the next 30 and more, through to 2050.

Our journey through time is documented in the October 2013 issue of Asia Today International, to mark our first 30 years of continuous publication.

Travel through Myanmar and Pakistan; through Laos, Cambodia, Vietnam and North Korea; China, Japan, India, Australia, Singapore and more. Departing October 1983.

Stay on board as we project forward into future Asia.

Advertising bookings for this very special issue are now open.

Reserve your place in our journey through time.

Call us now on (61 2) 9970-6477 or email advertising@asiatoday.com.au INTERNATIONAL Asia is Our Business

INTRODUCTION TO PROPERTY DEVELOPMENT FUND IN AUSTRALIA

By Bill Zheng & Andrew Bruce, Investors Direct Investment Management

M

ost people know that you can become wealthy very quickly if you are a successful property developer. However, the risk property developers take to achieve their profit is not for the faint hearted, not to mention the expertise and mental strength it requires for consistent success.

For people that want to participate in development profits without being a developer, their next obvious option is to invest directly into property development projects managed by developers that they hope can deliver a good return with acceptable risk. But in reality, this option is not ideal for most property investors either.

Let’s say you have $5m that you want to invest in property development directly, you will run into the following problems: If your focus is to find the right developer to invest your $5m - no developer can always deliver winning projects every time, so you are bound to lose your money from at least one failed project regardless of how many winners this developer may have delivered for you before.

If your focus is to find the right project to invest your $5m - even if the project

ticks all the boxes before it starts, things can still turn bad due to unforeseen problems. So regardless of how many good projects you have invested, all you need is one good project turning bad to wipe out most of your investment.

A good solution should have at least the following ingredients: Someone with extensive property development experience to advise you on how to select the right developer and the right project while minimizing the development risk, and this advisor’s interest must be aligned with yours so that you know the advice is on your side.

Your money should be divided into multiple projects, and hopefully less than 10% of your money, i.e. less than $500k out of your $5m will be invested into any single project, or your $5m will be invested into at least 10 projects with other investors alongside you to diversify your risk. This can reduce the risk of losing too much of your money due to one failed project.

Typically a property development fund will be run by investment managers with extensive property development experience, and many investors pool their money together into the fund to invest into multiple projects. Further, a fund will set a limit on how much money can be invested into a single project at any one time to protect the investors.

For example, a $100m fund with 20 investors putting $5m each may choose to invest no more than 10% of the total fund size into any single development project. This means any single investor of this fund will only represent 5% (1/20) of each project investment, and any investor’s money will be invested into at least 10 different development projects. We know that no fund manager can guarantee all projects to be winners, but most good fund managers can deliver winners the majority of the time to ensure their investors get an overall reasonable return safely.

www.AustralianBusinessForum.com.au

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“GOING OUT” Why the 12th Five Year Plan is a Game-Changer for Australia

By David Thomas, ACBW Forum Chair

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hina’s “Going Out” strategy and the new priorities outlined in the current 12th Five year Plan, create unprecedented interest in Australia amongst Chinese SOEs, business leaders, entrepreneurs and high net worth investors. After 30 years of achieving “growth at any cost” (driven by low cost labour, exports and infrastructure development) China is now attempting to transform itself into a modern, innovative and clean economy which is largely propelled by domestic consumption.

The current Five Year plan sets a clear direction for China’s growth in the future which, as we are often reminded, is “modernising” rather than “westernising”.

The 12th Five Year plan identifies three key priorities for China – “Going Out”, “Going West” and “Going Green”, all of which create opportunities for

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Australia. China’s outbound foreign direct investment exceeded foreign inbound investment for the first time in 2012, growing from US$60.1bn in 2011 to US$77.2bn in 2012. However, despite political and media concerns in Australia, China actually represents less than 5% of our total foreign direct investment, trailing far behind our largest foreign investors, the US, Europe and New Zealand, and most of this investment has been in one sector: mining, commodities and resources.

Nevertheless, many large companies and entrepreneurs in China have an explicit and well-documented ‘Going Out’ strategy and their focus is targeted at new sectors. So what are the drivers for this investment, which sectors and industries are being targeted and how can Australian businesses position themselves for these new opportunities?

Australia is currently the number one destination for Chinese outbound investment based on transactions conducted over the past decade (over A$65 billion invested into our resources sector) and is now well placed to attract investment into our food and agricultural sector, as Chinese investors tackle their next strategic imperative (after energy security) which is to ensure safe, sustainable and secure supplies of nutritious and high quality food for their large population.

Whilst no overarching generalisation can be made with regards to the nature and reasons for investing overseas, there are three main drivers of outbound Chinese investment: DIVERSIFICATION China’s “Going Out” strategy is driven by two main objectives: to reduce their exposure to the US dollar by investing in real corporate assets in other countries, and to make strategic investments into new modern industries.

China has USD$3.31trillion in foreign reserves, approximately 54% of which are in US dollar holdings, notably US Treasury Bonds. China has been steadily reducing its US dollar holdings from 74% in 2006, to 65% in 2010 to the current holding of 54%. Despite this reduction in US dollar holdings, the Chinese Government is still encouraging both state-owned and private companies to diversify their assets and operations overseas and to thereby reduce the country’s exposure to the US dollar.

At the same time, the Chinese Government has directed these companies to make strategic investments overseas, and to invest in industries that enhance and develop China’s own capabilities. Industries which have been identified in the current Five Year Plan as being of particular significance to China include Education, Healthcare, Technology, Clean Energy, Tourism and Financial Services.

MIGRATION Many wealthy Chinese entrepreneurs and high net worth individuals are becoming increasingly interested in migrating to Australia to satisfy a number of long term objectives for themselves and their families – retirement, succession and long term quality of life. At the same time, the Australian Government is encouraging high net worth individuals to apply for permanent residence under the new “Significant Investor Visa” category which is designed to attract investment into Government Bonds, Complying Managed Funds and Australian Private Companies.

With over 150,000 Chinese students now being educated in Australian Universities, and wealthy Chinese entrepreneurs looking to diversify their business interests and developing a succession plan for their children and future generations, Australia is well placed to attract private investment from those looking to adopt a “one foot in, one foot out” policy between China and Australia.

GROWTH Many Chinese companies have achieved extraordinary growth in their domestic markets over the past decade but are reaching the point where future double-digit growth can only come from expanding overseas. By investing in or acquiring international businesses, Chinese companies are able to gain access to a global

customer base, tap into new sources of product development, innovation and knowledge, and generate new revenue and profits from overseas.

Whilst the longer term plan for Chinese entrepreneurs and companies may be to acquire US firms and list on Wall Street, Australia is an important stepping stone in their journey to building a truly global business. Australia offers access to mature and sophisticated markets, a regulatory regime which demands high standards of corporate governance and transparency, and an opportunity to manage their brand, people and products in a relatively friendly and open environment.

Good examples of Chinese companies already operating successfully in Australia include Huawei, Haier, China Southern, Kingold, HNA Group and the major big 4 banks.

The Australia-China investment story is only just beginning. Australia’s reputation for quality, consistency and reliability, together with our high quality of life and multicultural population, underpins the attractiveness of Australia as a target for outbound Chinese investment.

The Chinese are already investing in Australia and plan to do more. This is a potential game-changer for Australian entrepreneurs, business leaders and politicians!

By David Thomas , facilitates business and investment between Asia and Australia.

He works with individuals, entrepreneurs, companies and institutions to build viable, sustainable and powerful connections by leveraging his networks and relationships in both developed and emerging countries.

More information at www.davidthomas.asia

www.AustralianBusinessForum.com.au

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RELIABILITY’S ROLE IN REDUCING RISK IN YOUR SUPPLY CHAIN

By Maersk

D

espite the global drop in foreign direct investment, China’s ODI has been on the rise over the past five years, and China ranked as the fifth largest investor worldwide in 2012.

At the Boao Forum for Asia Annual Conference 2013, President Xi Jinping said that China’s accumulative ODI in the next five years will reach $500 billion, while the country set a target of 15 % for ODI growth in 2013.

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Shipping your products overseas can be as complex or as easy as you want it to be. Whether you are a leading exporter of fresh produce from Australia that painstakingly picks and supplies the highest quality product to your customers overseas or an importer of retail product into Australia that relies heavily on promotions as part of their sales strategy, you need a reliable transportation provider that has a solid

understanding of what drives your business.

Consider the aim of any supply chain - to deliver the right products, in the right quantities, at the right time, with minimal cost to you.

The idea behind looking at reliability in your transportation solutions is to not just take into account the question of speed but also equipment availability and the quality of equipment provided to ensure you have the ability to consistently plan your inventory movements, safe in the knowledge that you know how much of what cargo will be departing and/or arriving when.

“Reliability is an integral part of our products and services - because it improves your profitability and enables you to better plan your business.

Maersk Line offers the best option of delivering your valuable cargo at the right place, at the right time and in the

right condition. This reduces situations in which you need to arrange urgent expensive transportation, alternative sourcing or accept lost production/ sales opportunities.” says Derek Singline, the Trade and Marketing Manager at Maersk Line.

PREMIUM QUALITY, A COLD HARD FACT Maersk Line is leading the way in reefer services by understanding the unique requirements of reefer shipments, and offering a wide range of cooling methods that is focused around the concept of cargo care.

Reefer services such as Cold Treatment, Controlled Atmosphere and Superfreezers capable of maintaining temperatures of – 60 degrees have allowed a wide variety of cargo to be transported all over the globe in peak condition while maintaining its shelf life.

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Contact Contact CarlCarl Jetter: Jetter: +613 +613 9650 9650 1598 1598 carlj@chinaconnections.com.au carlj@chinaconnections.com.au or Jamie or Jamie Mi: Mi: jie.mi@chinaconnections.com.au jie.mi@chinaconnections.com.au www.chinaconnections.com.au www.chinaconnections.com.au Vol 5 Issue 3

AUSTRALIAN VISA – A SIGNIFICANT INVESTMENT

By EY

A

lmost exactly a year ago, on 29 August 2012, the then Minister for Immigration, Chris Bowen stated that the new significant investor visa was intended to “… provide a boost to the local economy and to compete effectively for high net worth individuals seeking investment immigration on an international scale” With only a handful of visa grants in the 10 months since launch the rush for foreign investment has now given way to an orderly and measured process that rewards diligent, and patient stakeholders.

The source of an applicant’s funds and the mode of transfer for the $A5 million to Australia are the subject of particular scrutiny by Australian immigration authorities.

Notwithstanding processing delays during the ‘bedding down’ phase of the program, there is no doubt that the significant investor visa program remains genuinely attractive to foreign investors looking for investment opportunities in Australia with the added bonus of a migration outcome.

Widely publicised concessions for age, language, skills and the relaxed residence requirements on the fouryear path to permanent residence is appealing to prospective applicant investors.

However, a failure to understand the ongoing requirements of permanent residence, or criteria for conferral of Australian citizenship (if that is the ultimate objective) carries the potential to frustrate applicants’ expectations.

With so much at stake for investor migrants, their families, and the Australian beneficiaries of the program it is imperative that the care taken in the investment of funds be replicated for the visa application process.

Experienced, registered migration advisors, preferably with international reach are best placed to provide independent advice that can be relied upon with confidence. Add to that the importance of multifaceted advice on transactions, tax and forward migration planning to ensure expectations are met, and goals achieved long after the initial investment has been made.

Wayne Parcell PSM is a registered migration agent (9790656) and the Global Immigration Partner supporting significant investor visa applications through the Sydney offices of global professional services firm, EY.

www.AustralianBusinessForum.com.au

29

HOTEL: SHANGRI-LA, GUANGZHOU

AN IDEAL EVENT DESTINATION IN SOUTH CHINA Named the “Best MICE Service Hotel in Guangzhou” for four consecutive years in a row, Shangri-La Hotel, Guangzhou has become known as a preferred destination for meetings, incentives, conferences and events in town.

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trategically located in the city’s new business and commercial district, Shangri-La Hotel, Guangzhou is adjacent to the Guangzhou International Convention and Exhibition Centre—home to the world-renowned Canton Fair and the largest exhibition centre in Asia— with an easy access to a host of major attractions and nearby transportation.

Pearl River Grand Ballroom on Level 1, with a ceiling 11 metres high, can accommodate up to 1,280 guests for banquets or 3,000 participants for meetings. It can also be divided into three partitioned function rooms.

Equipped with a grand built-in stage and state-of-the-art audiovisual equipment, the ballroom makes any event an exceptional experience.

Nestled amidst 5,800 square metres of tranquil gardens overlooking the Pearl River, the hotel is a reputed urban oasis offering 704 spacious guestrooms and suites.

An ideal venue for exhibition or product launches, the elegantly appointed Guangzhou Ballroom on Level 3 offers spectacular views across the Pearl River from the vast pre-function area, while the back-of-house elevator allows the easy transportation of cars and heavy equipment of up to 5,000 kilograms.

With 6,000 square metres of meeting and banqueting venues featuring two majestic ballrooms, eight function rooms and a 100-seat auditorium, the hotel boasts of abundant choices and fantastic adaptability in catering events of any scale.

The

2,240-square-metre

pillar-less

In addition to the two ballrooms, eight function rooms are also available for more intimate banquets or receptions.

The 100-seat auditorium with its raised stage is a preferred venue for press launches, lectures or presentations.

For those wishing to energize before a meeting or unwind after a long day, the hotel offers the very best in fitness and wellness. The not-to-bemissed signature CHI, The Spa at Shangri-La blends traditional Asian healing philosophies with modern-day luxury to create an experience of pure indulgence and spiritual revitalization.

A backyard putting green allows groups for a friendly golf practice session of “approach and putt.”

Be it an executive board meeting, international conference, themed corporate event or an incentive retreat, the dedicated MICE service team is more than ready to take care of exquisite arrangements, gourmet menus, special beverages and other details to ensure every event is hasslefree and memorable. For bookings and enquiries, please contact our Convention Sales team by calling (86 20) 8917 6396 or emailing mice.slpg@ shangri-la.com.

For more information, please visit www.shangri-la.com/guangzhou.

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HOTEL: SHANGRI-LA, CHENGDU

SHANGRI-LA DELIVERS ITS LEGENDARY HOSPITALITY IN CHENGDU

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hangri-La Hotel, Chengdu is a 25-minute drive from Chengdu International Airport and a convenient 15-minute walk to the Chunxi Road Pedestrian Precinct shopping area. It is located in the city centre in the historic site of the Swell Fun, the oldest wine lane in the world according to Guinness World Records.

Portraying the perfect combination of colourful history and modern style, the hotel overlooks the Jinjiang River and is next to Hejiang Pavilion – built during the Tang Dynasty and now considered a lucky site for local residents.

The 593-room hotel offers the largest guestroom size in the city centre with a minimum size of 42 square metres and up to 276 square metres for suites.

Each room includes a spacious working area, a full marbled bathroom and wall-mounted LCD TV. The deluxe rooms feature views of Jinjiang River.

In addition, 26 serviced apartments cater to the special needs of long-term guests.

The Horizon Club rooms and suites offer guests panoramic views, personalised service and extensive privileges, such as use of the meeting room and business centre, a dedicated concierge, complimentary American buffet breakfast, afternoon tea and evening cocktails at the elegant Horizon Lounge.

Shangri-La Delivers Its Hospitality in Chengdu

Legendary

The hotel’s four restaurants and bars include Cafe Z, which showcases nine open “food theatres” that deliver creatively presented and enticing international dishes. Shang Palace, Shangri-La’s signature Chinese restaurant serves fine Cantonese and Sichuanese cuisine and offers 17 private dining rooms that cater for groups of four to 40. Mooney’s is an international bar, featuring international band in town and the lobby lounge provides refreshments and live music.

Inspired by the legend of Shangri-La in the novel Lost Horizon, CHI, The Spa at Shangri-La – Shangri-La’s signature spa brand – offers treatments and therapies based on Chinese and Asian wellbeing rituals and traditions. With 11 treatment rooms set in an area of approximately 900 square metres, Shangri-La Hotel, Chengdu features the largest spa among the city’s fivestar hotels. In addition, the hotel’s

health club facilities include a gym, indoor swimming pool, outdoor tennis court and sauna.

A range of banquet and meeting facilities are also available. The grand ballroom, with a floor space of 2,100 square metres and a nine-metre-high ceiling, is the largest of its type in the city centre, and provides direct access via a large lift - making it even possible to drive a car inside for exhibits. For more intimate occasions, a selection of 16 additional function rooms and an auditorium are also available.

For more information and reservations, please contact a travel professional or access the website at www.shangri-la. com.

www.AustralianBusinessForum.com.au

31

FOOD & WINE: RED SPICE ROAD

‘’With our location in McKillop Street, I thought when we began in November 2007 that lunch would be our busiest time. ‘’But it just goes to show that whatever your plans are for a restaurant, in the end it will dictated by what customers want’.’

For Red Sprice Road, that customer urging for dinner has translated to a large evening trade. Whereas the restaurant once had five chefs, it now boasts 13.Red Spice Road QV in the major Melbourne shopping complex. has also started.

I

t started out as a lunch-time restaurant but Melbourne’’s Red Spice Road is capturing the dinner market as well.

The restaurant has carved a niche in the ultra-competitive Melbourne dining industry through offering fresh south east Asian style meals with a twist, But John McLeay, part of the team behind Red Spice Road,says when it opened he expected it to be mainly a lunch-time haunt for the corporate crowd .

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‘’Menus are similar although there are some differences between the restaurants. But the aim at both is for a fun experience and to offer good value,’’ he says.

One dish always available is the pork belly with apple slaw, chilli caramel and black vinegar. ‘’We probably serve between 1500 and 2000 of those pork dishes a week.

When people find out where I work, they often say they have had the pork belly.’’.

‘I think it goes very well with our kingfish salad, which is a very light dish and another we never take off the menu.’’

McLeay travels three or four times a year to Asia and there is an annual trip with some of his chefs. The aim is to sample as many of the vast array of flavours from the countries to our north. ‘’Our dishes are mainly Thai-based but for example we are interested in Burmese food at the moment. It’s great we can connect with our region.’’

Success In Melbourne has tempted McLeay to think about setting up interstate or even overseas. ‘’Macau, in one of the casinos, could be an option. The sort of fresh food we do could work very well in that environment.’’

FOOD & WINE: RED SPICE ROAD

Next door to Red Spice Road QV, the Orchid Room is a unique and flexible function space. With its luscious, bold and textural interior to its unique central water feature, the Orchid Room represents a new level in private intimate function venues.

On arrival you and your guests will be enchanted by the large arches and Oriental artefacts, giving you a sense of old world charm combined with new world elegance. The spectacular entry of silver leaf arches leads you up to the black marble bar with dark timber flooring where you could easily The Orchid Room at Red Spice Road QV Opening hours Lunch and dinner, 7 days a week.

31 – 37 Artemis Lane (Enter off Russell St), Melbourne Tel: +61 3 8660 6300 qv@redspiceroad.com www.qv.redspiceroad.com

organise a dancing evening with DJ/ band or a networking night. From then climb to an array of sliding screens separating the Upper from the Lower Orchid Room. These arrays can be opened or closed depending on the requirements of your function. Finally step up to a beautiful Feng Shui pond and dining area making your function one to remember.

The food is Thai, with some enterprising modern influences.

There is a canapé menu along with an extensive beverage package. If not the canapés menu, consider their large

function package including Lamb Ribs with Mint, Crispy Fried Tofu with Tomato or even their signature dish Pork Belly and Black Vinegar. The menu is designed around dishes to share, each dish having lots of lovely flavour bursts, though most are not too chilli-fierce. The beverage list includes great cocktails, a range of beers, and a select wine list well-chosen to match the food.

The Orchid Room is the Function Centre for the Red Spice Road Group.

Fashioned after the immensely popular Red Spice Road restaurants, the Orchid Room opened in late 2012. The team that manages the Orchid Room come from Red Spice Road ensuring you a memorable and outstanding event.

From the intimate to the extravagant, an experience awaits for you and your guests. Take an exotic adventure, making your function one to remember in the sumptuous and unique Orchid Room.

Exclusive Business Networking

China Lunch Club China Lunch Club will be held in Melbourne, Sydney and Shanghai quarterly. It provides a vibrant and environment for C-level executives to share their China knowledge and experiences. China Lunch Club Membership now available.

For all enquiries contact: +61 3 8689 9898 or info@abforum.com.au

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The Institute of Public Accountants Established in 1923, The Institute of Public Accountants (IPA) is an innovative and flexible professional membership body for accountants with a proud heritage of representing the interests of members and the accounting profession. With more than 24,000 members and students globally, we are fast becoming the membership body of choice for professional accountants worldwide, and are Australia’s most innovative accounting organisation according to the 2012 BRW Most Innovative Companies list.

One of three professional accounting bodies in Australia, we represent the interests of members across 51 countries and are recognised for our quality and professionalism as an active Full Member of the International Federation of Accountants (IFAC).

In conjunction with the University of New England, we offer members an educational pathway that will lead you to a globally recognised, Australian University designed and delivered Master of Commerce (Professional Accounting).

IPA members are known for their empowerment via formal legislative recognition.

IPA membership demonstrates superior levels of education and workplace experience, adherence to a strict code of ethics, current knowledge of legislative and technical information and a strong commitment to continuing professional development – evidencing to your clients that you’re professionally qualified and committed to your profession.

To find out more about the many benefits you’ll have access to as an IPA member, visit us at

publicaccountants.org.au/become-a-member

www.AustralianBusinessForum.com.au

35

EY Business and Investment Visa Services

In addition to being a recognised global leader in assurance, tax, transaction and advisory services, EY is also a market leader in providing advice and migration outcomes for investors, entrepreneurs, and company executives interested in migration to Australia.

EY can assist business migrants and private enterprise through its network of over 700 offices in more than 142 countries worldwide.

Call the investor visa hotline on Tel: +612 9248 5288, or email siv@au.ey.com to discuss how EY can help you achieve these goals.

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Š 2013 Ernst & Young, Australia. All Rights Reserved.

Liability limited by a scheme approved under Professional Standards Legislation.

M1325709

A proud supporter of Australia China Business Week, Sydney, 2013.

Think Global Consulting facilitates business and investment between Asia and Australia. We work with individuals, entrepreneurs, companies and institutions to build viable, sustainable and powerful connections by leveraging our networks and relationships in both developed and emerging markets.

思环顾问公司致力于促进澳大利亚与亚洲各国 之间的商业投资往来。 凭借我们在发达国家 和新兴国家市场的人际网络，我们与各界精英 人士、企业家、公司及机构紧密合作，并建立 了长久、可行、高效的联系。实施证明，我们 能为客户提供独特的渠道，帮助他们同亚太地 区的政府及产业决策人直接进行洽谈。

We advise our clients on market entry and business development, and manage investments sources from China and the Asia Pacific region into a range of attractive sectors, including Agriculture, Resources, Education, Renewable Energy, Technology, Property Development and Financial Services.

我们不仅为客户提供关于市场准入及业务拓展 方面的战略性建议，并且协助亚洲各国的投资 者投资在极具吸引力的产业中，包括农业、资 源、教育、可再生能源、技术、房地产开发及 金融服务产业。

We work with a number of leading Australian institutions to meet the objectives of our clients and to maximise all opportunities. Our approach is open, collaborative and focused on delivering results.

To express interest in investing or doing business in Australia, please contact Think Global Consulting on +61 2 9267 1488 or email us at support@thinkglobal.com.au

我们的委托人与多家澳大利亚龙头企业共事， 以确保达到客户预期的目标并充分开发各类商 机。 方式既开放、协作，同时又注重结果的 成功。 如果您有意在澳大利亚进行投资或开展业务， 请通过电话 +61 2 9267 1488 或电子邮件 support@thinkglobal.com.au方式联系思环 顾问公司。

ShineWing Hall Chadwick ShineWing Hall Chadwick is the first office of ShineWing outside of the Asian region.

Being at the forefront of inbound and outbound transactions, we are Corporate Advisors to Chinese State Owned Enterprises (SOEs), large private investors and corporate groups based in Australia and China. We assist with Business Services, helping corporations and high net wealth individuals manage their international and local Taxation compliance and corporate affairs. We also provide provision of a seamless Audit Service to Australian companies wishing to enter China through our Extensive Chinese Network.

Talk to us about business with China For more information please contact, 如需更多信息，请联系： David Chu 朱国正 International Business Partner 国际商务合伙人 david.chu@shinewing.com.au Michael Smith 史密夫 Corporate Advisory and Forensic Partner 企业顾问及法务合伙人 michael.smith@shinewing.com.au ShineWing Offices 信永中和分所 Beijing 北京 , Shenzhen 深圳 , Chengdu 成都 , Shanghai 上海 , Xi’an 西安, Qingdao 青岛 , Tianjin 天津 , Changsha 长沙 , Changchun 长春 , Yinchuan 银川, Ji’nan 济南 , Dalian 大连 , Kunming 昆明 , Guangzhou 广州 , Fuzhou 福州, Nanjing 南京 , Hong Kong 香港 , Singapore 新加坡 , Japan日本 , Australia 澳大利亚 38 Vol 5 Issue 3

Matthew Schofield 史高菲 Audit Partner 审计合伙人 matt.schofield@shinewing.com.au Our Melbourne Office 墨尔本所 Phone（电话）: +61 3 8602 7300 Level 1, CITIC House 99 King Street Melbourne VIC 3000

IP RIGHTS IN CHINA: PART OF YOUR BUSINESS PLAN

By Dr Chris Vindurampulle Patent & Trade Mark Attorney, Watermark Intellectual Asset Management

T

he Australian Government’s “Australia in The Asian Century” White Paper places Australia-China relations directly into mainstream discussions. Nevertheless, Australian companies continue to approach protecting their IP in China with some trepidation. Given China’s reputation as being a hotbed for counterfeit and pirated products, this is to be expected. However, as IP has become a priority for the Chinese Government, protecting IP rights should become a priority for Australian companies looking to do business in China.

China’s 12th Five Year Plan (2011-2015)

emphasises innovation.

The plan appears to be working. China filed the most patent applications globally last year, leading the world in an indicator that can be used to measure innovation. On average, 1.1 million trade mark applications have been filed in China per year since 2010. This is in stark contrast to the number of trade mark applications filed in Australia during the same period which is about 15 fold less per annum.

The Chinese Government has also seen the importance of strengthening its laws governing the enforcement IP rights. Surprisingly, plaintiff ‘wins’ in IP infringement cases in China

have been, on average, about 80% per annum since 2006.

Continued tweaking of IP laws by the Chinese Government, and the introduction of cheaper administrative enforcement regimes, will only strengthen the protection of IP rights in China.

Australian companies can no longer ignore the potential for doing business in China. And while certain obstacles may arise in navigating China’s IP system which may not arise in other jurisdictions, such as Australia, getting the right advice to ensure the protection of IP rights in China will be essential for successful Australia-China business relations.

IAM: partnering with you to protect your IP rights Watermark are Patent and Trade Mark Attorneys and Intellectual Property Lawyers providing Intellectual Asset Management (IAM) services that are aligned to the commercial strategy of your business.

When conducting business between Australia and China, you need to partner with someone who is up-to-date with the latest intellectual property (IP) rights issues. We can help protect your IP and turn your business ideas, brands and knowledge into commercial assets and revenue streams.

Find out more. Visit www.watermark.com.au IAM: more than patents, beyond trade marks, way past IP. Fresh thinking from Watermark.

Melbourne T + 613 9819 1664 Sydney T + 612 9888 6600 Perth T + 618 9325 1900 E mail@watermark.com.au B www.intellectualassetmanagement.com.au

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鋆隆宝琳金融房地产集团(IDFG)于 2001年创办的，公司成立之初主营 业务是为房地产投资者和开发商提供 按揭贷款服务为主，至今鋆隆宝琳已 成为房地产投资一站式服务的金融房 地产集团，公司在澳大利亚主要经济 中心城市墨尔本、悉尼、布里斯本以 及中国北京等地区都设立了分部。

鋆隆宝琳金融地产集团由七个主 要部门组成： 投资教育 房产咨询 理财规划 房屋贷款 物业管理 房地产开发 基金管理

如果您有任何问题和其它事宜， 请联系林慧珊小姐

联系电话：1300 663 836 联系邮箱：Gloria.lin@investorsdirect.com.au

www.investorsdirect.com.au

鋆隆宝琳目前正为超过2万位澳大利亚本地西人客户提供了全 方位的房地产投资和开发服务，并且每年为我们战略合作伙伴 在房地产投资和开发项目上管理着超过15亿澳元的财务规划 和实施。 鋆隆宝琳最近正在积极拓展中国市场，主要是通过与经验丰富 的华人企业家建立战略合作来实现的伙伴关系。我们在华人市 场的主要产品有： 1）澳大利亚投资型房地产均持有海外投资许可证 2）澳大利亚房地产基金符合重要投资签证要求 鋆隆宝琳商业模式的成功取决于是否能够在帮我们的战略伙伴 取得丰厚收益的前提下，仍然可以增强他们的客户忠诚度，我 们跟各种大小的战略伙伴都有良好的合作记录，无论他们是一 人运营的小公司或是上市的大公司。 我们目前正在寻找更多的华人合作伙伴来代理我们的产品或者 客户推荐。其中如移民代理公司、房地产营销商、会计师、按 揭贷款经纪人、媒体公司、旅游中介、商业中介公司等都是我 们理想的合作伙伴。 www.AustralianBusinessForum.com.au

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澳洲500万“高端投资客签证”浅析

ABC环球集团 袁祖文

2

012年11月24日开始，为彰显对 成功商业人士的青睐，澳洲出台 了新的“高端投资客签证”-Significant Investor Visa。 “高端投资客签证”标号是“188”， 项目下的永久签证类别为“888”， 疑是迎合了中国人认为“8”代表财富 的心理。不少网友在澳洲热门微博@ ABC传媒 上留言：当看见188(要发发) 和888(发发发)这两个签证代号，不由 不佩服澳洲移民局的创意，这两个类 别分明就是为中国移民量身定做的! 该签证与普通商业移民签证相比，在 一定程度上讲，是难得的绿色通道： 几乎是只要申请人投资额达500万澳 币并满足其他一些少量附带投资条 件，就能轻松地获得永居，优势无可 比拟：

优势之一：无年龄限制。 一般来讲，该签证的出台，解决了 以前的商业移民签证（如163，164 ，165，132类别签证）的难题：55岁 以上的有实力的企业界人士，社会名 流，影视明星等无法申请。而新的SIV

签证，除了对有实力的企业老总大开 方便之门，还惠及影视明星及其他社 会名流：只需收入可观，税务程序正 常，办理起来相对方便。有称职的投 资顾问配合，则可以满足时间极少的 人群的特有需求。而传统的商业移民 要求主申请人年龄在55岁以下才有机 会获政府担保。

优势之二：无商业背景的要求. 也就是说，申请人无须企业管理，商 业投资经验，均可申请该类签证。因 此，高端投资签证不仅是企业高管， 上市公司老总的特权，同时，还为各 类社会成功人士，如作家，影视明星 等社会名流提供了同等机会。

优势之三：无需满足英文考试 要求。 优势之四：移民监较短。 不需要4年住满2年，而是4年只需累 计住够160天，平均每年住够40天就 可以。对于某些特定高端群体，或许 该条件仍然很难满足。可喜的是，该

签证不同于以往的163签证没有续签 条款，188签证，可要求续签，共有 机会续签2次，每次2年，即持有188 临时签证最长可达8年。如果一共持有 188临时签证6年的话，只需住满240 天；8年呢？也只需住满320天即可。 毋须讳言，该签证自从它诞生以来， 就一直充满了争议: 1）投资资金巨 大，而保障甚少，即使投资在洲政府 债券，风险仍然较高。2）虽然没有强 调海外资产来源证明，但问题多多。3 ）高端投资客最大来源国中国每年每 人仅仅允许汇往海外5万美金，个人按 照正常渠道汇款，需要100年；夫妻 呢，也需要50年，夫妻加孩子，也需 要33年以上。因此，可以预见的是， 大量资金将取旁门左道，抵达澳洲。 申请人所面临的中国政策风险，及澳 洲汇率风险等都较大。4）投资500万 澳元在澳洲银行，项目或者金融机构 中，投资满4年后才有可能申请永居。 对于有实力，没时间的朋友仍然没有 从根本上解决问题。5）对于有实力， 没有时间的许多朋友，或许存在其他 更优的方式，更直接移民澳洲？ 该签证通过提供移民意向书EOI（Expression of Interest）及获得洲政府

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担保，在香港提供移民局申请，在188 高端投资客签证批出之前，须将500万 澳币投入澳洲相关的基础建设项目， 基金，政府债券，现金存款，私有公 司等澳洲证券投资发展局认可的合资 格的投资中，风险自担。值得一提的 是：申请人还必须向澳洲联邦政府承 诺，如果投资亏损，自愿放弃对澳洲 联邦政府采取法律行为索赔的权力。 另外需要指出的是，一旦获得高端投 资客签证，申请人必须居住在提供担 保的洲，而不能居住在其他洲。否 则，在满足转绿卡的条件后申请888永 久居留签证可能会遇到麻烦。 高端投资客签证的投资额问题：澳洲 移民局规定，这类投资客既要满足澳 洲移民条例要求，还要满足各地方政 府的“土政策”要求-需要获得拟居住 洲的洲政府担保。目前，大多数洲政 府都愿意担保高端投资客。悉尼所在 新南威尔士洲看中的也是“高端投资 客”的资金，它特别规定：申请人在 500万澳元投资额中，至少要有150万 元 （30%）投资在州政府的指定债券 （目前新州政府指定了“WARATAH” 债券）。那么，该政府债券究竟是什 么性质的呢？在此，我们大致介绍一 下该投资产品。 新州政府要求投资的WARATAH BONDS 是一个由州政府全额担保的 债券产品，风险相对较低，但收益也 低。这个债券的资金是用来投入到新 州的基础设施建设中，投资者通过这 个债券的投资将支持新南威尔士州的 经济发展。债券投资期为4年，年回报

率为2.92%（根据投资当时利息调整） ，每半年支付一次利息。这个投资产 品规定：没有到期前（在投资移民188 签证的4年期间）不得部分或全部出售 或转让这些投资。 在最近针对高端投资客的移民咨询 中，不少高端投资客直接问：“资金 安全对我来说是第一位，我能否只投 资新洲政府债券？”虽然回答是肯定 的，但是，笔者以为，以如此低利 率，几乎很难抵抗通涨，其实风险已 经很大。如果许多高端投资客都以这 样的心态来投资，集中投资新洲政府 债券，风险还会这么小吗？且不论澳 洲政坛风云变幻，如果许多资金都投 入到项目巨大，见效甚慢的基础建设 项目，一旦在某一特定时间洲政府需 要大量支付到期的债券的时候，风险 会怎样？因此，笔者建议，澳洲各类 理财项目繁多，能够满足移民条件， 又可能获得丰厚利益的理财，基金产 品不少。

投资澳洲的商业桥梁 广州

上海

2014年6月

墨尔本

2014年3月 46

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2014年10月

悉尼

2014年8月

据笔者调查，目前市场上各类理财， 投资产品繁多。符合高端投资客签证 要求的产品也不少。有些机构声称可 以通过基金购买自己心仪的商业地 产，自住房产来办理移民；有些机构 甚至在提供该类服务的时候，还特别 提供国内资产置换，融资的服务，为 高端投资客办理投资移民提供大量的 机会和难得的条件。拟赴澳洲申请高 端投资客签证的朋友应该做足功课， 寻求大型正规投资机构的咨询服务， 或者挑选过去一直表现良好的基金， 或者挑选有特色的心仪理财产品：一 定要寻求可信赖的大型机构的理财服 务。移民专家建议高端投资客寻求 澳洲专业持牌的理财师（Licensed financial planner）的帮助，以便可 以找到可靠的，可以增殖的安全优质 项目。

鋆隆宝琳金融房地产集团 ——关于我们

鋆

隆宝琳金融房地产集团成 立于2001年，我们为投资 者提供全面的一站式服务， 包括财务规划、房产咨询、房地产开 发与销售、按揭贷款以及物业管理。 鋆隆宝琳持有澳大利亚金融服务执 照(AFSL385827) 、澳大利亚信贷执 照 (ACL 402950)及房地产执照 (REL 07792L)，我们为您提供专业的服务。 鋆隆宝琳金融房地产集团于2001年成 立，公司成立之初是以为房地产投资 者和开发商提供按揭贷款服务为主。 至今鋆隆宝琳主营业务已经扩展成为 包括投资教育、房产咨询、房地产开 发与销售、理财规划、按揭贷款和物 业管理。通过我们的澳洲房地产投 资、管理和贷款解决方案，来帮助客 户实现并保持财务自由。鋆隆宝琳的 主要任务是为投资者提供丰富的实战 经验，帮助他们在房地产投资上具有 战略性并且提高他们理财的能力。鋆 隆宝琳的团队由曾宝鋆先生领导，总 部设立在墨尔本，并且在澳大利亚和 其他主要的经济中心城市悉尼、布里 斯本，以及中国北京等地区都设立了 分部。

经过10几年来的房地产开发以及和其 他投资者合作开发的经验，鋆隆宝琳 即将发行由IDIM（鋆隆宝琳投资管理 部）进行管理的“鋆隆宝琳房地产基 金”，我们会聘用像Perpetual(澳洲 最大的基金托管公司)一样的专业基金 托管人。鋆隆宝琳房地产开发基金将 完全投资在澳洲境内并且将保持鋆隆 宝琳自2001年来不断发展的房地产投 资风格。我们拥有全球投资经验的基

金管理成员：安德鲁 布鲁斯(Andrew Bruce)先生、丹 泽恩(Dan Zwirn)先 生、以及由曾宝鋆(Bill Zheng)先生带 领的鋆隆宝琳投资团队。 根据公司法2001的第761G (5), (6) , (7)和第761GA部分，基金只以批量的 形式提供给合格的购买商、专业和经 验丰富的投资者，包括有重大投资者 签证(SIV)的移民需求，该基金具备适 合SIV投资的资格。

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澳大利亚-中国商务周助力 两国企业高效沟通

——澳大利亚商务论坛中国营运主管李云舟Doris女士谈澳中商务周

澳

中经贸关系往来日益密切， 澳洲中小企业加强国际合作 与交流，开拓亚太地区尤其 是中国市场的意向快速增强。作为促 进澳中之间商务关系的独立非政府组 织，澳大利亚商务论坛(ABF)自成立 以来一直致力于搭建澳中企业沟通桥 梁，通过多种形式帮助两国企业家相 互联通，创造共赢机遇。组织于2008 年创立大型年度商务活动：澳大利亚中国商务周，发展至今以成为两国企 业互相寻求商机的成熟平台。

ABF杂志：可以详细介绍一下 澳大利亚-中国商务周活动吗？ Doris：我们在2008年创立年度澳

中商务周活动，今年已经是第六届。 商务周活动主要是针对在中国市场寻 找商机的澳洲企业，以及对澳洲市场 感兴趣的中国企业与投资人，为他们 搭建一个有效的交流平台。每年的澳 中商务周都会为两国的企业提供对 方市场的深度解析，讲解最新的法规 政策、商业版图和经济发展趋势。并 且通过早餐会、论坛、商务午宴、社 交酒会和商业配对等不同的形式，让 与会者有机会接触他们感兴趣的分销 商、合作伙伴、投资者，挖掘潜在的 商机。

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Vol 5 Issue 3

澳中商务周最早在墨尔本创立，去年 第一次在悉尼举办，获得了很大的成 功。今年我们做了更大胆的尝试，第 一次在中国举办澳中商务周的活动，4 月份时我们组织60多名澳洲企业代 表前往上海和杭州进行会务考察，并 和全国工商委员会合作邀请了许多重 量级的中方嘉宾和投资人到场与澳洲 代表互动。据我所知，这次上海的活 动已经促成了多笔合作，有一些参加 活动的中方企业目前正在墨尔本进行 回访。而6月19日在墨尔本落幕的澳 中商务周活动吸引了850多名代表参 会，其中包括近两百名华人企业家与 投资者，也是成果斐然。今年的最后 一场活动在8月28日重回悉尼。

我们很高兴今年的活动吸引了一批优 秀赞助商、合作伙伴与支持单位，企 业方面包括澳大利亚国民银行、Fairfax媒体、南方航空、ABC环球集团、 鋆隆宝琳金融房地产集团、香格里拉 酒店集团等，为我们带来更多高质量 的参会代表。我们尤其欣喜地看到越 来越多澳洲本地华人企业的加入，利 用他们在澳洲华人社区的影响力，吸 引更多华人企业家与投资者参与到澳 中商务周活动中，与澳洲企业进行交 流互动。另外，澳大利亚中小型企业 协会、澳大利亚特许经营委员会、澳 大利亚生物科技协会、澳大利亚公共 会计师协会等各行业协会也各自利用 其行业知识与关系网络为今年的澳中 商务周活动提供支持。

ABF杂志：澳中商务周活动能 为中国企业家们带来哪些益 处？ Doris：澳中商务周每年都特别为

中国企业举办以普通话演讲的中文论 坛。澳洲一直是中国企业家投资和移 民的一个首选，但是常常会由于语言 和文化的障碍，以及对本土商业投资 环境不了解，不知道如何来选择投资 项目。我们今年的中文投资论坛会邀 请政府的代表和行业专家为中国企业 家介绍澳洲的商业与投资环境。在6月 的墨尔本论坛中，中国驻墨尔本总领 馆商务参赞刘峪女士、Monash大学经 济系教授史鹤凌博士、维多利亚投资 局国际投资经理杨志宁先生等众多专 家，为与会的华人代表介绍了澳中两 国最新的经济走向与商业政策，分析 澳洲本地最具潜力的投资行业。中文 论坛中还展示了绿色生态城、养老产 业投资、农场投资、婴儿奶粉分销等 一系列高质量的投资项目，以此帮助 中国企业家了解澳洲的商业蓝图，找 到适合他们的投资项目。 8月28日的悉尼活动中，新州州长 Barry O’Farrell与中国驻悉尼总领 事李华新先生代表双方政府在午宴中 探讨新州与中国的最新商贸机遇。另 外，中国驻悉尼商务参赞彭刚先生、

澳大利亚贸易委员会高级行业专员唐 路华女士等演讲人与专家在中文论 坛上讲解“在澳经商需了解的法律 法规”、“188/888重大投资签证最 新资讯”、“中国企业在澳运营案 例——澳洲经商的机遇与挑战”等一 系列中国企业家最为关注的话题。悉 尼活动还首次增加投资项目宣讲会， 针对中国投资者的需求，精选多个不 同行业的商业项目，进行宣讲与展 示。

ABF杂志：除了澳中商务周之 外，澳大利亚商务论坛还有一 系列其他促进澳中商务的举 措，这些举措在澳中两国的企 业中反响如何？

Doris：早期我们做一些与中国相关 的项目时，意识到中国重要性的企业 还相对较少。现在则有越来越多澳洲 企业认识到中国市场的大把机遇，开 始希望建立与中国市场的联系。就拿 澳中商务周活动为例，最初的时候， 澳洲企业对中国市场尤其是巨大文化 背景的差异性了解还不深刻，那时我 们主要着重于进行市场教育。如今， 澳洲企业逐渐对中国有了基本的了 解，我们的重心就开始转移到商业社 交与商业配对上，希望通过我们建立

的各个平台，让澳中两国的企业家和 投资人能够有效地交流，找到合适的 商业伙伴。 我们的其他一些活动与服务，包括季 度性举办的China Lunch Club高级经 理人午宴、双语的ABF商业杂志、以 及为澳中两国入出境商务代表团安排 商务交流等举措，都获得了十分积极 的反响。各方的支持对我们也是极大 的鼓励，让我们不断创新，促进两国 的商贸往来。

ABF杂志：明年的澳中商务周 将会怎样安排？ Doris：我们今年在上海尝试的第

一次中国活动效果非常好，我们也相 信“澳中商务周”这个概念只有在澳 洲和中国两地共同举办才算是完整。 我们计划以后每年都会在中国的主要 商业城市举办至少一场活动。明年澳 中商务周的安排为：3月墨尔本，6月 广州，8月悉尼，10月上海。

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澳洲商务论坛专访 ABC环球团总裁 袁祖文 ABF：我们知道当年您是湖南 常德市第一个考进北京第二外 国语学院的高才生，是中国最 优秀的同声传译员之一。为什 么会在34岁时想到白手起家做 企业？起步时遇到的困难？ 袁祖文：感谢北二外给了我很好的机 会，在我34岁的时候，以访问学者 的身份派我到堪培拉学术交流，并且 因为北二外的学历资格，我在完成学 习后直接就能申请澳洲三级翻译资格

认证。也正是因为这个认证的偶然机 会，我拿到一份在Global Television Studio的同声传译工作机会。恰逢澳 大利亚翻译协会在组织一场专业同传 讲座，一名韩国同传因故无法如期抵 达会场，NAATI认证负责人看到我的 简历，便推荐我替补救场，第二天做 了一篇题为“中国同传的渊源、现状 和未来发展”的演讲。很巧，当时贵 宾席的一位听众成了我在澳的第一位 伯乐，给了我一份Global Television Studio的面试机会，于是我拿到了这 份时薪$83澳元的兼职工作。

Advanced Algal Technologies Limited 高科技微藻技术有限公司 (AAT) AAT 是一家澳洲能源科技公司，主要开发微藻的商业化生产，并拥有多 项微藻研究的权威专利。 微藻含有丰富的生物原油和天然高蛋白，它在海里生生不息的繁殖中正在 为地球消化大量的二氧化碳。在医药、食品、环保等行业，微藻作为原料 已被广泛应用。西方多家航空公司近年相继用微藻提炼的航空油成功完成 商业试飞，引起各界关注。虽然微藻主导新能源已逐渐形成趋势，但基于 普遍养殖模式的局限性，全球的微藻产量至今仍然十分有限。 2012年在澳洲新能源研讨会(Sustainability Conference)上，世界上第一 台使微藻脱水进行商业化生产的AAT温室系统首次亮相。每台占地100平 米的AAT温室系统内运转超过一公顷的养殖面积，让微藻在可控制的理想 生态中不断繁殖与采集。 AAT的研发成果在产能和效率上超过普通养殖模式的数十倍，受到澳洲多 家领先企业的高度重视和支持。 AAT的创新技术突破了行业多年的难题，有望实现微藻成为原动力来支持 一个可持续发展的低碳经济社会。公司竭诚希望与相关企业和科研机构建 立起技术交流，密切合作，共同发展。

联系我们： 50

Vol 5 Issue 3

电话：+61 - 432 191 700 邮箱：mlee@advancedalgal.com 官网：www.advancedalgal.com

“白手起家做企业”——其实当时 话并没有那么壮志凌云，我做移民的 初衷不过是因为自己的Case被拒罢 了。1998年，我所工作的旅行社为 我申请雇主担保，结果雇主资格获批 了，我的签证却被拒。于是我悉心钻 研，分析琢磨相关移民政策，终于成 功的把自己做成了第一位成功客户， 之后便决心要在澳洲移民行业中打造 一家踏实、靠谱、诚信的新公司。

ABF：从最初的旅游业到后来 的移民、留学、房地产、贸易 等等业务， ABC环球集团的业 务已经遍及全球各地。相比较 各地，您又是如何评价澳洲的 创业投资环境的？ 袁祖文：澳洲的创业环境是非常健康 的。这里的相关法律法规健全而公 正，竞争机制凸显公平。税务体系也 很透明合理。在澳洲，只要大家循规 蹈矩、合法合理经商，就不会遇到意 外的麻烦。不足之处是，澳洲的官僚 机构庞大，不少政府机构办事效率较

贸商务多年来的合作，对未来 中澳经济文化交流发展有何期 望？ 袁祖文：这些年，澳中两国经贸关系 日益紧密。正如刘峪参赞在6月的墨尔 本“澳中商务周”午餐会上所言，“ 中国已经成为澳大利亚最大贸易伙伴 和最大的出口市场，越来越多的中国 公司来澳投资，中澳双方应携手合 作，加强沟通，为对方创造公正、非 歧视的投资环境。”澳方应当看得更 宽更远，切实把中国当做商业合作伙 伴，而非威胁亚太安全的竞争对手。 澳洲媒体也应当更加务实，而不是妖 魔化中国投资。澳洲政策、舆论各方 需要认清，澳洲不能仅仅满足于地区 间的吸引力而失去了全球的竞争力。 期望看到澳洲继续鼓励中小企业的发 展，鼓励创业投资；同时，希望看到 更多的大型企业、大品牌在澳洲生根 并发展壮大。

Arygle Retirement Living 投资澳大利亚养老住房 对话养老项目专家麦克和托尼，了解如何投 资澳大利亚寄宿型养老与养老住房 • • • • • •

识别相关机会 提供业务评估报告，全方位评估每个机会 帮助获取专业的法律、会计、财务、银行和融资意见 帮助接洽技术高超、经验丰富的老年/退休村经营者 提供技术高超、经验丰富的特许提供商，负责运营寄宿型养老设施 帕澳奇养老服务公司拥有并经营5个养老院；还有一个中心很快就将 开发

联系方式 • •

托尼·布利吉 +61 438 837 937 Tony.Bridge@BridgeAG. comBridgeAG.com • 麦克白兰奇+61 407 800 478 mblanche@lifeview.com.au

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Vol 5 Issue 3

info@zhpenn.com

消除财经新闻盲点 搭建澳中投资桥梁 ——专访ACB News《澳华财经在线》 新闻部主管Lisa Leo

澳

中两国间经贸、投资往来活 动日益加强，投资者对两国 间财经资讯、投资政策和行 业投资动向等信息需求迅猛增加。ABF 杂志就两国投资人关心的澳中投资趋 势和投资人在财经信息方面的需求采 访了ACB News《澳华财经在线》新闻 部主管Lisa Leo 。以下为采访节选： ABF 杂志：ACB News上线以来一直 专注于财经资讯的提供，可否简单介 绍下网站定位和栏目设置？ ACB News：作为澳洲财经门户网站， 我们有着清晰的内容定位，即致力于 动态适时提供澳中两国间最新财经资 讯、行业动态、澳洲证券市场、上市 公司资讯和专业的财经分析评论，最 大程度上消除地理位置差异带来的澳 中两国间财经资讯传播不对称性和财 经新闻盲点，为投资人投资决策提供 资讯支持。 基于用户对财经信息的需求，目前开 设有7大频道，分别是《财经要闻》 、 《上市公司》、《市场观察》、《澳 洲上市》、《澳股行情》、《澳中连 线》、《行业聚焦》。 上述频道很好 覆盖了投资人对澳中两国间最新财经 资讯的需求。 ABF 杂志：您刚才提到“盲点”这个

词，澳中投资人双向信息不对称主要 体现在哪些地方？ ACB News：澳中企业之间有着深 厚、强劲的贸易和投资关系。中国有 许多投资人看好澳洲发达的金融投资 环境、丰富的资源基础，希望在这里 找寻合适的投资机遇；澳洲本地华人 投资人也希望得到更多一手中文财经 资讯以辅助投资决策，填补这些信息 空白正是我们设立ACB News财经资 讯平台的出发点。 以几个特色频道为例：读者可在《财 经要闻》频道获取澳洲宏观经济及各 行业产业最新讯息；在《市场观察》 栏目内了解到澳洲股市、澳元的最新 动态报道及深度分析；有意上市的中 国企业可通过《澳洲上市》频道了解 澳交所上市相关资讯，获得一站式信 息服务等。 ABF 杂志：在您看来，目前澳中两国 未来的投资合作前景如何？ ACB News：澳中之间的投资趋势是我 们关注的一大重点。中国是澳大利亚 最大贸易伙伴。随着中国城镇化趋势 不断加强、能源使用向洁净能源缓慢 转变，澳洲可向中国提供这一过程中 亟需的大量高品质自然资源，包括铁 矿石、铜矿、煤炭、天然气等。与此

同时，澳大利亚向中国供应安全、高 品质食品及农产品（乳制品、肉类、 谷物、葡萄酒、棉花、羊毛等）机遇 也在快速增加。 各方面综合来看，澳大利亚和中国具 有广阔的投资合作前景，资源产业的 互补，有利的贸易条件和深厚的合作 传统都是两国间投资增长的不竭动 力。 ABF 杂志：一度支撑澳洲经济快速发 展的矿业投资热潮正在消退，中国对 澳大利亚的投资模式是否也在起着相 应的变化？ ACB News：矿业投资热潮登顶已基 本成为共识，澳洲政府正在努力带领 澳洲经济实现向非矿经济发展的再平 衡。 当前中国对澳投资重点分布在矿业资 源及能源业，这一特点与中国国内对 建筑及能源类商品需求持续增长两相 呼应。有迹象表明中国企业投资方向 呈现出由资源业向能源业悄然转移的 趋势，液化天然气（LNG）部门开始 成为中国投资新宠。 值得注意的是，澳洲农业领域已成为 中国对澳投资的新热点，也是澳华财 经在线未来一段时间内关注的方向之 一。

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深圳福田香格里拉大酒店 繁华都市中的宁静避风港

深

圳福田香格里拉大酒店是福 田商业中心区的顶级五星级 豪华酒店，距会展中心地铁 站仅几步之遥。宾客可从酒店出发， 通往深圳各大旅游景点、深圳宝安国 际机场、蛇口客运站均十分便捷，经 福田口岸还可直通香港。在这里，客 人可以尊享香格里拉式的殷勤好客、 体贴周到的服务，体验细致入微、赏 心悦目的装饰设计。

酒店会议及宴会场地面积达4,600平 方米，其规模在城中首屈一指。其 中，1,740平方米、层高9.5米的无柱 式大宴会厅是区内最大的宴会厅，可 容纳1,200人就餐；大宴会厅还可分 隔为三个580平方米的独立宴会厅。 酒店同时配有500平方米的香格里拉 宴会厅、93座席演播厅、董事会厅、 七间不同面积的多功能厅，以及位于 酒店顶层的全城最高的会议、宴会场 所——主席室。

酒店承诺为所有宾客提供参与体验的 机会，获得了诸多业界瞩目的奖项， 如在2012年亚太《商务旅行》杂志读 者评选中被评为“2012 深圳最佳商 务酒店”，在《21世纪经济报道》“ 中国酒店金枕头奖”评选活动中荣 膺“中国十大最受欢迎商务酒店”的 称号。

配套完善的商务中心能为商旅人士提 供便利，而专业的服务团队可满足客 人各类商务需求，如预订机票、复 印、快递、翻译、秘书服务等。另 外，商务中心还设有两间会议室及四 间配有桌面电脑的办公室，可供出 租。

深圳福田香格里拉大酒店楼高40层， 拥有548间客房及53套服务式公寓， 从酒店各个地方均可以欣赏到福田夜 景和迷人的城市天际线。酒店以豪华 的客房、丰富的餐饮和先进的宴会、 会议设施为宾客提供闻名遐尔的“香 格里拉热情款客之道”。 步入房间大门，香格里拉式的豪华气 派显露无遗。在这宽敞舒适的客房 里，每一个角落都独具匠心，揉合了 传统的东方风韵。奢华的地毯、大理 石浴室、色调柔和的织物，舒适典雅 的设计，使房间独具魅力。从45平方 米的高级客房到288平方米的套房均 配备多媒体数据连接线，房间内有37 寸液晶电视配DVD及CD播放器、无线 网络连接设备；浴室内亦配有15寸液 晶电视。 行政楼层豪华阁位于酒店33至39层， 房间宽敞舒适，为公务繁忙的商务宾 客提供悉心周到的服务，并推出多重 专属礼遇。宾客可在豪华阁贵宾廊快 捷办理入住和退房手续，并可免费享 用早餐、全天咖啡茶饮、晚间鸡尾 酒、到店免费熨烫，免费享受和使用 擦鞋服务、礼宾服务、秘书服务及私 人会议室等。 三间屡获大奖的餐厅及一间大堂酒廊

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推出多重选择的美味佳肴，宾客可借 此好好犒赏自己；全天候餐厅鲜Café 拥有八个开放式厨房，为宾客提供选 择多样的亚洲及西式美食；中餐厅香 乐园则倾注了淮阳及粤菜大师的饱学 功力；福临门鱼翅海鲜酒家是香港米 其林星级的品牌，采用上佳食材提供 纯正的粤式美食；大堂酒廊为宾客呈 献环球饮品、特色小食；夜间驻店乐 队打造精彩的现场表演。

酒店的Spa中心可让宾客实现焕发活 力、放松身心的愿望。置身于此，客 人可在奢华的Spa理疗中远离都市的喧 嚣，尽情享受一系列水疗服务。而健 体中心提供最先进的健身器材，并提 供蒸汽浴、桑拿及按摩浴服务；室内 恒温游泳池及户外网球场更为宾客展 示了酒店完善的健身及休闲设施。 无论是商务旅行还是休闲度假，在这 个繁华城市中，都有一片真正属于宾 客的避风港 --- 深圳福田香格里拉大 酒店。

桂林香格里拉大酒店 提供真正奢华体验

于

2010年3月全新开业的桂林 香格里拉大酒店是桂林最新 的国际豪华五星标准酒店， 坐落于如诗如画的漓江之畔，集诸多 城中之最于一身——拥有桂林市最大 的客房、最大的会议及宴会设施、独 一无二的婚典礼亭，同时还是桂林市 内首家拥有室内及室外游泳池的酒店。 桂林香格里拉大酒店楼高七层，外观 建筑呈古典中式风格。酒店地理位置 优越，距桂林两江国际机场仅需35 分钟车程，距市中心、著名景点叠彩 山、正阳步行街、伏波山以及象鼻山 等仅需10分钟车程。 酒店共有449间面积均在42平方米以上 的客房，全部提供免费宽带及无线上 网，宽敞舒适居全市之首；还拥有17 间从84平方米的行政套房到210平方米 的总统套房不等的豪华套房。此外， 豪华阁行政楼层以及贵宾廊可为经常 穿梭各地的旅客提供一隅优悠天地， 让贵客尊享高水平的住宿体验、人性 化的服务、多元化的专享服务和礼仪。

桂林香格里拉大酒店拥有卓越完善的 会议设施，面积近1800平方米、可同 时容纳2000名宾客的大宴会厅在桂林 市所有酒店中可谓翘楚；漓江宴会厅 面积为540平方米，拥有自然采光，坐 拥如画的漓江美景。七个多功能厅及 两个贵宾厅能满足不同规模会议的要 求。此外，酒店还拥有城中唯一的婚 典礼亭，可为新人打造无与伦比的瑰 丽婚典。 酒店提供先进的健身及休闲设施，其 中包括设施齐全的健身中心、桂林市

唯一的室内及室外游泳池和户外网球 场。 酒店还可为客人提供多种餐饮选 择——坐拥漓江美景的标志性香宫 中餐厅提供精选粤菜、湘菜、淮扬菜 以及桂林当地的特色美食；漓咖啡以 开放式厨房展现各国美食风味；悠吧 以特色西式烧烤和啤酒而见长；大堂 酒廊是商业洽谈和社交聚会的理想场 所，客人可在高贵而又不失亲切的环 境中放松小酌、品尝中西式小吃；池 畔吧被葱郁的花园围绕，是享用各式 鸡尾酒、清淡小食的不二之选。

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康坦戈资产管理有限公司 我们所提供188c签证要求的投资包括： 1.

2.

3.

4.

澳大利亚股票 公司和政府债券 上市房地产 基础建设等

康坦戈资产管理有限公司

    

备受推崇的投资经理 提供普通话和粤语 独一无二的客户服务 1998年至今成功的基金管理公司 寻求188c签证移民中介的合作

澳大利亚的 重大投资者签证 为什么选择康坦戈

为188c投资者特设服务

澳大利亚政府为引进外资到澳大利亚投 资，颁布了一项新的签证计划。这项签 证已于2012年11月24日正式启动。

移居到另一个国家是一个极大人生改变 的经历。我们将确保您188c签证的投资 有妥善的管理，并且让您享受到最尊贵 的个人服务。

此项重大投资者签证属于商业创新和投 资（临时）（188类）签证与商业创新和 投资（永久）（888类）签证类别的一部 分。

康坦戈有一个专门负责188c客户服务的 团队。我们卓越的投资组合经理会致力 为您争取最佳的投资回报。

若您浏览我们的网站，就会发现我们的 康坦戈资产管理有限公司在澳大利亚所 有的州，提供符合188c签证要求的基金。 客户服务，是独尊享有的，是让同侪艳 羡的。 康坦戈能为签证申请人提供符合要求投 资的文件（1413表）和证明他们所做的 投资如何让申请的州受益的声明。

关于康坦戈 康坦戈于1998年12月成立，由一小组墨 尔本的投资专业人士组成。自1999年4 月开始管理客户资金的投资，至今已成 长为一个拥有16位专家的专业团队，其 中包括2位内部的经济学家和客户关系 经理，为整个亚太地区的客户提供服务。 康坦戈专注于澳大利亚股票投资组合的 管理，拥有经验丰富的投资者和机构客 户，其中包括著名的澳大利亚投资、退 休金和房屋投资。

欲了解详情，请访问康坦戈 188c签证投资者网站或致电 0061 03 9222 2333垂询。 www.contango.com.au

康坦戈是澳大利亚领先的 188c 重大投资者签证的基金经理公司

弹性管理投资组合结构 康坦戈资产管理有限公司（康坦戈）没有作出投资建议，也没有提供投资忠告。康坦戈或其相关单位、董事或高级职员，也不保证投资于任何基金的资金表现、偿还或收益。专业 的投资建议可以帮助您确定您承受风险的程度，以及你需要达到的一个特定的投资回报。我们强烈建议您在作出投资决定之前，先获得详尽的专业意见和阅读相关产品的披露声明。

OBQ 《东方北京青年》周刊 ——澳洲中文期刊 第一品牌

《

OBQ东方北京青年》周刊是澳大 利亚澳星国际传媒集团携手北京 青年报社共同投资在全澳出版的 《北京青年》周刊澳洲版。 北青传媒股份有限公司是中国内 地首家在香港上市的媒体集团（港股 上市编号1000），中国北方地区最具 影响力的媒体集团之一。拥有超过60 年行业经验，旗下有11家报纸、5本刊 物、2个网站。平均每日出版50个左右 的对开版面，订阅量北京第一，广告 收入连续多年位居全国前列。BQ《北 京青年》周刊隶属于北青传媒，是以 文化特色见长的城市经典人物杂志。 《北京青年》周刊自1996年创刊，17 年来不断努力，成为最具人文精神的 城市精英读品。 而澳星国际传媒集团具有19年 在澳传媒经验，是澳大利亚首屈一指 的大型华文传媒集团，旗下拥有覆 盖新南威尔士州、维多利亚州、西 澳洲、南澳洲、昆士兰州及堪培拉等 多个城市的11家中英文广播电台、9 份报刊、电视台、网站及大型文化活 动中心。19年来，澳星国际传媒集 团一直致力于拓展业务范围、提高服 务质量、优化传播效率。以现代经营 理念立足澳洲市场，不断推出更具全 方位竞争力的优秀产品与服务，为社 会公众和广告客户创造一站式信息传 播平台，为澳洲、中国商业企业、政 府及社团提供了卓有成效的媒体传播 服务，是拓展澳中双边交流的知名平 台。澳星国际传媒集团不但在媒体上

辐射全澳，而且在组织策划活动上更 是首屈一指，在短短的十几年历程 中，组织了300多场各类演出：比如 与中央电视台合作的“手拉手”中澳 建交30周年的艺术家文艺晚会,《我 的梦--中国残疾人艺术团澳大利亚巡 演》,《相约中国年》,《多彩贵州风》 ，《凤凰卫视中华小姐环球大赛》 等，这些活动成功地连接政府、商 界、各民间团体在中澳之间的关系， 对宣传澳洲和中国都起到了巨大的作 用和影响。 OBQ是集时政、财经、文化、 消费为一体的综合期刊。每周出版， 全澳发行。60页A3全彩铜版纸，高 档精美的印刷，北青团队专业高水准 的设计，墨尔本、悉尼、珀斯、阿德 雷德、堪培拉、北京等多地知名记 者，一线采访，独家供稿。特色栏目 包括：本周话题、风云人物、商界英 杰、投资之道、品位澳洲、澳洲掠 影、佳酿品鉴、物质领袖、时尚空间 等。

经过几年的成长，《OBQ东方北 京青年》周刊已经发展成为集平面、网 络、微博、微信、facebook、E-newsletter等多媒体平台的复合型媒体，为 OBQ延伸出5万以上的读者群。在不懈 努力的品牌建设中，也打造出了属于自 己的品牌活动，在商界、文化、奢侈品 等领域拥有巨大影响力。作为澳洲中文 期刊第一品牌，OBQ定位为精品、时 尚、高端的优质杂志，因此获得众多名 牌广告客户的青睐，并与他们保持良好 的合作关系，例如：迪奥、卡地亚、劳 力士、浪琴、宝格丽、万宝龙、中国银 行、汇丰银行、澳纽银行、澳佳宝、国 航、南航、中正地产、TCL等。 微信：OBQweekly 微博： OBQ东方北京青年周刊 官网：www.bqweekly.com.au Facebook: www.facebook.com. obqweekly E-newsletter: 请发邮件至newspaper1629@qq.com免费订阅

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